What font does WIRED use?

WIRED’s website uses two typefaces: WiredDisplay (headings and body text), self-hosted; Apercu, self-hosted.

What are WIRED’s brand colours?

The main colours on wired.com are Steel Blue (#057DBC), Red (#EB0000), Golden Rod (#E0C04E), Black (#2B1000), White (#FFFFFF) and Black (#000000).

What colour is WIRED’s text and background?

Body text is #000000 on a #FFFFFF background.

Where is WIRED’s logo from?

The logo shown in this guide was found on wired.com’s homepage. For official logo files and usage rules, check WIRED’s own brand or press page.

Is this WIRED’s official style guide?

No. SiteStyleGuide made it from wired.com’s public web pages on 26 October 2026, and isn’t affiliated with WIRED. Members can refresh a guide after 90 days to pick up changes.

WIRED Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: WIRED - The Latest in Technology, Science, Culture and Business | WIRED; ▲ 71 / 60 characters
Meta description: We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.; ● 147 / 160 characters
Site name: WIRED
og:title: WIRED - The Latest in Technology, Science, Culture and Business
og:description: We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.
Language: en-US

In search results

WIREDhttps://www.wired.com/

WIRED - The Latest in Technology, Science, Culture and Busine…

We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

When shared

wired.com

WIRED - The Latest in Technology, Science, Culture and Business

We bring you the future as it happens. From the latest in science and technology to the big stories in busine…

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Logo & favicons

Found as: schema.org logo. JPG, 1201 × 631.

Logo

On white

On black

On Steel Blue

Favicons

2 found

48 px · ICO favicon.ico
16 px · ICO icon

WIRED - The Latest in Technology, Science, Culture and Business | WIRED

Light browser tab

WIRED - The Latest in Technology, Science, Culture and Business | WIRED

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 33%
Black 31.7%
Grey 14.4%
Off White 12.2%
Steel Blue 5.9%
Red 1.9%
Golden Rod 0.6%
Black 0.2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Background, text, graphic · .bRoSjW, .bpNbyT
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Text, background, border · .wired-us .composition.section-title .title, .eefuPH .visualStoryLayout div[class*='CarouselHeaderItemTitle'] h2
Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 54

On text
4.56:1 AA

On white
4.61:1 AA

Text, background, border · input[type='submit'], .cBLUEn #fides-modal-link.consent-sdk-show-settings .button__label
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 10

On text
16.67:1 AAA

On white
1.26:1 Fail

Background, border, text · .eefuPH .visualStoryLayout div[class*='CarouselHeaderItemTitle'] h2, .hGAXYq .NavigationHeadingWrapper-hmRiSO

Colours

Brand colours and accents, most used first

Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
97 34 0 26

On text
4.67:1 AA

On white
4.50:1 AA

Text, background, border · body:not(.light) .journey.nav-cta.button, .wired-us .journey.nav-cta.button
Red

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 8

On text
4.53:1 AA

On white
4.63:1 AA

Border · --color-border-error, --color-surface-status-card
Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
0 14 65 12

On text
11.82:1 AAA

On white
1.78:1 Fail

Text · .cVWVLV.summary-item__rubric--gold, .cVWVLV.summary-item__rubric--gold a
Black

HEX

RGB

HSL

OKLCH

CMYK
0 63 100 83

On text
1.18:1 Fail

On white
17.84:1 AAA

Used · --zenith-burn-in

Gradients

linear-gradient( 90deg, rgba(243,243,243,1) 0%, rgba(255,255,255,1) 50%, rgba(243,243,243,1) 100% )

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

WiredDisplay

Aa 400 Aa 700

WiredDisplay

Self-hosted · weights 400, 700 · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Apercu

Self-hosted · weights 400, 500, 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 2em · 32 px

WIRED

Heading 2 17px / 1.2941176470588236em none

WIRED - The Latest in Technology, Science, Cult…

Body 19px / 1.4736842105263157em none

We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you …

Paragraph 12px / 1.3300000031789143em none

We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you …

Small 80%

We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you …

Link 15px / 1.3333333333333333em none

Sizes in use

Most common across the site

80px1 rules
64pxline 0.93em · 1 rules
32px1 rules
26pxline 1.08em · 1 rules
17pxline 1.18em · 1 rules
16px2 rules
14px1 rules
10px1 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

input[type='submit'] · #757575

Link

Read our latest news today.

a · #757575

Corner radius

50% · 5×
0.5rem · 5×
4px · 3×
3rem · 2×
0.25rem · 2×

Shadows

-2px 2px 5px rgba(0, 0, 0, 0.1)
-15px 0 10px rgba(0, 0, 0, 0.05)
0 0 6px 1px rgba(0, 0, 0, 0.15)
0 0 6px 0 rgba(0, 0, 0, 0.15)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

320

480

767

768

1023

1024

1280

1600

On a scale of 0 to 1600 px.

Content widths (max-width)

1600 px

1280 px

1024 px

800 px

640 px

400 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

▲ CheckThe title is 71 characters. Google usually cuts titles near 60, so the end may not show in results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does WIRED use?: WIRED’s website uses two typefaces: WiredDisplay (headings and body text), self-hosted; Apercu, self-hosted.
What are WIRED’s brand colours?: The main colours on wired.com are Steel Blue (#057DBC), Red (#EB0000), Golden Rod (#E0C04E), Black (#2B1000), White (#FFFFFF) and Black (#000000).
What colour is WIRED’s text and background?: Body text is #000000 on a #FFFFFF background.
Where is WIRED’s logo from?: The logo shown in this guide was found on wired.com’s homepage. For official logo files and usage rules, check WIRED’s own brand or press page.
Is this WIRED’s official style guide?: No. SiteStyleGuide made it from wired.com’s public web pages on 26 October 2026, and isn’t affiliated with WIRED. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

wired-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* wired.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/wired.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-grey: #757575;
  --colour-off-white: #E5E5E5;
  --colour-steel-blue: #057DBC;
  --colour-red: #EB0000;
  --colour-golden-rod: #E0C04E;
  --colour-black-2: #2B1000;
  --gradient-1: linear-gradient( 90deg, rgba(243,243,243,1) 0%, rgba(255,255,255,1) 50%, rgba(243,243,243,1) 100% );

  /* Typefaces */
  --font-other: 'WiredDisplay', 'helvetica', sans-serif;

  /* Type scale */
  --text-h1: 2em;
  --text-h2: 17px;
  --leading-h2: 1.2941176470588236em;
  --text-body: 19px;
  --leading-body: 1.4736842105263157em;
  --text-p: 12px;
  --leading-p: 1.3300000031789143em;
  --text-small: 80%;
  --text-a: 15px;
  --leading-a: 1.3333333333333333em;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 0.5rem;
  --radius-3: 4px;
  --radius-4: 3rem;
  --radius-5: 0.25rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 320px;
  --breakpoint-2: 480px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 1023px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1280px;
  --breakpoint-8: 1600px;
  --max-width-1: 1600px;
  --max-width-2: 1280px;
  --max-width-3: 1024px;
  --max-width-4: 800px;
  --max-width-5: 640px;
  --max-width-6: 400px;
}

{
    "site": "wired.com",
    "source": "https://sitestyleguide.com/wired.com",
    "text": "#000000",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Grey",
            "hex": "#757575",
            "rgb": [
                117,
                117,
                117
            ]
        },
        {
            "name": "Off White",
            "hex": "#E5E5E5",
            "rgb": [
                229,
                229,
                229
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#057DBC",
            "rgb": [
                5,
                125,
                188
            ]
        },
        {
            "name": "Red",
            "hex": "#EB0000",
            "rgb": [
                235,
                0,
                0
            ]
        },
        {
            "name": "Golden Rod",
            "hex": "#E0C04E",
            "rgb": [
                224,
                192,
                78
            ]
        },
        {
            "name": "Black",
            "hex": "#2B1000",
            "rgb": [
                43,
                16,
                0
            ]
        }
    ],
    "fonts": [
        {
            "name": "WiredDisplay",
            "stack": "WiredDisplay, helvetica, sans-serif",
            "weights": [
                400,
                700
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Apercu",
            "stack": "Apercu, helvetica, sans-serif",
            "weights": [
                400,
                500,
                700
            ],
            "source": "Self-hosted"
        }
    ]
}

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Run wired.com?

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Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

<a href="https://sitestyleguide.com/wired.com" title="WIRED style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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WIREDstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Grey

Off White

Colours

Steel Blue

Red

Golden Rod

Black

Gradients

WiredDisplay

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Discovery

The New Yorker

The Library of Congress

Telegram

WIREDstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Grey

Off White

Colours

Steel Blue

Red

Golden Rod

Black

Gradients

WiredDisplay

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run wired.com?

Similar colours

Discovery

The New Yorker

The Library of Congress

Telegram

Title &
description