What font does Twilio use?

Twilio’s website uses three typefaces: Whitney SSm (headings and body text), self-hosted; Twilio Sans Mono, self-hosted; Buffalo, self-hosted.

What are Twilio’s brand colours?

The main colours on segment.com are Black (#000D25), Royal Blue (#0263E0), Deep Crimson (#DB132A), Light Crimson (#EF223A), Deep Midnight Blue (#191F36) and Dark Grey (#9AA0B4).

What colour is Twilio’s text and background?

Body text is #000D25 on a #FFFFFF background.

Where is Twilio’s logo from?

The logo shown in this guide was found on segment.com’s homepage. For official logo files and usage rules, check Twilio’s own brand or press page.

Is this Twilio’s official style guide?

No. SiteStyleGuide made it from segment.com’s public web pages on 29 October 2026, and isn’t affiliated with Twilio. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from segment.com’s public web pages. Not affiliated with or endorsed by Twilio. The real site is segment.com ↗

Unofficial style guide

Twiliostyle guide

Twilio’s website (segment.com) uses Whitney SSm for its headings and body text. Its palette is led by Black (#000D25), Royal Blue (#0263E0) and Deep Crimson (#DB132A), with #000D25 text on #FFFFFF. Captured from the live site on 29 October 2026.

Website: segment.com
Typefaces: Whitney SSm, Twilio Sans Mono, Buffalo
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 29 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the segment.com homepage on a desktop screen — Screenshot of segment.com on a 1440 px desktop screen, 29 Oct 2026.

Screenshot of the segment.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Twilio Segment Customer Data Platform | Twilio; ● 46 / 60 characters
Meta description: Collect, unify, and enrich customer data across any app or device with the Twilio Segment CDP, now available on Twilio.com.; ● 123 / 160 characters
Site name: Twilio
og:title: Twilio Segment Customer Data Platform
og:description: Collect, unify, and enrich customer data across any app or device with the Twilio Segment CDP, now available on Twilio.com.
Language: en
Theme colour: #ffffff

In search results

Twiliohttps://www.twilio.com/en-us/segment

Twilio Segment Customer Data Platform | Twilio

Collect, unify, and enrich customer data across any app or device with the Twilio Segment CDP, now available on Twilio.com.

When shared

segment.com

Twilio Segment Customer Data Platform

Collect, unify, and enrich customer data across any app or device with the Twilio Segment CDP, now available …

Logo & favicons

Found as: SVG in the header. SVG, 133 × 48.

Logo

On white

On black

On Black

Favicons

7 found

520 px · SVG mask-icon
512 px · PNG manifest
192 px · PNG manifest
180 px · PNG apple-touch-icon
48 px · ICO favicon.ico
32 px · PNG icon
16 px · PNG icon

Twilio Segment Customer Data Platform | Twilio

Light browser tab

Twilio Segment Customer Data Platform | Twilio

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000D25) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 40.5%
Black 16.7%
Royal Blue 8.8%
Deep Crimson 4.3%
Cool Off White 3.9%
Light Crimson 3.8%
Deep Midnight Blue 3.8%
Dark Grey 3.4%
Fire Brick 3.3%
Light Slate Grey 3.1%
Sky Blue 1.7%
Slate Grey 1.4%
Dark Blue 1.4%
Light Midnight Blue 1.4%
Deep Cool Light Grey 1.2%
Light Cool Light Grey 1.2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
19.37:1 AAA

On white
—

Text, background, border · .cmp-events-list__filters__buttons button[type=submit] [disabled], .cmp-dynamic-grid__filters-buttons button[type=submit] [disabled]
Cool Off White

HEX

RGB

HSL

OKLCH

CMYK
4 3 0 10

On text
14.64:1 AAA

On white
1.32:1 Fail

Border, background, text · .footer, .footer-links a
Deep Cool Light Grey

HEX

RGB

HSL

OKLCH

CMYK
10 8 0 24

On text
9.17:1 AAA

On white
2.11:1 Fail

Text, border, background · .button.hybrid[disabled] .button-text .hybrid__icon, .footer-title
Light Cool Light Grey

HEX

RGB

HSL

OKLCH

CMYK
6 5 0 15

On text
12.21:1 AAA

On white
1.59:1 Fail

Border, text, background · .catalog-logo-integration:before, .catalog-search .catalog-search-other-categories .categorized-results-heading

Colours

Brand colours and accents, most used first

Black

HEX

RGB

HSL

OKLCH

CMYK
100 65 0 85

On text
—

On white
19.37:1 AAA

Text, background, graphic · .product-recommender--visible .product-recommender__container, .product-recommender--extending-visible .product-recommender__container
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
99 56 0 12

On text
3.56:1 AA large

On white
5.44:1 AA

Text, background, border · .cmp-events-list__filters__buttons button[type=submit], .cmp-events-list__controls__display__switch button[aria-checked=true]
Deep Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 91 81 14

On text
3.82:1 AA large

On white
5.07:1 AA

Background, text, graphic · .navigation-v2--mobile .navigation-v2 button.select-toggle.currency-selector-but, .button.button-product-recommender:before
Light Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 86 76 6

On text
4.57:1 AA

On white
4.23:1 AA large

Text, background, border · .cmp-longform-body__content__sidebar__toc-menu .sub .menu-accordion .is-selected, .cmp-longform-body__content__sidebar__toc-menu .nav-item.is-selected a:before
Deep Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
54 43 0 79

On text
1.19:1 Fail

On white
16.27:1 AAA

Background, border, text · .announcement__title p, .marketo-form--dark .mktoField.input-text
Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
14 11 0 29

On text
7.43:1 AAA

On white
2.61:1 Fail

Text, border, background · .catalog-slider-button:before, .product-recommender-entry__input::-webkit-scrollbar-thumb
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 92 80 31

On text
2.73:1 Fail

On white
7.09:1 AAA

Text, background, border · .message-box__richtext .title-super-text, .richtext .title-super-text
Light Slate Grey

HEX

RGB

HSL

OKLCH

CMYK
19 14 0 39

On text
5.33:1 AA

On white
3.63:1 AA large

Text, border, background · .platform-story-cep-v2-component__tag-separator, .card-default.dark-theme .card-default-content:before
Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
77 18 0 2

On text
10.50:1 AAA

On white
1.84:1 Fail

Text, border, background · .cmp-privacy.dark-theme .multi-select-option input[type=checkbox]:checked, .button.link.inverse:hover
Slate Grey

HEX

RGB

HSL

OKLCH

CMYK
28 20 0 48

On text
3.63:1 AA large

On white
5.33:1 AA

Text, border, graphic · .login-dropdown__section-title, .cmp-longform-body__content__sidebar__toc-menu .sub .menu-accordion a
Dark Blue

HEX

RGB

HSL

OKLCH

CMYK
100 85 0 46

On text
1.35:1 Fail

On white
14.37:1 AAA

Background, text, border · .cmp-events-list__controls__content-type-filter__filters[aria-expanded=true], .cmp-dynamic-grid__filter-button[aria-expanded=true]
Light Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
59 37 0 70

On text
1.46:1 Fail

On white
13.25:1 AAA

Background, text, graphic · .cmp-longform-body__content__sidebar__toc-menu .sub .menu-accordion .is-selected, .search-field__form

Gradients

linear-gradient(.6442deg,rgba(232,44,36,.2) 21.01%,rgba(1,12,32,.2) 83.846%,rgba(232,44,36,.2) 140.92%),linear-gradient(90deg,#000d25,#000d25)
radial-gradient(50% 50% at 50% 50%,rgb(219 19 42) 36.5%, 100%)
linear-gradient(0deg,rgba(0,13,37,.8),rgba(0,13,37,.8))

Dark mode

Switched on by the site

White

#FFFFFF
Midnight Blue

#232B45
Midnight Blue

#191F36
Crimson

#EF223A
Light Slate Grey

#7E869C
Black

#000D25
Royal Blue

#0263E0
Dark Grey

#9AA0B4
Black

#121C2D
Sky Blue

#3ACEFA
Crimson

#DB132A
Dark Slate Blue

#4B5671

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Whitney SSm

Aa 300 Aa 900

Whitney SSm

Self-hosted · weights 300, 400, 500, 600, 700, 900 · headings, body · shown in a stand-in if you don’t have it

Aa 300 Aa 400

Twilio Sans Mono

Self-hosted · weights 300, 400 · shown in a stand-in if you don’t have it

Aa 800 Aa 900

Buffalo

Self-hosted · weights 800, 900 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 10 px

Heading 1 3.2rem · 32 px / 4.4rem weight 700

Twilio

Heading 2 2.8rem · 28 px / 3.6rem weight 700

Twilio Segment Customer Data Platform | Twilio

Heading 3 2.4rem · 24 px / 3.2rem weight 700

Twilio Segment Customer Data Platform | Twilio

Heading 4 1.8rem · 18 px / 2.8rem weight 700

Twilio Segment Customer Data Platform | Twilio

Heading 5 1.6rem · 16 px / 2.4rem weight 700

Twilio Segment Customer Data Platform | Twilio

Heading 6 1.4rem · 14 px / 2rem weight 600

Twilio Segment Customer Data Platform | Twilio

Body 1.4rem · 14 px weight 400

Collect, unify, and enrich customer data across any app or device with the Twilio Segment CDP, now available on Twilio.com.

Paragraph 1.6rem · 16 px / 1.9rem weight 400 · Whitney SSm

Collect, unify, and enrich customer data across any app or device with the Twilio Segment CDP, now available on Twilio.com.

Small

Collect, unify, and enrich customer data across any app or device with the Twilio Segment CDP, now available on Twilio.com.

Button 1.6rem · 16 px weight 400

Get started

Link 1.2rem · 12 px / 1.8rem weight 400

Sizes in use

Most common across the site

40pxline normal · 8 rules
28pxline 3.6rem · 14 rules
24pxline 3.2rem · 15 rules
20pxline 1.1 · 11 rules
18pxline 2.8rem · 33 rules
16pxline 2.4rem · 77 rules
14pxline 2rem · 113 rules
12pxline 1.8rem · 75 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.landing-hero-component__cta .button · #1866EE · radius 5rem

Link

Read our latest news today.

a · #0263E0

Corner radius

0.4rem · 60×
1rem · 55×
5rem · 54×
50% · 48×
2rem · 34×

Shadows

0 8px 24px 0 rgb(18 28 45/0.1)
0 .8rem 2.4rem rgba(18,28,45,.1)
0 1rem 2.4rem rgb(/10%)
0 3rem 6rem -2.4rem rgba(0,0,0,.1)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

320

480

768

992

1280

1286

1344

1600

On a scale of 0 to 1600 px.

Content widths (max-width)

2240 px

1920 px

1280 px

960 px

800 px

480 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 46 characters, short enough to show in full in search results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Twilio use?: Twilio’s website uses three typefaces: Whitney SSm (headings and body text), self-hosted; Twilio Sans Mono, self-hosted; Buffalo, self-hosted.
What are Twilio’s brand colours?: The main colours on segment.com are Black (#000D25), Royal Blue (#0263E0), Deep Crimson (#DB132A), Light Crimson (#EF223A), Deep Midnight Blue (#191F36) and Dark Grey (#9AA0B4).
What colour is Twilio’s text and background?: Body text is #000D25 on a #FFFFFF background.
Where is Twilio’s logo from?: The logo shown in this guide was found on segment.com’s homepage. For official logo files and usage rules, check Twilio’s own brand or press page.
Is this Twilio’s official style guide?: No. SiteStyleGuide made it from segment.com’s public web pages on 29 October 2026, and isn’t affiliated with Twilio. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

segment-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* segment.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/segment.com) */
:root {
  /* Colours */
  --text: #000D25;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-cool-off-white: #DDE0E6;
  --colour-deep-cool-light-grey: #AEB2C1;
  --colour-light-cool-light-grey: #CACDD8;
  --colour-black: #000D25;
  --colour-royal-blue: #0263E0;
  --colour-deep-crimson: #DB132A;
  --colour-light-crimson: #EF223A;
  --colour-deep-midnight-blue: #191F36;
  --colour-dark-grey: #9AA0B4;
  --colour-fire-brick: #B10F23;
  --colour-light-slate-grey: #7E869C;
  --colour-sky-blue: #3ACEFA;
  --colour-slate-grey: #606B85;
  --colour-dark-blue: #001489;
  --colour-light-midnight-blue: #1F304C;
  --gradient-1: linear-gradient(.6442deg,rgba(232,44,36,.2) 21.01%,rgba(1,12,32,.2) 83.846%,rgba(232,44,36,.2) 140.92%),linear-gradient(90deg,#000d25,#000d25);
  --gradient-2: radial-gradient(50% 50% at 50% 50%,rgb(219 19 42) 36.5%, 100%);
  --gradient-3: linear-gradient(0deg,rgba(0,13,37,.8),rgba(0,13,37,.8));

  /* Typefaces */
  --font-headings: 'Whitney SSm', 'helvetica', 'arial', sans-serif;
  --font-body: 'Whitney SSm', 'helvetica', 'arial', sans-serif;
  --font-other: 'Twilio Sans Mono', monospace;

  /* Type scale */
  --text-h1: 3.2rem;
  --leading-h1: 4.4rem;
  --text-h2: 2.8rem;
  --leading-h2: 3.6rem;
  --text-h3: 2.4rem;
  --leading-h3: 3.2rem;
  --text-h4: 1.8rem;
  --leading-h4: 2.8rem;
  --text-h5: 1.6rem;
  --leading-h5: 2.4rem;
  --text-h6: 1.4rem;
  --leading-h6: 2rem;
  --text-body: 1.4rem;
  --text-p: 1.6rem;
  --leading-p: 1.9rem;
  --text-button: 1.6rem;
  --text-a: 1.2rem;
  --leading-a: 1.8rem;

  /* Shape */
  --radius-1: 0.4rem;
  --radius-2: 1rem;
  --radius-3: 5rem;
  --radius-4: 50%;
  --radius-5: 2rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 320px;
  --breakpoint-2: 480px;
  --breakpoint-3: 768px;
  --breakpoint-4: 992px;
  --breakpoint-5: 1280px;
  --breakpoint-6: 1286px;
  --breakpoint-7: 1344px;
  --breakpoint-8: 1600px;
  --max-width-1: 2240px;
  --max-width-2: 1920px;
  --max-width-3: 1280px;
  --max-width-4: 960px;
  --max-width-5: 800px;
  --max-width-6: 480px;
}

{
    "site": "segment.com",
    "source": "https://sitestyleguide.com/segment.com",
    "text": "#000D25",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Cool Off White",
            "hex": "#DDE0E6",
            "rgb": [
                221,
                224,
                230
            ]
        },
        {
            "name": "Deep Cool Light Grey",
            "hex": "#AEB2C1",
            "rgb": [
                174,
                178,
                193
            ]
        },
        {
            "name": "Light Cool Light Grey",
            "hex": "#CACDD8",
            "rgb": [
                202,
                205,
                216
            ]
        },
        {
            "name": "Black",
            "hex": "#000D25",
            "rgb": [
                0,
                13,
                37
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#0263E0",
            "rgb": [
                2,
                99,
                224
            ]
        },
        {
            "name": "Deep Crimson",
            "hex": "#DB132A",
            "rgb": [
                219,
                19,
                42
            ]
        },
        {
            "name": "Light Crimson",
            "hex": "#EF223A",
            "rgb": [
                239,
                34,
                58
            ]
        },
        {
            "name": "Deep Midnight Blue",
            "hex": "#191F36",
            "rgb": [
                25,
                31,
                54
            ]
        },
        {
            "name": "Dark Grey",
            "hex": "#9AA0B4",
            "rgb": [
                154,
                160,
                180
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#B10F23",
            "rgb": [
                177,
                15,
                35
            ]
        },
        {
            "name": "Light Slate Grey",
            "hex": "#7E869C",
            "rgb": [
                126,
                134,
                156
            ]
        },
        {
            "name": "Sky Blue",
            "hex": "#3ACEFA",
            "rgb": [
                58,
                206,
                250
            ]
        },
        {
            "name": "Slate Grey",
            "hex": "#606B85",
            "rgb": [
                96,
                107,
                133
            ]
        },
        {
            "name": "Dark Blue",
            "hex": "#001489",
            "rgb": [
                0,
                20,
                137
            ]
        },
        {
            "name": "Light Midnight Blue",
            "hex": "#1F304C",
            "rgb": [
                31,
                48,
                76
            ]
        }
    ],
    "fonts": [
        {
            "name": "Whitney SSm",
            "stack": "Whitney SSm, helvetica, arial, sans-serif",
            "weights": [
                300,
                400,
                500,
                600,
                700,
                900
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Twilio Sans Mono",
            "stack": "Twilio Sans Mono, monospace",
            "weights": [
                300,
                400
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Buffalo",
            "stack": "Buffalo",
            "weights": [
                800,
                900
            ],
            "source": "Self-hosted"
        }
    ]
}

Other websites using Whitney SSm as their main typeface

Twilio

twilio.com · set in Whitney SSm
Save

Websites whose lead colour is closest to Twilio’s

Outbrain

outbrain.com · 3 days ago
Save
definicion.de

definicion.de · 3 days ago
Save
expedia

expedia.co.uk · 4 days ago
Save
vrbo

vrbo.com · 4 days ago
Save

Captured from segment.com on 29 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Twilio; this guide describes the public website for reference.

Twiliostyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Cool Off White

Deep Cool Light Grey

Light Cool Light Grey

Colours

Black

Royal Blue

Deep Crimson

Light Crimson

Deep Midnight Blue

Dark Grey

Fire Brick

Light Slate Grey

Sky Blue

Slate Grey

Dark Blue

Light Midnight Blue

Gradients

Dark mode

Whitney SSm

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run segment.com?

Also set in Whitney SSm

Twilio

Similar colours

Outbrain

definicion.de

expedia

vrbo

Title &
description