What font does sina.com.cn use?

sina.com.cn’s website uses two typefaces: Microsoft YaHei (headings), a system font; SimSun (body text), a system font.

What are sina.com.cn’s brand colours?

The main colours on sina.com.cn are Dark Orange (#FF8400), Steel Blue (#3484DF), Chocolate (#E66100), Dim Grey (#58677A), Tomato (#F05A3C) and Midnight Blue (#122E67).

What colour is sina.com.cn’s text and background?

Body text is #333333 on a #FFFFFF background.

Where is sina.com.cn’s logo from?

The logo shown in this guide was found on sina.com.cn’s homepage. For official logo files and usage rules, check sina.com.cn’s own brand or press page.

Is this sina.com.cn’s official style guide?

No. SiteStyleGuide made it from sina.com.cn’s public web pages on 5 November 2026, and isn’t affiliated with sina.com.cn. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from sina.com.cn’s public web pages. Not affiliated with or endorsed by sina.com.cn. The real site is sina.com.cn ↗

Unofficial style guide

sina.com.cnstyle guide

sina.com.cn’s website (sina.com.cn) sets its headings in Microsoft YaHei and its body text in SimSun. Its palette is led by Dark Orange (#FF8400), Steel Blue (#3484DF) and Chocolate (#E66100), with #333333 text on #FFFFFF. Captured from the live site on 5 November 2026.

Website: sina.com.cn
Typefaces: Microsoft YaHei, SimSun, Arial
Palette: 4 neutrals, 12 colours
Captured: 5 Nov 2026 · added by @sitestyleguide

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Screenshot of the sina.com.cn homepage on a desktop screen — Screenshot of sina.com.cn on a 1440 px desktop screen, 5 Nov 2026.

Screenshot of the sina.com.cn homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: 新浪网; ● 3 / 60 characters
Meta description: 新浪网为全球用户24小时提供全面及时的中文资讯，内容覆盖国内外突发新闻事件、体坛赛事、娱乐时尚、产业资讯、实用信息等，设有新闻、体育、娱乐、财经、科技、房产、汽车等30多个内容频道，同时开设博客、视频、论坛等自由互动交流空间。; ● 113 / 160 characters

In search results

sina.com.cnhttps://www.sina.com.cn/

新浪网

新浪网为全球用户24小时提供全面及时的中文资讯，内容覆盖国内外突发新闻事件、体坛赛事、娱乐时尚、产业资讯、实用信息等，设有新闻、体育、娱乐、财经、科技、房产、汽车…

When shared

No og:image, so no picture

sina.com.cn

新浪网

新浪网为全球用户24小时提供全面及时的中文资讯，内容覆盖国内外突发新闻事件、体坛赛事、娱乐时尚、产业资讯、实用…

Logo & favicons

Found as: CSS background on .logo. PNG, 111 × 47.

Logo

On white

On black

On Dark Orange

Favicons

3 found

400 px · SVG mask-icon
72 px · PNG apple-touch-icon
32 px · ICO favicon.ico

新浪网

Light browser tab

新浪网

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#333333) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 29.8%
Dark Orange 19.4%
Charcoal 11.2%
Dark Grey 9%
Black 7.8%
Steel Blue 4.1%
Chocolate 3.7%
Dim Grey 3.6%
Tomato 2.6%
Midnight Blue 2.1%
Dark Slate Blue 1.5%
Corn Silk 1.1%
Dark Magenta 1.1%
Orange 1.1%
Saddle Brown 1.1%
Gold 0.8%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
12.63:1 AAA

On white
—

Background, text, border · body, .book-tit h3
Charcoal

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 80

On text
—

On white
12.63:1 AAA

Text, background, border · body, .selectLeft .sim-select h3
Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 60

On text
2.20:1 Fail

On white
5.74:1 AA

Text · .searchEdus .car-select h3, .searchEdus1 .car-select h3
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.66:1 Fail

On white
21.00:1 AAA

Text, background · .tit02 h3, .mod-djjp .mod-hd-title

Colours

Brand colours and accents, most used first

Dark Orange

HEX

RGB

HSL

OKLCH

CMYK
0 48 100 0

On text
5.15:1 AA

On white
2.46:1 Fail

Text, background, border · .top-nav .tn-title .tn-user i, a.heimao-title2
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
77 41 0 13

On text
3.32:1 AA large

On white
3.81:1 AA large

Text, background · a.heimao-title1, a.heimao-title1:visited
Chocolate

HEX

RGB

HSL

OKLCH

CMYK
0 58 100 10

On text
3.65:1 AA large

On white
3.46:1 AA large

Text, border · .pic-txt h3 a, .book-tit h3 a
Dim Grey

HEX

RGB

HSL

OKLCH

CMYK
28 16 0 52

On text
2.19:1 Fail

On white
5.78:1 AA

Text · span#SI_IP_Auto_City_Title, .finance-form td
Tomato

HEX

RGB

HSL

OKLCH

CMYK
0 62 75 6

On text
3.75:1 AA large

On white
3.37:1 AA large

Text, background · .item-licaishi .isp-head h4 a, .item-licaishi .isp-head h4 a:visited
Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
83 55 0 60

On text
1.03:1 Fail

On white
13.02:1 AAA

Text · .list-a a:link, .selectRight a:link
Dark Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
80 51 0 43

On text
1.44:1 Fail

On white
8.77:1 AAA

Text, background · .item-sina-products .isp-btn, .item-sina-products .isp-head a
Corn Silk

HEX

RGB

HSL

OKLCH

CMYK
0 4 13 0

On text
11.72:1 AAA

On white
1.08:1 Fail

Background · .nav-hasmore .nav-out li.more .more-list li:hover, .sim-select ul li.over
Dark Magenta

HEX

RGB

HSL

OKLCH

CMYK
0 92 4 44

On text
1.54:1 Fail

On white
8.21:1 AAA

Text · .szcs-head h4 a, .szcs-head h4 a:hover
Orange

HEX

RGB

HSL

OKLCH

CMYK
0 40 100 0

On text
5.90:1 AA

On white
2.14:1 Fail

Background · .searchEdus .search-type .hover, .searchCars .search-type .hover
Saddle Brown

HEX

RGB

HSL

OKLCH

CMYK
0 25 67 49

On text
2.25:1 Fail

On white
5.60:1 AA

Text, background · .wasy-footer a, .wasy-link a
Gold

HEX

RGB

HSL

OKLCH

CMYK
0 20 64 0

On text
8.42:1 AAA

On white
1.50:1 Fail

Border · .nav-hasmore .nav-out li.more .more-list, .nav-hasmore .nav-out li.more .more-list li

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Microsoft YaHei

Aa 400

Microsoft YaHei

System font, or not loaded on this page · weights 400 · headings · shown in a stand-in if you don’t have it

Aa 400

SimSun

System font, or not loaded on this page · body · shown in a stand-in if you don’t have it

Aa 700

Arial

System font, or not loaded on this page · weights 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 16px / 22px

sina.com.cn

Heading 3 12px / 23px weight 400 · Microsoft YaHei

新浪网

Heading 4 16px

新浪网

Body 12px / 20px SimSun

新浪网为全球用户24小时提供全面及时的中文资讯，内容覆盖国内外突发新闻事件、体坛赛事、娱乐时尚、产业资讯、实用信息等，设有新闻、体育、娱乐、…

Paragraph 14px / 22px

Link 12px / 25px weight 400 · SimSun

Sizes in use

Most common across the site

30pxline 30px · 1 rules
22px1 rules
16pxline 35px · 17 rules
14pxline 26px · 41 rules
13px1 rules
12pxline 24px · 47 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Link

Read our latest news today.

a · #666666

Corner radius

3px · 2×
3px 0 0 3px · 1×
4px · 1×

Shadows

3px 3px 3px rgba(0,0,0,0.1)
3px 3px 3px rgba(0,0,0,0.2)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Content widths (max-width)

330 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 3 characters, short enough to show in full in search results.
▲ CheckThere is no og:image, so links shared on social media show no picture.
▲ CheckThe page doesn’t declare its language (the lang attribute on <html>).

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does sina.com.cn use?: sina.com.cn’s website uses two typefaces: Microsoft YaHei (headings), a system font; SimSun (body text), a system font.
What are sina.com.cn’s brand colours?: The main colours on sina.com.cn are Dark Orange (#FF8400), Steel Blue (#3484DF), Chocolate (#E66100), Dim Grey (#58677A), Tomato (#F05A3C) and Midnight Blue (#122E67).
What colour is sina.com.cn’s text and background?: Body text is #333333 on a #FFFFFF background.
Where is sina.com.cn’s logo from?: The logo shown in this guide was found on sina.com.cn’s homepage. For official logo files and usage rules, check sina.com.cn’s own brand or press page.
Is this sina.com.cn’s official style guide?: No. SiteStyleGuide made it from sina.com.cn’s public web pages on 5 November 2026, and isn’t affiliated with sina.com.cn. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

sina-com-cn-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* sina.com.cn design tokens, from SiteStyleGuide (https://sitestyleguide.com/sina.com.cn) */
:root {
  /* Colours */
  --text: #333333;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-charcoal: #333333;
  --colour-dark-grey: #666666;
  --colour-black: #000000;
  --colour-dark-orange: #FF8400;
  --colour-steel-blue: #3484DF;
  --colour-chocolate: #E66100;
  --colour-dim-grey: #58677A;
  --colour-tomato: #F05A3C;
  --colour-midnight-blue: #122E67;
  --colour-dark-slate-blue: #1D4892;
  --colour-corn-silk: #FFF6DD;
  --colour-dark-magenta: #8E0B89;
  --colour-orange: #FF9900;
  --colour-saddle-brown: #83622B;
  --colour-gold: #FECC5B;

  /* Typefaces */
  --font-headings: 'Microsoft YaHei', 'SimHei';
  --font-body: 'SimSun';
  --font-other: 'Arial', 'SimSun';

  /* Type scale */
  --text-h1: 16px;
  --leading-h1: 22px;
  --text-h3: 12px;
  --leading-h3: 23px;
  --text-h4: 16px;
  --text-body: 12px;
  --leading-body: 20px;
  --text-p: 14px;
  --leading-p: 22px;
  --text-a: 12px;
  --leading-a: 25px;

  /* Shape */
  --radius-1: 3px;
  --radius-2: 3px 0 0 3px;
  --radius-3: 4px;
}

{
    "site": "sina.com.cn",
    "source": "https://sitestyleguide.com/sina.com.cn",
    "text": "#333333",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Charcoal",
            "hex": "#333333",
            "rgb": [
                51,
                51,
                51
            ]
        },
        {
            "name": "Dark Grey",
            "hex": "#666666",
            "rgb": [
                102,
                102,
                102
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Dark Orange",
            "hex": "#FF8400",
            "rgb": [
                255,
                132,
                0
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#3484DF",
            "rgb": [
                52,
                132,
                223
            ]
        },
        {
            "name": "Chocolate",
            "hex": "#E66100",
            "rgb": [
                230,
                97,
                0
            ]
        },
        {
            "name": "Dim Grey",
            "hex": "#58677A",
            "rgb": [
                88,
                103,
                122
            ]
        },
        {
            "name": "Tomato",
            "hex": "#F05A3C",
            "rgb": [
                240,
                90,
                60
            ]
        },
        {
            "name": "Midnight Blue",
            "hex": "#122E67",
            "rgb": [
                18,
                46,
                103
            ]
        },
        {
            "name": "Dark Slate Blue",
            "hex": "#1D4892",
            "rgb": [
                29,
                72,
                146
            ]
        },
        {
            "name": "Corn Silk",
            "hex": "#FFF6DD",
            "rgb": [
                255,
                246,
                221
            ]
        },
        {
            "name": "Dark Magenta",
            "hex": "#8E0B89",
            "rgb": [
                142,
                11,
                137
            ]
        },
        {
            "name": "Orange",
            "hex": "#FF9900",
            "rgb": [
                255,
                153,
                0
            ]
        },
        {
            "name": "Saddle Brown",
            "hex": "#83622B",
            "rgb": [
                131,
                98,
                43
            ]
        },
        {
            "name": "Gold",
            "hex": "#FECC5B",
            "rgb": [
                254,
                204,
                91
            ]
        }
    ],
    "fonts": [
        {
            "name": "Microsoft YaHei",
            "stack": "\"Microsoft YaHei\", \"å¾®è½¯é›…é»‘\", SimHei, \"é»‘ä½“\"",
            "weights": [
                400
            ],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "SimSun",
            "stack": "SimSun, \"å®‹ä½“\"",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Arial",
            "stack": "Arial, SimSun, \"å®‹ä½“\"",
            "weights": [
                700
            ],
            "source": "System font, or not loaded on this page"
        }
    ]
}

Other websites using Microsoft YaHei as their main typeface

cnnic.cn

cnnic.cn · set in Microsoft YaHei
Save
mama.cn

mama.cn · set in Microsoft YaHei
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youth.cn

youth.cn · set in Microsoft YaHei
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Websites whose lead colour is closest to sina.com.cn’s

overcast.fm

overcast.fm · 2 days ago
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Resurf

resurf.so · 3 days ago
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ICICI Bank

icicibank.com · 4 days ago
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How-To Geek

howtogeek.com · 6 days ago
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Captured from sina.com.cn on 5 November 2026. SiteStyleGuide isn’t affiliated with or endorsed by sina.com.cn; this guide describes the public website for reference.

sina.com.cnstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Charcoal

Dark Grey

Black

Colours

Dark Orange

Steel Blue

Chocolate

Dim Grey

Tomato

Midnight Blue

Dark Slate Blue

Corn Silk

Dark Magenta

Orange

Saddle Brown

Gold

Microsoft YaHei

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run sina.com.cn?

Also set in Microsoft YaHei

cnnic.cn

mama.cn

youth.cn

Similar colours

overcast.fm

Resurf

ICICI Bank

How-To Geek

Title &
description