SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from samsclub.com’s public web pages. Not affiliated with or endorsed by Samsclub.com. The real site is samsclub.com ↗

Samsclub.com logo

Unofficial style guide

Samsclub.comstyle guide

Samsclub.com’s website (samsclub.com) sets its headings in EverydaySans and its body text in Bogle. Its palette is led by Deep Royal Blue (#0053E2), Light Royal Blue (#0071DC) and Forest Green (#2A8703), with #2E2F32 text on #FFFFFF. Captured from the live site on 27 October 2026.

Typefaces
EverydaySans, Bogle, Sams Sans UI
Palette
4 neutrals, 12 colours, 3 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
https://www.samsclub.com/ Screenshot
Screenshot of the samsclub.com homepage on a desktop screen
Screenshot of samsclub.com on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Sam's Club - Wholesale Prices on Top Brands
● 43 / 60 characters
Meta description
Shop Samsclub.com today for Every Day Low Prices. Join Sam's Club as a Plus Member and get free same-day or next-day delivery from your club & free shipping on eligible items totaling $50 or more.
▲ 196 / 160 characters
Site name
Samsclub.com
og:title
Sam's Club - Wholesale Prices on Top Brands
og:description
Shop Samsclub.com today for Every Day Low Prices. Join Sam's Club as a Plus Member and get free same-day or next-day delivery from your club & free shipping on eligible items totaling $50 or more.
Language
en-US

In search results

Samsclub.comhttps://www.samsclub.com/

Sam's Club - Wholesale Prices on Top Brands

Shop Samsclub.com today for Every Day Low Prices. Join Sam's Club as a Plus Member and get free same-day or next-day delivery from your club & free shipping on e…

When shared

The image Samsclub.com shares with links

samsclub.com

Sam's Club - Wholesale Prices on Top Brands

Shop Samsclub.com today for Every Day Low Prices. Join Sam's Club as a Plus Member and get free same-day or n…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#2E2F32) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 39.8%
  • Charcoal 17.4%
  • Light Grey 8.5%
  • Cool Off White 6.4%
  • Deep Royal Blue 5.2%
  • Light Royal Blue 4.1%
  • Forest Green 2.7%
  • Deep Slate Blue 2.3%
  • Red 2.1%
  • Midnight Blue 1.9%
  • Dark Green 1.9%
  • Gold 1.7%
  • Dodger Blue 1.7%
  • Light Slate Blue 1.5%
  • Dark Red 1.5%
  • Maroon 1.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    13.39:1 AAA
    On white
    —

    Background, text, graphic · .wcp-button-primary-alt_wcpButtonPrimaryAlt__nSFRb.wcp-button-primary-alt_wcpBut, .wcp-segmented-control_wcpSegmentedControl__k3tDW .wcp-segmented-control_contain

  • Charcoal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    8 6 0 80
    On text
    —
    On white
    13.39:1 AAA

    Text, background, graphic · .offer-ad_offerAdViewAgainHeading___OPiQ, .custom-modal-component_title__C80h7

  • Light Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    2 2 0 25
    On text
    6.97:1 AA
    On white
    1.92:1 Fail

    Text, background, border · .wcp-accordion_wcpAccordion__KVnse .wcp-accordion_subTitle__tXT1J.wcp-accordion_, .wcp-accordion_wcpAccordion__KVnse .wcp-accordion_title__1xmB1.wcp-accordion_dis

  • Cool Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    8 5 0 0
    On text
    11.78:1 AAA
    On white
    1.14:1 Fail

    Background, text, border · inline style on <div>, html .header-flyout__department-button--active

Colours

Brand colours and accents, most used first
  • Deep Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 63 0 11
    On text
    2.13:1 Fail
    On white
    6.30:1 AA

    Background, border, text · .wcp-segmented-control_wcpSegmentedControl__k3tDW .wcp-segmented-control_contain, .ld_Dx .ld_D3

  • Light Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 49 0 14
    On text
    2.80:1 Fail
    On white
    4.78:1 AA

    Background, text, border · html .header-flyout__department-button--active::before, .hero-overlay-tab-button.current::after

  • Forest Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    69 0 98 47
    On text
    2.91:1 Fail
    On white
    4.60:1 AA

    Background, text, border · .spectrum-module_fillFull__x746Y, .spectrum-module_fillHalf__0OcQI

  • Deep Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 49 0 40
    On text
    1.65:1 Fail
    On white
    8.12:1 AAA

    Background, text, border · .feedback-heading, html .sams-redesigned-main-header>nav ul li>a:hover

  • Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 93 100 8
    On text
    2.92:1 Fail
    On white
    4.59:1 AA

    Background, text, graphic · html footer .text-signup span>span, .ld_L

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 70 0 40
    On text
    1.18:1 Fail
    On white
    11.35:1 AAA

    Text, background, border · .ff-thunderbolt, .wcp-snack_wcpSnack__kxF7u .wcp-snack_mainContent__dhLYu.wcp-snack_primary__lxDg

  • Dark Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    69 0 98 63
    On text
    1.71:1 Fail
    On white
    7.81:1 AAA

    Text, background, border · html .bg-dark-green, .wcp-flag_wcpFlag__773ey.wcp-flag_savingsBold__0tx1n

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 24 87 0
    On text
    8.28:1 AAA
    On white
    1.62:1 Fail

    Background, border, graphic · html .bg-gold, html .search-icon

  • Dodger Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    74 39 0 7
    On text
    4.08:1 AA large
    On white
    3.28:1 AA large

    Background, text, border · .mobile-account-skeleton-title-bg, .ld_Dx .ld_D3

  • Light Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    91 59 0 29
    On text
    1.71:1 Fail
    On white
    7.84:1 AAA

    Text, background · .styles_holidayBannerBackground__KbjIL, .wcp-flag_wcpFlag__773ey.wcp-flag_brandSubtle__m9dDv

  • Dark Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 93 100 36
    On text
    1.65:1 Fail
    On white
    8.11:1 AAA

    Text, background · .ld_w, .ld_Hm

  • Maroon

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 58 87 60
    On text
    1.22:1 Fail
    On white
    10.96:1 AAA

    Text · .AlertBanner_warning__lUpTi.AlertBanner_mobileIconSize__yzoAA .AlertBanner_iconS, .AlertBanner_warning__lUpTi

Gradients

  • linear-gradient(transparent 0%, rgba(0, 0, 0, 0.75) 100%)

  • linear-gradient(to right bottom, transparent calc(50% - 1.5px), #909196 calc(50% - 0.5px), #909196 calc(50% + 0.5px), transparent calc(50% + 1.5px))

  • conic-gradient(from 180deg,#0053e2 ,#3d90ec ,#79cdf6 ,#3d90ec ,#0053e2 )

Dark mode

Switched on by the site
  • Dark Slate Blue

    #004F9A

  • Charcoal

    #2E2F32

  • Brown

    #9B1419

  • Sienna

    #C83C00

  • Peru

    #CC851A

  • Dark Green

    #1D5F02

  • Cool Grey

    #74767C

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

EverydaySans

Aa 400 Aa 700

EverydaySans

Served from i5.walmartimages.com · weights 400, 700 · headings · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Bogle

Served from i5.walmartimages.com · weights 400, 500, 600, 700 · headings, body, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 600

Sams Sans UI

Served from i5.walmartimages.com · weights 400, 500, 600 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 2em · 32 px

Samsclub.com

Heading 2 20px / 28px weight 500

Sam's Club - Wholesale Prices on Top Brands

Heading 3 .875rem · 14 px / 1.25rem weight 500 · EverydaySans

Sam's Club - Wholesale Prices on Top Brands

Heading 4 .875rem · 14 px weight 500 · Sams Sans UI

Sam's Club - Wholesale Prices on Top Brands

Body — Bogle

Shop Samsclub.com today for Every Day Low Prices. Join Sam's Club as a Plus Member and get free same-day or next-day delivery from your clu…

Paragraph 20px / 28px weight 500

Shop Samsclub.com today for Every Day Low Prices. Join Sam's Club as a Plus Member and get free same-day or next-day delivery from your clu…

Small 80%

Shop Samsclub.com today for Every Day Low Prices. Join Sam's Club as a Plus Member and get free same-day or next-day delivery from your clu…

Button 100% / 1.15 none

Get started

Link 14px / 20px weight 400

Read more about Samsclub.com

Sizes in use

Most common across the site
  • 32pxline 2.5rem · 8 rules
  • 28pxline 2.25rem · 5 rules
  • 24pxline 2rem · 10 rules
  • 20pxline 1.75rem · 20 rules
  • 18pxline 1.5rem · 28 rules
  • 16pxline 1.5rem · 47 rules
  • 14pxline 1.25rem · 73 rules
  • 12pxline 1rem · 34 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.one-splash-modal-classes_overrideModalCrossSplashModal__1H1s1 button[aria-label · #000000 · radius 100%

Corner radius

  • 50% · 39×
  • .25rem · 35×
  • 100% · 23×
  • .5rem · 18×
  • 8px · 16×
  • 62.5rem · 14×

Shadows

  • 0 1px 2px 1px rgba(0,0,0,.15),0 -1px 2px rgba(0,0,0,.1)
  • 0 .0625rem .125rem .0625rem rgba(0,0,0,.15)
  • 0 .1875rem .3125rem .125rem rgba(0,0,0,.15)
  • 0 .3125rem .625rem .1875rem rgba(0,0,0,.15)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

600
768
900
1024
1200
1280
1440
1500

On a scale of 0 to 1500 px.

Content widths (max-width)

1052 px
1024 px
768 px
600 px
512 px
320 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 43 characters, short enough to show in full in search results.
  • ▲ CheckThe description is 196 characters. Search results usually show about 160.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Samsclub.com use?
Samsclub.com’s website uses three typefaces: EverydaySans (headings), served from i5.walmartimages.com; Bogle (body text), served from i5.walmartimages.com; Sams Sans UI, served from i5.walmartimages.com.
What are Samsclub.com’s brand colours?
The main colours on samsclub.com are Deep Royal Blue (#0053E2), Light Royal Blue (#0071DC), Forest Green (#2A8703), Deep Slate Blue (#004F9A), Red (#EA1100) and Midnight Blue (#002E99).
What colour is Samsclub.com’s text and background?
Body text is #2E2F32 on a #FFFFFF background.
Where is Samsclub.com’s logo from?
The logo shown in this guide was found on samsclub.com’s homepage. For official logo files and usage rules, check Samsclub.com’s own brand or press page.
Is this Samsclub.com’s official style guide?
No. SiteStyleGuide made it from samsclub.com’s public web pages on 27 October 2026, and isn’t affiliated with Samsclub.com. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

samsclub-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* samsclub.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/samsclub.com) */
:root {
  /* Colours */
  --text: #2E2F32;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-charcoal: #2E2F32;
  --colour-light-grey: #BABBBE;
  --colour-cool-off-white: #E9F1FE;
  --colour-deep-royal-blue: #0053E2;
  --colour-light-royal-blue: #0071DC;
  --colour-forest-green: #2A8703;
  --colour-deep-slate-blue: #004F9A;
  --colour-red: #EA1100;
  --colour-midnight-blue: #002E99;
  --colour-dark-green: #1D5F02;
  --colour-gold: #FFC220;
  --colour-dodger-blue: #3D90EC;
  --colour-light-slate-blue: #114AB6;
  --colour-dark-red: #A20C00;
  --colour-maroon: #662B0D;
  --gradient-1: linear-gradient(transparent 0%, rgba(0, 0, 0, 0.75) 100%);
  --gradient-2: linear-gradient(to right bottom, transparent calc(50% - 1.5px), #909196 calc(50% - 0.5px), #909196 calc(50% + 0.5px), transparent calc(50% + 1.5px));
  --gradient-3: conic-gradient(from 180deg,#0053e2 ,#3d90ec ,#79cdf6 ,#3d90ec ,#0053e2 );

  /* Typefaces */
  --font-headings: 'EverydaySans', 'Helvetica Neue', 'Arial', sans-serif;
  --font-body: 'Bogle', 'Helvetica Neue', 'Helvetica', 'Arial', sans-serif;
  --font-buttons: 'Bogle', 'Helvetica Neue', 'Helvetica', 'Arial', sans-serif;

  /* Type scale */
  --text-h1: 2em;
  --text-h2: 20px;
  --leading-h2: 28px;
  --text-h3: .875rem;
  --leading-h3: 1.25rem;
  --text-h4: .875rem;
  --text-p: 20px;
  --leading-p: 28px;
  --text-small: 80%;
  --text-button: 100%;
  --leading-button: 1.15;
  --text-a: 14px;
  --leading-a: 20px;

  /* Shape */
  --radius-1: 50%;
  --radius-2: .25rem;
  --radius-3: 100%;
  --radius-4: .5rem;
  --radius-5: 8px;
  --radius-6: 62.5rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 600px;
  --breakpoint-2: 768px;
  --breakpoint-3: 900px;
  --breakpoint-4: 1024px;
  --breakpoint-5: 1200px;
  --breakpoint-6: 1280px;
  --breakpoint-7: 1440px;
  --breakpoint-8: 1500px;
  --max-width-1: 1052px;
  --max-width-2: 1024px;
  --max-width-3: 768px;
  --max-width-4: 600px;
  --max-width-5: 512px;
  --max-width-6: 320px;
}

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Websites whose lead colour is closest to Samsclub.com’s

Captured from samsclub.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Samsclub.com; this guide describes the public website for reference.