What font does people.ai use?

people.ai’s website uses one typeface: Arial (headings and body text), a system font.

What are people.ai’s brand colours?

The main colours on people.ai are Deep Dodger Blue (#0082F3), Light Dodger Blue (#3898EC), Yellow (#FFFF00), White (#FFFFFF), Charcoal (#333333) and Off White (#DDDDDD).

What colour is people.ai’s text and background?

Body text is #333333 on a #FFFFFF background.

Where is people.ai’s logo from?

The logo shown in this guide was found on people.ai’s homepage. For official logo files and usage rules, check people.ai’s own brand or press page.

Is this people.ai’s official style guide?

No. SiteStyleGuide made it from people.ai’s public web pages on 24 October 2026, and isn’t affiliated with people.ai. Members can refresh a guide after 90 days to pick up changes.

people.ai Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Backstory: AI Revenue Platform for Sales Teams; ● 46 / 60 characters
Meta description: Backstory is AI for sales teams that goes beyond dashboards. Get direct answers to your hardest pipeline questions - which deals are real, which are at risk, and what to do next.; ▲ 178 / 160 characters
og:title: Backstory: AI Revenue Platform for Sales Teams
og:description: Backstory is AI for sales teams that goes beyond dashboards. Get direct answers to your hardest pipeline questions - which deals are real, which are at risk, and what to do next.
Language: en

In search results

people.aihttps://www.backstory.ai/

Backstory: AI Revenue Platform for Sales Teams

Backstory is AI for sales teams that goes beyond dashboards. Get direct answers to your hardest pipeline questions - which deals are real, which are at risk, and…

When shared

people.ai

Backstory: AI Revenue Platform for Sales Teams

Backstory is AI for sales teams that goes beyond dashboards. Get direct answers to your hardest pipeline ques…

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Logo & favicons

Found as: image in the header. SVG, 1168 × 195.

Logo

On white

On black

On Deep Dodger Blue

Favicons

3 found

256 px · PNG apple-touch-icon
32 px · PNG icon
32 px · SVG icon

Backstory: AI Revenue Platform for Sales Teams

Light browser tab

Backstory: AI Revenue Platform for Sales Teams

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#333333) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 48.7%
Charcoal 14.7%
Off White 14.7%
Black 13.6%
Deep Dodger Blue 3.1%
Light Dodger Blue 3.1%
Yellow 2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
12.63:1 AAA

On white
—

Background, text, border · body, .heading-style-h2.text-color-gr-surface
Charcoal

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 80

On text
—

On white
12.63:1 AAA

Text, background · body, .tippy-box
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 13

On text
9.30:1 AAA

On white
1.36:1 Fail

Background, border · .w-form-done, .w-slider
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.66:1 Fail

On white
21.00:1 AAA

Border, background, text · .navbar, .bg-picture-overlay.bg-picture-overlay-home

Colours

Brand colours and accents, most used first

Deep Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
100 47 0 5

On text
3.30:1 AA large

On white
3.83:1 AA large

Text · .w-dropdown-link.w--current, .w-nav-link.w--current
Light Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
76 36 0 7

On text
4.13:1 AA large

On white
3.06:1 AA large

Background, border · .w-button, .w-richtext .w-richtext-figure-selected.w-richtext-figure-type-video div:after
Yellow

HEX

RGB

HSL

OKLCH

CMYK
0 0 100 0

On text
11.77:1 AAA

On white
1.07:1 Fail

Background · mark

Gradients

linear-gradient(0deg,,80%)
linear-gradient(90deg,#fff,#dbebf2)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Arial

Aa 400

Arial

System font, or not loaded on this page · body · shown in a stand-in if you don’t have it

Aa 300

Helvetica Neue

System font, or not loaded on this page · weights 300 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Body / 1.35

Backstory is AI for sales teams that goes beyond dashboards. Get direct answers to your hardest pipeline questions - which deals are real, …

Paragraph / 1.35

Backstory is AI for sales teams that goes beyond dashboards. Get direct answers to your hardest pipeline questions - which deals are real, …

Small 80%

Backstory is AI for sales teams that goes beyond dashboards. Get direct answers to your hardest pipeline questions - which deals are real, …

Link — / 1.35

Sizes in use

Most common across the site

38pxline 44px · 1 rules
32pxline 36px · 3 rules
24pxline 30px · 2 rules
18pxline 22px · 4 rules
16px2 rules
14pxline 20px · 9 rules
12pxline 14px · 2 rules
10px1 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

50% · 4×
3px · 2×
100% · 2×
unset · 1×
.5rem · 1×

Shadows

0 4px 6px 0 ,0 12px 16px 0
0 1px 5px 0 ,0 1px 3px 0
unset
0 0 0 1px #0000001a,0 1px 3px #0000001a

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

479

767

768

991

992

1070

1120

1200

On a scale of 0 to 1440 px.

Content widths (max-width)

940 px

728 px

560 px

400 px

340 px

320 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 46 characters, short enough to show in full in search results.
▲ CheckThe description is 178 characters. Search results usually show about 160.
▲ CheckThe favicon is dark on a see-through background, so it nearly disappears on dark browser tabs.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does people.ai use?: people.ai’s website uses one typeface: Arial (headings and body text), a system font.
What are people.ai’s brand colours?: The main colours on people.ai are Deep Dodger Blue (#0082F3), Light Dodger Blue (#3898EC), Yellow (#FFFF00), White (#FFFFFF), Charcoal (#333333) and Off White (#DDDDDD).
What colour is people.ai’s text and background?: Body text is #333333 on a #FFFFFF background.
Where is people.ai’s logo from?: The logo shown in this guide was found on people.ai’s homepage. For official logo files and usage rules, check people.ai’s own brand or press page.
Is this people.ai’s official style guide?: No. SiteStyleGuide made it from people.ai’s public web pages on 24 October 2026, and isn’t affiliated with people.ai. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

people-ai-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* people.ai design tokens, from SiteStyleGuide (https://sitestyleguide.com/people.ai) */
:root {
  /* Colours */
  --text: #333333;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-charcoal: #333333;
  --colour-off-white: #DDDDDD;
  --colour-black: #000000;
  --colour-deep-dodger-blue: #0082F3;
  --colour-light-dodger-blue: #3898EC;
  --colour-yellow: #FFFF00;
  --gradient-2: linear-gradient(0deg,,80%);
  --gradient-3: linear-gradient(90deg,#fff,#dbebf2);

  /* Typefaces */
  --font-body: 'Arial', sans-serif;
  --font-other: 'Helvetica Neue', 'Helvetica', 'Ubuntu', 'Segoe UI', 'Verdana', sans-serif;

  /* Type scale */
  --text-small: 80%;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 3px;
  --radius-3: 100%;
  --radius-4: unset;
  --radius-5: .5rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 479px;
  --breakpoint-2: 767px;
  --breakpoint-3: 768px;
  --breakpoint-4: 991px;
  --breakpoint-5: 992px;
  --breakpoint-6: 1070px;
  --breakpoint-7: 1120px;
  --breakpoint-8: 1200px;
  --max-width-1: 940px;
  --max-width-2: 728px;
  --max-width-3: 560px;
  --max-width-4: 400px;
  --max-width-5: 340px;
  --max-width-6: 320px;
}

{
    "site": "people.ai",
    "source": "https://sitestyleguide.com/people.ai",
    "text": "#333333",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Charcoal",
            "hex": "#333333",
            "rgb": [
                51,
                51,
                51
            ]
        },
        {
            "name": "Off White",
            "hex": "#DDDDDD",
            "rgb": [
                221,
                221,
                221
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Deep Dodger Blue",
            "hex": "#0082F3",
            "rgb": [
                0,
                130,
                243
            ]
        },
        {
            "name": "Light Dodger Blue",
            "hex": "#3898EC",
            "rgb": [
                56,
                152,
                236
            ]
        },
        {
            "name": "Yellow",
            "hex": "#FFFF00",
            "rgb": [
                255,
                255,
                0
            ]
        }
    ],
    "fonts": [
        {
            "name": "Arial",
            "stack": "Arial, sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Helvetica Neue",
            "stack": "Helvetica Neue, Helvetica, Ubuntu, Segoe UI, Verdana, sans-serif",
            "weights": [
                300
            ],
            "source": "System font, or not loaded on this page"
        }
    ]
}

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Run people.ai?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

<a href="https://sitestyleguide.com/people.ai" title="people.ai style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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people.aistyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Charcoal

Off White

Black

Colours

Deep Dodger Blue

Light Dodger Blue

Yellow

Gradients

Arial

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

DaFont

Fauna Robotics

SendSpace

ieee.org

Sniply

Facebook

Facebook

Dillard's

people.aistyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Charcoal

Off White

Black

Colours

Deep Dodger Blue

Light Dodger Blue

Yellow

Gradients

Arial

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run people.ai?

Also set in Arial

DaFont

Fauna Robotics

SendSpace

ieee.org

Similar colours

Sniply

Facebook

Facebook

Dillard's

Title &
description