What font does South China Morning Post use?

South China Morning Post’s website uses four typefaces: Roboto (headings and body text), probably Adobe Fonts; Roboto Condensed, probably Adobe Fonts; Source Serif 4, probably Adobe Fonts; Crete Round, probably Adobe Fonts.

What are South China Morning Post’s brand colours?

The main colours on scmp.com are Dark Slate Blue (#2C4692), Midnight Blue (#001246), Cornflower Blue (#4585FF), Steel Blue (#007AFF), Light Sea Green (#2AA191) and Royal Blue (#556BB4).

What colour is South China Morning Post’s text and background?

Body text is #000000 on a #FFFFFF background.

Where is South China Morning Post’s logo from?

The logo shown in this guide was found on scmp.com’s homepage. For official logo files and usage rules, check South China Morning Post’s own brand or press page.

Is this South China Morning Post’s official style guide?

No. SiteStyleGuide made it from scmp.com’s public web pages on 28 October 2026, and isn’t affiliated with South China Morning Post. Members can refresh a guide after 90 days to pick up changes.

South China Morning Post Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Breaking China, Asia, HK News, Opinions and Insights | South China Morning Post; ▲ 79 / 60 characters
Meta description: News, opinions, infographics and videos on China issues: geopolitics, diplomacy, economy, technology and lifestyle.; ● 115 / 160 characters
Site name: South China Morning Post
og:title: Breaking China, Asia, HK News, Opinions and Insights | South China Morning Post
og:description: News, opinions, infographics and videos on China issues: geopolitics, diplomacy, economy, technology and lifestyle.
Language: en
Theme colour: #ffffff

In search results

South China Morning Posthttps://www.scmp.com/

Breaking China, Asia, HK News, Opinions and Insights | South …

News, opinions, infographics and videos on China issues: geopolitics, diplomacy, economy, technology and lifestyle.

When shared

The image South China Morning Post shares with links

scmp.com

Breaking China, Asia, HK News, Opinions and Insights | South China Morning Post

News, opinions, infographics and videos on China issues: geopolitics, diplomacy, economy, technology and life…

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Logo & favicons

Found as: schema.org logo. PNG, 512 × 512.

Logo

On white

On black

On Dark Slate Blue

Favicons

8 found

512 px · PNG manifest
384 px · PNG manifest
256 px · PNG icon
256 px · PNG manifest
192 px · PNG icon
192 px · PNG manifest
144 px · PNG manifest
16 px · PNG shortcut icon

Breaking China, Asia, HK News, Opinions and Insights | South China Morning Post

Light browser tab

Breaking China, Asia, HK News, Opinions and Insights | South China Morning Post

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

Dark Slate Blue 27.7%
White 19.5%
Black 16.9%
Charcoal 10.1%
Off White 7.2%
Midnight Blue 6%
Cornflower Blue 4.4%
Steel Blue 4.4%
Light Sea Green 2.5%
Royal Blue 1.4%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Background, theme · body, theme-color meta tag
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Text, background, graphic · .swiper-pagination-bullet, --swiper-preloader-color
Charcoal

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 80

On text
1.66:1 Fail

On white
12.63:1 AAA

Text · .css-3qo8o5, .css-iu1xzi .eg3by1r0
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 13

On text
15.61:1 AAA

On white
1.35:1 Fail

Background, border · .css-1ruumf1, .css-bpznz9

Colours

Brand colours and accents, most used first

Dark Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
70 52 0 43

On text
2.40:1 Fail

On white
8.76:1 AAA

Text · .css-b09jtt, .css-1nirtpg
Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
100 74 0 73

On text
1.17:1 Fail

On white
17.87:1 AAA

Text, background · a, .css-igl74s .MuiTooltip-tooltip
Cornflower Blue

HEX

RGB

HSL

OKLCH

CMYK
73 48 0 0

On text
6.05:1 AA

On white
3.47:1 AA large

Text, background · --swiper-navigation-color, .css-es2hly .swiper-button-prev
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
100 52 0 0

On text
5.23:1 AA

On white
4.02:1 AA large

Background, text, border · .swiper-pagination-bullet-active, .swiper-button-next
Light Sea Green

HEX

RGB

HSL

OKLCH

CMYK
74 0 10 37

On text
6.61:1 AA

On white
3.18:1 AA large

Text · .css-19myrpq, .css-hyzp38 .ermbq903
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
53 41 0 29

On text
4.15:1 AA large

On white
5.06:1 AA

Background, text · .css-1ntusjk, .css-r4p7to .e6yzu580

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Roboto

Aa 400 Aa 700

Roboto

Probably Adobe Fonts · weights 400, 700 · body · shown in a stand-in if you don’t have it

Aa 500 Aa 700

Roboto Condensed

Probably Adobe Fonts · weights 500, 700 · shown in a stand-in if you don’t have it

Aa 400 Aa 600

Source Serif 4

Probably Adobe Fonts · weights 400, 500, 600 · shown in a stand-in if you don’t have it

Aa 400

Crete Round

Probably Adobe Fonts · weights 400 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 14 px

Body 100% / 1 Roboto

News, opinions, infographics and videos on China issues: geopolitics, diplomacy, economy, technology and lifestyle.

Paragraph 100%

News, opinions, infographics and videos on China issues: geopolitics, diplomacy, economy, technology and lifestyle.

Small 100%

News, opinions, infographics and videos on China issues: geopolitics, diplomacy, economy, technology and lifestyle.

Button 100% / 1.15

Get started

Link 100%

Read more about South China Morning Post

Sizes in use

Most common across the site

22pxline 120% · 3 rules
20pxline 120% · 4 rules
17pxline 130% · 4 rules
16pxline 130% · 6 rules
14pxline 135% · 13 rules
13pxline 100% · 4 rules
12pxline 100% · 20 rules
11pxline 100% · 8 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Link

Read our latest news today.

a · #001246

Corner radius

50% · 10×
4px · 6×
4px 4px 0 0 · 3×
8px · 2×
12px · 2×
unset · 1×

Shadows

0 2px 4px 0 rgba(0, 0, 0, 0.14),0 3px 4px 0 rgba(0, 0, 0, 0.12),0 1px 5px 0 rgba(0, 0, 0, 0.2)
0 1px 2px 0 rgba(35,57,66,.21)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

768

1070

1280

On a scale of 0 to 1440 px.

Content widths (max-width)

560 px

559 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

▲ CheckThe title is 79 characters. Google usually cuts titles near 60, so the end may not show in results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does South China Morning Post use?: South China Morning Post’s website uses four typefaces: Roboto (headings and body text), probably Adobe Fonts; Roboto Condensed, probably Adobe Fonts; Source Serif 4, probably Adobe Fonts; Crete Round, probably Adobe Fonts.
What are South China Morning Post’s brand colours?: The main colours on scmp.com are Dark Slate Blue (#2C4692), Midnight Blue (#001246), Cornflower Blue (#4585FF), Steel Blue (#007AFF), Light Sea Green (#2AA191) and Royal Blue (#556BB4).
What colour is South China Morning Post’s text and background?: Body text is #000000 on a #FFFFFF background.
Where is South China Morning Post’s logo from?: The logo shown in this guide was found on scmp.com’s homepage. For official logo files and usage rules, check South China Morning Post’s own brand or press page.
Is this South China Morning Post’s official style guide?: No. SiteStyleGuide made it from scmp.com’s public web pages on 28 October 2026, and isn’t affiliated with South China Morning Post. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

scmp-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* scmp.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/scmp.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-charcoal: #333333;
  --colour-off-white: #DEDEDE;
  --colour-dark-slate-blue: #2C4692;
  --colour-midnight-blue: #001246;
  --colour-cornflower-blue: #4585FF;
  --colour-steel-blue: #007AFF;
  --colour-light-sea-green: #2AA191;
  --colour-royal-blue: #556BB4;

  /* Typefaces */
  --font-body: 'Roboto', 'Roboto fallback', sans-serif;
  --font-other: 'Roboto Condensed', 'Roboto Condensed fallback', sans-serif;

  /* Type scale */
  --text-body: 100%;
  --leading-body: 1;
  --text-p: 100%;
  --text-small: 100%;
  --text-button: 100%;
  --leading-button: 1.15;
  --text-a: 100%;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 4px;
  --radius-3: 4px 4px 0 0;
  --radius-4: 8px;
  --radius-5: 12px;
  --radius-6: unset;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 768px;
  --breakpoint-2: 1070px;
  --breakpoint-3: 1280px;
  --max-width-1: 560px;
  --max-width-2: 559px;
}

{
    "site": "scmp.com",
    "source": "https://sitestyleguide.com/scmp.com",
    "text": "#000000",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Charcoal",
            "hex": "#333333",
            "rgb": [
                51,
                51,
                51
            ]
        },
        {
            "name": "Off White",
            "hex": "#DEDEDE",
            "rgb": [
                222,
                222,
                222
            ]
        },
        {
            "name": "Dark Slate Blue",
            "hex": "#2C4692",
            "rgb": [
                44,
                70,
                146
            ]
        },
        {
            "name": "Midnight Blue",
            "hex": "#001246",
            "rgb": [
                0,
                18,
                70
            ]
        },
        {
            "name": "Cornflower Blue",
            "hex": "#4585FF",
            "rgb": [
                69,
                133,
                255
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#007AFF",
            "rgb": [
                0,
                122,
                255
            ]
        },
        {
            "name": "Light Sea Green",
            "hex": "#2AA191",
            "rgb": [
                42,
                161,
                145
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#556BB4",
            "rgb": [
                85,
                107,
                180
            ]
        }
    ],
    "fonts": [
        {
            "name": "Roboto",
            "stack": "Roboto, Roboto fallback, sans-serif",
            "weights": [
                400,
                700
            ],
            "source": "Probably Adobe Fonts"
        },
        {
            "name": "Roboto Condensed",
            "stack": "Roboto Condensed, Roboto Condensed fallback, sans-serif",
            "weights": [
                500,
                700
            ],
            "source": "Probably Adobe Fonts"
        },
        {
            "name": "Source Serif 4",
            "stack": "\"Source Serif 4\", serif",
            "weights": [
                400,
                500,
                600
            ],
            "source": "Probably Adobe Fonts"
        },
        {
            "name": "Crete Round",
            "stack": "Crete Round, serif",
            "weights": [
                400
            ],
            "source": "Probably Adobe Fonts"
        },
        {
            "name": "Abril Fatface",
            "stack": "'Abril Fatface'",
            "weights": [
                400
            ],
            "source": "Google Fonts"
        },
        {
            "name": "Angkor",
            "stack": "'Angkor'",
            "weights": [
                400
            ],
            "source": "Google Fonts"
        }
    ]
}

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South China Morning Poststyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Charcoal

Off White

Colours

Dark Slate Blue

Midnight Blue

Cornflower Blue

Steel Blue

Light Sea Green

Royal Blue

Roboto

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

goo.gle

google.rs

google.com.my

google.se

MyAnimeList.net

histats.com

Yahoo! JAPAN

china.com.cn

South China Morning Poststyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Charcoal

Off White

Colours

Dark Slate Blue

Midnight Blue

Cornflower Blue

Steel Blue

Light Sea Green

Royal Blue

Roboto

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run scmp.com?

Also set in Roboto

goo.gle

google.rs

google.com.my

google.se

Similar colours

MyAnimeList.net

histats.com

Yahoo! JAPAN

china.com.cn

Title &
description