SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from siteground.com’s public web pages. Not affiliated with or endorsed by SiteGround. The real site is siteground.com ↗

SiteGround logo

Unofficial style guide

SiteGroundstyle guide

SiteGround’s website (siteground.com) sets its headings in Poppins and its body text in Inter. Its palette is led by Light Slate Blue (#6164FF), Slate Blue (#5645F5) and Medium Blue (#1B0AA7), with #000000 text on #FFFFFF. Captured from the live site on 4 November 2026.

Typefaces
Poppins, Inter
Palette
4 neutrals, 12 colours, 3 gradients
Captured
4 Nov 2026 · added by @sitestyleguide
https://au.siteground.com/ Screenshot
Screenshot of the siteground.com homepage on a desktop screen
Screenshot of siteground.com on a 1440 px desktop screen, 4 Nov 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Web Hosting Perfected - SiteGround
● 34 / 60 characters
Meta description
Web hosting services helping 3,000,000+ domains thrive online with ultrafast speed, unmatched security, and 24/7 fast and expert support! Get started now!
● 154 / 160 characters
Site name
SiteGround
og:title
Web Hosting Perfected - SiteGround
og:description
Web hosting services helping 3,000,000+ domains thrive online with ultrafast speed, unmatched security, and 24/7 fast and expert support! Get started now!
Language
en
Theme colour
#f3efe7

In search results

SiteGroundhttps://au.siteground.com/

Web Hosting Perfected - SiteGround

Web hosting services helping 3,000,000+ domains thrive online with ultrafast speed, unmatched security, and 24/7 fast and expert support! Get started now!

When shared

The image SiteGround shares with links

siteground.com

Web Hosting Perfected - SiteGround

Web hosting services helping 3,000,000+ domains thrive online with ultrafast speed, unmatched security, and 2…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 43%
  • Deep Black 19.9%
  • Light Slate Blue 8.5%
  • Slate Blue 4.5%
  • Light Black 3.8%
  • Charcoal 2.6%
  • Medium Blue 2.6%
  • Medium Spring Green 2.5%
  • Steel Blue 2.4%
  • Deep Aqua Marine 1.9%
  • Light Aqua Marine 1.7%
  • Deep Slate Blue 1.4%
  • Sky Blue 1.4%
  • Fire Brick 1.4%
  • Red 1.4%
  • Blue Violet 1.1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text, border · .btn:after, .btn--bg-pri

  • Deep Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Background, text, graphic · .btn--ghost-sec:after, .hero

  • Light Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 100 0 95
    On text
    1.01:1 Fail
    On white
    20.87:1 AAA

    Background · .border--gradient-bf, .border--gradient-cm

  • Charcoal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 2 6 80
    On text
    1.64:1 Fail
    On white
    12.81:1 AAA

    Graphic, background · .bg--color-logo-black, .header:has(#trigger:checked) .header-logo svg [fill="#333230"]

Colours

Brand colours and accents, most used first
  • Light Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    62 61 0 0
    On text
    4.78:1 AA
    On white
    4.40:1 AA large

    Used · --color-primary-500, --color-transparent-primary-5

  • Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    65 72 0 4
    On text
    3.57:1 AA large
    On white
    5.89:1 AA

    Used · --ocean-base, --ocean-light

  • Medium Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    84 94 0 35
    On text
    1.65:1 Fail
    On white
    12.74:1 AAA

    Used · --ocean-dark, --salmon-dark

  • Medium Spring Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    91 0 28 0
    On text
    16.02:1 AAA
    On white
    1.31:1 Fail

    Background, text · .border--gradient-cm, .bg--cm-label

  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 52 0 0
    On text
    5.23:1 AA
    On white
    4.02:1 AA large

    Background, text · .swiper-pagination-bullet-active, .swiper-pagination-progressbar .swiper-pagination-progressbar-fill

  • Deep Aqua Marine

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    76 0 30 17
    On text
    10.99:1 AAA
    On white
    1.91:1 Fail

    Background, text, graphic · .bg--color-green-promo, .text--color-salem-promo

  • Light Aqua Marine

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 20 17
    On text
    11.00:1 AAA
    On white
    1.91:1 Fail

    Background · .hero .wrap1 .container-boxes .selected-indicator

  • Deep Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    68 64 0 0
    On text
    4.30:1 AA large
    On white
    4.88:1 AA

    Background · .border--gradient-cm, .bg--cm-lenta-banner

  • Sky Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    69 10 0 2
    On text
    13.49:1 AAA
    On white
    1.56:1 Fail

    Background · .border--gradient-cm, .bg--cm-lenta-banner

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 94 94 24
    On text
    3.37:1 AA large
    On white
    6.22:1 AA

    Background · .bg--bf-hero, .dialog__fit--closure-bf

  • Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 79 79 9
    On text
    4.91:1 AA
    On white
    4.27:1 AA large

    Background · .border--gradient-bf, .bg--bf-hero-sales

  • Blue Violet

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    47 70 0 10
    On text
    3.85:1 AA large
    On white
    5.46:1 AA

    Background · .bg--color-label-purple, --color-label-4

Gradients

  • linear-gradient(to left,rgba(0,0,0,.5),rgba(0,0,0,0))

  • linear-gradient(to right,rgba(0,0,0,.5),rgba(0,0,0,0))

  • linear-gradient(to top,rgba(0,0,0,.5),rgba(0,0,0,0))

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Poppins

Aa 400 Aa 600

Poppins

Served from static-cdn.siteground.com · weights 400, 500, 600 · headings, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 600

Inter

Served from static-cdn.siteground.com · weights 400, 500, 600 · body · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 10 px
Heading 1 2.8rem · 28 px / 4rem weight 500 · Poppins

SiteGround

Heading 2 3.2rem · 32 px / 4.8rem weight 500 · Poppins

Web Hosting Perfected - SiteGround

Heading 3 — weight 500 · Poppins

Web Hosting Perfected - SiteGround

Heading 4 — weight 500 · Poppins

Web Hosting Perfected - SiteGround

Heading 5 — weight 500 · Poppins

Web Hosting Perfected - SiteGround

Heading 6 — weight 500 · Poppins

Web Hosting Perfected - SiteGround

Body — weight 400 · Inter

Web hosting services helping 3,000,000+ domains thrive online with ultrafast speed, unmatched security, and 24/7 fast and expert support! G…

Paragraph 1.8rem · 18 px / 2.8rem

Web hosting services helping 3,000,000+ domains thrive online with ultrafast speed, unmatched security, and 24/7 fast and expert support! G…

Link clamp(1.2rem,.83dvw,1.4rem) · 14 px / clamp(1.8rem,1.15dvw,2.2rem) weight 600

Read more about SiteGround

Sizes in use

Most common across the site
  • 32pxline clamp(4rem,2.5dvw,4.8rem) · 2 rules
  • 28pxline 4rem · 2 rules
  • 24pxline clamp(3.2rem,1.88dvw,3.6rem) · 2 rules
  • 18pxline 2.8rem · 11 rules
  • 16pxline 2.4rem · 13 rules
  • 14pxline 2.2rem · 16 rules
  • 12pxline 1.8rem · 9 rules
  • 10px1 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.btn:after · #FFFFFF · radius inherit

Corner radius

  • 50% · 16×
  • 1.2rem · 9×
  • 2.4rem · 8×
  • .8rem · 5×
  • 50vh · 4×
  • 5rem · 4×

Shadows

  • 0 1rem 2rem rgba(0,0,0,.1)
  • 0 0 0 1px
  • 0 0 0 1px rgba(0,0,0,.15)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

767
768
1023
1024
1280
1281
1600
1601

On a scale of 0 to 1601 px.

Content widths (max-width)

1520 px
1200 px
960 px
850 px
600 px
360 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 34 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does SiteGround use?
SiteGround’s website uses two typefaces: Poppins (headings), served from static-cdn.siteground.com; Inter (body text), served from static-cdn.siteground.com.
What are SiteGround’s brand colours?
The main colours on siteground.com are Light Slate Blue (#6164FF), Slate Blue (#5645F5), Medium Blue (#1B0AA7), Medium Spring Green (#17FFB7), Steel Blue (#007AFF) and Deep Aqua Marine (#33D495).
What colour is SiteGround’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is SiteGround’s logo from?
The logo shown in this guide was found on siteground.com’s homepage. For official logo files and usage rules, check SiteGround’s own brand or press page.
Is this SiteGround’s official style guide?
No. SiteStyleGuide made it from siteground.com’s public web pages on 4 November 2026, and isn’t affiliated with SiteGround. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

siteground-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* siteground.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/siteground.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-deep-black: #000000;
  --colour-light-black: #00000E;
  --colour-charcoal: #333230;
  --colour-light-slate-blue: #6164FF;
  --colour-slate-blue: #5645F5;
  --colour-medium-blue: #1B0AA7;
  --colour-medium-spring-green: #17FFB7;
  --colour-steel-blue: #007AFF;
  --colour-deep-aqua-marine: #33D495;
  --colour-light-aqua-marine: #00D4AA;
  --colour-deep-slate-blue: #525BFF;
  --colour-sky-blue: #4EE1FB;
  --colour-fire-brick: #C30B0C;
  --colour-red: #E83131;
  --colour-blue-violet: #7A46E6;
  --gradient-1: linear-gradient(to left,rgba(0,0,0,.5),rgba(0,0,0,0));
  --gradient-2: linear-gradient(to right,rgba(0,0,0,.5),rgba(0,0,0,0));
  --gradient-3: linear-gradient(to top,rgba(0,0,0,.5),rgba(0,0,0,0));

  /* Typefaces */
  --font-headings: 'Poppins', 'Arial', 'Helvetica', sans-serif;
  --font-buttons: 'Poppins', 'Arial', 'Helvetica', sans-serif;
  --font-body: 'Inter', 'Arial', 'Helvetica', sans-serif;

  /* Type scale */
  --text-h1: 2.8rem;
  --leading-h1: 4rem;
  --text-h2: 3.2rem;
  --leading-h2: 4.8rem;
  --text-p: 1.8rem;
  --leading-p: 2.8rem;
  --text-a: clamp(1.2rem,.83dvw,1.4rem);
  --leading-a: clamp(1.8rem,1.15dvw,2.2rem);

  /* Shape */
  --radius-1: 50%;
  --radius-2: 1.2rem;
  --radius-3: 2.4rem;
  --radius-4: .8rem;
  --radius-5: 50vh;
  --radius-6: 5rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 767px;
  --breakpoint-2: 768px;
  --breakpoint-3: 1023px;
  --breakpoint-4: 1024px;
  --breakpoint-5: 1280px;
  --breakpoint-6: 1281px;
  --breakpoint-7: 1600px;
  --breakpoint-8: 1601px;
  --max-width-1: 1520px;
  --max-width-2: 1200px;
  --max-width-3: 960px;
  --max-width-4: 850px;
  --max-width-5: 600px;
  --max-width-6: 360px;
}

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Other websites using Poppins as their main typeface
Websites whose lead colour is closest to SiteGround’s

Captured from siteground.com on 4 November 2026. SiteStyleGuide isn’t affiliated with or endorsed by SiteGround; this guide describes the public website for reference.