SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from unicef.org’s public web pages. Not affiliated with or endorsed by UNICEF Global. The real site is unicef.org ↗

UNICEF Global logo

Unofficial style guide

UNICEF Globalstyle guide

UNICEF Global’s website (unicef.org) uses Noto Sans for its headings and body text. Its palette is led by Deep Sky Blue (#00AEEF), Light Slate Blue (#0047BB) and Orange Red (#D14808), with #111111 text on #FFFFFF. Captured from the live site on 27 October 2026.

Website
unicef.org
Typefaces
Noto Sans, Unicef-Logos, Unicef
Palette
4 neutrals, 12 colours, 2 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
https://www.unicef.org/ Screenshot
Screenshot of the unicef.org homepage on a desktop screen
Screenshot of unicef.org on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
UNICEF, for every child
● 23 / 60 characters
Meta description
UNICEF works in the world’s toughest places to reach the most disadvantaged children and to protect the rights of every child, everywhere.
● 138 / 160 characters
Site name
UNICEF Global
og:title
UNICEF
og:description
UNICEF works in the world’s toughest places to reach the most disadvantaged children and adolescents – and to protect the rights of every child, everywhere
Language
en

In search results

UNICEF Globalhttps://www.unicef.org/

UNICEF, for every child

UNICEF works in the world’s toughest places to reach the most disadvantaged children and to protect the rights of every child, everywhere.

When shared

The image UNICEF Global shares with links

unicef.org

UNICEF

UNICEF works in the world’s toughest places to reach the most disadvantaged children and adolescents – and to…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#111111) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • Near Black 29.4%
  • White 28.8%
  • Deep Sky Blue 9.4%
  • Light Grey 5.3%
  • Grey 5.3%
  • Light Slate Blue 4.8%
  • Orange Red 3.4%
  • Red 2.8%
  • Steel Blue 1.7%
  • Fire Brick 1.5%
  • Orange 1.3%
  • Deep Slate Blue 1.3%
  • Sienna 1.3%
  • Lavender 1.2%
  • Misty Rose 1.2%
  • Sea Green 1.1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 93
    On text
    —
    On white
    18.88:1 AAA

    Text, background, border · body:not(.is-admin-path) div.block-system-main-block :not(.pager__item,.card,.ca, body:not(.is-admin-path) div.block-system-main-block div.link-grey1 :not(.pager_

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    18.88:1 AAA
    On white
    —

    Background, text, border · .klaro .cookie-modal p, .region--navigation-collapsible nav div#block-meganavigation div.mega-nav-backgr

  • Light Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 24
    On text
    10.49:1 AAA
    On white
    1.80:1 Fail

    Background, text, border · .btn.accent-action-bg.white.disabled, .grey-lighter

  • Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 54
    On text
    4.10:1 AA large
    On white
    4.61:1 AA

    Text, background, border · .unicef-component-mosaic .selectric-secondary.grey4-bg .card, .unicef-component-mosaic .selectric-secondary .promoted-grey4-bg

Colours

Brand colours and accents, most used first
  • Deep Sky Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 27 0 6
    On text
    7.46:1 AAA
    On white
    2.53:1 Fail

    Background, text, border · .unicef-component-mosaic .selectric-secondary.primary-bg .card, .unicef-component-mosaic .selectric-secondary .promoted-primary-bg

  • Light Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 62 0 27
    On text
    2.35:1 Fail
    On white
    8.02:1 AAA

    Text, background, graphic · .view-unicef-geographical-regions .container .views-row .unicef-region .region-t, .unicef-component-mosaic .selectric-secondary.secondary-bg .card

  • Orange Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 66 96 18
    On text
    4.17:1 AA large
    On white
    4.52:1 AA

    Text, background, graphic · .unicef-component-mosaic .selectric-secondary.accent-action-bg .card, .unicef-component-mosaic .selectric-secondary .promoted-accent-action-bg

  • Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 85 88 11
    On text
    4.04:1 AA large
    On white
    4.68:1 AA

    Background, text, graphic · .unicef-component-mosaic .selectric-secondary.accent-alert-bg .card, .unicef-component-mosaic .selectric-secondary .promoted-accent-alert-bg

  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 27 0 25
    On text
    4.90:1 AA
    On white
    3.86:1 AA large

    Text, background, border · form.unicef-subscriptions-form-template.text-primaryfocus .subscribe-description, form.unicef-subscriptions-form-template.text-primaryfocus .subscribe-container-e

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 85 89 22
    On text
    3.29:1 AA large
    On white
    5.75:1 AA

    Text, background, border · form.unicef-subscriptions-form-template.text-accentalertfocus .subscribe-descrip, form.unicef-subscriptions-form-template.text-accentalertfocus .subscribe-contain

  • Orange

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 29 100 0
    On text
    10.67:1 AAA
    On white
    1.77:1 Fail

    Background · .list-content:has(.list-short-title > a.enable-state:not(:visited)) .visit-page, body:not(.is-admin-path) div.block-system-main-block :not(.pager__item,.card,.ca

  • Deep Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 69 0 35
    On text
    1.83:1 Fail
    On white
    10.34:1 AAA

    Text, background, graphic · form.unicef-subscriptions-form-template.text-secondaryfocus .subscribe-descripti, form.unicef-subscriptions-form-template.text-secondaryfocus .subscribe-container

  • Sienna

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 65 96 26
    On text
    3.50:1 AA large
    On white
    5.39:1 AA

    Text, background, border · form.unicef-subscriptions-form-template.text-accentactionfocus .subscribe-descri, form.unicef-subscriptions-form-template.text-accentactionfocus .subscribe-contai

  • Lavender

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    14 8 0 4
    On text
    14.26:1 AAA
    On white
    1.32:1 Fail

    Text, background, border · form.unicef-subscriptions-form-template.text-secondarylightbg .subscribe-descrip, form.unicef-subscriptions-form-template.text-secondarylightbg .subscribe-contain

  • Misty Rose

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 13 14 4
    On text
    13.79:1 AAA
    On white
    1.37:1 Fail

    Text, background, border · form.unicef-subscriptions-form-template.text-accentalertlightbg .subscribe-descr, form.unicef-subscriptions-form-template.text-accentalertlightbg .subscribe-conta

  • Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    82 0 24 42
    On text
    4.90:1 AA
    On white
    3.86:1 AA large

    Background, text · .klaro .cookie-modal .cm-list-input:checked+.cm-list-label .slider, .klaro .cookie-modal .cm-list-input.half-checked:checked+.cm-list-label .slider

Gradients

  • linear-gradient(#f4f4f4 20%,#f0f0f0 50%,#e8e8e8 52%,#eee 100%)

  • linear-gradient(to bottom left,#ffffff00 50%,#fff 50%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Noto Sans

Aa 100 Aa 900

Noto Sans

Google Fonts · weights 100, 200, 300, 400, 500, 600, 700, 800, 900 · body, buttons

Aa 100

Unicef-Logos

Self-hosted · weights 100 · shown in a stand-in if you don’t have it

Aa 100 Aa 400

Unicef

Self-hosted · weights 100, 400 · buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 30px / 38px weight 700

UNICEF Global

Heading 2 28px / 34px weight 700

UNICEF, for every child

Heading 3 26px / 33px weight 700

UNICEF, for every child

Heading 4 22px / 28px weight 700

UNICEF, for every child

Heading 5 20px / 26px weight 700

UNICEF, for every child

Heading 6 20px / 26px weight 700

UNICEF, for every child

Body 16px / 22px Noto Sans

UNICEF works in the world’s toughest places to reach the most disadvantaged children and to protect the rights of every child, everywhere.

Paragraph 14px / 18px weight 700

UNICEF works in the world’s toughest places to reach the most disadvantaged children and to protect the rights of every child, everywhere.

Button 14px / 18px weight 700 · Noto Sans

Get started

Link 18px / 28px

Read more about UNICEF Global

Sizes in use

Most common across the site
  • 30pxline 38px · 5 rules
  • 26pxline 33px · 5 rules
  • 22pxline 28px · 7 rules
  • 20pxline 26px · 15 rules
  • 18pxline 24px · 8 rules
  • 16pxline 22px · 31 rules
  • 14pxline 18px · 30 rules
  • 12pxline 16px · 19 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.dam-wrapper .btn-primary · #0074BD

Corner radius

  • 5px · 19×
  • 50% · 11×
  • 4px · 11×
  • 50px · 6×
  • 100% · 4×
  • 25px · 4×

Shadows

  • 0 3px 3px -2px rgba(0,0,0,.1),0 3px 4px 0 rgba(0,0,0,.14),0 1px 8px 0 rgba(0,0,0,.12)
  • 0 5px 5px -3px rgba(0,0,0,.12),0 8px 10px 1px rgba(0,0,0,.14),0 3px 14px 2px rgba(0,0,0,.12)
  • 0 0 0 2px #00aeef
  • 0 4px 6px 0 rgba(0,0,0,.2),5px 5px 10px 0 rgba(0,0,0,.19)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

400
480
767
768
991
992
1200
1440

On a scale of 0 to 1440 px.

Content widths (max-width)

1170 px
1140 px
932 px
770 px
648 px
309 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 23 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does UNICEF Global use?
UNICEF Global’s website uses three typefaces: Noto Sans (headings and body text), google Fonts; Unicef-Logos, self-hosted; Unicef, self-hosted.
What are UNICEF Global’s brand colours?
The main colours on unicef.org are Deep Sky Blue (#00AEEF), Light Slate Blue (#0047BB), Orange Red (#D14808), Red (#E2231A), Steel Blue (#008BBF) and Fire Brick (#C81E17).
What colour is UNICEF Global’s text and background?
Body text is #111111 on a #FFFFFF background.
Where is UNICEF Global’s logo from?
The logo shown in this guide was found on unicef.org’s homepage. For official logo files and usage rules, check UNICEF Global’s own brand or press page.
Is this UNICEF Global’s official style guide?
No. SiteStyleGuide made it from unicef.org’s public web pages on 27 October 2026, and isn’t affiliated with UNICEF Global. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

unicef-org-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* unicef.org design tokens, from SiteStyleGuide (https://sitestyleguide.com/unicef.org) */
:root {
  /* Colours */
  --text: #111111;
  --background: #FFFFFF;
  --colour-near-black: #111111;
  --colour-white: #FFFFFF;
  --colour-light-grey: #C1C1C1;
  --colour-grey: #757575;
  --colour-deep-sky-blue: #00AEEF;
  --colour-light-slate-blue: #0047BB;
  --colour-orange-red: #D14808;
  --colour-red: #E2231A;
  --colour-steel-blue: #008BBF;
  --colour-fire-brick: #C81E17;
  --colour-orange: #FFB500;
  --colour-deep-slate-blue: #0033A7;
  --colour-sienna: #BC4107;
  --colour-lavender: #D3E1F5;
  --colour-misty-rose: #F5D5D3;
  --colour-sea-green: #1A936F;
  --gradient-1: linear-gradient(#f4f4f4 20%,#f0f0f0 50%,#e8e8e8 52%,#eee 100%);
  --gradient-2: linear-gradient(to bottom left,#ffffff00 50%,#fff 50%);

  /* Typefaces */
  --font-body: 'Noto Sans', sans-serif;
  --font-buttons: 'Noto Sans', sans-serif;
  --font-other: 'Unicef-Logos';

  /* Type scale */
  --text-h1: 30px;
  --leading-h1: 38px;
  --text-h2: 28px;
  --leading-h2: 34px;
  --text-h3: 26px;
  --leading-h3: 33px;
  --text-h4: 22px;
  --leading-h4: 28px;
  --text-h5: 20px;
  --leading-h5: 26px;
  --text-h6: 20px;
  --leading-h6: 26px;
  --text-body: 16px;
  --leading-body: 22px;
  --text-p: 14px;
  --leading-p: 18px;
  --text-button: 14px;
  --leading-button: 18px;
  --text-a: 18px;
  --leading-a: 28px;

  /* Shape */
  --radius-1: 5px;
  --radius-2: 50%;
  --radius-3: 4px;
  --radius-4: 50px;
  --radius-5: 100%;
  --radius-6: 25px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 400px;
  --breakpoint-2: 480px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 991px;
  --breakpoint-6: 992px;
  --breakpoint-7: 1200px;
  --breakpoint-8: 1440px;
  --max-width-1: 1170px;
  --max-width-2: 1140px;
  --max-width-3: 932px;
  --max-width-4: 770px;
  --max-width-5: 648px;
  --max-width-6: 309px;
}

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Share

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Other websites using Noto Sans as their main typeface
Websites whose lead colour is closest to UNICEF Global’s

Captured from unicef.org on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by UNICEF Global; this guide describes the public website for reference.