SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from statista.com’s public web pages. Not affiliated with or endorsed by Statista. The real site is statista.com ↗

Statista logo

Unofficial style guide

Statistastyle guide

Statista’s website (statista.com) uses Open Sans for its headings and body text. Its palette is led by Light Royal Blue (#0666E5), Royal Blue (#455F7C) and Midnight Blue (#0F2741), with #455F7C text on #FFFFFF. Captured from the live site on 27 October 2026.

Website
statista.com
Typefaces
Open Sans, Georgia
Palette
4 neutrals, 12 colours, 3 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
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https://www.statista.com/ Screenshot
Screenshot of the statista.com homepage on a desktop screen
Screenshot of statista.com on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Statista - The Statistics Portal for Market Data, Market Research and Market Studies
▲ 84 / 60 characters
Meta description
Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database
● 154 / 160 characters
Site name
Statista
og:title
Statista - The Statistics Portal
og:description
Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database
Language
en
Theme colour
#001327

In search results

Statistahttps://www.statista.com/

Statista - The Statistics Portal for Market Data, Market Rese…

Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database

When shared

The image Statista shares with links

statista.com

Statista - The Statistics Portal

Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics …

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#455F7C) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 40.1%
  • Light Royal Blue 12.3%
  • Royal Blue 9.2%
  • Midnight Blue 8.8%
  • Light Grey 5.6%
  • Off White 5.1%
  • Black 4.5%
  • Deep Yellow Green 4%
  • Dark Grey 3.5%
  • Dodger Blue 1.7%
  • Fire Brick 1.5%
  • Light Yellow Green 1%
  • Golden Rod 0.9%
  • Royal Blue 0.6%
  • Dark Cyan 0.6%
  • Deep Royal Blue 0.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    6.60:1 AA
    On white
    —

    Background, text, border · .updateNewsFeed, .breadcrumbs--overflow

  • Light Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 20
    On text
    4.11:1 AA large
    On white
    1.61:1 Fail

    Border, background, text · .sweet-alert button.cancel, .button--disabled

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 10
    On text
    5.29:1 AA
    On white
    1.25:1 Fail

    Border, background, text · .button--disabled, .form-content .form_row>[class*=width] .heading

  • Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 69
    On text
    1.24:1 Fail
    On white
    8.19:1 AAA

    Text, background · .module h3, .box .subheading

Colours

Brand colours and accents, most used first

  • Light Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    97 55 0 10
    On text
    1.27:1 Fail
    On white
    5.20:1 AA

    Text, background, border · .contactForm div input[type=submit], .contactForm input[type=submit]

  • Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    44 23 0 51
    On text
    —
    On white
    6.60:1 AA

    Text, background, graphic · body, .body--responsive .breadcrumbs .h6

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    77 40 0 75
    On text
    2.29:1 Fail
    On white
    15.14:1 AAA

    Text, background, border · .button--secondaryBorder, .infographicRooftitle

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 51 0 85
    On text
    2.83:1 Fail
    On white
    18.71:1 AAA

    Background, text, theme · .button--green, .button--green:hover

  • Deep Yellow Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    36 0 97 24
    On text
    3.04:1 AA large
    On white
    2.17:1 Fail

    Background, text, border · .button--green, .button--greenBorder

  • Dodger Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    96 45 0 0
    On text
    1.97:1 Fail
    On white
    3.35:1 AA large

    Text, background, border · .body--responsive .sectionRooftitle--light, .promoBanner .sectionRooftitle

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 19
    On text
    1.15:1 Fail
    On white
    5.75:1 AA

    Background, text, border · .button--red, sup.sup__new

  • Light Yellow Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    34 0 91 16
    On text
    3.73:1 AA large
    On white
    1.77:1 Fail

    Background, text, border · .button--green:hover, .button--promo:hover

  • Golden Rod

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 27 100 2
    On text
    3.68:1 AA large
    On white
    1.79:1 Fail

    Background, text, border · .button--yellow, .toggleSwitch__input:checked+:before

  • Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    61 41 0 40
    On text
    1.04:1 Fail
    On white
    6.84:1 AA

    Background, border · .button--word, .button--facebook

  • Dark Cyan

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    88 0 9 46
    On text
    1.56:1 Fail
    On white
    4.24:1 AA large

    Background, text, border · .button--petrol, .badgeProduct--corporate

  • Deep Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    97 55 0 30
    On text
    1.13:1 Fail
    On white
    7.49:1 AAA

    Text, background, border · .button--active:active, .fancyBox

Gradients

  • linear-gradient(180deg,hsla(0,0%,100%,0) 0,#fff 80%)

  • linear-gradient(to top right,#0666e5,#2580f9 25%,#0666e5 50%)

  • linear-gradient(90deg,#fff,#fff),linear-gradient(90deg,#fff,#fff),linear-gradient(90deg,rgba(69,95,124,.25),hsla(0,0%,100%,0)),linear-gradient(270deg,rgba(69,95,124,.25),hsla(0,0%,100%,0))

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Open Sans

Aa 300 Aa 700

Open Sans

Served from cdn.statcdn.com · weights 300, 400, 600, 700 · buttons, body · shown in a stand-in if you don’t have it

Aa 400

Georgia

System font, or not loaded on this page · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 15 px
Heading 1 3rem · 45 px / 1.3 weight 400

Statista

Heading 2 2.5rem · 38 px / 1.3 weight 400

Statista - The Statistics Portal for Market Dat…

Heading 3 1.7rem · 26 px / 1.3 weight 400

Statista - The Statistics Portal for Market Dat…

Heading 4 1.36rem · 20 px / 1.3 weight 400

Statista - The Statistics Portal for Market Dat…

Heading 5 1.1rem · 17 px / 1.3 weight 400

Statista - The Statistics Portal for Market Dat…

Heading 6 1rem · 15 px / 1.3 weight 400

Statista - The Statistics Portal for Market Dat…

Body 15px / 1.5 Open Sans

Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading stat…

Paragraph 100%

Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading stat…

Small .85rem · 13 px

Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading stat…

Button 17px / 0 weight 500

Get started

Link 100%

Read more about Statista

Sizes in use

Most common across the site
  • 18pxline inherit · 14 rules
  • 17pxline 1.5 · 20 rules
  • 16pxline 24px · 35 rules
  • 15pxline 1.6em · 49 rules
  • 14pxline 20px · 118 rules
  • 13pxline 13.5pt · 36 rules
  • 12pxline 11pt · 26 rules
  • 11pxline 26px · 41 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.sweet-alert button · #8CD4F5 · radius 5px

Corner radius

  • 3px · 63×
  • 50% · 32×
  • 5px · 31×
  • 4px · 15×
  • 8px · 12×
  • 2px · 11×

Shadows

  • 0 1px 3px 0 rgba(0,0,0,.08),0 5px 26px 0 rgba(67,94,131,.15)
  • 0 1px 4px rgba(0,0,0,.1)
  • 0 5px 26px 0 rgba(67,94,131,.15)
  • 0 5px 26px 0 #435e8326

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

460
461
767
768
992
993
1200
1201

On a scale of 0 to 1440 px.

Content widths (max-width)

1186 px
450 px
400 px
364 px
350 px
300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 84 characters. Google usually cuts titles near 60, so the end may not show in results.
  • ▲ CheckThe favicon is dark on a see-through background, so it nearly disappears on dark browser tabs.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Statista use?
Statista’s website uses one typeface: Open Sans (headings and body text), served from cdn.statcdn.com.
What are Statista’s brand colours?
The main colours on statista.com are Light Royal Blue (#0666E5), Royal Blue (#455F7C), Midnight Blue (#0F2741), Black (#001327), Deep Yellow Green (#7CC305) and Dodger Blue (#0A8DFF).
What colour is Statista’s text and background?
Body text is #455F7C on a #FFFFFF background.
Where is Statista’s logo from?
The logo shown in this guide was found on statista.com’s homepage. For official logo files and usage rules, check Statista’s own brand or press page.
Is this Statista’s official style guide?
No. SiteStyleGuide made it from statista.com’s public web pages on 27 October 2026, and isn’t affiliated with Statista. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

statista-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* statista.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/statista.com) */
:root {
  /* Colours */
  --text: #455F7C;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-light-grey: #CCCCCC;
  --colour-off-white: #E6E6E6;
  --colour-dark-grey: #4F4F4F;
  --colour-light-royal-blue: #0666E5;
  --colour-royal-blue: #455F7C;
  --colour-midnight-blue: #0F2741;
  --colour-black: #001327;
  --colour-deep-yellow-green: #7CC305;
  --colour-dodger-blue: #0A8DFF;
  --colour-fire-brick: #CF0000;
  --colour-light-yellow-green: #8ED714;
  --colour-golden-rod: #F9B600;
  --colour-royal-blue-2: #3B5998;
  --colour-dark-cyan: #118A7D;
  --colour-deep-royal-blue: #0550B3;
  --gradient-1: linear-gradient(180deg,hsla(0,0%,100%,0) 0,#fff 80%);
  --gradient-2: linear-gradient(to top right,#0666e5,#2580f9 25%,#0666e5 50%);
  --gradient-3: linear-gradient(90deg,#fff,#fff),linear-gradient(90deg,#fff,#fff),linear-gradient(90deg,rgba(69,95,124,.25),hsla(0,0%,100%,0)),linear-gradient(270deg,rgba(69,95,124,.25),hsla(0,0%,100%,0));

  /* Typefaces */
  --font-buttons: 'Open Sans', 'Open Sans fallback', 'Helvetica', 'Arial', sans-serif;
  --font-body: 'Open Sans', 'Open Sans fallback', 'Helvetica', 'Arial', sans-serif;
  --font-other: 'Georgia', 'Times New Roman', serif;

  /* Type scale */
  --text-h1: 3rem;
  --leading-h1: 1.3;
  --text-h2: 2.5rem;
  --leading-h2: 1.3;
  --text-h3: 1.7rem;
  --leading-h3: 1.3;
  --text-h4: 1.36rem;
  --leading-h4: 1.3;
  --text-h5: 1.1rem;
  --leading-h5: 1.3;
  --text-h6: 1rem;
  --leading-h6: 1.3;
  --text-body: 15px;
  --leading-body: 1.5;
  --text-p: 100%;
  --text-small: .85rem;
  --text-button: 17px;
  --leading-button: 0;
  --text-a: 100%;

  /* Shape */
  --radius-1: 3px;
  --radius-2: 50%;
  --radius-3: 5px;
  --radius-4: 4px;
  --radius-5: 8px;
  --radius-6: 2px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 460px;
  --breakpoint-2: 461px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 992px;
  --breakpoint-6: 993px;
  --breakpoint-7: 1200px;
  --breakpoint-8: 1201px;
  --max-width-1: 1186px;
  --max-width-2: 450px;
  --max-width-3: 400px;
  --max-width-4: 364px;
  --max-width-5: 350px;
  --max-width-6: 300px;
}

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Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

View our style guide on SiteStyleGuide 
<a href="https://sitestyleguide.com/statista.com" title="Statista style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Also set in Open Sans

Other websites using Open Sans as their main typeface

Similar colours

Websites whose lead colour is closest to Statista’s

Captured from statista.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Statista; this guide describes the public website for reference.