SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from variety.com’s public web pages. Not affiliated with or endorsed by Variety. The real site is variety.com ↗

Variety logo

Unofficial style guide

Varietystyle guide

Variety’s website (variety.com) sets its headings in IBM Plex Sans and its body text in Arial. Its palette is led by Red (#EC1C24), Yellow (#EEE809) and Light Golden Rod Yellow (#F3F5CB), with #000000 text on #FFFFFF. Captured from the live site on 24 October 2026.

Website
variety.com
Typefaces
IBM Plex Sans, Graphik XX Cond, owners
Palette
4 neutrals, 12 colours, 3 gradients
Captured
24 Oct 2026 · added by @sitestyleguide
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https://variety.com/ Screenshot
Screenshot of the variety.com homepage on a desktop screen
Screenshot of variety.com on a 1440 px desktop screen, 24 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Variety - Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences
▲ 114 / 60 characters
Meta description
Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences
● 104 / 160 characters
Site name
Variety
og:title
Variety
og:description
Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences
Language
en-US
Theme colour
#ffffff

In search results

Varietyhttps://variety.com/

Variety - Entertainment news, film reviews, awards, film fest…

Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences

When shared

The image Variety shares with links

variety.com

Variety

Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 31.7%
  • Black 27.6%
  • Red 7%
  • Yellow 5.4%
  • Grey 5.1%
  • Cool Charcoal 5.1%
  • Light Golden Rod Yellow 3.1%
  • Crimson 2.6%
  • Steel Blue 1.7%
  • Orange Red 1.7%
  • Lime Green 1.7%
  • Cornflower Blue 1.5%
  • Slate Blue 1.5%
  • Royal Blue 1.5%
  • Green 1.5%
  • Tomato 1.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text, border · .floating-preroll-ad .floating-preroll-ad-title:empty+.floating-preroll-ad-close, .header-sticky .is-ExpandableSearch-open .js-ExpandableSearch-trigger::before

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text, background, border · a.c-link:hover, .search-form input[type=submit]

  • Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 45
    On text
    6.25:1 AA
    On white
    3.36:1 AA large

    Text, background, border · .share-container ul.share-buttons li a.btn-email, .lrv-u-background-color-grey

  • Cool Charcoal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    45 15 0 74
    On text
    1.72:1 Fail
    On white
    12.21:1 AAA

    Background, text, border · #cx-paywall .cx-vy-article .cx-vy-paywall-action-content .cx-button, .c-gallery-inline__nav

Colours

Brand colours and accents, most used first

  • Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 88 85 7
    On text
    4.76:1 AA
    On white
    4.41:1 AA large

    Background, text, border · .share-container ul.share-buttons li a.btn-flipboard, .lrv-u-background-color-brand-primary-dark

  • Yellow

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 3 96 7
    On text
    16.18:1 AAA
    On white
    1.30:1 Fail

    Text, background, border · .u-background-color-brand-primary\:focus:focus, .u-color-email

  • Light Golden Rod Yellow

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    1 0 17 4
    On text
    18.73:1 AAA
    On white
    1.12:1 Fail

    Background, text, border · .a-hover-overlay--accent-c::after, .u-background-color-accent-c-100

  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 91 70 16
    On text
    4.06:1 AA large
    On white
    5.17:1 AA

    Background, text, border · #cx-module-introducing .cx-introducing-wrap .cx-btn, #cx-paywall .cx-vip-locked-article .cx-btn

  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    92 30 0 34
    On text
    4.18:1 AA large
    On white
    5.03:1 AA

    Text, background, graphic · .share-container ul.share-buttons li a.btn-linkedin, .shareMore .shareModal li a.btn-linkedin

  • Orange Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 70 96 4
    On text
    5.90:1 AA
    On white
    3.56:1 AA large

    Text, background, graphic · .share-container ul.share-buttons li a.btn-reddit, .shareMore .shareModal li a.btn-reddit

  • Lime Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    82 0 100 24
    On text
    8.70:1 AAA
    On white
    2.41:1 Fail

    Text, background, graphic · .share-container ul.share-buttons li a.btn-whatsapp, .shareMore .shareModal li a.btn-whatsapp

  • Cornflower Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    73 48 0 4
    On text
    5.52:1 AA
    On white
    3.81:1 AA large

    Text, border · .u-color-brand-secondary, .lrv-u-color-brand-secondary

  • Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    54 68 0 4
    On text
    4.07:1 AA large
    On white
    5.16:1 AA

    Background, text, graphic · .share-container ul.share-buttons li a.btn-comment, .shareMore .shareModal li a.btn-comment

  • Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    61 41 0 40
    On text
    3.07:1 AA large
    On white
    6.84:1 AA

    Background, text, graphic · .share-container ul.share-buttons li a.btn-facebook, .shareMore .shareModal li a.btn-facebook

  • Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    58 0 100 48
    On text
    4.52:1 AA
    On white
    4.64:1 AA

    Background, text, graphic · .share-container ul.share-buttons li a.btn-more, .shareMore .shareModal li a.btn-more

  • Tomato

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 65 67 6
    On text
    6.12:1 AA
    On white
    3.43:1 AA large

    Background, text, graphic · .share-container ul.share-buttons li a.btn-pinterest, .shareMore .shareModal li a.btn-pinterest

Gradients

  • linear-gradient(to bottom, rgba(255, 255, 255, 0) 0%, rgb(255, 255, 255) 100%)

  • linear-gradient(0deg, rgb(0, 0, 0) 0%, rgba(255, 255, 255, 0) 100%)

  • linear-gradient(rgba(238, 232, 9, 0) 0%, rgba(238, 232, 9, 0) 50%, rgba(238, 232, 9, 0.6) 51%, rgba(238, 232, 9, 0.6) 100%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

IBM Plex Sans

Aa 400 Aa 700

IBM Plex Sans

Self-hosted · weights 400, 500, 600, 700 · headings · shown in a stand-in if you don’t have it

Aa 500 Aa 700

Graphik XX Cond

Self-hosted · weights 500, 600, 700 · headings · shown in a stand-in if you don’t have it

Aa 400 Aa 700

owners

Adobe Fonts · weights 400, 500, 700 · headings, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Arial

System font, or not loaded on this page · weights 400, 700 · body, headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 3.75rem · 60 px / 1.5625rem weight 700

Variety

Heading 2 1.3125rem · 21 px / 1.5625rem weight 700

Variety - Entertainment news, film reviews, awa…

Heading 3 2.625rem · 42 px / 1.15 weight 700 · IBM Plex Sans

Variety - Entertainment news, film reviews, awa…

Heading 4 1.5rem · 24 px / 1.5625rem weight 700

Variety - Entertainment news, film reviews, awa…

Heading 5 1.125rem · 18 px / 1.375rem weight 700

Variety - Entertainment news, film reviews, awa…

Heading 6 1.125rem · 18 px / 1.375rem weight 700

Variety - Entertainment news, film reviews, awa…

Body — / 1.35 Arial

Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences

Paragraph 0.875rem · 14 px / 1.125rem weight 500 · owners

Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences

Link 0.875rem · 14 px / 1.125rem weight 500 · uppercase · owners

Read more about Variety

Sizes in use

Most common across the site
  • 24pxline 4.6875rem · 13 rules
  • 21pxline 1.5625rem · 16 rules
  • 18pxline 1.375rem · 33 rules
  • 16pxline 1.25rem · 35 rules
  • 15pxline 18px · 12 rules
  • 14pxline 1.125rem · 21 rules
  • 13pxline 0.9375rem · 24 rules
  • 12pxline 0.9375rem · 17 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.search-form input[type=submit] · #FFFFFF

Link

Read our latest news today.

a · #EEE809

Corner radius

  • 50% · 10×
  • .313rem · 3×
  • 2px · 2×
  • 15px · 1×
  • 43px · 1×
  • 10px · 1×

Shadows

  • 0 2px 10px #333
  • 0 2px 4px rgba(0,0,0,.5)
  • 0 1px 3px 0 rgba(0,0,0,.15)
  • 0 2px 4px 0 rgba(0,0,0,.08)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

768
769
800
801
1000
1001
1160
1260

On a scale of 0 to 1440 px.

Content widths (max-width)

1260 px
1160 px
1000 px
940 px
635 px
300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 114 characters. Google usually cuts titles near 60, so the end may not show in results.
  • ▲ CheckThe favicon is dark on a see-through background, so it nearly disappears on dark browser tabs.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Variety use?
Variety’s website uses four typefaces: IBM Plex Sans (headings), self-hosted; Graphik XX Cond, self-hosted; owners, adobe Fonts; Arial (body text), a system font.
What are Variety’s brand colours?
The main colours on variety.com are Red (#EC1C24), Yellow (#EEE809), Light Golden Rod Yellow (#F3F5CB), Crimson (#D71440), Steel Blue (#0E76A8) and Orange Red (#F64A0A).
What colour is Variety’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is Variety’s logo from?
The logo shown in this guide was found on variety.com’s homepage. For official logo files and usage rules, check Variety’s own brand or press page.
Is this Variety’s official style guide?
No. SiteStyleGuide made it from variety.com’s public web pages on 24 October 2026, and isn’t affiliated with Variety. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

variety-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* variety.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/variety.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-grey: #8C8C8C;
  --colour-cool-charcoal: #243842;
  --colour-red: #EC1C24;
  --colour-yellow: #EEE809;
  --colour-light-golden-rod-yellow: #F3F5CB;
  --colour-crimson: #D71440;
  --colour-steel-blue: #0E76A8;
  --colour-orange-red: #F64A0A;
  --colour-lime-green: #23C100;
  --colour-cornflower-blue: #417EF4;
  --colour-slate-blue: #714DF4;
  --colour-royal-blue: #3B5998;
  --colour-green: #388500;
  --colour-tomato: #F05550;
  --gradient-1: linear-gradient(to bottom, rgba(255, 255, 255, 0) 0%, rgb(255, 255, 255) 100%);
  --gradient-2: linear-gradient(0deg, rgb(0, 0, 0) 0%, rgba(255, 255, 255, 0) 100%);
  --gradient-3: linear-gradient(rgba(238, 232, 9, 0) 0%, rgba(238, 232, 9, 0) 50%, rgba(238, 232, 9, 0.6) 51%, rgba(238, 232, 9, 0.6) 100%);

  /* Typefaces */
  --font-headings: 'IBM Plex Sans', sans-serif;
  --font-buttons: 'owners', 'Helvetica', sans-serif;
  --font-body: 'Arial', sans-serif;

  /* Type scale */
  --text-h1: 3.75rem;
  --leading-h1: 1.5625rem;
  --text-h2: 1.3125rem;
  --leading-h2: 1.5625rem;
  --text-h3: 2.625rem;
  --leading-h3: 1.15;
  --text-h4: 1.5rem;
  --leading-h4: 1.5625rem;
  --text-h5: 1.125rem;
  --leading-h5: 1.375rem;
  --text-h6: 1.125rem;
  --leading-h6: 1.375rem;
  --text-p: 0.875rem;
  --leading-p: 1.125rem;
  --text-a: 0.875rem;
  --leading-a: 1.125rem;

  /* Shape */
  --radius-1: 50%;
  --radius-2: .313rem;
  --radius-3: 2px;
  --radius-4: 15px;
  --radius-5: 43px;
  --radius-6: 10px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 768px;
  --breakpoint-2: 769px;
  --breakpoint-3: 800px;
  --breakpoint-4: 801px;
  --breakpoint-5: 1000px;
  --breakpoint-6: 1001px;
  --breakpoint-7: 1160px;
  --breakpoint-8: 1260px;
  --max-width-1: 1260px;
  --max-width-2: 1160px;
  --max-width-3: 1000px;
  --max-width-4: 940px;
  --max-width-5: 635px;
  --max-width-6: 300px;
}

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Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

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<a href="https://sitestyleguide.com/variety.com" title="Variety style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Also set in IBM Plex Sans

Other websites using IBM Plex Sans as their main typeface

Similar colours

Websites whose lead colour is closest to Variety’s

Captured from variety.com on 24 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Variety; this guide describes the public website for reference.