What font does Popsugar use?

Popsugar’s website uses three typefaces: ModernGothic (headings and body text), self-hosted; RhetorikSerif, self-hosted; RobotoMono, self-hosted.

What are Popsugar’s brand colours?

The main colours on popsugar.com are Purple (#72155D), Coral (#FF8961), Corn Silk (#FCF1D4), Thistle (#FFDAED), Medium Turquoise (#10CFC8) and Near Black (#171717).

What colour is Popsugar’s text and background?

Body text is #171717 on a #FFFFFF background.

Where is Popsugar’s logo from?

The logo shown in this guide was found on popsugar.com’s homepage. For official logo files and usage rules, check Popsugar’s own brand or press page.

Is this Popsugar’s official style guide?

No. SiteStyleGuide made it from popsugar.com’s public web pages on 22 October 2026, and isn’t affiliated with Popsugar. Members can refresh a guide after 90 days to pick up changes.

Popsugar Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: PS; ● 2 / 60 characters
Meta description: PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information. Our staff of journalists and subject-matter experts research, report, and produce articles, videos, and social content that help people feel good about their well-being choices, no matter what they are. Via our core verticals — Health, Fitness, Beauty, Balance, Identity, and Shopping — we help our audience proceed with confidence.; ▲ 451 / 160 characters
Site name: Popsugar
og:title: PS
og:description: PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information. Our staff of journalists and subject-matter experts research, report, and produce articles, videos, and social content that help people feel good about their well-being choices, no matter what they are. Via our core verticals — Health, Fitness, Beauty, Balance, Identity, and Shopping — we help our audience proceed with confidence.
Language: en

In search results

Popsugarhttps://www.popsugar.com/

PS

PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information. Our staff of journalists and subject-matte…

When shared

popsugar.com

PS

PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed inf…

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Logo & favicons

Found as: schema.org logo. PNG, 1817 × 1080.

Logo

On white

On black

On Purple

Favicons

2 found

124 px · PNG favicon.ico
48 px · ICO icon

PS

Light browser tab

PS

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#171717) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

Near Black 53.3%
White 21.1%
Purple 10%
Black 5.5%
Coral 3.2%
Corn Silk 2.2%
Thistle 1.8%
Dark Grey 1.6%
Medium Turquoise 1.3%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 91

On text
—

On white
17.93:1 AAA

Text, background, graphic · .gjhnKm, .jJrWDk
White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
17.93:1 AAA

On white
—

Background, text, graphic · html, .dOrZse
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.17:1 Fail

On white
21.00:1 AAA

Text, background · .gWWPvB, .iizquR
Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 61

On text
3.03:1 AA large

On white
5.92:1 AA

Text, graphic · .ibmeOB, .JkORE

Colours

Brand colours and accents, most used first

Purple

HEX

RGB

HSL

OKLCH

CMYK
0 82 18 55

On text
1.69:1 Fail

On white
10.60:1 AAA

Background, text, graphic · .ktEyuR, .ccbYAZ:hover
Coral

HEX

RGB

HSL

OKLCH

CMYK
0 46 62 0

On text
7.69:1 AAA

On white
2.33:1 Fail

Background, border · .ccbYAZ, .ijFtod
Corn Silk

HEX

RGB

HSL

OKLCH

CMYK
0 4 16 1

On text
15.94:1 AAA

On white
1.12:1 Fail

Background · .ccbYAZ, .dfp_ad--outbrain
Thistle

HEX

RGB

HSL

OKLCH

CMYK
0 15 7 0

On text
14.09:1 AAA

On white
1.27:1 Fail

Background, border · .jbCVGw:hover, .bUdIAv:hover
Medium Turquoise

HEX

RGB

HSL

OKLCH

CMYK
92 0 3 19

On text
9.20:1 AAA

On white
1.95:1 Fail

Background · .kmLoWJ button.lipton

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

ModernGothic

Aa 400 Aa 700

ModernGothic

Self-hosted · weights 400, 700 · buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 500

RhetorikSerif

Self-hosted · weights 400, 500 · shown in a stand-in if you don’t have it

Aa 400 Aa 700

RobotoMono

Self-hosted · weights 400, 500, 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Body 100% / 1.25em

PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information. Our staff of journal…

Paragraph 100%

PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information. Our staff of journal…

Small 100%

PS makes wellness more accessible through real-life stories, first-person perspectives, and expert-backed information. Our staff of journal…

Button 28px / 32px weight 700 · capitalize · ModernGothic

Get started

Link 100%

Sizes in use

Most common across the site

44pxline 1 · 1 rules
40pxline 1 · 1 rules
20pxline normal · 3 rules
18pxline 20px · 3 rules
16pxline normal · 7 rules
12pxline 18px · 2 rules
11pxline 12px · 8 rules
10pxline 12px · 2 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

4px · 3×
750px · 3×
50% · 1×
20px · 1×

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

768

1023

1024

1200

1280

1300

1400

1500

On a scale of 0 to 1500 px.

Content widths (max-width)

1200 px

970 px

960 px

768 px

728 px

325 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 2 characters, short enough to show in full in search results.
▲ CheckThe description is 451 characters. Search results usually show about 160.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Popsugar use?: Popsugar’s website uses three typefaces: ModernGothic (headings and body text), self-hosted; RhetorikSerif, self-hosted; RobotoMono, self-hosted.
What are Popsugar’s brand colours?: The main colours on popsugar.com are Purple (#72155D), Coral (#FF8961), Corn Silk (#FCF1D4), Thistle (#FFDAED), Medium Turquoise (#10CFC8) and Near Black (#171717).
What colour is Popsugar’s text and background?: Body text is #171717 on a #FFFFFF background.
Where is Popsugar’s logo from?: The logo shown in this guide was found on popsugar.com’s homepage. For official logo files and usage rules, check Popsugar’s own brand or press page.
Is this Popsugar’s official style guide?: No. SiteStyleGuide made it from popsugar.com’s public web pages on 22 October 2026, and isn’t affiliated with Popsugar. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

popsugar-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* popsugar.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/popsugar.com) */
:root {
  /* Colours */
  --text: #171717;
  --background: #FFFFFF;
  --colour-near-black: #171717;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-dark-grey: #646464;
  --colour-purple: #72155D;
  --colour-coral: #FF8961;
  --colour-corn-silk: #FCF1D4;
  --colour-thistle: #FFDAED;
  --colour-medium-turquoise: #10CFC8;

  /* Typefaces */
  --font-buttons: 'ModernGothic';
  --font-other: 'RhetorikSerif';

  /* Type scale */
  --text-body: 100%;
  --leading-body: 1.25em;
  --text-p: 100%;
  --text-small: 100%;
  --text-button: 28px;
  --leading-button: 32px;
  --text-a: 100%;

  /* Shape */
  --radius-1: 4px;
  --radius-2: 750px;
  --radius-3: 50%;
  --radius-4: 20px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 768px;
  --breakpoint-2: 1023px;
  --breakpoint-3: 1024px;
  --breakpoint-4: 1200px;
  --breakpoint-5: 1280px;
  --breakpoint-6: 1300px;
  --breakpoint-7: 1400px;
  --breakpoint-8: 1500px;
  --max-width-1: 1200px;
  --max-width-2: 970px;
  --max-width-3: 960px;
  --max-width-4: 768px;
  --max-width-5: 728px;
  --max-width-6: 325px;
}

{
    "site": "popsugar.com",
    "source": "https://sitestyleguide.com/popsugar.com",
    "text": "#171717",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "Near Black",
            "hex": "#171717",
            "rgb": [
                23,
                23,
                23
            ]
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Dark Grey",
            "hex": "#646464",
            "rgb": [
                100,
                100,
                100
            ]
        },
        {
            "name": "Purple",
            "hex": "#72155D",
            "rgb": [
                114,
                21,
                93
            ]
        },
        {
            "name": "Coral",
            "hex": "#FF8961",
            "rgb": [
                255,
                137,
                97
            ]
        },
        {
            "name": "Corn Silk",
            "hex": "#FCF1D4",
            "rgb": [
                252,
                241,
                212
            ]
        },
        {
            "name": "Thistle",
            "hex": "#FFDAED",
            "rgb": [
                255,
                218,
                237
            ]
        },
        {
            "name": "Medium Turquoise",
            "hex": "#10CFC8",
            "rgb": [
                16,
                207,
                200
            ]
        }
    ],
    "fonts": [
        {
            "name": "ModernGothic",
            "stack": "ModernGothic",
            "weights": [
                400,
                700
            ],
            "source": "Self-hosted"
        },
        {
            "name": "RhetorikSerif",
            "stack": "RhetorikSerif",
            "weights": [
                400,
                500
            ],
            "source": "Self-hosted"
        },
        {
            "name": "RobotoMono",
            "stack": "RobotoMono",
            "weights": [
                400,
                500,
                700
            ],
            "source": "Self-hosted"
        }
    ]
}

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Run popsugar.com?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

<a href="https://sitestyleguide.com/popsugar.com" title="Popsugar style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Popsugarstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

Near Black

White

Black

Dark Grey

Colours

Purple

Coral

Corn Silk

Thistle

Medium Turquoise

ModernGothic

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

The Pioneer Woman

Radiopaedia

Vanta

Pantip

Popsugarstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

Near Black

White

Black

Dark Grey

Colours

Purple

Coral

Corn Silk

Thistle

Medium Turquoise

ModernGothic

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run popsugar.com?

Similar colours

The Pioneer Woman

Radiopaedia

Vanta

Pantip

Title &
description