elegantthemes.com
elegantthemes.com · 4 days ago
SaveUnofficial A style guide made by SiteStyleGuide from visa.com’s public web pages. Not affiliated with or endorsed by Visa. The real site is visa.com ↗
Unofficial style guide
Visastyle guide
Visa’s website (visa.com) uses visa-font-latin-regular for its headings and body text. Its palette is led by Blue (#1434CB), Deep Gold (#FCC015) and Deep Midnight Blue (#021E4C), with #2C2C2C text on #FFFFFF. Captured from the live site on 23 October 2026.
- Website
- visa.com
- Typefaces
- visa-font-latin-regular, visa-font-latin-light, visa-font-latin-semi-bold
- Palette
- 4 neutrals, 10 colours, 3 gradients
- Captured
- 23 Oct 2026 · added by @sitestyleguide
https://www.visa.com.au/
Screenshot
visa.com
Identity & metadata
What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.
Title &
description
- Page title
- Visa, a trusted leader in digital payments. | Visa
- ● 50 / 60 characters
- Meta description
- Missing
- ▲ 0 / 160 characters
- Language
- en
In search results
Visahttps://www.visa.com.au/
Visa, a trusted leader in digital payments. | Visa
When shared
No og:image, so no picture
visa.com
Visa, a trusted leader in digital payments. | Visa
Logo & favicons
Found as: schema.org logo. PNG, 208 × 68.
Logo
On white
On black
On Blue
Favicons
1 found-
Visa, a trusted leader in digital payments. | Visa
Light browser tab
Visa, a trusted leader in digital payments. | Visa
Dark browser tab
Colour
Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.
Contrast is against the site’s text colour (#2C2C2C) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.
Colour
Balance
How much each colour is used- White 25.4%
- Charcoal 21.1%
- Blue 16%
- Dark Grey 8.7%
- Black 7.9%
- Deep Gold 6.9%
- Deep Midnight Blue 5%
- Fire Brick 2.6%
- Sea Green 2.3%
- Royal Blue 1.9%
- Light Gold 1.3%
- Light Blue 0.4%
- Light Midnight Blue 0.2%
- Dodger Blue 0.2%
By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.
Neutrals
Text, backgrounds and structure-
White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 0
- On text
- 13.97:1 AAA
- On white
- —
Background, text, border · .vs-hero-pause-btn.hero-video-btn-white, .vs-hero-pause-btn.hero-video-btn-black
-
Charcoal
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 83
- On text
- —
- On white
- 13.97:1 AAA
Text, border, background · .vs-hero-pause-btn.hero-video-btn-black, .richtext ul.vs-ul.vs-solid-circle>li.vs-li-h2::marker
-
Dark Grey
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 64
- On text
- 2.09:1 Fail
- On white
- 6.69:1 AA
Text, background, border · .vs-badge, .vs-carousel-indicators li.active
-
Black
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 100
- On text
- 1.50:1 Fail
- On white
- 21.00:1 AAA
Text, background, border · .richtext ul.vs-ul.vs-hyphen li::marker, .richtext ul.vs-ul.vs-asterisk>li::before
Colours
Brand colours and accents, most used first-
Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 90 74 0 20
- On text
- 1.58:1 Fail
- On white
- 8.81:1 AAA
Text, background, border · .richtext ul.vs-ul.vs-link-list .vs-link-inline:not(.vs-link-outside,.vs-link-ne, .vs-header-skipTo-container
-
Deep Gold
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 24 92 1
- On text
- 8.44:1 AAA
- On white
- 1.65:1 Fail
Background, text, border · ngb-datepicker .ngb-dp-day .btn-light.bg-primary, ngb-datepicker .ngb-dp-day .btn-light.bg-primary.active
-
Deep Midnight Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 97 61 0 70
- On text
- 1.16:1 Fail
- On white
- 16.25:1 AAA
Text, background, border · .vs-accordion-item button.vs-accordion-button::before, --link-focus-color
-
Fire Brick
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 100 100 16
- On text
- 2.55:1 Fail
- On white
- 5.48:1 AA
Text, border, background · .vs-form .vs-progress-position .vs-progress .vs-progress-bar.vs-danger, .vs-text.vs-error
-
Sea Green
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 94 0 43 53
- On text
- 2.51:1 Fail
- On white
- 5.56:1 AA
Text, background, border · .vs-btn.vs-btn-primary.vs-btn-active, .vs-form .vs-progress-position .vs-progress .vs-progress-bar.vs-success
-
Royal Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 73 61 0 13
- On text
- 2.40:1 Fail
- On white
- 5.83:1 AA
Border, text, background · .vs-subnav-li.vs-active, .vs-carousel-btn.vs-alt.vs-light:hover::after
-
Light Gold
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 16 100 0
- On text
- 9.96:1 AAA
- On white
- 1.40:1 Fail
Background, text, border · .vs-form .vs-progress-position .vs-progress .vs-progress-bar.vs-ok, .vs-carousel-btn.vs-alt:hover::after
-
Light Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 22 7 0 0
- On text
- 11.30:1 AAA
- On white
- 1.24:1 Fail
Background · .vs-carousel-content-wrapper.vs-lightBlue, --classic-lightBlue-color
-
Light Midnight Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 77 73 0 56
- On text
- 1.02:1 Fail
- On white
- 14.20:1 AAA
Text · blockquote.quotation_blockquote:before, blockquote.quotation_blockquote:after
-
Dodger Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 82 40 0 4
- On text
- 4.34:1 AA large
- On white
- 3.21:1 AA large
Text · .vs-blockquote span.vs-blockquote-icon.vs-color-ocean, --blockquote-icon-color-ocean
Gradients
-
linear-gradient(to bottom, , 130px)
-
linear-gradient(to bottom, , 70px)
-
linear-gradient(to right, #EEEEEE 0%, #F7F7F7 20%, #EEEEEE 40%, #EEEEEE 100%)
Typography
Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.
visa-font-latin-regular
Aa
400
visa-font-latin-regular
Served from cdn.visa.com · weights 400 · body · shown in a stand-in if you don’t have it
Aa
300
Aa
400
visa-font-latin-light
Served from cdn.visa.com · weights 300, 400 · shown in a stand-in if you don’t have it
Aa
400
Aa
600
visa-font-latin-semi-bold
Served from cdn.visa.com · weights 400, 600 · shown in a stand-in if you don’t have it
Aa
400
visa-font
System font, or not loaded on this page · shown in a stand-in if you don’t have it
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”
Type scale
From the site’s CSS
Heading 1
47px
Visa
Heading 2
12px / 19px
weight 700 · uppercase
Visa, a trusted leader in digital payments. | V…
Heading 3
24px
Visa, a trusted leader in digital payments. | V…
Heading 4
19px
Visa, a trusted leader in digital payments. | V…
Heading 5
15px
Visa, a trusted leader in digital payments. | V…
Heading 6
15px
Visa, a trusted leader in digital payments. | V…
Body
—
weight 300 · visa-font-latin-regular
The quick brown fox jumps over the lazy dog.
Paragraph
24px / 18px
weight 700 · visa-font-latin-light
The quick brown fox jumps over the lazy dog.
Sizes in use
Most common across the site- 24pxline 30px · 38 rules
- 19px19 rules
- 18pxline 24px · 11 rules
- 17pxline 22px · 16 rules
- 16pxline 20px · 19 rules
- 15px24 rules
- 14pxline 18px · 29 rules
- 12pxline 19px · 12 rules
Elements
The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.
Elements
Button
Get started
ngb-datepicker .ngb-dp-day .btn-light.bg-primary · #FCC015
Corner radius
- 50% · 9×
- 30px · 7×
- .25rem · 2×
- 10px · 2×
- 15px · 1×
- 4.5px · 1×
Shadows
- 0 1px 2px rgba(0,0,0,.05)
- rgba(0,0,0,.15) 0px 2px 10px
- 0px 0px 2px 0px #d50000
- 1px 4px 15px 0 #f7f7f7
Layout
Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.
Grid
Breakpoints
576
767
768
991
992
1200
On a scale of 0 to 1440 px.
Content widths (max-width)
1500 px
1450 px
1140 px
960 px
720 px
500 px
Notes
Plain checks on what was found. Worth fixing if you look after this site.
Notes
- ● FineThe title is 50 characters, short enough to show in full in search results.
- ▲ CheckThere is no meta description, so search engines will pick text from the page.
- ▲ CheckThere is no og:image, so links shared on social media show no picture.
Questions
Quick answers, from the same capture as the rest of this guide.
Questions
- What font does Visa use?
- Visa’s website uses three typefaces: visa-font-latin-regular (headings and body text), served from cdn.visa.com; visa-font-latin-light, served from cdn.visa.com; visa-font-latin-semi-bold, served from cdn.visa.com.
- What are Visa’s brand colours?
- The main colours on visa.com are Blue (#1434CB), Deep Gold (#FCC015), Deep Midnight Blue (#021E4C), Fire Brick (#D50000), Sea Green (#077844) and Royal Blue (#3B57DE).
- What colour is Visa’s text and background?
- Body text is #2C2C2C on a #FFFFFF background.
- Where is Visa’s logo from?
- The logo shown in this guide was found on visa.com’s homepage. For official logo files and usage rules, check Visa’s own brand or press page.
- Is this Visa’s official style guide?
- No. SiteStyleGuide made it from visa.com’s public web pages on 23 October 2026, and isn’t affiliated with Visa. Members can refresh a guide after 90 days to pick up changes.
Design tokens
Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.
Tokens
visa-com-tokens.css
/* visa.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/visa.com) */
:root {
/* Colours */
--text: #2C2C2C;
--background: #FFFFFF;
--colour-white: #FFFFFF;
--colour-charcoal: #2C2C2C;
--colour-dark-grey: #5C5C5C;
--colour-black: #000000;
--colour-blue: #1434CB;
--colour-deep-gold: #FCC015;
--colour-deep-midnight-blue: #021E4C;
--colour-fire-brick: #D50000;
--colour-sea-green: #077844;
--colour-royal-blue: #3B57DE;
--colour-light-gold: #FFD700;
--colour-light-blue: #C7EDFF;
--colour-light-midnight-blue: #1A1F71;
--colour-dodger-blue: #2B92F5;
--gradient-1: linear-gradient(to bottom, , 130px);
--gradient-2: linear-gradient(to bottom, , 70px);
--gradient-3: linear-gradient(to right, #EEEEEE 0%, #F7F7F7 20%, #EEEEEE 40%, #EEEEEE 100%);
/* Typefaces */
--font-body: 'visa-font-latin-regular', 'visa-font-greek-regular', 'visa-font-cyrillic-regular', sans-serif;
--font-other: 'visa-font-latin-light';
/* Type scale */
--text-h1: 47px;
--text-h2: 12px;
--leading-h2: 19px;
--text-h3: 24px;
--text-h4: 19px;
--text-h5: 15px;
--text-h6: 15px;
--text-p: 24px;
--leading-p: 18px;
/* Shape */
--radius-1: 50%;
--radius-2: 30px;
--radius-3: .25rem;
--radius-4: 10px;
--radius-5: 15px;
--radius-6: 4.5px;
/* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
--breakpoint-1: 576px;
--breakpoint-2: 767px;
--breakpoint-3: 768px;
--breakpoint-4: 991px;
--breakpoint-5: 992px;
--breakpoint-6: 1200px;
--max-width-1: 1500px;
--max-width-2: 1450px;
--max-width-3: 1140px;
--max-width-4: 960px;
--max-width-5: 720px;
--max-width-6: 500px;
}
{
"site": "visa.com",
"source": "https://sitestyleguide.com/visa.com",
"text": "#2C2C2C",
"background": "#FFFFFF",
"colours": [
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
]
},
{
"name": "Charcoal",
"hex": "#2C2C2C",
"rgb": [
44,
44,
44
]
},
{
"name": "Dark Grey",
"hex": "#5C5C5C",
"rgb": [
92,
92,
92
]
},
{
"name": "Black",
"hex": "#000000",
"rgb": [
0,
0,
0
]
},
{
"name": "Blue",
"hex": "#1434CB",
"rgb": [
20,
52,
203
]
},
{
"name": "Deep Gold",
"hex": "#FCC015",
"rgb": [
252,
192,
21
]
},
{
"name": "Deep Midnight Blue",
"hex": "#021E4C",
"rgb": [
2,
30,
76
]
},
{
"name": "Fire Brick",
"hex": "#D50000",
"rgb": [
213,
0,
0
]
},
{
"name": "Sea Green",
"hex": "#077844",
"rgb": [
7,
120,
68
]
},
{
"name": "Royal Blue",
"hex": "#3B57DE",
"rgb": [
59,
87,
222
]
},
{
"name": "Light Gold",
"hex": "#FFD700",
"rgb": [
255,
215,
0
]
},
{
"name": "Light Blue",
"hex": "#C7EDFF",
"rgb": [
199,
237,
255
]
},
{
"name": "Light Midnight Blue",
"hex": "#1A1F71",
"rgb": [
26,
31,
113
]
},
{
"name": "Dodger Blue",
"hex": "#2B92F5",
"rgb": [
43,
146,
245
]
}
],
"fonts": [
{
"name": "visa-font-latin-regular",
"stack": "'visa-font-latin-regular', 'visa-font-greek-regular', 'visa-font-cyrillic-regular', sans-serif",
"weights": [
400
],
"source": "Served from cdn.visa.com"
},
{
"name": "visa-font-latin-light",
"stack": "\"visa-font-latin-light\"",
"weights": [
300,
400
],
"source": "Served from cdn.visa.com"
},
{
"name": "visa-font-latin-semi-bold",
"stack": "\"visa-font-latin-semi-bold\", \"visa-font-greek-semi-bold\", \"visa-font-cyrillic-semi-bold\", sans-serif",
"weights": [
400,
600
],
"source": "Served from cdn.visa.com"
},
{
"name": "visa-font",
"stack": "\"visa-font\", sans-serif, Tahoma",
"weights": [],
"source": "System font, or not loaded on this page"
},
{
"name": "visa-font-greek-light",
"stack": "\"visa-font-greek-light\"",
"weights": [
400
],
"source": "Served from cdn.visa.com"
},
{
"name": "visa-font-greek-semi-bold",
"stack": "\"visa-font-greek-semi-bold\"",
"weights": [
400
],
"source": "Served from cdn.visa.com"
}
]
}
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Captured from visa.com on 23 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Visa; this guide describes the public website for reference.