What font does wisc.edu use?

wisc.edu’s website uses three typefaces: Libre Baskerville (headings), served from cdn.wisc.cloud; Red Hat Text (body text), served from cdn.wisc.cloud; Red Hat Display, served from cdn.wisc.cloud.

What are wisc.edu’s brand colours?

The main colours on wisc.edu are Fire Brick (#C5050C), Steel Blue (#036796), Dark Red (#9B0000), Dark Slate Grey (#023D54), Red (#FF0000) and White (#FFFFFF).

What colour is wisc.edu’s text and background?

Body text is #121212 on a #F3F3F3 background.

Where is wisc.edu’s logo from?

The logo shown in this guide was found on wisc.edu’s homepage. For official logo files and usage rules, check wisc.edu’s own brand or press page.

Is this wisc.edu’s official style guide?

No. SiteStyleGuide made it from wisc.edu’s public web pages on 22 October 2026, and isn’t affiliated with wisc.edu. Members can refresh a guide after 90 days to pick up changes.

wisc.edu Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: University of Wisconsin–Madison; ● 31 / 60 characters
Meta description: The University of Wisconsin is a top-ranked research institution located in Madison, Wisconsin, providing exceptional education opportunities to undergraduates, graduate and professional students.; ▲ 196 / 160 characters
og:title: University of Wisconsin–Madison
og:description: The University of Wisconsin is a top-ranked research institution located in Madison, Wisconsin, providing exceptional education opportunities to undergraduates, graduate and professional students.
Language: en

In search results

wisc.eduhttps://www.wisc.edu/

University of Wisconsin–Madison

The University of Wisconsin is a top-ranked research institution located in Madison, Wisconsin, providing exceptional education opportunities to undergraduates, …

When shared

wisc.edu

University of Wisconsin–Madison

The University of Wisconsin is a top-ranked research institution located in Madison, Wisconsin, providing exc…

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Logo & favicons

Found as: SVG in the header. SVG, 569 × 155.

Logo

On white

On black

On Fire Brick

Favicons

1 found

32 px · ICO favicon.ico

University of Wisconsin–Madison

Light browser tab

University of Wisconsin–Madison

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#121212) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 39%
Fire Brick 20.5%
Near Black 13.8%
Steel Blue 12.3%
Black 4.8%
Charcoal 3.8%
Dark Red 3.5%
Dark Slate Grey 1.5%
Red 0.9%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
18.73:1 AAA

On white
—

Background, text, graphic · .has-background:not(.has-base-background-color) .wp-block-uw-blocks-uw-accordion, body
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 93

On text
—

On white
18.73:1 AAA

Text, graphic, border · body, h2.uw-accent a
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.12:1 Fail

On white
21.00:1 AAA

Background, text, graphic · .sectioned-row .section-heading, #row-research .uw-img-wrapper:after
Charcoal

HEX

RGB

HSL

OKLCH

CMYK
0 2 0 84

On text
1.26:1 Fail

On white
14.88:1 AAA

Background, text, graphic · footer, .black-bg

Colours

Brand colours and accents, most used first

Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 97 94 23

On text
3.03:1 AA large

On white
6.17:1 AA

Background, text, border · h2.uw-all-caps:before, h2.uw-accent:before
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
98 31 0 41

On text
3.02:1 AA large

On white
6.20:1 AA

Text, background, border · .has-background:not(.has-base-background-color) .wp-block-uw-blocks-uw-accordion, .wp-block-uw-blocks-uw-accordion.active .accordion-heading>button
Dark Red

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 39

On text
2.14:1 Fail

On white
8.77:1 AAA

Background, text, border · #uw-featured-hero #uw-hero-text.uw-hero-text-link h2 a:hover svg, #uw-mobile-title-bar:focus
Dark Slate Grey

HEX

RGB

HSL

OKLCH

CMYK
98 27 0 67

On text
1.60:1 Fail

On white
11.68:1 AAA

Text, background, graphic · #travel-resources, --wp--custom--color--secondary-dark
Red

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 0

On text
4.69:1 AA

On white
4.00:1 AA large

Text · [type=text], .uw-select option

Gradients

linear-gradient(to bottom, #ffffff 0%, #ffffff 100%)
radial-gradient(at bottom left, #253220 33%, #121511 70%)
linear-gradient(to bottom, rgba(0, 0, 0, 0) 34%, rgba(0, 0, 0, 0.55) 67%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Libre Baskerville

Aa 400 Aa 800

Libre Baskerville

Served from cdn.wisc.cloud · weights 400, 600, 700, 800 · headings · shown in a stand-in if you don’t have it

Aa 300 Aa 650

Red Hat Text

Served from cdn.wisc.cloud · weights 300, 400, 500, 600, 625, 650 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 300 Aa 900

Red Hat Display

Served from cdn.wisc.cloud · weights 300, 650, 900 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 100% / 1.3 weight 630 · Red Hat Display

wisc.edu

Heading 2 100% / 1.2 weight 650 · Red Hat Display

University of Wisconsin–Madison

Heading 3 100% / 1.2 weight 650 · none · Red Hat Display

University of Wisconsin–Madison

Heading 4 1.25rem · 20 px / 1.4 weight 650 · none · Red Hat Display

University of Wisconsin–Madison

Heading 5 1.125rem · 18 px / 1.4 weight 650 · none · Red Hat Display

University of Wisconsin–Madison

Heading 6 1rem · 16 px / 1.4 weight 650 · none · Red Hat Display

University of Wisconsin–Madison

Body 100% / 1.5 Red Hat Text

The University of Wisconsin is a top-ranked research institution located in Madison, Wisconsin, providing exceptional education opportuniti…

Paragraph 1.25rem · 20 px / 1.6

The University of Wisconsin is a top-ranked research institution located in Madison, Wisconsin, providing exceptional education opportuniti…

Small 100%

The University of Wisconsin is a top-ranked research institution located in Madison, Wisconsin, providing exceptional education opportuniti…

Button 100% / 1

Get started

Link 100%

Sizes in use

Most common across the site

28pxline 1.3 · 5 rules
24pxline 1.35 · 5 rules
21pxline 1.3rem · 5 rules
20pxline 1.3 · 16 rules
19pxline 1.25 · 5 rules
18pxline 1.25 · 32 rules
16pxline 1.2 · 19 rules
15pxline 1.35 · 5 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

#row-look-ahead .uw-search-form button · #C5050C

Link

Read our latest news today.

a · #036796

Corner radius

3px · 5×
.2rem · 4×
1vw · 3×
50% · 2×
0 0 0 3px · 2×
0 0 3px 3px · 2×

Shadows

2px 2px 3px 0px rgba(0,0,0,.2)
0 0 5px #cacaca
0 1.5px 4px rgba(0,0,0,.24),0 1.5px 6px rgba(0,0,0,.12)
0px 3px 2px 0px rgba(0,0,0,.5)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

640

650

700

800

960

1000

1100

1120

On a scale of 0 to 1440 px.

Content widths (max-width)

1480 px

1320 px

1200 px

1000 px

900 px

800 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 31 characters, short enough to show in full in search results.
▲ CheckThe description is 196 characters. Search results usually show about 160.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does wisc.edu use?: wisc.edu’s website uses three typefaces: Libre Baskerville (headings), served from cdn.wisc.cloud; Red Hat Text (body text), served from cdn.wisc.cloud; Red Hat Display, served from cdn.wisc.cloud.
What are wisc.edu’s brand colours?: The main colours on wisc.edu are Fire Brick (#C5050C), Steel Blue (#036796), Dark Red (#9B0000), Dark Slate Grey (#023D54), Red (#FF0000) and White (#FFFFFF).
What colour is wisc.edu’s text and background?: Body text is #121212 on a #F3F3F3 background.
Where is wisc.edu’s logo from?: The logo shown in this guide was found on wisc.edu’s homepage. For official logo files and usage rules, check wisc.edu’s own brand or press page.
Is this wisc.edu’s official style guide?: No. SiteStyleGuide made it from wisc.edu’s public web pages on 22 October 2026, and isn’t affiliated with wisc.edu. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

wisc-edu-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* wisc.edu design tokens, from SiteStyleGuide (https://sitestyleguide.com/wisc.edu) */
:root {
  /* Colours */
  --text: #121212;
  --background: #F3F3F3;
  --colour-white: #FFFFFF;
  --colour-near-black: #121212;
  --colour-black: #000000;
  --colour-charcoal: #282728;
  --colour-fire-brick: #C5050C;
  --colour-steel-blue: #036796;
  --colour-dark-red: #9B0000;
  --colour-dark-slate-grey: #023D54;
  --colour-red: #FF0000;
  --gradient-1: linear-gradient(to bottom, #ffffff 0%, #ffffff 100%);
  --gradient-2: radial-gradient(at bottom left, #253220 33%, #121511 70%);
  --gradient-3: linear-gradient(to bottom, rgba(0, 0, 0, 0) 34%, rgba(0, 0, 0, 0.55) 67%);

  /* Typefaces */
  --font-headings: 'Libre Baskerville', serif;
  --font-buttons: 'Red Hat Text', sans-serif;
  --font-body: 'Red Hat Text', sans-serif;

  /* Type scale */
  --text-h1: 100%;
  --leading-h1: 1.3;
  --text-h2: 100%;
  --leading-h2: 1.2;
  --text-h3: 100%;
  --leading-h3: 1.2;
  --text-h4: 1.25rem;
  --leading-h4: 1.4;
  --text-h5: 1.125rem;
  --leading-h5: 1.4;
  --text-h6: 1rem;
  --leading-h6: 1.4;
  --text-body: 100%;
  --leading-body: 1.5;
  --text-p: 1.25rem;
  --leading-p: 1.6;
  --text-small: 100%;
  --text-button: 100%;
  --leading-button: 1;
  --text-a: 100%;

  /* Shape */
  --radius-1: 3px;
  --radius-2: .2rem;
  --radius-3: 1vw;
  --radius-4: 50%;
  --radius-5: 0 0 0 3px;
  --radius-6: 0 0 3px 3px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 640px;
  --breakpoint-2: 650px;
  --breakpoint-3: 700px;
  --breakpoint-4: 800px;
  --breakpoint-5: 960px;
  --breakpoint-6: 1000px;
  --breakpoint-7: 1100px;
  --breakpoint-8: 1120px;
  --max-width-1: 1480px;
  --max-width-2: 1320px;
  --max-width-3: 1200px;
  --max-width-4: 1000px;
  --max-width-5: 900px;
  --max-width-6: 800px;
}

{
    "site": "wisc.edu",
    "source": "https://sitestyleguide.com/wisc.edu",
    "text": "#121212",
    "background": "#F3F3F3",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Near Black",
            "hex": "#121212",
            "rgb": [
                18,
                18,
                18
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Charcoal",
            "hex": "#282728",
            "rgb": [
                40,
                39,
                40
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#C5050C",
            "rgb": [
                197,
                5,
                12
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#036796",
            "rgb": [
                3,
                103,
                150
            ]
        },
        {
            "name": "Dark Red",
            "hex": "#9B0000",
            "rgb": [
                155,
                0,
                0
            ]
        },
        {
            "name": "Dark Slate Grey",
            "hex": "#023D54",
            "rgb": [
                2,
                61,
                84
            ]
        },
        {
            "name": "Red",
            "hex": "#FF0000",
            "rgb": [
                255,
                0,
                0
            ]
        }
    ],
    "fonts": [
        {
            "name": "Libre Baskerville",
            "stack": "\"Libre Baskerville\", serif",
            "weights": [
                400,
                600,
                700,
                800
            ],
            "source": "Served from cdn.wisc.cloud"
        },
        {
            "name": "Red Hat Text",
            "stack": "\"Red Hat Text\", sans-serif",
            "weights": [
                300,
                400,
                500,
                600,
                625,
                650
            ],
            "source": "Served from cdn.wisc.cloud"
        },
        {
            "name": "Red Hat Display",
            "stack": "\"Red Hat Display\", sans-serif",
            "weights": [
                300,
                650,
                900
            ],
            "source": "Served from cdn.wisc.cloud"
        }
    ]
}

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Run wisc.edu?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

<a href="https://sitestyleguide.com/wisc.edu" title="wisc.edu style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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wisc.edustyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Black

Charcoal

Colours

Fire Brick

Steel Blue

Dark Red

Dark Slate Grey

Red

Gradients

Libre Baskerville

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Il Post

guardian.co.uk

ITmedia

HELLO!

wisc.edustyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Black

Charcoal

Colours

Fire Brick

Steel Blue

Dark Red

Dark Slate Grey

Red

Gradients

Libre Baskerville

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run wisc.edu?

Similar colours

Il Post

guardian.co.uk

ITmedia

HELLO!

Title &
description