What font does rivian.com use?

rivian.com’s website uses three typefaces: VideoJS (headings), self-hosted; Adventure (body text), self-hosted; Adventure Mono, self-hosted.

What are rivian.com’s brand colours?

The main colours on rivian.com are Deep Orange (#FFAA00), Light Slate Grey (#73859F), Deep Red (#DB0000), Red (#DC3127), Light Red (#E84826) and Light Steel Blue (#8BA8BD).

What colour is rivian.com’s text and background?

Body text is #151515 on a #FFFFFF background.

Where is rivian.com’s logo from?

The logo shown in this guide was found on rivian.com’s homepage. For official logo files and usage rules, check rivian.com’s own brand or press page.

Is this rivian.com’s official style guide?

No. SiteStyleGuide made it from rivian.com’s public web pages on 27 October 2026, and isn’t affiliated with rivian.com. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from rivian.com’s public web pages. Not affiliated with or endorsed by rivian.com. The real site is rivian.com ↗

Unofficial style guide

rivian.comstyle guide

rivian.com’s website (rivian.com) sets its headings in VideoJS and its body text in Adventure. Its palette is led by Deep Orange (#FFAA00), Light Slate Grey (#73859F) and Deep Red (#DB0000), with #151515 text on #FFFFFF. Captured from the live site on 27 October 2026.

Website: rivian.com
Typefaces: VideoJS, Adventure, Arial
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 27 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the rivian.com homepage on a desktop screen — Screenshot of rivian.com on a 1440 px desktop screen, 27 Oct 2026.

Screenshot of the rivian.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Rivian: Electric Vehicles Designed For Adventure; ● 48 / 60 characters
Meta description: Discover Rivian's long-range electric vehicles, innovative EV trucks, SUVs and vans built for adventure. Join the movement towards a sustainable future.; ● 152 / 160 characters
og:title: Rivian: Electric Vehicles Designed For Adventure
og:description: Discover Rivian's long-range electric vehicles, innovative EV trucks, SUVs and vans built for adventure. Join the movement towards a sustainable future.
Language: en-US
Theme colour: #000000

In search results

rivian.comhttps://rivian.com/

Rivian: Electric Vehicles Designed For Adventure

Discover Rivian's long-range electric vehicles, innovative EV trucks, SUVs and vans built for adventure. Join the movement towards a sustainable future.

When shared

rivian.com

Rivian: Electric Vehicles Designed For Adventure

Discover Rivian's long-range electric vehicles, innovative EV trucks, SUVs and vans built for adventure. Join…

Logo & favicons

Found as: SVG in the header. SVG, 409 × 56.

Logo

On white

On black

On Deep Orange

Favicons

4 found

180 px · PNG apple-touch-icon
167 px · PNG apple-touch-icon
152 px · PNG apple-touch-icon
120 px · PNG apple-touch-icon

Rivian: Electric Vehicles Designed For Adventure

Light browser tab

Rivian: Electric Vehicles Designed For Adventure

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#151515) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 38%
Black 30.5%
Dark Grey 7.1%
Light Grey 6.2%
Deep Orange 3.9%
Light Slate Grey 2.4%
Deep Red 2%
Red 1.9%
Light Red 1.2%
Light Steel Blue 1.2%
Forest Green 1%
Peru 1%
Light Orange 1%
Dark Grey 1%
Gold 0.9%
Dark Slate Grey 0.7%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
18.26:1 AAA

On white
—

Background, text, border · .vjs-track-settings-controls button, body
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.15:1 Fail

On white
21.00:1 AAA

Background, text, border · #ketch-consent-banner button:nth-of-type(3), theme-color meta tag
Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 61

On text
3.04:1 AA large

On white
6.01:1 AA

Text, background, border · --surface-neutralDark, --text-tertiary
Light Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 20

On text
11.26:1 AAA

On white
1.62:1 Fail

Background, border, text · --tw-gradient-to, --surface-neutralLight

Colours

Brand colours and accents, most used first

Deep Orange

HEX

RGB

HSL

OKLCH

CMYK
0 33 100 0

On text
9.57:1 AAA

On white
1.91:1 Fail

Background, text, border · .bg-brand, .bg-brand-rivianYellow
Light Slate Grey

HEX

RGB

HSL

OKLCH

CMYK
28 16 0 38

On text
4.86:1 AA

On white
3.76:1 AA large

Background · .vjs-track-settings-controls button, .vjs-track-settings-controls button:active
Deep Red

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 14

On text
3.49:1 AA large

On white
5.23:1 AA

Text, background, border · .bg-destructive, .text-\[\#DB0000\]
Red

HEX

RGB

HSL

OKLCH

CMYK
0 78 82 14

On text
3.92:1 AA large

On white
4.65:1 AA

Text, border, background · .bg-semantic-error, .text-semantic-error
Light Red

HEX

RGB

HSL

OKLCH

CMYK
0 69 84 9

On text
4.68:1 AA

On white
3.90:1 AA large

Background, text · .bg-\[\#E84826\], .bg-orange-500
Light Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
26 11 0 26

On text
7.33:1 AAA

On white
2.49:1 Fail

Background · .bg-\[\#8BA8BD\], .bg-\[linear-gradient$180deg\2c \#8BA8BD_0\%\2c transparent_100\%$\]
Forest Green

HEX

RGB

HSL

OKLCH

CMYK
43 0 62 49

On text
3.94:1 AA large

On white
4.64:1 AA

Background, text · .bg-semantic-success, .text-text-success
Peru

HEX

RGB

HSL

OKLCH

CMYK
0 39 99 16

On text
6.06:1 AA

On white
3.01:1 AA large

Background, text · .bg-semantic-warning, .text-text-warning
Light Orange

HEX

RGB

HSL

OKLCH

CMYK
0 29 89 0

On text
10.33:1 AAA

On white
1.77:1 Fail

Background · .hover\:bg-\[\#FFB51B\]:hover, .hover\:bg-\[\#ffb51b\]:hover
Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
14 13 0 28

On text
7.19:1 AAA

On white
2.54:1 Fail

Background · .bg-\[linear-gradient$\#9FA1B8_0\%\2c \#BC9C8A_100\%$\], inline style on <section>
Gold

HEX

RGB

HSL

OKLCH

CMYK
0 17 70 7

On text
10.99:1 AAA

On white
1.66:1 Fail

Background · .ima-progress-div, .ima-slider-level-div
Dark Slate Grey

HEX

RGB

HSL

OKLCH

CMYK
15 0 18 68

On text
2.22:1 Fail

On white
8.24:1 AAA

Background, border · .bg-\[\#465243\], .border-\[\#465243\]

Gradients

linear-gradient(-180deg,#fff 88%,#73859f)
linear-gradient(to right,)
linear-gradient(0deg,#fff 88%,#73859f)

Dark mode

Switched on by the site

Near Black

#151515 · --surface-secondary
Black

#000000 · --surface-primary
White

#FFFFFF · --surface-invertPrimary
Light Grey

#CBCBCB · --surface-neutralDark
Dark Grey

#494949 · --surface-neutralLight
Near Black

#212121 · --surface-tertiary
Off White

#ECECEC · --surface-invertTertiary
Grey

#939393 · --stroke-tertiary

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

VideoJS

Aa 400

VideoJS

Self-hosted · weights 400 · buttons, headings · shown in a stand-in if you don’t have it

Aa 300 Aa 700

Adventure

Self-hosted · weights 300, 400, 500, 600, 700 · body, headings, buttons · shown in a stand-in if you don’t have it

Aa 300 Aa 400

Arial

System font, or not loaded on this page · weights 300, 400 · shown in a stand-in if you don’t have it

Aa 300 Aa 700

Adventure Mono

Self-hosted · weights 300, 400, 600, 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 10 px

Heading 1 8.8rem · 88 px / 8.8rem weight 500

rivian.com

Heading 2 5.2rem · 52 px / 5.6rem weight 500

Rivian: Electric Vehicles Designed For Adventure

Heading 3 4.4rem · 44 px / 4.8rem weight 500

Rivian: Electric Vehicles Designed For Adventure

Heading 4 3.6rem · 36 px / 4rem weight 500

Rivian: Electric Vehicles Designed For Adventure

Heading 5 2.4rem · 24 px / 2.8rem weight 500

Rivian: Electric Vehicles Designed For Adventure

Heading 6 1.6rem · 16 px / 1.8rem weight 500

Rivian: Electric Vehicles Designed For Adventure

Body — / 1.4 Adventure

Discover Rivian's long-range electric vehicles, innovative EV trucks, SUVs and vans built for adventure. Join the movement towards a sustai…

Paragraph 1.6rem · 16 px / 2.4rem

Discover Rivian's long-range electric vehicles, innovative EV trucks, SUVs and vans built for adventure. Join the movement towards a sustai…

Small 80%

Discover Rivian's long-range electric vehicles, innovative EV trucks, SUVs and vans built for adventure. Join the movement towards a sustai…

Button 100% none · Adventure

Get started

Link 14px / 20px weight 400

Sizes in use

Most common across the site

44pxline 48px · 13 rules
36pxline 40px · 13 rules
24pxline 28px · 14 rules
20pxline 24px · 21 rules
16pxline 24px · 26 rules
14pxline 20px · 21 rules
12pxline 16px · 18 rules
10pxline 3em · 19 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.vjs-track-settings-controls button · #FFFFFF · radius 2px

Corner radius

20px · 10×
4px · 8×
40px · 5×
inherit · 4×
50% · 4×
12px · 3×

Shadows

0 0 #0000,0 0 #0000,0 0 #0000
0 10px 38px -10px #0e121659,0 10px 20px -15px #0e121633
0 0 1em #fff
0 0 0

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

384

640

767

768

920

1024

1280

1536

On a scale of 0 to 1536 px.

Content widths (max-width)

1920 px

1440 px

1360 px

1200 px

480 px

300 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 48 characters, short enough to show in full in search results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does rivian.com use?: rivian.com’s website uses three typefaces: VideoJS (headings), self-hosted; Adventure (body text), self-hosted; Adventure Mono, self-hosted.
What are rivian.com’s brand colours?: The main colours on rivian.com are Deep Orange (#FFAA00), Light Slate Grey (#73859F), Deep Red (#DB0000), Red (#DC3127), Light Red (#E84826) and Light Steel Blue (#8BA8BD).
What colour is rivian.com’s text and background?: Body text is #151515 on a #FFFFFF background.
Where is rivian.com’s logo from?: The logo shown in this guide was found on rivian.com’s homepage. For official logo files and usage rules, check rivian.com’s own brand or press page.
Is this rivian.com’s official style guide?: No. SiteStyleGuide made it from rivian.com’s public web pages on 27 October 2026, and isn’t affiliated with rivian.com. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

rivian-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* rivian.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/rivian.com) */
:root {
  /* Colours */
  --text: #151515;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-dark-grey: #636363;
  --colour-light-grey: #CBCBCB;
  --colour-deep-orange: #FFAA00;
  --colour-light-slate-grey: #73859F;
  --colour-deep-red: #DB0000;
  --colour-red: #DC3127;
  --colour-light-red: #E84826;
  --colour-light-steel-blue: #8BA8BD;
  --colour-forest-green: #4A8231;
  --colour-peru: #D58103;
  --colour-light-orange: #FFB51B;
  --colour-dark-grey-2: #9FA1B8;
  --colour-gold: #ECC546;
  --colour-dark-slate-grey: #465243;
  --gradient-1: linear-gradient(-180deg,#fff 88%,#73859f);
  --gradient-2: linear-gradient(to right,);
  --gradient-3: linear-gradient(0deg,#fff 88%,#73859f);

  /* Typefaces */
  --font-buttons: 'VideoJS';
  --font-headings: 'VideoJS';
  --font-body: 'Adventure', 'HelveticaNeue', 'Helvetica Neue', 'Helvetica', 'Arial', sans-serif;
  --font-other: 'Arial', 'Helvetica', sans-serif;

  /* Type scale */
  --text-h1: 8.8rem;
  --leading-h1: 8.8rem;
  --text-h2: 5.2rem;
  --leading-h2: 5.6rem;
  --text-h3: 4.4rem;
  --leading-h3: 4.8rem;
  --text-h4: 3.6rem;
  --leading-h4: 4rem;
  --text-h5: 2.4rem;
  --leading-h5: 2.8rem;
  --text-h6: 1.6rem;
  --leading-h6: 1.8rem;
  --text-p: 1.6rem;
  --leading-p: 2.4rem;
  --text-small: 80%;
  --text-button: 100%;
  --text-a: 14px;
  --leading-a: 20px;

  /* Shape */
  --radius-1: 20px;
  --radius-2: 4px;
  --radius-3: 40px;
  --radius-4: inherit;
  --radius-5: 50%;
  --radius-6: 12px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 384px;
  --breakpoint-2: 640px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 920px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1280px;
  --breakpoint-8: 1536px;
  --max-width-1: 1920px;
  --max-width-2: 1440px;
  --max-width-3: 1360px;
  --max-width-4: 1200px;
  --max-width-5: 480px;
  --max-width-6: 300px;
}

{
    "site": "rivian.com",
    "source": "https://sitestyleguide.com/rivian.com",
    "text": "#151515",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Dark Grey",
            "hex": "#636363",
            "rgb": [
                99,
                99,
                99
            ]
        },
        {
            "name": "Light Grey",
            "hex": "#CBCBCB",
            "rgb": [
                203,
                203,
                203
            ]
        },
        {
            "name": "Deep Orange",
            "hex": "#FFAA00",
            "rgb": [
                255,
                170,
                0
            ]
        },
        {
            "name": "Light Slate Grey",
            "hex": "#73859F",
            "rgb": [
                115,
                133,
                159
            ]
        },
        {
            "name": "Deep Red",
            "hex": "#DB0000",
            "rgb": [
                219,
                0,
                0
            ]
        },
        {
            "name": "Red",
            "hex": "#DC3127",
            "rgb": [
                220,
                49,
                39
            ]
        },
        {
            "name": "Light Red",
            "hex": "#E84826",
            "rgb": [
                232,
                72,
                38
            ]
        },
        {
            "name": "Light Steel Blue",
            "hex": "#8BA8BD",
            "rgb": [
                139,
                168,
                189
            ]
        },
        {
            "name": "Forest Green",
            "hex": "#4A8231",
            "rgb": [
                74,
                130,
                49
            ]
        },
        {
            "name": "Peru",
            "hex": "#D58103",
            "rgb": [
                213,
                129,
                3
            ]
        },
        {
            "name": "Light Orange",
            "hex": "#FFB51B",
            "rgb": [
                255,
                181,
                27
            ]
        },
        {
            "name": "Dark Grey",
            "hex": "#9FA1B8",
            "rgb": [
                159,
                161,
                184
            ]
        },
        {
            "name": "Gold",
            "hex": "#ECC546",
            "rgb": [
                236,
                197,
                70
            ]
        },
        {
            "name": "Dark Slate Grey",
            "hex": "#465243",
            "rgb": [
                70,
                82,
                67
            ]
        }
    ],
    "fonts": [
        {
            "name": "VideoJS",
            "stack": "VideoJS",
            "weights": [
                400
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Adventure",
            "stack": "\"Adventure\", \"HelveticaNeue\", \"Helvetica Neue\", \"Helvetica\", \"Arial\", \"sans-serif\"",
            "weights": [
                300,
                400,
                500,
                600,
                700
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Arial",
            "stack": "Arial, Helvetica, sans-serif",
            "weights": [
                300,
                400
            ],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Adventure Mono",
            "stack": "\"Adventure Mono\", ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, \"Liberation Mono\", \"Courier New\", monospace",
            "weights": [
                300,
                400,
                600,
                700
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Liga",
            "stack": "Liga",
            "weights": [
                300,
                400,
                500
            ],
            "source": "Self-hosted"
        }
    ]
}

Other websites using VideoJS as their main typeface

Fortune

fortune.com · set in VideoJS
Save
teenage engineering

teenage.engineering · set in VideoJS
Save
Wise

wise.com · set in VideoJS
Save
JW.ORG

jw.org · set in VideoJS
Save

Websites whose lead colour is closest to rivian.com’s

Miraheze

miraheze.org · 4 days ago
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Tasting Table

tastingtable.com · 5 days ago
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Tamino Design

taminodesign.com · 5 days ago
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mysql.com

mysql.com · 3 days ago
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Captured from rivian.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by rivian.com; this guide describes the public website for reference.

rivian.comstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Dark Grey

Light Grey

Colours

Deep Orange

Light Slate Grey

Deep Red

Red

Light Red

Light Steel Blue

Forest Green

Peru

Light Orange

Dark Grey

Gold

Dark Slate Grey

Gradients

Dark mode

VideoJS

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run rivian.com?

Also set in VideoJS

Fortune

teenage engineering

Wise

JW.ORG

Similar colours

Miraheze

Tasting Table

Tamino Design

mysql.com

Title &
description