Fortune
fortune.com · set in VideoJS
SaveUnofficial A style guide made by SiteStyleGuide from jw.org’s public web pages. Not affiliated with or endorsed by JW.ORG. The real site is jw.org ↗
Unofficial style guide
JW.ORGstyle guide
JW.ORG’s website (jw.org) uses VideoJS for its headings and body text. Its palette is led by Light Steel Blue (#9FB9E3), Royal Blue (#4A6DA7) and Thistle (#A9A7C9), with #757575 text on #FFFFFF. Captured from the live site on 27 October 2026.
- Website
- jw.org
- Typefaces
- VideoJS, media-player, DejaVuSans
- Palette
- 4 neutrals, 12 colours, 3 gradients
- Captured
- 27 Oct 2026 · added by @sitestyleguide
https://www.jw.org/en/
Screenshot
jw.org
Identity & metadata
What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.
Title &
description
- Page title
- Jehovah’s Witnesses—Official Website: jw.org | English
- ● 54 / 60 characters
- Meta description
- Jehovah’s Witnesses: Our official website provides online access to the Bible, Bible-based publications, and current news. It describes our beliefs and organization.
- ▲ 165 / 160 characters
- Site name
- JW.ORG
- og:title
- Jehovah’s Witnesses—Official Website: jw.org
- og:description
- Jehovah’s Witnesses: Our official website provides online access to the Bible, Bible-based publications, and current news. It describes our beliefs and organization.
- Language
- en
In search results
JW.ORGhttps://www.jw.org/en/
Jehovah’s Witnesses—Official Website: jw.org | English
Jehovah’s Witnesses: Our official website provides online access to the Bible, Bible-based publications, and current news. It describes our beliefs and organizat…
When shared
No og:image, so no picture
jw.org
Jehovah’s Witnesses—Official Website: jw.org
Jehovah’s Witnesses: Our official website provides online access to the Bible, Bible-based publications, and …
Logo & favicons
Found as: image in the header. PNG, 103 × 80.
Logo
On white
On black
On Light Steel Blue
Favicons
3 found-
144 px · PNG
apple-touch-icon-precomposed
-
-
16 px · GIF
icon
Jehovah’s Witnesses—Official Website: jw.org | English
Light browser tab
Jehovah’s Witnesses—Official Website: jw.org | English
Dark browser tab
Colour
Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.
Contrast is against the site’s text colour (#757575) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.
Colour
Balance
How much each colour is used- White 23.7%
- Light Steel Blue 13.3%
- Royal Blue 12.5%
- Grey 7.9%
- Thistle 6.7%
- Charcoal 6.2%
- Dark Grey 5.8%
- Cornflower Blue 3.7%
- Salmon 2.5%
- Gold 2.5%
- Dark Grey 2.5%
- Light Sky Blue 2.5%
- Sky Blue 2.5%
- Dark Turquoise 2.5%
- Medium Turquoise 2.5%
- Medium Aqua Marine 2.5%
By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.
Neutrals
Text, backgrounds and structure-
White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 0
- On text
- 4.61:1 AA
- On white
- —
Text, background, border · .gen-matching-items-quiz.gen-category-match .gen-destination-items .gen-matching, .gen-matching-items-quiz.gen-item-match .gen-destination-items .gen-matching-ite
-
Grey
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 54
- On text
- —
- On white
- 4.61:1 AA
Text, background, border · .jwac .gen-field input[type=text]::-moz-placeholder, .cc-button-theme--secondary.cc-button-state--selected
-
Charcoal
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 84
- On text
- 3.16:1 AA large
- On white
- 14.55:1 AAA
Text, border, background · .gen-matching-items-quiz.gen-category-match .gen-destination-items .gen-matching, .video-js .vjs-menu .vjs-menu-item.vjs-menu-title
-
Dark Grey
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 62
- On text
- 1.32:1 Fail
- On white
- 6.10:1 AA
Text, background, border · .jwac .treasures--rev2021>p, .gr-slide--elementTitle
Colours
Brand colours and accents, most used first-
Light Steel Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 30 19 0 11
- On text
- 2.31:1 Fail
- On white
- 2.00:1 Fail
Text, border, background · .jwac .du-color--blue-200, .jwac .dc-icon-color--blue-200::before
-
Royal Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 56 35 0 35
- On text
- 1.13:1 Fail
- On white
- 5.20:1 AA
Text, background, border · .video-js .vjs-menu .vjs-menu-item.vjs-menu-item-radio.vjs-selected .vjs-menu-ra, .video-js .vjs-icon-circle::before
-
Thistle
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 16 17 0 21
- On text
- 1.99:1 Fail
- On white
- 2.32:1 Fail
Text, border, background · .jwac .du-color--indigo-200, .jwac .dc-icon-color--indigo-200::before
-
Cornflower Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 40 25 0 17
- On text
- 1.71:1 Fail
- On white
- 2.69:1 Fail
Border, text, background · .jwac .du-color--blue-300, .jwac .dc-icon-color--blue-300::before
-
Salmon
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 50 60 4
- On text
- 1.73:1 Fail
- On white
- 2.66:1 Fail
Border, text, background · .jwac .du-color--red-300, .jwac .dc-icon-color--red-300::before
-
Gold
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 20 64 0
- On text
- 3.10:1 AA large
- On white
- 1.49:1 Fail
Border, text, background · .jwac .du-color--gold-300, .jwac .dc-icon-color--gold-300::before
-
Dark Grey
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 6 18 39
- On text
- 1.51:1 Fail
- On white
- 3.04:1 AA large
Border, text, background · .jwac .du-color--warmGray-300, .jwac .dc-icon-color--warmGray-300::before
-
Light Sky Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 52 21 0 1
- On text
- 2.48:1 Fail
- On white
- 1.86:1 Fail
Border, text, background · .jwac .du-color--cyan-300, .jwac .dc-icon-color--cyan-300::before
-
Sky Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 34 5 0 21
- On text
- 2.26:1 Fail
- On white
- 2.04:1 Fail
Border, text, background · .jwac .du-color--teal-300, .jwac .dc-icon-color--teal-300::before
-
Dark Turquoise
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 49 4 0 14
- On text
- 2.62:1 Fail
- On white
- 1.76:1 Fail
Border, text, background · .jwac .du-color--turquoise-300, .jwac .dc-icon-color--turquoise-300::before
-
Medium Turquoise
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 53 0 7 24
- On text
- 2.18:1 Fail
- On white
- 2.12:1 Fail
Border, text, background · .jwac .du-color--mint-300, .jwac .dc-icon-color--mint-300::before
-
Medium Aqua Marine
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 53 0 28 15
- On text
- 2.65:1 Fail
- On white
- 1.74:1 Fail
Border, text, background · .jwac .du-color--jade-300, .jwac .dc-icon-color--jade-300::before
Gradients
-
linear-gradient(to left, rgba(255, 255, 255, 0) 0%, white 100%)
-
linear-gradient(-180deg, #fff 88%, #73859f 100%)
-
linear-gradient(0deg, #fff 88%, #73859f 100%)
Dark mode
When the device is set to dark-
White
#FFFFFF · --mediaPlayer-video-controlBar-fontColor
-
Light Grey
#A7A7A7 · --mediaPlayer-controlBar-menuItemLabel-fontColor
-
Salmon
#F57B62 · --du-color--red-50
-
Cool Grey
#91A9AC · --du-color--coolGray-50
-
Dark Grey
#9C9380 · --du-color--warmGray-50
-
Cornflower Blue
#7F9FD3 · --du-color--blue-50
-
Light Sky Blue
#78C6FC · --du-color--cyan-50
-
Sky Blue
#86BFCA · --du-color--teal-50
-
Dark Turquoise
#70D2DB · --du-color--turquoise-50
-
Medium Turquoise
#5CC3B5 · --du-color--mint-50
-
Medium Aqua Marine
#67DA9C · --du-color--jade-50
-
Yellow Green
#9CD36E · --du-color--green-50
Typography
Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.
VideoJS
Aa
400
VideoJS
Served from b.jw-cdn.org · weights 400 · buttons, headings · shown in a stand-in if you don’t have it
Aa
400
media-player
Served from b.jw-cdn.org · weights 400 · buttons, headings · shown in a stand-in if you don’t have it
Aa
400
Aa
700
DejaVuSans
Served from b.jw-cdn.org · weights 400, 700 · shown in a stand-in if you don’t have it
Aa
400
Aa
700
NotoSansTC
Served from b.jw-cdn.org · weights 400, 700 · shown in a stand-in if you don’t have it
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”
Type scale
From the site’s CSS
Heading 1
1.749690125em · 28 px / 1.25
weight 700
JW.ORG
Heading 2
1.452025em · 23 px / 1.25
weight 700
Jehovah’s Witnesses—Official Website: jw.org | …
Heading 3
1.205em · 19 px / 1.25
weight 700
Jehovah’s Witnesses—Official Website: jw.org | …
Heading 4
1em · 16 px / 1.25
weight 700
Jehovah’s Witnesses—Official Website: jw.org | …
Heading 5
1em · 16 px / 1.25
weight 700
Jehovah’s Witnesses—Official Website: jw.org | …
Heading 6
1em · 16 px / 1.25
weight 700
Jehovah’s Witnesses—Official Website: jw.org | …
Paragraph
1.452025em · 23 px / 1.25
Jehovah’s Witnesses: Our official website provides online access to the Bible, Bible-based publications, and current news. It describes our…
Button
0 · 0 px
none
Get started
Link
—
DejaVuSans
Read more about JW.ORG
Sizes in use
Most common across the site- 30pxline 1 · 7 rules
- 28pxline 1.25 · 8 rules
- 24pxline 1 · 20 rules
- 23pxline 1.25 · 7 rules
- 19pxline 1.25 · 16 rules
- 16pxline 1 · 38 rules
- 13px20 rules
- 11pxline normal · 11 rules
Elements
The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.
Elements
Button
Get started
.vjs-track-settings-controls button · #FFFFFF · radius 2px
Link
Read our latest news today.
a · #4A6DA7
Corner radius
- 100% · 20×
- 50% · 7×
- 4px · 4×
- .3em · 3×
- 2px · 2×
- 8px · 2×
Shadows
- 0 0 5px 1px #7f9fd3
- 0 0 5px 1px
- 1px 1px 5px 0 rgba(0, 0, 0, 0.25)
- 0 0 4px #6385bf
Layout
Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.
Grid
Breakpoints
520
600
759
760
959
960
On a scale of 0 to 1440 px.
Content widths (max-width)
960 px
750 px
Notes
Plain checks on what was found. Worth fixing if you look after this site.
Notes
- ● FineThe title is 54 characters, short enough to show in full in search results.
- ▲ CheckThe description is 165 characters. Search results usually show about 160.
- ▲ CheckThere is no og:image, so links shared on social media show no picture.
Questions
Quick answers, from the same capture as the rest of this guide.
Questions
- What font does JW.ORG use?
- JW.ORG’s website uses four typefaces: VideoJS (headings and body text), served from b.jw-cdn.org; media-player, served from b.jw-cdn.org; DejaVuSans, served from b.jw-cdn.org; NotoSansTC, served from b.jw-cdn.org.
- What are JW.ORG’s brand colours?
- The main colours on jw.org are Light Steel Blue (#9FB9E3), Royal Blue (#4A6DA7), Thistle (#A9A7C9), Cornflower Blue (#7F9FD3), Salmon (#F57B62) and Gold (#FFCD5C).
- What colour is JW.ORG’s text and background?
- Body text is #757575 on a #FFFFFF background.
- Where is JW.ORG’s logo from?
- The logo shown in this guide was found on jw.org’s homepage. For official logo files and usage rules, check JW.ORG’s own brand or press page.
- Is this JW.ORG’s official style guide?
- No. SiteStyleGuide made it from jw.org’s public web pages on 27 October 2026, and isn’t affiliated with JW.ORG. Members can refresh a guide after 90 days to pick up changes.
Design tokens
Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.
Tokens
jw-org-tokens.css
/* jw.org design tokens, from SiteStyleGuide (https://sitestyleguide.com/jw.org) */
:root {
/* Colours */
--text: #757575;
--background: #FFFFFF;
--colour-white: #FFFFFF;
--colour-grey: #757575;
--colour-charcoal: #292929;
--colour-dark-grey: #626262;
--colour-light-steel-blue: #9FB9E3;
--colour-royal-blue: #4A6DA7;
--colour-thistle: #A9A7C9;
--colour-cornflower-blue: #7F9FD3;
--colour-salmon: #F57B62;
--colour-gold: #FFCD5C;
--colour-dark-grey-2: #9C9380;
--colour-light-sky-blue: #78C6FC;
--colour-sky-blue: #86BFCA;
--colour-dark-turquoise: #70D2DB;
--colour-medium-turquoise: #5CC3B5;
--colour-medium-aqua-marine: #67DA9C;
--gradient-1: linear-gradient(to left, rgba(255, 255, 255, 0) 0%, white 100%);
--gradient-2: linear-gradient(-180deg, #fff 88%, #73859f 100%);
--gradient-3: linear-gradient(0deg, #fff 88%, #73859f 100%);
/* Typefaces */
--font-buttons: 'VideoJS';
--font-headings: 'VideoJS';
--font-other: 'DejaVuSans', sans-serif;
/* Type scale */
--text-h1: 1.749690125em;
--leading-h1: 1.25;
--text-h2: 1.452025em;
--leading-h2: 1.25;
--text-h3: 1.205em;
--leading-h3: 1.25;
--text-h4: 1em;
--leading-h4: 1.25;
--text-h5: 1em;
--leading-h5: 1.25;
--text-h6: 1em;
--leading-h6: 1.25;
--text-p: 1.452025em;
--leading-p: 1.25;
--text-button: 0;
/* Shape */
--radius-1: 100%;
--radius-2: 50%;
--radius-3: 4px;
--radius-4: .3em;
--radius-5: 2px;
--radius-6: 8px;
/* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
--breakpoint-1: 520px;
--breakpoint-2: 600px;
--breakpoint-3: 759px;
--breakpoint-4: 760px;
--breakpoint-5: 959px;
--breakpoint-6: 960px;
--max-width-1: 960px;
--max-width-2: 750px;
}
{
"site": "jw.org",
"source": "https://sitestyleguide.com/jw.org",
"text": "#757575",
"background": "#FFFFFF",
"colours": [
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
]
},
{
"name": "Grey",
"hex": "#757575",
"rgb": [
117,
117,
117
]
},
{
"name": "Charcoal",
"hex": "#292929",
"rgb": [
41,
41,
41
]
},
{
"name": "Dark Grey",
"hex": "#626262",
"rgb": [
98,
98,
98
]
},
{
"name": "Light Steel Blue",
"hex": "#9FB9E3",
"rgb": [
159,
185,
227
]
},
{
"name": "Royal Blue",
"hex": "#4A6DA7",
"rgb": [
74,
109,
167
]
},
{
"name": "Thistle",
"hex": "#A9A7C9",
"rgb": [
169,
167,
201
]
},
{
"name": "Cornflower Blue",
"hex": "#7F9FD3",
"rgb": [
127,
159,
211
]
},
{
"name": "Salmon",
"hex": "#F57B62",
"rgb": [
245,
123,
98
]
},
{
"name": "Gold",
"hex": "#FFCD5C",
"rgb": [
255,
205,
92
]
},
{
"name": "Dark Grey",
"hex": "#9C9380",
"rgb": [
156,
147,
128
]
},
{
"name": "Light Sky Blue",
"hex": "#78C6FC",
"rgb": [
120,
198,
252
]
},
{
"name": "Sky Blue",
"hex": "#86BFCA",
"rgb": [
134,
191,
202
]
},
{
"name": "Dark Turquoise",
"hex": "#70D2DB",
"rgb": [
112,
210,
219
]
},
{
"name": "Medium Turquoise",
"hex": "#5CC3B5",
"rgb": [
92,
195,
181
]
},
{
"name": "Medium Aqua Marine",
"hex": "#67DA9C",
"rgb": [
103,
218,
156
]
}
],
"fonts": [
{
"name": "VideoJS",
"stack": "VideoJS",
"weights": [
400
],
"source": "Served from b.jw-cdn.org"
},
{
"name": "media-player",
"stack": "\"media-player\"",
"weights": [
400
],
"source": "Served from b.jw-cdn.org"
},
{
"name": "DejaVuSans",
"stack": "DejaVuSans, sans-serif",
"weights": [
400,
700
],
"source": "Served from b.jw-cdn.org"
},
{
"name": "NotoSansTC",
"stack": "NotoSansTC, \"Microsoft YaHei\", \"Heiti SC\", \"Arial Unicode\", \"Arial Unicode MS\", NotoSans",
"weights": [
400,
700
],
"source": "Served from b.jw-cdn.org"
},
{
"name": "WTXBZSpecial",
"stack": "WTXBZSpecial, \"Geeza Pro\", \"Simplified Arabic\"",
"weights": [
400,
700
],
"source": "Served from b.jw-cdn.org"
},
{
"name": "WTMannaSansKaren",
"stack": "WTMannaSansKaren, Padauk, Zawgyi, sans-serif",
"weights": [
400,
700
],
"source": "Served from b.jw-cdn.org"
}
]
}
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Captured from jw.org on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by JW.ORG; this guide describes the public website for reference.