Fortune
fortune.com · set in VideoJS
SaveUnofficial A style guide made by SiteStyleGuide from taboola.com’s public web pages. Not affiliated with or endorsed by Taboola.com. The real site is taboola.com ↗
Unofficial style guide
Taboola.comstyle guide
Taboola.com’s website (taboola.com) sets its headings in VideoJS and its body text in Poppins. Its palette is led by Midnight Blue (#002852), Deep Royal Blue (#0056F0) and Light Slate Grey (#005645), with #000000 text on #FFFFFF. Captured from the live site on 26 October 2026.
- Website
- taboola.com
- Typefaces
- VideoJS, Poppins
- Palette
- 4 neutrals, 12 colours, 3 gradients
- Captured
- 26 Oct 2026 · added by @sitestyleguide
https://www.taboola.com/
Screenshot
taboola.com
Identity & metadata
What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.
Title &
description
- Page title
- Boost your Digital Performance with Taboola Advertising Platform
- ▲ 64 / 60 characters
- Meta description
- Reach 600M daily active users and achieve conversions at scale with the world's leading performance platform.
- ● 109 / 160 characters
- Site name
- Taboola.com
- og:title
- Home
- og:description
- Reach 600M daily active users and achieve conversions at scale with the world's leading performance platform.
- Language
- en-US
In search results
Taboola.comhttps://www.taboola.com/
Boost your Digital Performance with Taboola Advertising Platf…
Reach 600M daily active users and achieve conversions at scale with the world's leading performance platform.
When shared
taboola.com
Home
Reach 600M daily active users and achieve conversions at scale with the world's leading performance platform.
Logo & favicons
Found as: schema.org logo. PNG, 696 × 696.
Logo
On white
On black
On Midnight Blue
Favicons
3 found-
300 px · PNG
icon
-
150 px · PNG
icon
-
64 px · PNG
favicon.ico
Boost your Digital Performance with Taboola Advertising Platform
Light browser tab
Boost your Digital Performance with Taboola Advertising Platform
Dark browser tab
Colour
Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.
Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.
Colour
Balance
How much each colour is used- White 32.7%
- Midnight Blue 10.4%
- Cool Off White 7.8%
- Deep Royal Blue 6.8%
- Black 6.6%
- Light Slate Grey 6.3%
- Cool Near Black 4%
- Green Yellow 3.3%
- Turquoise 3.3%
- Light Royal Blue 3.3%
- Light Cyan 2.8%
- Sea Green 2.7%
- Crimson 2.7%
- Deep Slate Grey 2.5%
- Violet 2.5%
- Lavender 2.3%
By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.
Neutrals
Text, backgrounds and structure-
White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 0
- On text
- 21.00:1 AAA
- On white
- —
Background, text, border · .site-header, .site-header__action-menu li .menu-languages-container ul
-
Cool Off White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 3 2 0 10
- On text
- 16.13:1 AAA
- On white
- 1.30:1 Fail
Background, border, text · .bg-body-secondary, .bg-secondary-subtle
-
Black
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 100
- On text
- —
- On white
- 21.00:1 AAA
Background, text, border · --tbla-body-color, .bg-black
-
Cool Near Black
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 20 10 0 84
- On text
- 1.36:1 Fail
- On white
- 15.43:1 AAA
Text, background, graphic · .bg-dark, .text-dark
Colours
Brand colours and accents, most used first-
Midnight Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 100 51 0 68
- On text
- 1.43:1 Fail
- On white
- 14.73:1 AAA
Text, background, border · .btn-style--outline-deep, .site-header__action-menu li .menu-languages-container ul li a
-
Deep Royal Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 100 64 0 6
- On text
- 3.59:1 AA large
- On white
- 5.85:1 AA
Background, text, graphic · .btn-style--primary, --tbla-blue
-
Light Slate Grey
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 100 0 20 66
- On text
- 2.42:1 Fail
- On white
- 8.69:1 AAA
Background, border, text · .btn-style--grealize, .hero .video
-
Green Yellow
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 16 0 51 0
- On text
- 18.43:1 AAA
- On white
- 1.14:1 Fail
Background, border, text · .btn-style--hello-yellow, --tbla-hello-yellow
-
Turquoise
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 100 0 11 6
- On text
- 14.44:1 AAA
- On white
- 1.45:1 Fail
Background, border, text · .btn-style--mint, --tbla-mint
-
Light Royal Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 95 57 0 1
- On text
- 4.67:1 AA
- On white
- 4.50:1 AA
Graphic, text, background · .bg-primary, .text-primary
-
Light Cyan
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 12 0 2 3
- On text
- 18.75:1 AAA
- On white
- 1.12:1 Fail
Background, text · --tbla-light-mint, --tbla-blue-light
-
Sea Green
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 81 0 38 47
- On text
- 4.63:1 AA
- On white
- 4.53:1 AA
Background, text, graphic · .bg-success, .text-success
-
Crimson
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 76 69 14
- On text
- 4.64:1 AA
- On white
- 4.53:1 AA
Background, text, graphic · .bg-danger, .text-danger
-
Deep Slate Grey
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 52 7 0 76
- On text
- 1.70:1 Fail
- On white
- 12.32:1 AAA
Text, background · .btn-style--hello-yellow, --tbla-deep-green
-
Violet
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 58 8 2
- On text
- 8.33:1 AAA
- On white
- 2.52:1 Fail
Background, border, text · .btn-style--click-pink, --tbla-click-pink
-
Lavender
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 5 12 0 0
- On text
- 16.99:1 AAA
- On white
- 1.24:1 Fail
Background, text · --tbla-bubble-gum, .background-color-bubble-gum
Gradients
-
linear-gradient(180deg,rgba(0,0,0,.9),rgba(0,0,0,.7) 60%,transparent)
-
linear-gradient(-180deg,#fff 88%,#73859f)
-
linear-gradient(180deg,hsla(0,0%,100%,.15),hsla(0,0%,100%,0))
Typography
Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.
VideoJS
Aa
400
VideoJS
Self-hosted · weights 400 · buttons, headings · shown in a stand-in if you don’t have it
Aa
200
Aa
900
Poppins
Self-hosted · weights 200, 300, 400, 500, 600, 700, 800, 900 · headings, body, buttons · shown in a stand-in if you don’t have it
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”
Type scale
From the site’s CSS
Heading 1
calc(1.525rem + 3.3vw) / 1.2
weight 700 · Poppins
Taboola.com
Heading 2
calc(1.3875rem + 1.65vw) / 1.2
weight 700 · Poppins
Boost your Digital Performance with Taboola Adv…
Heading 3
calc(1.3rem + .6vw)
weight 700 · Poppins
Boost your Digital Performance with Taboola Adv…
Heading 4
calc(1.2625rem + .15vw)
weight 600 · Poppins
Boost your Digital Performance with Taboola Adv…
Heading 5
1.125rem · 18 px
weight 600 · Poppins
Boost your Digital Performance with Taboola Adv…
Heading 6
1rem · 16 px
weight 700 · Poppins
Boost your Digital Performance with Taboola Adv…
Body
16px / 1.5
weight 500 · Poppins
Reach 600M daily active users and achieve conversions at scale with the world's leading performance platform.
Link
.8125rem · 13 px
weight 500 · uppercase · Poppins
Read more about Taboola.com
Sizes in use
Most common across the site- 24pxline inherit · 5 rules
- 22px4 rules
- 20px3 rules
- 19pxline 1.5 · 4 rules
- 18px7 rules
- 16pxline 3em · 18 rules
- 14pxline .35em · 9 rules
- 13px4 rules
Elements
The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.
Elements
Button
Get started
.btn-style--primary · #0056F0
Corner radius
- 50% · 13×
- 50px · 11×
- 10px · 9×
- 20px · 9×
- 40px · 7×
- 2px · 7×
Shadows
- 0 0 5px #0003
- 0 .5rem 1rem rgba(0,0,0,.15)
- 0 .125rem .25rem rgba(0,0,0,.075)
- 0 1rem 3rem rgba(0,0,0,.175)
Layout
Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.
Grid
Breakpoints
576
768
992
1200
1400
On a scale of 0 to 1440 px.
Content widths (max-width)
1320 px
1140 px
960 px
720 px
550 px
540 px
Notes
Plain checks on what was found. Worth fixing if you look after this site.
Notes
- ▲ CheckThe title is 64 characters. Google usually cuts titles near 60, so the end may not show in results.
- ▲ CheckThe favicon is dark on a see-through background, so it nearly disappears on dark browser tabs.
Questions
Quick answers, from the same capture as the rest of this guide.
Questions
- What font does Taboola.com use?
- Taboola.com’s website uses two typefaces: VideoJS (headings), self-hosted; Poppins (body text), self-hosted.
- What are Taboola.com’s brand colours?
- The main colours on taboola.com are Midnight Blue (#002852), Deep Royal Blue (#0056F0), Light Slate Grey (#005645), Green Yellow (#D5FF7E), Turquoise (#00F0D6) and Light Royal Blue (#0D6EFD).
- What colour is Taboola.com’s text and background?
- Body text is #000000 on a #FFFFFF background.
- Where is Taboola.com’s logo from?
- The logo shown in this guide was found on taboola.com’s homepage. For official logo files and usage rules, check Taboola.com’s own brand or press page.
- Is this Taboola.com’s official style guide?
- No. SiteStyleGuide made it from taboola.com’s public web pages on 26 October 2026, and isn’t affiliated with Taboola.com. Members can refresh a guide after 90 days to pick up changes.
Design tokens
Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.
Tokens
taboola-com-tokens.css
/* taboola.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/taboola.com) */
:root {
/* Colours */
--text: #000000;
--background: #FFFFFF;
--colour-white: #FFFFFF;
--colour-cool-off-white: #DEE2E6;
--colour-black: #000000;
--colour-cool-near-black: #212529;
--colour-midnight-blue: #002852;
--colour-deep-royal-blue: #0056F0;
--colour-light-slate-grey: #005645;
--colour-green-yellow: #D5FF7E;
--colour-turquoise: #00F0D6;
--colour-light-royal-blue: #0D6EFD;
--colour-light-cyan: #DBF8F4;
--colour-sea-green: #198754;
--colour-crimson: #DC3545;
--colour-deep-slate-grey: #1D393D;
--colour-violet: #FB6AE8;
--colour-lavender: #F2E1FF;
--gradient-1: linear-gradient(180deg,rgba(0,0,0,.9),rgba(0,0,0,.7) 60%,transparent);
--gradient-2: linear-gradient(-180deg,#fff 88%,#73859f);
--gradient-3: linear-gradient(180deg,hsla(0,0%,100%,.15),hsla(0,0%,100%,0));
/* Typefaces */
--font-buttons: 'VideoJS';
--font-headings: 'VideoJS';
--font-body: 'Poppins', 'Helvetica', 'Arial', sans-serif;
/* Type scale */
--text-h1: calc(1.525rem + 3.3vw);
--leading-h1: 1.2;
--text-h2: calc(1.3875rem + 1.65vw);
--leading-h2: 1.2;
--text-h3: calc(1.3rem + .6vw);
--text-h4: calc(1.2625rem + .15vw);
--text-h5: 1.125rem;
--text-h6: 1rem;
--text-body: 16px;
--leading-body: 1.5;
--text-a: .8125rem;
/* Shape */
--radius-1: 50%;
--radius-2: 50px;
--radius-3: 10px;
--radius-4: 20px;
--radius-5: 40px;
--radius-6: 2px;
/* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
--breakpoint-1: 576px;
--breakpoint-2: 768px;
--breakpoint-3: 992px;
--breakpoint-4: 1200px;
--breakpoint-5: 1400px;
--max-width-1: 1320px;
--max-width-2: 1140px;
--max-width-3: 960px;
--max-width-4: 720px;
--max-width-5: 550px;
--max-width-6: 540px;
}
{
"site": "taboola.com",
"source": "https://sitestyleguide.com/taboola.com",
"text": "#000000",
"background": "#FFFFFF",
"colours": [
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
]
},
{
"name": "Cool Off White",
"hex": "#DEE2E6",
"rgb": [
222,
226,
230
]
},
{
"name": "Black",
"hex": "#000000",
"rgb": [
0,
0,
0
]
},
{
"name": "Cool Near Black",
"hex": "#212529",
"rgb": [
33,
37,
41
]
},
{
"name": "Midnight Blue",
"hex": "#002852",
"rgb": [
0,
40,
82
]
},
{
"name": "Deep Royal Blue",
"hex": "#0056F0",
"rgb": [
0,
86,
240
]
},
{
"name": "Light Slate Grey",
"hex": "#005645",
"rgb": [
0,
86,
69
]
},
{
"name": "Green Yellow",
"hex": "#D5FF7E",
"rgb": [
213,
255,
126
]
},
{
"name": "Turquoise",
"hex": "#00F0D6",
"rgb": [
0,
240,
214
]
},
{
"name": "Light Royal Blue",
"hex": "#0D6EFD",
"rgb": [
13,
110,
253
]
},
{
"name": "Light Cyan",
"hex": "#DBF8F4",
"rgb": [
219,
248,
244
]
},
{
"name": "Sea Green",
"hex": "#198754",
"rgb": [
25,
135,
84
]
},
{
"name": "Crimson",
"hex": "#DC3545",
"rgb": [
220,
53,
69
]
},
{
"name": "Deep Slate Grey",
"hex": "#1D393D",
"rgb": [
29,
57,
61
]
},
{
"name": "Violet",
"hex": "#FB6AE8",
"rgb": [
251,
106,
232
]
},
{
"name": "Lavender",
"hex": "#F2E1FF",
"rgb": [
242,
225,
255
]
}
],
"fonts": [
{
"name": "VideoJS",
"stack": "VideoJS",
"weights": [
400
],
"source": "Self-hosted"
},
{
"name": "Poppins",
"stack": "Poppins, Helvetica, Arial, sans-serif",
"weights": [
200,
300,
400,
500,
600,
700,
800,
900
],
"source": "Self-hosted"
}
]
}
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Captured from taboola.com on 26 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Taboola.com; this guide describes the public website for reference.