SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from oup.com’s public web pages. Not affiliated with or endorsed by Oxford University Press. The real site is oup.com ↗

Oxford University Press logo

Unofficial style guide

Oxford University Pressstyle guide

Oxford University Press’s website (oup.com) uses Open Sans for its headings and body text. Its palette is led by Blue (#0043DF), Midnight Blue (#011E41) and Dark Slate Grey (#005145), with #191D20 text on #FFFFFF. Captured from the live site on 30 October 2026.

Website
oup.com
Typefaces
Open Sans, DM Serif Display
Palette
4 neutrals, 10 colours, 3 gradients
Captured
30 Oct 2026 · added by @sitestyleguide
https://corp.oup.com/ Screenshot
Screenshot of the oup.com homepage on a desktop screen
Screenshot of oup.com on a 1440 px desktop screen, 30 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Homepage - Oxford University Press
● 34 / 60 characters
Meta description
Oxford University Press moves knowledge and learning forward. Discover our products, services, and latest thinking in education and research.
● 141 / 160 characters
Site name
Oxford University Press
og:title
Homepage - Oxford University Press
og:description
Oxford University Press moves knowledge and learning forward. Discover our products, services, and latest thinking in education and research.
Language
en-GB

In search results

Oxford University Presshttps://corp.oup.com/

Homepage - Oxford University Press

Oxford University Press moves knowledge and learning forward. Discover our products, services, and latest thinking in education and research.

When shared

No og:image, so no picture

oup.com

Homepage - Oxford University Press

Oxford University Press moves knowledge and learning forward. Discover our products, services, and latest thi…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#191D20) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 32.3%
  • Blue 19%
  • Midnight Blue 17.1%
  • Dark Slate Grey 8.9%
  • Cool Light Grey 4.9%
  • Light Pink 4%
  • Cool Near Black 3.8%
  • Cool Dark Grey 2.8%
  • Dark Slate Blue 2.5%
  • Orange Red 1.8%
  • Steel Blue 1.1%
  • Cadet Blue 0.7%
  • Beige 0.6%
  • Dark Turquoise 0.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    16.96:1 AAA
    On white
    —

    Text, background, border · #onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-row #onetrust-button-group-pa, #onetrust-consent-sdk #onetrust-banner-sdk body.single .banner .blog-overlay .ot

  • Cool Light Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    7 0 0 16
    On text
    11.38:1 AAA
    On white
    1.49:1 Fail

    Text, background, border · #onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-row #onetrust-button-group-pa, .block-background-colour.blue a:not(.button):not(.badge)

  • Cool Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    22 9 0 87
    On text
    —
    On white
    16.96:1 AAA

    Text, border, background · #onetrust-consent-sdk #onetrust-banner-sdk .blog-banner .ot-sdk-row .latest-post, .post-tiles .resource-post-container article .title-and-meta h3

  • Cool Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    11 0 0 68
    On text
    2.11:1 Fail
    On white
    8.04:1 AAA

    Text, border · #onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-row #onetrust-button-group-pa, .text-grey h1

Colours

Brand colours and accents, most used first
  • Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 70 0 13
    On text
    2.32:1 Fail
    On white
    7.32:1 AAA

    Text, background, border · #onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-row #onetrust-button-group-pa, .news-tiles article .title-and-meta .categories a

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    98 54 0 75
    On text
    1.02:1 Fail
    On white
    16.62:1 AAA

    Background, text, border · .two-column-content .columns .col .accordion-container .section .title.active .a, .accordion .accordion-container .section .title.active .arrow-container

  • Dark Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 15 68
    On text
    1.83:1 Fail
    On white
    9.28:1 AAA

    Text, background, border · .two-column-content .columns .col .accordion-container.rpr-green .section .title, .accordion .accordion-container.rpr-green .section .title .arrow-container

  • Light Pink

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 31 24 5
    On text
    8.91:1 AAA
    On white
    1.90:1 Fail

    Background, text, border · .block-background-colour.rpr-green a:not(.button):not(.badge), .block-background-colour.rpr-pink

  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 70 0 39
    On text
    1.52:1 Fail
    On white
    11.13:1 AAA

    Text, background, border · #onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-row #onetrust-button-group-pa, .post-tiles .resource-post-container article .subtitle a:hover

  • Orange Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 65 87 1
    On text
    5.33:1 AA
    On white
    3.18:1 AA large

    Text, background · .block-background-colour.rpr-beige a:not(.button):not(.badge), .block-background-colour.rpr-mint a:not(.button):not(.badge)

  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 52 0 0
    On text
    4.22:1 AA large
    On white
    4.02:1 AA large

    Background, text, border · .swiper-pagination-bullet-active, .swiper-pagination-progressbar .swiper-pagination-progressbar-fill

  • Cadet Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    20 1 0 36
    On text
    6.05:1 AA
    On white
    2.81:1 Fail

    Background, border · #onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-row #onetrust-button-group-pa, .arrow-button:hover .arrow-container

  • Beige

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    3 0 10 9
    On text
    13.34:1 AAA
    On white
    1.27:1 Fail

    Background · .block-background-colour.rpr-mint, .big-quote .quote-container.rpr-mint

  • Dark Turquoise

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    85 9 0 9
    On text
    9.50:1 AAA
    On white
    1.79:1 Fail

    Background, border · .fancybox__progress, .fancybox__thumbs .carousel__slide .fancybox__thumb:after

Gradients

  • linear-gradient(to left,rgba(0,0,0,0.5),rgba(0,0,0,0))

  • linear-gradient(to right,rgba(0,0,0,0.5),rgba(0,0,0,0))

  • linear-gradient(to top,rgba(0,0,0,0.5),rgba(0,0,0,0))

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Open Sans

Aa 300 Aa 800

Open Sans

Google Fonts · weights 300, 400, 500, 600, 700, 800 · headings

Aa 400

DM Serif Display

Google Fonts · weights 400 · headings

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 5em · 80 px / 1em weight 400 · DM Serif Display

Oxford University Press

Heading 2 2.5em · 40 px / 1em weight 400 · DM Serif Display

Homepage - Oxford University Press

Heading 3 1.375em · 22 px / 1.3em weight 600

Homepage - Oxford University Press

Body 16px / 1.5em Open Sans

Oxford University Press moves knowledge and learning forward. Discover our products, services, and latest thinking in education and researc…

Paragraph 1.25em · 20 px / 1.5em weight 500

Oxford University Press moves knowledge and learning forward. Discover our products, services, and latest thinking in education and researc…

Small 80%

Oxford University Press moves knowledge and learning forward. Discover our products, services, and latest thinking in education and researc…

Button 100% / normal none

Get started

Sizes in use

Most common across the site
  • 40pxline 1em · 3 rules
  • 32pxline 1em · 5 rules
  • 20pxline 1 · 4 rules
  • 17pxline 1.4em · 6 rules
  • 16pxline 1.7 · 17 rules
  • 14pxline 35px · 6 rules
  • 13px9 rules
  • 10px4 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

#onetrust-consent-sdk #onetrust-banner-sdk .ot-sdk-row #onetrust-button-group-pa · #0043DF · radius 2em

Link

Read our latest news today.

a · #0043DF

Corner radius

  • 8px · 13×
  • 50% · 12×
  • 5px · 11×
  • 4px · 4×
  • 12px · 3×
  • 0 0 0px 0px · 2×

Shadows

  • 0 0 0 1px #fff,0 0 0 2px rgba(1,210,232,0.94)
  • 0px 8px 5px 0px rgba(0,0,0,0.3)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

640
768
769
770
1024
1031
1032
1241

On a scale of 0 to 1440 px.

Content widths (max-width)

1600 px
1340 px
912 px
780 px
767 px
300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 34 characters, short enough to show in full in search results.
  • ▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Oxford University Press use?
Oxford University Press’s website uses two typefaces: Open Sans (headings and body text), google Fonts; DM Serif Display, google Fonts.
What are Oxford University Press’s brand colours?
The main colours on oup.com are Blue (#0043DF), Midnight Blue (#011E41), Dark Slate Grey (#005145), Light Pink (#F3A7B8), Dark Slate Blue (#002F9C) and Orange Red (#FD5821).
What colour is Oxford University Press’s text and background?
Body text is #191D20 on a #FFFFFF background.
Where is Oxford University Press’s logo from?
The logo shown in this guide was found on oup.com’s homepage. For official logo files and usage rules, check Oxford University Press’s own brand or press page.
Is this Oxford University Press’s official style guide?
No. SiteStyleGuide made it from oup.com’s public web pages on 30 October 2026, and isn’t affiliated with Oxford University Press. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

oup-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* oup.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/oup.com) */
:root {
  /* Colours */
  --text: #191D20;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-cool-light-grey: #C9D6D7;
  --colour-cool-near-black: #191D20;
  --colour-cool-dark-grey: #495252;
  --colour-blue: #0043DF;
  --colour-midnight-blue: #011E41;
  --colour-dark-slate-grey: #005145;
  --colour-light-pink: #F3A7B8;
  --colour-dark-slate-blue: #002F9C;
  --colour-orange-red: #FD5821;
  --colour-steel-blue: #007AFF;
  --colour-cadet-blue: #81A0A2;
  --colour-beige: #E0E7D0;
  --colour-dark-turquoise: #22D5E9;
  --gradient-1: linear-gradient(to left,rgba(0,0,0,0.5),rgba(0,0,0,0));
  --gradient-2: linear-gradient(to right,rgba(0,0,0,0.5),rgba(0,0,0,0));
  --gradient-3: linear-gradient(to top,rgba(0,0,0,0.5),rgba(0,0,0,0));

  /* Typefaces */
  --font-headings: 'Open Sans', sans-serif;

  /* Type scale */
  --text-h1: 5em;
  --leading-h1: 1em;
  --text-h2: 2.5em;
  --leading-h2: 1em;
  --text-h3: 1.375em;
  --leading-h3: 1.3em;
  --text-body: 16px;
  --leading-body: 1.5em;
  --text-p: 1.25em;
  --leading-p: 1.5em;
  --text-small: 80%;
  --text-button: 100%;
  --leading-button: normal;

  /* Shape */
  --radius-1: 8px;
  --radius-2: 50%;
  --radius-3: 5px;
  --radius-4: 4px;
  --radius-5: 12px;
  --radius-6: 0 0 0px 0px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 640px;
  --breakpoint-2: 768px;
  --breakpoint-3: 769px;
  --breakpoint-4: 770px;
  --breakpoint-5: 1024px;
  --breakpoint-6: 1031px;
  --breakpoint-7: 1032px;
  --breakpoint-8: 1241px;
  --max-width-1: 1600px;
  --max-width-2: 1340px;
  --max-width-3: 912px;
  --max-width-4: 780px;
  --max-width-5: 767px;
  --max-width-6: 300px;
}

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Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

View our style guide on SiteStyleGuide
<a href="https://sitestyleguide.com/oup.com" title="Oxford University Press style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Other websites using Open Sans as their main typeface
Websites whose lead colour is closest to Oxford University Press’s

Captured from oup.com on 30 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Oxford University Press; this guide describes the public website for reference.