What font does Target use?

Target’s website uses one typeface: Helvetica for Target (headings and body text), served from assets.targetimg1.com.

What are Target’s brand colours?

The main colours on target.com are Fire Brick (#CC0000), Chocolate (#E86900), Orange (#FCAD19), Green (#008300), Navajo White (#FADB96) and Pale Turquoise (#CCFFFE).

What colour is Target’s text and background?

Body text is #000000 on a #FFFFFF background.

Where is Target’s logo from?

The logo shown in this guide was found on target.com’s homepage. For official logo files and usage rules, check Target’s own brand or press page.

Is this Target’s official style guide?

No. SiteStyleGuide made it from target.com’s public web pages on 23 October 2026, and isn’t affiliated with Target. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from target.com’s public web pages. Not affiliated with or endorsed by Target. The real site is target.com ↗

Unofficial style guide

Targetstyle guide

Target’s website (target.com) uses Helvetica for Target for its headings and body text. Its palette is led by Fire Brick (#CC0000), Chocolate (#E86900) and Orange (#FCAD19), with #000000 text on #FFFFFF. Captured from the live site on 23 October 2026.

Website: target.com
Typefaces: Helvetica for Target
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 23 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the target.com homepage on a desktop screen — Screenshot of target.com on a 1440 px desktop screen, 23 Oct 2026.

Screenshot of the target.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Target : Expect More. Pay Less.; ● 31 / 60 characters
Meta description: Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.; ● 150 / 160 characters
og:title: Target : Expect More. Pay Less.
og:description: Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.
Language: en-US
Theme colour: #cc0000

In search results

Targethttps://www.target.com/

Target : Expect More. Pay Less.

Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or delivery today.

When shared

No og:image, so no picture

target.com

Target : Expect More. Pay Less.

Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Cho…

Logo & favicons

Found as: SVG in the header. SVG, 24 × 24.

Logo

On white

On black

On Fire Brick

Favicons

5 found

180 px · PNG apple-touch-icon
96 px · PNG icon
32 px · PNG icon
25 px · PNG icon
16 px · PNG icon

Target : Expect More. Pay Less.

Light browser tab

Target : Expect More. Pay Less.

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 43.9%
Black 14.4%
Light Grey 9.9%
Charcoal 7.8%
Fire Brick 7.6%
Chocolate 2.1%
Orange 1.9%
Green 1.8%
Navajo White 1.7%
Pale Turquoise 1.7%
Rebecca Purple 1.5%
Medium Orchid 1.2%
Royal Blue 1.2%
Light Green 1.2%
Fuchsia 1.2%
Gold 1.2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Background, text, border · inline style on <h2>, .styles_productCardExtendedContentContainer__bVhjn
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Background, border, text · .styles_triangle__mUv9p, .styles_productCardExtendedNumbers__Sr7fN
Light Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 16

On text
14.45:1 AAA

On white
1.45:1 Fail

Border, background, text · .styles_summaryHeadingBreak__7gUDT, .styles_overlay__HQ3Fp[data-status=open] [data-transition=overlay-heading]
Charcoal

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 80

On text
1.66:1 Fail

On white
12.63:1 AAA

Text, border, background · .h-bg-black, .h-text-black

Colours

Brand colours and accents, most used first

Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 20

On text
3.57:1 AA large

On white
5.89:1 AA

Background, theme, text · .ButtonChip_buttonChip__AlmaL>span, theme-color meta tag
Chocolate

HEX

RGB

HSL

OKLCH

CMYK
0 55 100 9

On text
6.45:1 AA

On white
3.25:1 AA large

Border, text · .h-text-orange, --nds-select-invalid-border
Orange

HEX

RGB

HSL

OKLCH

CMYK
0 31 90 1

On text
11.13:1 AAA

On white
1.89:1 Fail

Text, border · .styles_milestone__w1PI3 .styles_iconWrapper__2yHJw svg, .styles_milestone__vypXR .styles_iconWrapper__R9Rra svg
Green

HEX

RGB

HSL

OKLCH

CMYK
100 0 100 49

On text
4.25:1 AA large

On white
4.95:1 AA

Text · .h-text-green, --nds-button-outlined-color
Navajo White

HEX

RGB

HSL

OKLCH

CMYK
0 12 40 2

On text
15.64:1 AAA

On white
1.34:1 Fail

Used · --nds-marker-background-color, --nds-marker-hover-background-color
Pale Turquoise

HEX

RGB

HSL

OKLCH

CMYK
20 0 0 0

On text
19.30:1 AAA

On white
1.09:1 Fail

Used · --nds-marker-background-color, --nds-marker-hover-background-color
Rebecca Purple

HEX

RGB

HSL

OKLCH

CMYK
34 59 0 42

On text
2.61:1 Fail

On white
8.03:1 AAA

Background · .ButtonChip_buttonChip__AlmaL:focus>span, --follow-up-end-color
Medium Orchid

HEX

RGB

HSL

OKLCH

CMYK
28 67 0 0

On text
5.78:1 AA

On white
3.63:1 AA large

Background, border · .ConfigDrivenUiComponentRendererInternal_debugLabel__YaEmj, .ConfigDrivenUiComponentRendererInternal_debugWrapper__bQPoO
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
75 50 0 15

On text
4.30:1 AA large

On white
4.88:1 AA

Used · --nds-link-color, --nds-link-hover-color
Light Green

HEX

RGB

HSL

OKLCH

CMYK
39 0 39 7

On text
14.82:1 AAA

On white
1.42:1 Fail

Used · --debug-color
Fuchsia

HEX

RGB

HSL

OKLCH

CMYK
0 100 0 0

On text
6.70:1 AA

On white
3.14:1 AA large

Used · --debug-color
Gold

HEX

RGB

HSL

OKLCH

CMYK
0 16 100 0

On text
14.97:1 AAA

On white
1.40:1 Fail

Used · --nds-rating-stars-hover-color, --nds-rating-stars-selected-color

Gradients

linear-gradient(267.66deg,#c00 6.52%, 98.36%)
linear-gradient(90deg,rgba(255,255,255,0),rgba(255,255,255,.6) 50%,rgba(255,255,255,0))
linear-gradient(,) padding-box,conic-gradient(from 0deg,rgba(110,35,200,.9) 0deg,rgba(185,25,172,.9) 30deg,rgba(195,15,51,.9) 90deg,rgba(60,50,200,.9) 270deg,rgba(110,35,200,.9) 1turn)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Helvetica for Target

Aa 200 Aa 900

Helvetica for Target

Served from assets.targetimg1.com · weights 200, 400, 700, 900 · headings, body, buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 29px

Target

Heading 2 23px

Target : Expect More. Pay Less.

Heading 3 19px

Target : Expect More. Pay Less.

Heading 4 16px

Target : Expect More. Pay Less.

Heading 5 12px

Target : Expect More. Pay Less.

Heading 6 12px

Target : Expect More. Pay Less.

Paragraph / 140%

Shop Target online and in-store for everything from groceries and essentials to clothing and electronics. Choose contactless pickup or deli…

Button 0 · 0 px weight 700 · none

Get started

Link / 1.2 weight 100

Sizes in use

Most common across the site

29pxline 32px · 6 rules
24pxline 27px · 6 rules
23pxline 1.25 · 7 rules
19pxline 24px · 8 rules
16pxline 1.05 · 11 rules
14pxline 1 · 25 rules
13pxline 1.3 · 14 rules
12pxline 1.4 · 28 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.ButtonChip_buttonChip__AlmaL>span · #CC0000

Corner radius

50% · 55×
4px · 17×
8px · 14×
0 0 · 11×
12px · 11×

Shadows

0 0 0 1px
0 2px 4px rgba(0,0,0,.04),0 2px 8px rgba(0,0,0,.04),0 4px 10px rgba(0,0,0,.06),0 6px 12px rgba(0,0,0,.04)
0 -1px 2px rgba(0,0,0,.04),0 1px 2px rgba(0,0,0,.04),0 3px 4px rgba(0,0,0,.04)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

393

480

568

667

668

768

992

1200

On a scale of 0 to 1440 px.

Content widths (max-width)

1200 px

480 px

475 px

375 px

360 px

300 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 31 characters, short enough to show in full in search results.
▲ CheckThere is no og:image, so links shared on social media show no picture.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Target use?: Target’s website uses one typeface: Helvetica for Target (headings and body text), served from assets.targetimg1.com.
What are Target’s brand colours?: The main colours on target.com are Fire Brick (#CC0000), Chocolate (#E86900), Orange (#FCAD19), Green (#008300), Navajo White (#FADB96) and Pale Turquoise (#CCFFFE).
What colour is Target’s text and background?: Body text is #000000 on a #FFFFFF background.
Where is Target’s logo from?: The logo shown in this guide was found on target.com’s homepage. For official logo files and usage rules, check Target’s own brand or press page.
Is this Target’s official style guide?: No. SiteStyleGuide made it from target.com’s public web pages on 23 October 2026, and isn’t affiliated with Target. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

target-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* target.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/target.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-light-grey: #D6D6D6;
  --colour-charcoal: #333333;
  --colour-fire-brick: #CC0000;
  --colour-chocolate: #E86900;
  --colour-orange: #FCAD19;
  --colour-green: #008300;
  --colour-navajo-white: #FADB96;
  --colour-pale-turquoise: #CCFFFE;
  --colour-rebecca-purple: #623D94;
  --colour-medium-orchid: #B855FF;
  --colour-royal-blue: #366CD9;
  --colour-light-green: #90EE90;
  --colour-fuchsia: #FF00FF;
  --colour-gold: #FFD700;
  --gradient-1: linear-gradient(267.66deg,#c00 6.52%, 98.36%);
  --gradient-2: linear-gradient(90deg,rgba(255,255,255,0),rgba(255,255,255,.6) 50%,rgba(255,255,255,0));
  --gradient-3: linear-gradient(,) padding-box,conic-gradient(from 0deg,rgba(110,35,200,.9) 0deg,rgba(185,25,172,.9) 30deg,rgba(195,15,51,.9) 90deg,rgba(60,50,200,.9) 270deg,rgba(110,35,200,.9) 1turn);

  /* Typefaces */
  --font-headings: 'Helvetica for Target', 'HelveticaForTarget', 'Targetica', 'HelveticaNeue for Target', 'Helvetica Neue', 'Helvetica';
  --font-body: 'Helvetica for Target', 'HelveticaForTarget', 'Targetica', 'HelveticaNeue for Target', 'Helvetica Neue', 'Helvetica';
  --font-buttons: 'Helvetica for Target', 'HelveticaForTarget', 'Targetica', 'HelveticaNeue for Target', 'Helvetica Neue', 'Helvetica';

  /* Type scale */
  --text-h1: 29px;
  --text-h2: 23px;
  --text-h3: 19px;
  --text-h4: 16px;
  --text-h5: 12px;
  --text-h6: 12px;
  --text-button: 0;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 4px;
  --radius-3: 8px;
  --radius-4: 0 0;
  --radius-5: 12px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 393px;
  --breakpoint-2: 480px;
  --breakpoint-3: 568px;
  --breakpoint-4: 667px;
  --breakpoint-5: 668px;
  --breakpoint-6: 768px;
  --breakpoint-7: 992px;
  --breakpoint-8: 1200px;
  --max-width-1: 1200px;
  --max-width-2: 480px;
  --max-width-3: 475px;
  --max-width-4: 375px;
  --max-width-5: 360px;
  --max-width-6: 300px;
}

{
    "site": "target.com",
    "source": "https://sitestyleguide.com/target.com",
    "text": "#000000",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Light Grey",
            "hex": "#D6D6D6",
            "rgb": [
                214,
                214,
                214
            ]
        },
        {
            "name": "Charcoal",
            "hex": "#333333",
            "rgb": [
                51,
                51,
                51
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#CC0000",
            "rgb": [
                204,
                0,
                0
            ]
        },
        {
            "name": "Chocolate",
            "hex": "#E86900",
            "rgb": [
                232,
                105,
                0
            ]
        },
        {
            "name": "Orange",
            "hex": "#FCAD19",
            "rgb": [
                252,
                173,
                25
            ]
        },
        {
            "name": "Green",
            "hex": "#008300",
            "rgb": [
                0,
                131,
                0
            ]
        },
        {
            "name": "Navajo White",
            "hex": "#FADB96",
            "rgb": [
                250,
                219,
                150
            ]
        },
        {
            "name": "Pale Turquoise",
            "hex": "#CCFFFE",
            "rgb": [
                204,
                255,
                254
            ]
        },
        {
            "name": "Rebecca Purple",
            "hex": "#623D94",
            "rgb": [
                98,
                61,
                148
            ]
        },
        {
            "name": "Medium Orchid",
            "hex": "#B855FF",
            "rgb": [
                184,
                85,
                255
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#366CD9",
            "rgb": [
                54,
                108,
                217
            ]
        },
        {
            "name": "Light Green",
            "hex": "#90EE90",
            "rgb": [
                144,
                238,
                144
            ]
        },
        {
            "name": "Fuchsia",
            "hex": "#FF00FF",
            "rgb": [
                255,
                0,
                255
            ]
        },
        {
            "name": "Gold",
            "hex": "#FFD700",
            "rgb": [
                255,
                215,
                0
            ]
        }
    ],
    "fonts": [
        {
            "name": "Helvetica for Target",
            "stack": "\"Helvetica for Target\", HelveticaForTarget, Targetica, \"HelveticaNeue for Target\", \"Helvetica Neue\", Helvetica, Arial, sans-serif",
            "weights": [
                200,
                400,
                700,
                900
            ],
            "source": "Served from assets.targetimg1.com"
        }
    ]
}

Websites whose lead colour is closest to Target’s

I

ITmedia

itmedia.co.jp · 12 hours ago
Save
HELLO!

hellomagazine.com · 4 days ago
Save
Free

free.fr · 5 days ago
Save
guardian.co.uk

guardian.co.uk · 1 day ago
Save

Captured from target.com on 23 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Target; this guide describes the public website for reference.

Targetstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Light Grey

Charcoal

Colours

Fire Brick

Chocolate

Orange

Green

Navajo White

Pale Turquoise

Rebecca Purple

Medium Orchid

Royal Blue

Light Green

Fuchsia

Gold

Gradients

Helvetica for Target

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run target.com?

Similar colours

ITmedia

HELLO!

Free

guardian.co.uk

Title &
description