What font does Wayfair use?

Wayfair’s website uses one typeface: Sofia (headings and body text), served from assets.wfcdn.com.

What are Wayfair’s brand colours?

The main colours on wayfair.com are Rebecca Purple (#7B189F), Chocolate (#BD5500), Deep Thistle (#E5D1EC), Royal Blue (#1364F1), Dark Red (#9B1000) and Deep Green (#245728).

What colour is Wayfair’s text and background?

Body text is #221924 on a #FFFFFF background.

Where is Wayfair’s logo from?

The logo shown in this guide was found on wayfair.com’s homepage. For official logo files and usage rules, check Wayfair’s own brand or press page.

Is this Wayfair’s official style guide?

No. SiteStyleGuide made it from wayfair.com’s public web pages on 27 October 2026, and isn’t affiliated with Wayfair. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from wayfair.com’s public web pages. Not affiliated with or endorsed by Wayfair. The real site is wayfair.com ↗

Unofficial style guide

Wayfairstyle guide

Wayfair’s website (wayfair.com) uses Sofia for its headings and body text. Its palette is led by Rebecca Purple (#7B189F), Chocolate (#BD5500) and Deep Thistle (#E5D1EC), with #221924 text on #FFFFFF. Captured from the live site on 27 October 2026.

Website: wayfair.com
Typefaces: Sofia
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 27 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the wayfair.com homepage on a desktop screen — Screenshot of wayfair.com on a 1440 px desktop screen, 27 Oct 2026.

Screenshot of the wayfair.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More; ▲ 69 / 60 characters
Meta description: Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.; ● 155 / 160 characters
Site name: Wayfair
og:title: Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More
og:description: Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.
Language: en

In search results

Wayfairhttps://www.wayfair.com/

Wayfair.com - Online Home Store for Furniture, Decor, Outdoor…

Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shipping on most items.

When shared

wayfair.com

Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, co…

Logo & favicons

Found as: SVG in the header. SVG, 630 × 150.

Logo

On white

On black

On Rebecca Purple

Favicons

6 found

192 px · PNG icon
180 px · PNG apple-touch-icon-precomposed
152 px · PNG apple-touch-icon-precomposed
120 px · PNG apple-touch-icon-precomposed
76 px · PNG apple-touch-icon-precomposed
48 px · ICO icon

Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

Light browser tab

Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#221924) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 28.1%
Cool Grey 11.7%
Rebecca Purple 11.1%
Cool Dark Grey 5.5%
Cool Off White 5.3%
Chocolate 4.4%
Deep Thistle 4.4%
Royal Blue 4%
Dark Red 3.8%
Deep Green 3.8%
Light Green 3.3%
Brown 3.3%
Dark Orchid 3.3%
Indigo 3.3%
Light Thistle 2.6%
Fire Brick 2.2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
17.04:1 AAA

On white
—

Text, background, border · --_1ryudoee, .e39re08
Cool Grey

HEX

RGB

HSL

OKLCH

CMYK
2 6 0 53

On text
3.62:1 AA large

On white
4.70:1 AA

Used · --_1ryudoex, --pzjufdx
Cool Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
3 6 0 69

On text
1.95:1 Fail

On white
8.72:1 AAA

Used · --_8tzu885, --_8tzu881l
Cool Off White

HEX

RGB

HSL

OKLCH

CMYK
1 3 0 2

On text
15.57:1 AAA

On white
1.09:1 Fail

Background · .v6tkyh1, --_8tzu8835

Colours

Brand colours and accents, most used first

Rebecca Purple

HEX

RGB

HSL

OKLCH

CMYK
23 85 0 38

On text
2.01:1 Fail

On white
8.49:1 AAA

Background · inline style on <div>, ._1i6m5hv4
Chocolate

HEX

RGB

HSL

OKLCH

CMYK
0 55 100 26

On text
3.62:1 AA large

On white
4.71:1 AA

Used · --_8tzu8811, --_8tzu885c
Deep Thistle

HEX

RGB

HSL

OKLCH

CMYK
3 11 0 7

On text
11.90:1 AAA

On white
1.43:1 Fail

Used · --_8tzu8836, --_8tzu8843
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
92 59 0 5

On text
3.34:1 AA large

On white
5.10:1 AA

Border · --_8tzu8817, --_8tzu8834
Dark Red

HEX

RGB

HSL

OKLCH

CMYK
0 90 100 39

On text
2.00:1 Fail

On white
8.51:1 AAA

Used · --_8tzu88f, --_8tzu884s
Deep Green

HEX

RGB

HSL

OKLCH

CMYK
59 0 54 66

On text
2.00:1 Fail

On white
8.51:1 AAA

Used · --_8tzu88n, --_8tzu884m
Light Green

HEX

RGB

HSL

OKLCH

CMYK
68 0 50 56

On text
2.84:1 Fail

On white
6.01:1 AA

Used · --_8tzu88m, --_8tzu883w
Brown

HEX

RGB

HSL

OKLCH

CMYK
0 91 65 40

On text
2.00:1 Fail

On white
8.51:1 AAA

Used · --_8tzu881t, --_8tzu883k
Dark Orchid

HEX

RGB

HSL

OKLCH

CMYK
19 65 0 33

On text
2.67:1 Fail

On white
6.38:1 AA

Used · --_8tzu8839, --_8tzu884a
Indigo

HEX

RGB

HSL

OKLCH

CMYK
23 85 0 53

On text
1.47:1 Fail

On white
11.62:1 AAA

Used · --_8tzu883b, --_8tzu884b
Light Thistle

HEX

RGB

HSL

OKLCH

CMYK
5 13 0 0

On text
13.52:1 AAA

On white
1.26:1 Fail

Background · .nrmam4a, ._1g0978z7
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 21

On text
2.83:1 Fail

On white
6.03:1 AA

Used · --_8tzu88e, --_8tzu884t

Gradients

linear-gradient(0deg,rgba(0,0,0,.5),rgba(0,0,0,0) 30%)
linear-gradient(180deg,rgba(255,255,255,0),rgba(255,255,255,.75))
linear-gradient(65deg, 72%, 72%)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Sofia

Aa 400 Aa 700

Sofia

Served from assets.wfcdn.com · weights 400, 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 3 1.2rem · 19 px / 1.2 weight 400

Wayfair.com - Online Home Store for Furniture, …

Heading 4 1.1rem · 18 px / 1.2 weight 400

Wayfair.com - Online Home Store for Furniture, …

Body /

Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shippin…

Paragraph .8125rem · 13 px / 1.2

Shop Wayfair for A Zillion Things Home across all styles and budgets. 5,000 brands of furniture, lighting, cookware, and more. Free Shippin…

Sizes in use

Most common across the site

19px1 rules
18px1 rules
16pxline 48px · 9 rules
15px2 rules
14px2 rules
13pxline 1.21875rem · 1 rules
12px1 rules
10px1 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

50% · 21×
0 0 · 20×
8px · 10×
50vw · 8×
inherit · 6×

Shadows

,
0 0 0 1px ,0 0 0 3px
0 0

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

480

640

800

960

1120

1280

1440

1780

On a scale of 0 to 1780 px.

Content widths (max-width)

1780 px

548 px

432 px

400 px

320 px

304 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

▲ CheckThe title is 69 characters. Google usually cuts titles near 60, so the end may not show in results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Wayfair use?: Wayfair’s website uses one typeface: Sofia (headings and body text), served from assets.wfcdn.com.
What are Wayfair’s brand colours?: The main colours on wayfair.com are Rebecca Purple (#7B189F), Chocolate (#BD5500), Deep Thistle (#E5D1EC), Royal Blue (#1364F1), Dark Red (#9B1000) and Deep Green (#245728).
What colour is Wayfair’s text and background?: Body text is #221924 on a #FFFFFF background.
Where is Wayfair’s logo from?: The logo shown in this guide was found on wayfair.com’s homepage. For official logo files and usage rules, check Wayfair’s own brand or press page.
Is this Wayfair’s official style guide?: No. SiteStyleGuide made it from wayfair.com’s public web pages on 27 October 2026, and isn’t affiliated with Wayfair. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

wayfair-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* wayfair.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/wayfair.com) */
:root {
  /* Colours */
  --text: #221924;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-cool-grey: #777279;
  --colour-cool-dark-grey: #4D4A4F;
  --colour-cool-off-white: #F8F3FA;
  --colour-rebecca-purple: #7B189F;
  --colour-chocolate: #BD5500;
  --colour-deep-thistle: #E5D1EC;
  --colour-royal-blue: #1364F1;
  --colour-dark-red: #9B1000;
  --colour-deep-green: #245728;
  --colour-light-green: #247139;
  --colour-brown: #990E35;
  --colour-dark-orchid: #893CAA;
  --colour-indigo: #5C1277;
  --colour-light-thistle: #F2DEFF;
  --colour-fire-brick: #C90000;
  --gradient-1: linear-gradient(0deg,rgba(0,0,0,.5),rgba(0,0,0,0) 30%);
  --gradient-2: linear-gradient(180deg,rgba(255,255,255,0),rgba(255,255,255,.75));
  --gradient-3: linear-gradient(65deg, 72%, 72%);

  /* Typefaces */
  --font-other: 'Sofia', 'arial', sans-serif;

  /* Type scale */
  --text-h3: 1.2rem;
  --leading-h3: 1.2;
  --text-h4: 1.1rem;
  --leading-h4: 1.2;
  --text-p: .8125rem;
  --leading-p: 1.2;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 0 0;
  --radius-3: 8px;
  --radius-4: 50vw;
  --radius-5: inherit;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 480px;
  --breakpoint-2: 640px;
  --breakpoint-3: 800px;
  --breakpoint-4: 960px;
  --breakpoint-5: 1120px;
  --breakpoint-6: 1280px;
  --breakpoint-7: 1440px;
  --breakpoint-8: 1780px;
  --max-width-1: 1780px;
  --max-width-2: 548px;
  --max-width-3: 432px;
  --max-width-4: 400px;
  --max-width-5: 320px;
  --max-width-6: 304px;
}

{
    "site": "wayfair.com",
    "source": "https://sitestyleguide.com/wayfair.com",
    "text": "#221924",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Cool Grey",
            "hex": "#777279",
            "rgb": [
                119,
                114,
                121
            ]
        },
        {
            "name": "Cool Dark Grey",
            "hex": "#4D4A4F",
            "rgb": [
                77,
                74,
                79
            ]
        },
        {
            "name": "Cool Off White",
            "hex": "#F8F3FA",
            "rgb": [
                248,
                243,
                250
            ]
        },
        {
            "name": "Rebecca Purple",
            "hex": "#7B189F",
            "rgb": [
                123,
                24,
                159
            ]
        },
        {
            "name": "Chocolate",
            "hex": "#BD5500",
            "rgb": [
                189,
                85,
                0
            ]
        },
        {
            "name": "Deep Thistle",
            "hex": "#E5D1EC",
            "rgb": [
                229,
                209,
                236
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#1364F1",
            "rgb": [
                19,
                100,
                241
            ]
        },
        {
            "name": "Dark Red",
            "hex": "#9B1000",
            "rgb": [
                155,
                16,
                0
            ]
        },
        {
            "name": "Deep Green",
            "hex": "#245728",
            "rgb": [
                36,
                87,
                40
            ]
        },
        {
            "name": "Light Green",
            "hex": "#247139",
            "rgb": [
                36,
                113,
                57
            ]
        },
        {
            "name": "Brown",
            "hex": "#990E35",
            "rgb": [
                153,
                14,
                53
            ]
        },
        {
            "name": "Dark Orchid",
            "hex": "#893CAA",
            "rgb": [
                137,
                60,
                170
            ]
        },
        {
            "name": "Indigo",
            "hex": "#5C1277",
            "rgb": [
                92,
                18,
                119
            ]
        },
        {
            "name": "Light Thistle",
            "hex": "#F2DEFF",
            "rgb": [
                242,
                222,
                255
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#C90000",
            "rgb": [
                201,
                0,
                0
            ]
        }
    ],
    "fonts": [
        {
            "name": "Sofia",
            "stack": "Sofia, arial, sans-serif",
            "weights": [
                400,
                700
            ],
            "source": "Served from assets.wfcdn.com"
        }
    ]
}

Websites whose lead colour is closest to Wayfair’s

Rakuten

rakuten.com · 4 days ago
Save
Radiopaedia

radiopaedia.org · 5 days ago
Save
JustGiving

justgiving.com · 2 days ago
Save
gettyimages.it

gettyimages.it · 4 days ago
Save

Captured from wayfair.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Wayfair; this guide describes the public website for reference.

Wayfairstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Cool Grey

Cool Dark Grey

Cool Off White

Colours

Rebecca Purple

Chocolate

Deep Thistle

Royal Blue

Dark Red

Deep Green

Light Green

Brown

Dark Orchid

Indigo

Light Thistle

Fire Brick

Gradients

Sofia

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run wayfair.com?

Similar colours

Rakuten

Radiopaedia

JustGiving

gettyimages.it

Title &
description