SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from slack.com’s public web pages. Not affiliated with or endorsed by Slack. The real site is slack.com ↗

Slack logo

Unofficial style guide

Slackstyle guide

Slack’s website (slack.com) sets its headings in Salesforce-Avant-Garde and its body text in Salesforce-Sans. Its palette is led by Purple (#730394), Light Indigo (#481A54) and Deep Royal Blue (#0B5CAB), with #000000 text on #FFFFFF. Captured from the live site on 21 October 2026.

Website
slack.com
Typefaces
Salesforce-Avant-Garde, Salesforce-Sans, NotoSansJP
Palette
4 neutrals, 12 colours, 3 gradients
Captured
21 Oct 2026 · added by @sitestyleguide
https://slack.com/intl/en-au/ Screenshot
Screenshot of the slack.com homepage on a desktop screen
Screenshot of slack.com on a 1440 px desktop screen, 21 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Slack | AI work platform and productivity tools
● 47 / 60 characters
Meta description
Boost productivity and save time with Slack‌ – ‌the AI work platform for managing projects, automating workflows and connecting teams securely. Start working smarter today.
▲ 172 / 160 characters
Site name
Slack
og:title
Slack | AI work platform and productivity tools
og:description
Boost productivity and save time with Slack‌ – ‌the AI work platform for managing projects, automating workflows and connecting teams securely. Start working smarter today.
Language
en-GB

In search results

Slackhttps://slack.com/intl/en-au/

Slack | AI work platform and productivity tools

Boost productivity and save time with Slack‌ – ‌the AI work platform for managing projects, automating workflows and connecting teams securely. Start working sma…

When shared

The image Slack shares with links

slack.com

Slack | AI work platform and productivity tools

Boost productivity and save time with Slack‌ – ‌the AI work platform for managing projects, automating workfl…

Back to top ↑

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 39.8%
  • Near Black 11%
  • Purple 10.9%
  • Light Indigo 8.3%
  • Dark Grey 7.3%
  • Deep Royal Blue 7.3%
  • Black 6.2%
  • Deep Sky Blue 1.9%
  • Fire Brick 1.7%
  • Thistle 1%
  • Sea Green 1%
  • Dark Violet 1%
  • Light Royal Blue 0.6%
  • Dark Slate Blue 0.6%
  • Midnight Blue 0.6%
  • Deep Indigo 0.6%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text, border · body.notifications:before, .c-dark-ai-container .c-switcher-container .c-switcher-desktop.o-two-columns.v--

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 91
    On text
    1.18:1 Fail
    On white
    17.76:1 AAA

    Text, background, border · p, .c-nav--primary--expanded.t-dark-bg:not(.is-fixed):has(.c-nav-2026__panel).c-nav

  • Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 64
    On text
    3.14:1 AA large
    On white
    6.69:1 AA

    Text, graphic, border · .c-slider-nav-title, .billboard_refresh_q2fy27 .c-billboard .c-billboard__tab .c-switcher-nav-item__h

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text, background, graphic · html, h1

Colours

Brand colours and accents, most used first
  • Purple

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    22 98 0 42
    On text
    2.17:1 Fail
    On white
    9.68:1 AAA

    Background, text, border · .s-hp-df-content:not(.s-cta-refresh) .c-billboard .c-cta--signup .c-button.v--se, .billboard_refresh_q2fy27 .c-billboard .c-billboard__tab.active .c-switcher-nav-

  • Light Indigo

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    14 69 0 67
    On text
    1.55:1 Fail
    On white
    13.54:1 AAA

    Background, text, border · .c-card--video__carousel, .c-card--story__carousel

  • Deep Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    94 46 0 33
    On text
    3.13:1 AA large
    On white
    6.70:1 AA

    Text, background, border · ._arrow-link-default:before, a:not(:where(.c-button,.c-feature-tile,.c-wmp-feature-tile,.t-blank-link),:has(:

  • Deep Sky Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 30 0 0
    On text
    8.89:1 AAA
    On white
    2.36:1 Fail

    Text, border, background · ._arrow-link-reverse, ._arrow-link-reverse:before

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 97 88 27
    On text
    3.12:1 AA large
    On white
    6.73:1 AA

    Text, border, background · .error, .c-newsletter .has-error .c-form__action

  • Thistle

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    5 13 0 0
    On text
    16.66:1 AAA
    On white
    1.26:1 Fail

    Background · .c-use-case-tile-container .c-use-case-tile--content:first-child, .c-use-case-tile-container .c-use-case-tile--content:nth-child(2)

  • Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    65 0 44 48
    On text
    4.52:1 AA
    On white
    4.65:1 AA

    Text, background, border · .c-message__button.v--green, .c-nav-2026__card-figure--whats-new

  • Dark Violet

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    25 99 0 22
    On text
    3.13:1 AA large
    On white
    6.71:1 AA

    Text, background · .c-accordion-carousel .asset-text-carousel__text.active .c-accordion-carousel__t, .s-hp-df-content .c-accordion-carousel .c-accordion-carousel__decoration--stat-n

  • Light Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    89 39 0 36
    On text
    3.38:1 AA large
    On white
    6.22:1 AA

    Text, background · .c-message_attachment__field_title.v--blue, .s-product [data-selected=true]

  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    92 46 0 45
    On text
    2.43:1 Fail
    On white
    8.65:1 AAA

    Text · .c-dark-ai-container .c-switcher-container .swiper-container .c-switcher-item.is, a:not(:where(.c-button,.c-feature-tile,.c-wmp-feature-tile,.t-blank-link),:has(:

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    85 44 0 76
    On text
    1.32:1 Fail
    On white
    15.89:1 AAA

    Background · .u-gradient--sapphire-blue, .u-gradient--sapphire-blue--opaque

  • Deep Indigo

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 80 0 75
    On text
    1.35:1 Fail
    On white
    15.56:1 AAA

    Background, text, graphic · .c-product-sidebar, .c-featured-carousel__nav-btn

Gradients

  • linear-gradient(90deg,#83388a 0%,#d389e7 80%)

  • linear-gradient(#fff 0%,#edf4ff 22.115%,#f9f0ff 100%)

  • linear-gradient(180deg, 0%, #fff 100%)

Back to top ↑

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Salesforce-Avant-Garde

Aa 400 Aa 700

Salesforce-Avant-Garde

Served from a.slack-edge.com · weights 400, 600, 700 · headings, buttons · shown in a stand-in if you don’t have it

Aa 100 Aa 700

Salesforce-Sans

Served from a.slack-edge.com · weights 100, 200, 300, 400, 600, 700 · body · shown in a stand-in if you don’t have it

Aa 400 Aa 900

NotoSansJP

Served from a.slack-edge.com · weights 400, 700, 900 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 clamp(2rem,2.88462vw + 1.27885rem,3.125rem) · 50 px / 1.12 weight 700 · Salesforce-Avant-Garde

Slack

Heading 2 clamp(1.75rem,.641026vw + 1.58974rem,2rem) · 32 px / 1.25 weight 700 · Salesforce-Avant-Garde

Slack | AI work platform and productivity tools

Heading 3 1.5rem · 24 px / 1.333 weight 700 · Salesforce-Avant-Garde

Slack | AI work platform and productivity tools

Heading 4 1.5rem · 24 px / 1.333 weight 700 · Salesforce-Avant-Garde

Slack | AI work platform and productivity tools

Heading 5 14px

Slack | AI work platform and productivity tools

Body — Salesforce-Sans

Boost productivity and save time with Slack‌ – ‌the AI work platform for managing projects, automating workflows and connecting teams secur…

Paragraph 1.125rem · 18 px / 1.555 weight 400

Boost productivity and save time with Slack‌ – ‌the AI work platform for managing projects, automating workflows and connecting teams secur…

Small .875rem · 14 px / 1.429 weight 400

Boost productivity and save time with Slack‌ – ‌the AI work platform for managing projects, automating workflows and connecting teams secur…

Link .875rem · 14 px / 1.429 weight 400 · uppercase

Read more about Slack

Sizes in use

Most common across the site
  • 44pxline 1.25 · 62 rules
  • 32pxline 1.375 · 80 rules
  • 28pxline 1.25 · 33 rules
  • 24pxline 1.333 · 103 rules
  • 20pxline 1.3 · 43 rules
  • 18pxline 1.555 · 109 rules
  • 16pxline 1.5 · 310 rules
  • 14pxline 1.429 · 330 rules

Back to top ↑

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

  • 4px · 48×
  • 50% · 17×
  • 1rem · 16×
  • 8px · 12×
  • 999px · 10×
  • unset · 10×

Shadows

  • 0 0 2rem #0000001a
  • 0 0 2rem #1818181a
  • 0 5px 20px #0000001a
  • 0 1rem 2rem #0000001a

Back to top ↑

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Content widths (max-width)

1280 px
1230 px
960 px
864 px
700 px
400 px

Back to top ↑

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 47 characters, short enough to show in full in search results.
  • ▲ CheckThe description is 172 characters. Search results usually show about 160.

Back to top ↑

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Slack use?
Slack’s website uses three typefaces: Salesforce-Avant-Garde (headings), served from a.slack-edge.com; Salesforce-Sans (body text), served from a.slack-edge.com; NotoSansJP, served from a.slack-edge.com.
What are Slack’s brand colours?
The main colours on slack.com are Purple (#730394), Light Indigo (#481A54), Deep Royal Blue (#0B5CAB), Deep Sky Blue (#00B3FF), Fire Brick (#BA0517) and Thistle (#F2DEFE).
What colour is Slack’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is Slack’s logo from?
The logo shown in this guide was found on slack.com’s homepage. For official logo files and usage rules, check Slack’s own brand or press page.
Is this Slack’s official style guide?
No. SiteStyleGuide made it from slack.com’s public web pages on 21 October 2026, and isn’t affiliated with Slack. Members can refresh a guide after 90 days to pick up changes.

Back to top ↑

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

slack-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* slack.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/slack.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #181818;
  --colour-dark-grey: #5C5C5C;
  --colour-black: #000000;
  --colour-purple: #730394;
  --colour-light-indigo: #481A54;
  --colour-deep-royal-blue: #0B5CAB;
  --colour-deep-sky-blue: #00B3FF;
  --colour-fire-brick: #BA0517;
  --colour-thistle: #F2DEFE;
  --colour-sea-green: #2E844A;
  --colour-dark-violet: #9602C7;
  --colour-light-royal-blue: #1264A3;
  --colour-dark-slate-blue: #0B4C8C;
  --colour-midnight-blue: #09233E;
  --colour-deep-indigo: #400D40;
  --gradient-1: linear-gradient(90deg,#83388a 0%,#d389e7 80%);
  --gradient-2: linear-gradient(#fff 0%,#edf4ff 22.115%,#f9f0ff 100%);
  --gradient-3: linear-gradient(180deg, 0%, #fff 100%);

  /* Typefaces */
  --font-headings: 'Salesforce-Avant-Garde', system-ui, -apple-system, blinkmacsystemfont, 'Segoe UI', 'roboto';
  --font-buttons: 'Salesforce-Avant-Garde', system-ui, -apple-system, blinkmacsystemfont, 'Segoe UI', 'roboto';
  --font-body: 'Salesforce-Sans', system-ui, -apple-system, blinkmacsystemfont, 'Segoe UI', 'roboto';
  --font-other: 'NotoSansJP', system-ui, -apple-system, blinkmacsystemfont, 'Segoe UI', 'roboto';

  /* Type scale */
  --text-h1: clamp(2rem,2.88462vw + 1.27885rem,3.125rem);
  --leading-h1: 1.12;
  --text-h2: clamp(1.75rem,.641026vw + 1.58974rem,2rem);
  --leading-h2: 1.25;
  --text-h3: 1.5rem;
  --leading-h3: 1.333;
  --text-h4: 1.5rem;
  --leading-h4: 1.333;
  --text-h5: 14px;
  --text-p: 1.125rem;
  --leading-p: 1.555;
  --text-small: .875rem;
  --leading-small: 1.429;
  --text-a: .875rem;
  --leading-a: 1.429;

  /* Shape */
  --radius-1: 4px;
  --radius-2: 50%;
  --radius-3: 1rem;
  --radius-4: 8px;
  --radius-5: 999px;
  --radius-6: unset;
}

Back to top ↑

Share

Links open each service’s own share page. Nothing from them loads here.

Share

Run slack.com?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

View our style guide on SiteStyleGuide
<a href="https://sitestyleguide.com/slack.com" title="Slack style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

Back to top ↑

Websites whose lead colour is closest to Slack’s

Captured from slack.com on 21 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Slack; this guide describes the public website for reference.