SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from outbrain.com’s public web pages. Not affiliated with or endorsed by Outbrain. The real site is outbrain.com ↗

Outbrain logo

Unofficial style guide

Outbrainstyle guide

Outbrain’s website (outbrain.com) uses Plus Jakarta Sans for its headings and body text. Its palette is led by Black (#0C142B), Crimson (#E51546) and Chocolate (#EE6513), with #717582 text on #FFFFFF. Captured from the live site on 1 November 2026.

Typefaces
Plus Jakarta Sans, Georgia
Palette
4 neutrals, 12 colours, 3 gradients
Captured
1 Nov 2026 · added by @sitestyleguide
https://www.outbrain.com/ Screenshot
Screenshot of the outbrain.com homepage on a desktop screen
Screenshot of outbrain.com on a 1440 px desktop screen, 1 Nov 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Outbrain Direct Response to Maximize Your ROI
● 45 / 60 characters
Meta description
Drive elevated outcomes and monetize your content with Outbrain Direct Response
● 79 / 160 characters
Site name
Outbrain
og:title
Outbrain Direct Response to Maximize Your ROI
og:description
Drive elevated outcomes and monetize your content with Outbrain Direct Response
Language
en

In search results

Outbrainhttps://www.outbrain.com/

Outbrain Direct Response to Maximize Your ROI

Drive elevated outcomes and monetize your content with Outbrain Direct Response

When shared

The image Outbrain shares with links

outbrain.com

Outbrain Direct Response to Maximize Your ROI

Drive elevated outcomes and monetize your content with Outbrain Direct Response

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#717582) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 41.5%
  • Black 30.9%
  • Light Grey 7.4%
  • Cool Grey 3.8%
  • Dark Grey 2.2%
  • Crimson 2.2%
  • Chocolate 1.8%
  • Deep Red 1.7%
  • Coral 1.6%
  • Sky Blue 1.4%
  • Powder Blue 1.2%
  • Blue Violet 1.1%
  • Hot Pink 1.1%
  • Medium Blue 0.7%
  • Light Red 0.7%
  • Midnight Blue 0.6%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    4.60:1 AA
    On white
    —

    Text, background, border · .button-ghost, .header .bottom-menu .button.login

  • Light Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 18
    On text
    2.98:1 Fail
    On white
    1.54:1 Fail

    Text, background, border · .select--active .select__options::-webkit-scrollbar-thumb, .footer .footer-top .footer-menu-links ul li a

  • Cool Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    13 10 0 49
    On text
    —
    On white
    4.60:1 AA

    Text, border, background · .select--active .select__options::-webkit-scrollbar-thumb, form .form-group label

  • Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 66
    On text
    1.57:1 Fail
    On white
    7.23:1 AAA

    Text · p, .featured-section__content p

Colours

Brand colours and accents, most used first
  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    72 53 0 83
    On text
    3.97:1 AA large
    On white
    18.25:1 AAA

    Text, background, border · .button.invert, [data-expandable] h2:before

  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 91 69 10
    On text
    1.01:1 Fail
    On white
    4.64:1 AA

    Text, background, border · .footer .badge-rec, form .form-group:has(.error) span>span

  • Chocolate

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 58 92 7
    On text
    1.42:1 Fail
    On white
    3.23:1 AA large

    Background · .footer .footer-top .footer-register .reg-wrapper .reg-input form .form-group.er, [data-page-popup].popup-sticky .sub-content form input[type=submit]

  • Deep Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 70 98 16
    On text
    1.01:1 Fail
    On white
    4.55:1 AA

    Text, background, border · .alt-title, .wistia .play-button

  • Coral

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 44 65 0
    On text
    2.03:1 Fail
    On white
    2.27:1 Fail

    Background · .footer, .partners__inner-counter__item .border

  • Sky Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    61 13 0 1
    On text
    2.86:1 Fail
    On white
    1.61:1 Fail

    Background · .button.additional, .button.additional:hover

  • Powder Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    26 6 0 0
    On text
    3.71:1 AA large
    On white
    1.24:1 Fail

    Background · [data-page-popup].popup-sticky.light-blue-hp, [data-page-popup].popup-sticky.light-blue

  • Blue Violet

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    41 72 0 0
    On text
    1.02:1 Fail
    On white
    4.51:1 AA

    Background · .partners__inner-counter__item .border, .partners__inner-counter__item:nth-child(1) .border

  • Hot Pink

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 58 34 0
    On text
    1.74:1 Fail
    On white
    2.64:1 Fail

    Background · .partners__inner-counter__item .border, .partners__inner-counter__item:nth-child(1) .border

  • Medium Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    73 100 0 25
    On text
    2.41:1 Fail
    On white
    11.09:1 AAA

    Background · body .top-banner, .partners__inner-counter__item:nth-child(2) .border

  • Light Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 0
    On text
    1.15:1 Fail
    On white
    4.00:1 AA large

    Border, background · form input[type=text] :invalid, .footer .footer-top .footer-register .reg-wrapper .reg-input form .form-group in

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    74 56 0 79
    On text
    3.80:1 AA large
    On white
    17.46:1 AAA

    Background · .button:hover, .rayen:hover

Gradients

  • linear-gradient(to right, #9747FF, #FF6CA8 50%, #FF8E5A)

  • linear-gradient(179.73deg, #0C142B 41.93%, #3C1467 75.98%, #FF8E5A 111.42%)

  • linear-gradient(#0C142B 0, #D8D8D8 0.25rem, #717582 0.25rem, #717582 0.75rem, #D8D8D8 0.75rem)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Plus Jakarta Sans

Aa 200 Aa 800

Plus Jakarta Sans

Google Fonts · weights 200, 300, 400, 500, 600, 700, 800 · headings, body, buttons

Aa 400

Georgia

System font, or not loaded on this page · weights 400 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 40px / 120% weight 600 · Plus Jakarta Sans

Outbrain

Heading 2 36px / 120% weight 600 · Plus Jakarta Sans

Outbrain Direct Response to Maximize Your ROI

Heading 3 32px / 120% weight 600 · Plus Jakarta Sans

Outbrain Direct Response to Maximize Your ROI

Heading 4 28px / 120% weight 600 · Plus Jakarta Sans

Outbrain Direct Response to Maximize Your ROI

Heading 5 22px / 120% weight 600 · Plus Jakarta Sans

Outbrain Direct Response to Maximize Your ROI

Heading 6 18px / 150% weight 600 · Plus Jakarta Sans

Outbrain Direct Response to Maximize Your ROI

Body — Plus Jakarta Sans

Drive elevated outcomes and monetize your content with Outbrain Direct Response

Paragraph 16px / 150% Plus Jakarta Sans

Drive elevated outcomes and monetize your content with Outbrain Direct Response

Link 13px / 18px weight 600 · uppercase · Plus Jakarta Sans

Read more about Outbrain

Sizes in use

Most common across the site
  • 24px6 rules
  • 18pxline 150% · 14 rules
  • 16pxline 150% · 50 rules
  • 15pxline 1.5rem · 6 rules
  • 14pxline 150% · 22 rules
  • 13pxline 37px · 18 rules
  • 11pxline 24px · 6 rules
  • 10pxline 15px · 6 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.button · #0C142B · radius 100px

Corner radius

  • 5px · 22×
  • 50% · 12×
  • inherit · 6×
  • 4px · 6×
  • 1rem · 4×
  • 20px · 4×

Shadows

  • 0 0 0 2px hsl(23,100%,86%)
  • unset
  • 0 0 0 4px #717582
  • 0 0 30px rgba(0,0,0,.6)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

600
767
1280
1440
1700

On a scale of 0 to 1700 px.

Content widths (max-width)

1700 px
1200 px
980 px
764 px
350 px
300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 45 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Outbrain use?
Outbrain’s website uses one typeface: Plus Jakarta Sans (headings and body text), google Fonts.
What are Outbrain’s brand colours?
The main colours on outbrain.com are Black (#0C142B), Crimson (#E51546), Chocolate (#EE6513), Deep Red (#D64105), Coral (#FF8E5A) and Sky Blue (#63DBFD).
What colour is Outbrain’s text and background?
Body text is #717582 on a #FFFFFF background.
Where is Outbrain’s logo from?
The logo shown in this guide was found on outbrain.com’s homepage. For official logo files and usage rules, check Outbrain’s own brand or press page.
Is this Outbrain’s official style guide?
No. SiteStyleGuide made it from outbrain.com’s public web pages on 1 November 2026, and isn’t affiliated with Outbrain. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

outbrain-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* outbrain.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/outbrain.com) */
:root {
  /* Colours */
  --text: #717582;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-light-grey: #D0D0D0;
  --colour-cool-grey: #717582;
  --colour-dark-grey: #575757;
  --colour-black: #0C142B;
  --colour-crimson: #E51546;
  --colour-chocolate: #EE6513;
  --colour-deep-red: #D64105;
  --colour-coral: #FF8E5A;
  --colour-sky-blue: #63DBFD;
  --colour-powder-blue: #BCEFFF;
  --colour-blue-violet: #9747FF;
  --colour-hot-pink: #FF6CA8;
  --colour-medium-blue: #3300BF;
  --colour-light-red: #FF0000;
  --colour-midnight-blue: #0E1836;
  --gradient-1: linear-gradient(to right, #9747FF, #FF6CA8 50%, #FF8E5A);
  --gradient-2: linear-gradient(179.73deg, #0C142B 41.93%, #3C1467 75.98%, #FF8E5A 111.42%);
  --gradient-3: linear-gradient(#0C142B 0, #D8D8D8 0.25rem, #717582 0.25rem, #717582 0.75rem, #D8D8D8 0.75rem);

  /* Typefaces */
  --font-headings: 'Plus Jakarta Sans', sans-serif, 'Arial';
  --font-body: 'Plus Jakarta Sans', sans-serif, 'Arial';
  --font-buttons: 'Plus Jakarta Sans', sans-serif, 'Arial';

  /* Type scale */
  --text-h1: 40px;
  --leading-h1: 120%;
  --text-h2: 36px;
  --leading-h2: 120%;
  --text-h3: 32px;
  --leading-h3: 120%;
  --text-h4: 28px;
  --leading-h4: 120%;
  --text-h5: 22px;
  --leading-h5: 120%;
  --text-h6: 18px;
  --leading-h6: 150%;
  --text-p: 16px;
  --leading-p: 150%;
  --text-a: 13px;
  --leading-a: 18px;

  /* Shape */
  --radius-1: 5px;
  --radius-2: 50%;
  --radius-3: inherit;
  --radius-4: 4px;
  --radius-5: 1rem;
  --radius-6: 20px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 600px;
  --breakpoint-2: 767px;
  --breakpoint-3: 1280px;
  --breakpoint-4: 1440px;
  --breakpoint-5: 1700px;
  --max-width-1: 1700px;
  --max-width-2: 1200px;
  --max-width-3: 980px;
  --max-width-4: 764px;
  --max-width-5: 350px;
  --max-width-6: 300px;
}

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Other websites using Plus Jakarta Sans as their main typeface
Websites whose lead colour is closest to Outbrain’s

Captured from outbrain.com on 1 November 2026. SiteStyleGuide isn’t affiliated with or endorsed by Outbrain; this guide describes the public website for reference.