What font does Tumblr use?

Tumblr’s website uses four typefaces: Favorit (headings and body text), self-hosted; Favorit Modern, self-hosted; Gibson, self-hosted; Spleen, self-hosted.

What are Tumblr’s brand colours?

The main colours on tumblr.com are Dim Grey (#4C5E72), Deep Sky Blue (#00B8FF), Tomato (#FF4930), Deep Midnight Blue (#001935), Medium Slate Blue (#7C5CFF) and Lime Green (#01CF35).

What colour is Tumblr’s text and background?

Body text is #000000 on a #001935 background.

Where is Tumblr’s logo from?

The logo shown in this guide was found on tumblr.com’s homepage. For official logo files and usage rules, check Tumblr’s own brand or press page.

Is this Tumblr’s official style guide?

No. SiteStyleGuide made it from tumblr.com’s public web pages on 23 October 2026, and isn’t affiliated with Tumblr. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from tumblr.com’s public web pages. Not affiliated with or endorsed by Tumblr. The real site is tumblr.com ↗

Unofficial style guide

Tumblrstyle guide

Tumblr’s website (tumblr.com) uses Favorit for its headings and body text. Its palette is led by Dim Grey (#4C5E72), Deep Sky Blue (#00B8FF) and Tomato (#FF4930), with #000000 text on #001935. Captured from the live site on 23 October 2026.

Website: tumblr.com
Typefaces: Favorit, Favorit Modern, Gibson
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 23 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the tumblr.com homepage on a desktop screen — Screenshot of tumblr.com on a 1440 px desktop screen, 23 Oct 2026.

Screenshot of the tumblr.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Tumblr; ● 6 / 60 characters
Meta description: Tumblr is the place you go to be yourself on the internet. No performance, no perfection. Just you, and the people who get it.; ● 126 / 160 characters
Site name: Tumblr
og:title: Tumblr
og:description: Tumblr is the place you go to be yourself on the internet. No performance, no perfection. Just you, and the people who get it.
Language: en-US

In search results

Tumblrhttps://www.tumblr.com/

Tumblr

Tumblr is the place you go to be yourself on the internet. No performance, no perfection. Just you, and the people who get it.

When shared

No og:image, so no picture

tumblr.com

Tumblr

Tumblr is the place you go to be yourself on the internet. No performance, no perfection. Just you, and the p…

Logo & favicons

Found as: SVG in the header. SVG.

Logo

On white

On black

On Dim Grey

Favicons

8 found

700 px · SVG mask-icon
192 px · PNG apple-touch-icon
144 px · PNG manifest
128 px · SVG icon
96 px · PNG manifest
72 px · PNG manifest
48 px · ICO shortcut icon
48 px · PNG manifest

Tumblr

Light browser tab

Tumblr

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 29.2%
Black 19.8%
Dim Grey 11.1%
Deep Sky Blue 10.3%
Cool Grey 6.5%
Tomato 4.2%
Deep Midnight Blue 3.7%
Medium Slate Blue 3.3%
Lime Green 3.1%
Light Midnight Blue 2.3%
Dark Orange 1.6%
Hot Pink 1.5%
Gold 1.4%
Sky Blue 1%
Light Steel Blue 0.5%
Charcoal 0.4%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Background, text, border · .ZFczK, .o7Esz .rxrOL
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Text, background, border · .XP0zm.O0Gnc:before, .Jv_dp h3
Cool Grey

HEX

RGB

HSL

OKLCH

CMYK
12 6 0 32

On text
8.20:1 AAA

On white
2.56:1 Fail

Text, background, border · .b_ROM h3, button:disabled>.sMoH1 svg
Charcoal

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 84

On text
1.46:1 Fail

On white
14.35:1 AAA

Background, text · .MWy5n header, .XLdsP pre

Colours

Brand colours and accents, most used first

Dim Grey

HEX

RGB

HSL

OKLCH

CMYK
33 18 0 55

On text
3.15:1 AA large

On white
6.66:1 AA

Text, border, background · .jhYtw>button, .E8vXe.kX2rr .d5K6e .NIHDk
Deep Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
100 28 0 0

On text
9.30:1 AAA

On white
2.26:1 Fail

Background, text, border · .b_ROM button, .a_qtV button.WFTy4
Tomato

HEX

RGB

HSL

OKLCH

CMYK
0 71 81 0

On text
6.25:1 AA

On white
3.36:1 AA large

Background, text, border · .kdCBg.BtnTy .ygCDb:first-child, .HNB6r .rJeQY.U9NiR
Deep Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
100 53 0 79

On text
1.19:1 Fail

On white
17.64:1 AAA

Background, text, border · body, .palette--snowBright button:first-of-type .KO5EN
Medium Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
51 64 0 0

On text
4.83:1 AA

On white
4.35:1 AA large

Background, text, border · .CfIku:before, --education
Lime Green

HEX

RGB

HSL

OKLCH

CMYK
100 0 74 19

On text
9.98:1 AAA

On white
2.10:1 Fail

Background, text, border · .R9u_I, --success
Light Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
79 43 0 75

On text
1.34:1 Fail

On white
15.66:1 AAA

Background, border · .soiIv .coIQq, .nA6y0.soiIv
Dark Orange

HEX

RGB

HSL

OKLCH

CMYK
0 46 100 0

On text
8.89:1 AAA

On white
2.36:1 Fail

Background, text, border · --brand-orange, .xKtGo.K7VQH
Hot Pink

HEX

RGB

HSL

OKLCH

CMYK
0 62 19 0

On text
7.85:1 AAA

On white
2.67:1 Fail

Background, text, border · --brand-pink, .rGuEh .iDvug
Gold

HEX

RGB

HSL

OKLCH

CMYK
0 7 75 9

On text
14.21:1 AAA

On white
1.48:1 Fail

Background, border, text · --brand-yellow, .xhHhD.g7kfZ.FvWC2
Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
60 17 0 0

On text
12.43:1 AAA

On white
1.69:1 Fail

Background, text · --accent-pressed, --chrome-ui-pressed
Light Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
31 38 0 0

On text
9.11:1 AAA

On white
2.30:1 Fail

Background, text · --chrome-education, --chrome-purple

Gradients

linear-gradient(90deg,transparent 0,rgba(0,0,0,.15) 15%,transparent)
linear-gradient(rgba(255,255,255,.01) 0%,rgba(255,255,255,.07) 100%)
linear-gradient(to bottom, rgba(124, 92, 255, 1), rgba(0, 184, 255, 1))

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Favorit

Aa 350 Aa 700

Favorit

Self-hosted · weights 350, 400, 500, 700 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 350 Aa 700

Favorit Modern

Self-hosted · weights 350, 400, 500, 700 · buttons, headings · shown in a stand-in if you don’t have it

Aa 100 Aa 900

Gibson

Self-hosted · weights 100, 400, 700, 900 · headings · shown in a stand-in if you don’t have it

Aa 400

Spleen

Self-hosted · weights 400 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Body 100% / 1 Favorit

Tumblr is the place you go to be yourself on the internet. No performance, no perfection. Just you, and the people who get it.

Paragraph 100%

Tumblr is the place you go to be yourself on the internet. No performance, no perfection. Just you, and the people who get it.

Small 100%

Tumblr is the place you go to be yourself on the internet. No performance, no perfection. Just you, and the people who get it.

Button 1rem · 16 px / 1.5rem weight 350 · Favorit Modern

Get started

Link 100%

Sizes in use

Most common across the site

26pxline 1.30769 · 18 rules
24pxline 2rem · 25 rules
21pxline 1.52381 · 20 rules
18pxline 1.33333 · 106 rules
16pxline 1.5 · 336 rules
14pxline 1.42857 · 312 rules
13pxline 1.52 · 79 rules
12pxline 1.125rem · 49 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.b_ROM button · #00B8FF · radius 25px

Corner radius

8px · 111×
3px · 81×
4px · 59×
50% · 52×
6px · 39×
12px · 37×

Shadows

0 4px 16px rgba(0,0,0,.05)
0 12px 32px rgba(0,0,0,.2)
0 8px 20px rgba(0,0,0,.1)
0 0 15px rgba(0,0,0,.5)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

540

560

990

1018

1162

1200

1221

1541

On a scale of 0 to 1541 px.

Content widths (max-width)

940 px

620 px

556 px

540 px

400 px

330 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 6 characters, short enough to show in full in search results.
▲ CheckThere is no og:image, so links shared on social media show no picture.
▲ CheckBody text (#000000 on #001935) has a contrast of 1.19:1, under the 4.5:1 WCAG asks for.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Tumblr use?: Tumblr’s website uses four typefaces: Favorit (headings and body text), self-hosted; Favorit Modern, self-hosted; Gibson, self-hosted; Spleen, self-hosted.
What are Tumblr’s brand colours?: The main colours on tumblr.com are Dim Grey (#4C5E72), Deep Sky Blue (#00B8FF), Tomato (#FF4930), Deep Midnight Blue (#001935), Medium Slate Blue (#7C5CFF) and Lime Green (#01CF35).
What colour is Tumblr’s text and background?: Body text is #000000 on a #001935 background.
Where is Tumblr’s logo from?: The logo shown in this guide was found on tumblr.com’s homepage. For official logo files and usage rules, check Tumblr’s own brand or press page.
Is this Tumblr’s official style guide?: No. SiteStyleGuide made it from tumblr.com’s public web pages on 23 October 2026, and isn’t affiliated with Tumblr. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

tumblr-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* tumblr.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/tumblr.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #001935;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-cool-grey: #99A3AE;
  --colour-charcoal: #2A2A2A;
  --colour-dim-grey: #4C5E72;
  --colour-deep-sky-blue: #00B8FF;
  --colour-tomato: #FF4930;
  --colour-deep-midnight-blue: #001935;
  --colour-medium-slate-blue: #7C5CFF;
  --colour-lime-green: #01CF35;
  --colour-light-midnight-blue: #0D243F;
  --colour-dark-orange: #FF8A00;
  --colour-hot-pink: #FF61CE;
  --colour-gold: #E8D73A;
  --colour-sky-blue: #66D4FF;
  --colour-light-steel-blue: #B09DFF;
  --gradient-1: linear-gradient(90deg,transparent 0,rgba(0,0,0,.15) 15%,transparent);
  --gradient-2: linear-gradient(rgba(255,255,255,.01) 0%,rgba(255,255,255,.07) 100%);
  --gradient-3: linear-gradient(to bottom, rgba(124, 92, 255, 1), rgba(0, 184, 255, 1));

  /* Typefaces */
  --font-headings: 'Favorit', 'Helvetica Neue', 'HelveticaNeue', 'Helvetica', 'Arial', sans-serif;
  --font-buttons: 'Favorit', 'Helvetica Neue', 'HelveticaNeue', 'Helvetica', 'Arial', sans-serif;
  --font-body: 'Favorit', 'Helvetica Neue', 'HelveticaNeue', 'Helvetica', 'Arial', sans-serif;
  --font-other: 'Spleen', monospace;

  /* Type scale */
  --text-body: 100%;
  --leading-body: 1;
  --text-p: 100%;
  --text-small: 100%;
  --text-button: 1rem;
  --leading-button: 1.5rem;
  --text-a: 100%;

  /* Shape */
  --radius-1: 8px;
  --radius-2: 3px;
  --radius-3: 4px;
  --radius-4: 50%;
  --radius-5: 6px;
  --radius-6: 12px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 540px;
  --breakpoint-2: 560px;
  --breakpoint-3: 990px;
  --breakpoint-4: 1018px;
  --breakpoint-5: 1162px;
  --breakpoint-6: 1200px;
  --breakpoint-7: 1221px;
  --breakpoint-8: 1541px;
  --max-width-1: 940px;
  --max-width-2: 620px;
  --max-width-3: 556px;
  --max-width-4: 540px;
  --max-width-5: 400px;
  --max-width-6: 330px;
}

{
    "site": "tumblr.com",
    "source": "https://sitestyleguide.com/tumblr.com",
    "text": "#000000",
    "background": "#001935",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Cool Grey",
            "hex": "#99A3AE",
            "rgb": [
                153,
                163,
                174
            ]
        },
        {
            "name": "Charcoal",
            "hex": "#2A2A2A",
            "rgb": [
                42,
                42,
                42
            ]
        },
        {
            "name": "Dim Grey",
            "hex": "#4C5E72",
            "rgb": [
                76,
                94,
                114
            ]
        },
        {
            "name": "Deep Sky Blue",
            "hex": "#00B8FF",
            "rgb": [
                0,
                184,
                255
            ]
        },
        {
            "name": "Tomato",
            "hex": "#FF4930",
            "rgb": [
                255,
                73,
                48
            ]
        },
        {
            "name": "Deep Midnight Blue",
            "hex": "#001935",
            "rgb": [
                0,
                25,
                53
            ]
        },
        {
            "name": "Medium Slate Blue",
            "hex": "#7C5CFF",
            "rgb": [
                124,
                92,
                255
            ]
        },
        {
            "name": "Lime Green",
            "hex": "#01CF35",
            "rgb": [
                1,
                207,
                53
            ]
        },
        {
            "name": "Light Midnight Blue",
            "hex": "#0D243F",
            "rgb": [
                13,
                36,
                63
            ]
        },
        {
            "name": "Dark Orange",
            "hex": "#FF8A00",
            "rgb": [
                255,
                138,
                0
            ]
        },
        {
            "name": "Hot Pink",
            "hex": "#FF61CE",
            "rgb": [
                255,
                97,
                206
            ]
        },
        {
            "name": "Gold",
            "hex": "#E8D73A",
            "rgb": [
                232,
                215,
                58
            ]
        },
        {
            "name": "Sky Blue",
            "hex": "#66D4FF",
            "rgb": [
                102,
                212,
                255
            ]
        },
        {
            "name": "Light Steel Blue",
            "hex": "#B09DFF",
            "rgb": [
                176,
                157,
                255
            ]
        }
    ],
    "fonts": [
        {
            "name": "Favorit",
            "stack": "\"Favorit\", \"Helvetica Neue\", \"HelveticaNeue\", Helvetica, Arial, sans-serif",
            "weights": [
                350,
                400,
                500,
                700
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Favorit Modern",
            "stack": "\"Favorit Modern\", \"Helvetica Neue\", \"HelveticaNeue\", Helvetica, Arial, sans-serif",
            "weights": [
                350,
                400,
                500,
                700
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Gibson",
            "stack": "Gibson, Favorit, Helvetica Neue, HelveticaNeue, Helvetica, Arial, sans-serif",
            "weights": [
                100,
                400,
                700,
                900
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Spleen",
            "stack": "Spleen, monospace",
            "weights": [
                400
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Fairwater",
            "stack": "Fairwater, Georgia, Times, Times New Roman, serif",
            "weights": [
                400
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Press Start 2P",
            "stack": "\"Press Start 2P\", monospace",
            "weights": [
                400
            ],
            "source": "Self-hosted"
        }
    ]
}

Websites whose lead colour is closest to Tumblr’s

tai-xiu-online.com

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k618.cn

k618.cn · 3 days ago
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IGN

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calculator.net · 3 days ago
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Captured from tumblr.com on 23 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Tumblr; this guide describes the public website for reference.

Tumblrstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Cool Grey

Charcoal

Colours

Dim Grey

Deep Sky Blue

Tomato

Deep Midnight Blue

Medium Slate Blue

Lime Green

Light Midnight Blue

Dark Orange

Hot Pink

Gold

Sky Blue

Light Steel Blue

Gradients

Favorit

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run tumblr.com?

Similar colours

tai-xiu-online.com

k618.cn

IGN

calculator.net

Title &
description