SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from upi.com’s public web pages. Not affiliated with or endorsed by UPI. The real site is upi.com ↗

UPI logo

Unofficial style guide

UPIstyle guide

UPI’s website (upi.com) sets its headings in Arimo and its body text in Lato. Its palette is led by Light Royal Blue (#0D6EFD), Deep Steel Blue (#006699) and Crimson (#DC3545), with #212529 text on #FFFFFF. Captured from the live site on 27 October 2026.

Website
upi.com
Typefaces
Arimo, Lato, Montserrat
Palette
4 neutrals, 12 colours, 3 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
https://www.upi.com/ Screenshot
Screenshot of the upi.com homepage on a desktop screen
Screenshot of upi.com on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Top News, Latest headlines, Latest News, World News & U.S News - UPI.com
▲ 72 / 60 characters
Meta description
UPI delivers the latest headlines from around the world: Top News, Entertainment, Health, Business, Science and Sports News - United Press International
● 152 / 160 characters
Site name
UPI
og:title
Top News, Latest headlines, Latest News, World News &amp; U.S News - UPI.com
Language
en

In search results

UPIhttps://www.upi.com/

Top News, Latest headlines, Latest News, World News & U.S New…

UPI delivers the latest headlines from around the world: Top News, Entertainment, Health, Business, Science and Sports News - United Press International

When shared

No og:image, so no picture

upi.com

Top News, Latest headlines, Latest News, World News &amp; U.S News - UPI.com

UPI delivers the latest headlines from around the world: Top News, Entertainment, Health, Business, Science a…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#212529) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 34.3%
  • Black 15.8%
  • Cool Near Black 9.3%
  • Cool Grey 6.6%
  • Light Royal Blue 6.1%
  • Deep Steel Blue 5.1%
  • Crimson 4.3%
  • Sea Green 4.3%
  • Gold 4.3%
  • Sky Blue 4.3%
  • Deep Royal Blue 1.3%
  • Dark Green 0.9%
  • Brown 0.9%
  • Light Steel Blue 0.9%
  • Corn Silk 0.7%
  • Midnight Blue 0.7%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    15.43:1 AAA
    On white
    —

    Text, background, border · body, .header .main-menu .active

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    1.36:1 Fail
    On white
    21.00:1 AAA

    Text, background, border · --bs-table-striped-color, --bs-table-active-color

  • Cool Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    20 10 0 84
    On text
    —
    On white
    15.43:1 AAA

    Text, background, border · body, .btn-dark

  • Cool Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    14 6 0 51
    On text
    3.29:1 AA large
    On white
    4.69:1 AA

    Text, background, border · .btn-secondary.disabled, .btn-secondary

Colours

Brand colours and accents, most used first
  • Light Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    95 57 0 1
    On text
    3.43:1 AA large
    On white
    4.50:1 AA

    Background, text, border · .btn-primary, .btn-primary.disabled

  • Deep Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 33 0 40
    On text
    2.47:1 Fail
    On white
    6.25:1 AA

    Text, background, border · #rc_emailer .box, .btn-primary

  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 76 69 14
    On text
    3.41:1 AA large
    On white
    4.53:1 AA

    Background, text, border · .btn-danger, .btn-danger.disabled

  • Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    81 0 38 47
    On text
    3.40:1 AA large
    On white
    4.53:1 AA

    Background, text, border · .btn-success, .btn-success.disabled

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 24 97 0
    On text
    9.46:1 AAA
    On white
    1.63:1 Fail

    Background, border, text · .btn-warning, .btn-warning.disabled

  • Sky Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    95 16 0 6
    On text
    7.88:1 AAA
    On white
    1.96:1 Fail

    Background, border, text · .btn-info, .btn-info.disabled

  • Deep Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    95 56 0 21
    On text
    2.40:1 Fail
    On white
    6.44:1 AA

    Background, text, border · .btn-primary:hover, .btn-check:focus + .btn-primary

  • Dark Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    81 0 38 58
    On text
    2.39:1 Fail
    On white
    6.45:1 AA

    Background, border, text · .btn-success:hover, .btn-check:focus + .btn-success

  • Brown

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 76 69 31
    On text
    2.37:1 Fail
    On white
    6.50:1 AA

    Background, border, text · .btn-danger:hover, .btn-check:focus + .btn-danger

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 27 0 29
    On text
    3.64:1 AA large
    On white
    4.23:1 AA large

    Background, border · .header .main-menu .active, .mega-menu .main-menu .tip

  • Corn Silk

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 5 20 0
    On text
    13.92:1 AAA
    On white
    1.11:1 Fail

    Background · .alert-warning, .list-group-item-warning

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    97 57 0 62
    On text
    1.11:1 Fail
    On white
    13.93:1 AAA

    Background · #rc_emailer .box, #fp_photos #content .div_nav .lplf .in

Gradients

  • linear-gradient(top, rgba(0, 0, 0, 0) 0%, rgba(0, 0, 0, 0.65) 50%, rgba(0, 0, 0, 0.65) 100%)

  • linear-gradient(to bottom, rgba(0, 0, 0, 0) 0%, rgba(0, 0, 0, .65) 50%, rgba(0, 0, 0, .65) 100%)

  • linear-gradient(45deg, rgba(255, 255, 255, .15) 25%, transparent 25%, transparent 50%, rgba(255, 255, 255, .15) 50%, rgba(255, 255, 255, .15) 75%, transparent 75%, transparent)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Arimo

Aa 400 Aa 700

Arimo

Google Fonts · weights 400, 600, 700 · headings

Aa 300 Aa 700

Lato

Google Fonts · weights 300, 400, 700 · body

Aa 400 Aa 700

Montserrat

Google Fonts · weights 400, 500, 600, 700 · headings

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 calc(1.375rem + 1.5vw) / 1.2 weight 500

UPI

Heading 2 calc(1.325rem + .9vw) / 1.2 weight 500

Top News, Latest headlines, Latest News, World …

Heading 3 calc(1.3rem + .6vw) / 1.2 weight 500

Top News, Latest headlines, Latest News, World …

Heading 4 calc(1.275rem + .3vw) / 1.2 weight 500

Top News, Latest headlines, Latest News, World …

Heading 5 1.25rem · 20 px / 1.2 weight 500

Top News, Latest headlines, Latest News, World …

Heading 6 1rem · 16 px / 1.2 weight 500

Top News, Latest headlines, Latest News, World …

Body 1rem · 16 px / 1.5 weight 400 · Lato

UPI delivers the latest headlines from around the world: Top News, Entertainment, Health, Business, Science and Sports News - United Press …

Paragraph 18px / 28px

UPI delivers the latest headlines from around the world: Top News, Entertainment, Health, Business, Science and Sports News - United Press …

Small .875em · 14 px

UPI delivers the latest headlines from around the world: Top News, Entertainment, Health, Business, Science and Sports News - United Press …

Button 14px none

Get started

Link 14px / 18px weight 700 · capitalize · Montserrat

Read more about UPI

Sizes in use

Most common across the site
  • 32px4 rules
  • 20pxline 1 · 12 rules
  • 18pxline 20px · 15 rules
  • 16pxline 1.5 · 22 rules
  • 15pxline 42px · 8 rules
  • 14pxline 16px · 49 rules
  • 13px8 rules
  • 12pxline 0 · 16 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.btn-primary · #0D6EFD

Link

Read our latest news today.

a · #006699

Corner radius

  • .25rem · 22×
  • .2rem · 6×
  • .3rem · 5×
  • 50% · 5×
  • 1rem · 4×
  • .25em · 1×

Shadows

  • 0 0 0 .25rem rgba(13, 110, 253, .25)
  • 0 0 0 .25rem rgba(25, 135, 84, .25)
  • 0 0 0 .25rem rgba(220, 53, 69, .25)
  • 0 0 0 1px #fff, 0 0 0 .25rem rgba(13, 110, 253, .25)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

576
639
640
768
920
992
1200
1400

On a scale of 0 to 1440 px.

Content widths (max-width)

1140 px
960 px
720 px
540 px
500 px
300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 72 characters. Google usually cuts titles near 60, so the end may not show in results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does UPI use?
UPI’s website uses three typefaces: Arimo (headings), google Fonts; Lato (body text), google Fonts; Montserrat, google Fonts.
What are UPI’s brand colours?
The main colours on upi.com are Light Royal Blue (#0D6EFD), Deep Steel Blue (#006699), Crimson (#DC3545), Sea Green (#198754), Gold (#FFC107) and Sky Blue (#0DCAF0).
What colour is UPI’s text and background?
Body text is #212529 on a #FFFFFF background.
Where is UPI’s logo from?
The logo shown in this guide was found on upi.com’s homepage. For official logo files and usage rules, check UPI’s own brand or press page.
Is this UPI’s official style guide?
No. SiteStyleGuide made it from upi.com’s public web pages on 27 October 2026, and isn’t affiliated with UPI. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

upi-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* upi.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/upi.com) */
:root {
  /* Colours */
  --text: #212529;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-cool-near-black: #212529;
  --colour-cool-grey: #6C757D;
  --colour-light-royal-blue: #0D6EFD;
  --colour-deep-steel-blue: #006699;
  --colour-crimson: #DC3545;
  --colour-sea-green: #198754;
  --colour-gold: #FFC107;
  --colour-sky-blue: #0DCAF0;
  --colour-deep-royal-blue: #0A58CA;
  --colour-dark-green: #146C43;
  --colour-brown: #B02A37;
  --colour-light-steel-blue: #0084B4;
  --colour-corn-silk: #FFF3CD;
  --colour-midnight-blue: #032A61;
  --gradient-1: linear-gradient(top, rgba(0, 0, 0, 0) 0%, rgba(0, 0, 0, 0.65) 50%, rgba(0, 0, 0, 0.65) 100%);
  --gradient-2: linear-gradient(to bottom, rgba(0, 0, 0, 0) 0%, rgba(0, 0, 0, .65) 50%, rgba(0, 0, 0, .65) 100%);
  --gradient-3: linear-gradient(45deg, rgba(255, 255, 255, .15) 25%, transparent 25%, transparent 50%, rgba(255, 255, 255, .15) 50%, rgba(255, 255, 255, .15) 75%, transparent 75%, transparent);

  /* Typefaces */
  --font-headings: 'Arimo';
  --font-body: 'Lato', system-ui, -apple-system, 'Segoe UI', 'Roboto', 'Helvetica Neue';

  /* Type scale */
  --text-h1: calc(1.375rem + 1.5vw);
  --leading-h1: 1.2;
  --text-h2: calc(1.325rem + .9vw);
  --leading-h2: 1.2;
  --text-h3: calc(1.3rem + .6vw);
  --leading-h3: 1.2;
  --text-h4: calc(1.275rem + .3vw);
  --leading-h4: 1.2;
  --text-h5: 1.25rem;
  --leading-h5: 1.2;
  --text-h6: 1rem;
  --leading-h6: 1.2;
  --text-body: 1rem;
  --leading-body: 1.5;
  --text-p: 18px;
  --leading-p: 28px;
  --text-small: .875em;
  --text-button: 14px;
  --text-a: 14px;
  --leading-a: 18px;

  /* Shape */
  --radius-1: .25rem;
  --radius-2: .2rem;
  --radius-3: .3rem;
  --radius-4: 50%;
  --radius-5: 1rem;
  --radius-6: .25em;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 576px;
  --breakpoint-2: 639px;
  --breakpoint-3: 640px;
  --breakpoint-4: 768px;
  --breakpoint-5: 920px;
  --breakpoint-6: 992px;
  --breakpoint-7: 1200px;
  --breakpoint-8: 1400px;
  --max-width-1: 1140px;
  --max-width-2: 960px;
  --max-width-3: 720px;
  --max-width-4: 540px;
  --max-width-5: 500px;
  --max-width-6: 300px;
}

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Other websites using Arimo as their main typeface
Websites whose lead colour is closest to UPI’s

Captured from upi.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by UPI; this guide describes the public website for reference.