S
sears.com
sears.com · set in Lato
SaveUnofficial A style guide made by SiteStyleGuide from aarp.org’s public web pages. Not affiliated with or endorsed by AARP. The real site is aarp.org ↗
Unofficial style guide
AARPstyle guide
AARP’s website (aarp.org) uses Lato for its headings and body text. Its palette is led by Light Red (#EC1300), Deep Red (#DD1200) and Steel Blue (#2172BF), with #0E1719 text on #FFFFFF. Captured from the live site on 31 October 2026.
- Website
- aarp.org
- Typefaces
- Lato, Google Sans
- Palette
- 4 neutrals, 12 colours, 3 gradients
- Captured
- 31 Oct 2026 · added by @sitestyleguide
https://www.aarp.org/
Screenshot
aarp.org
Identity & metadata
What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.
Title &
description
- Page title
- AARP® Official Site - Join & Explore the Benefits
- ● 49 / 60 characters
- Meta description
- AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age.
- ● 148 / 160 characters
- Site name
- AARP
- og:title
- AARP® Official Site - Join & Explore the Benefits
- og:description
- AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age.
- Language
- en
In search results
AARPhttps://www.aarp.org/
AARP® Official Site - Join & Explore the Benefits
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age.
When shared
aarp.org
AARP® Official Site - Join & Explore the Benefits
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and old…
Logo & favicons
Found as: image in the header. SVG, 120 × 30.
Logo
On white
On black
On Light Red
Favicons
2 found-
180 px · PNG
apple-touch-icon
-
AARP® Official Site - Join & Explore the Benefits
Light browser tab
AARP® Official Site - Join & Explore the Benefits
Dark browser tab
Colour
Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.
Contrast is against the site’s text colour (#0E1719) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.
Colour
Balance
How much each colour is used- White 37.7%
- Near Black 21.6%
- Light Red 12.6%
- Light Grey 6.7%
- Off White 6.6%
- Deep Red 3.9%
- Steel Blue 2.1%
- Lime Green 1.3%
- Deep Steel Blue 1.1%
- Royal Blue 1.1%
- Fire Brick 1.1%
- Light Steel Blue 1%
- Dark Slate Blue 0.8%
- Light Steel Blue 0.8%
- Misty Rose 0.8%
- Sea Green 0.7%
By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.
Neutrals
Text, backgrounds and structure-
White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 0
- On text
- 18.18:1 AAA
- On white
- —
Background, text, border · .rfy-shimmer-item.rfy-shimmer_image, .rfy-shimmer[data-shimmer-variant=regwall] .rfy-shimmer_footer .rfy-shimmer-item
-
Near Black
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 93
- On text
- 1.03:1 Fail
- On white
- 18.73:1 AAA
Text, background, border · .button--uxdia-quaternary a, .button--uxdia-tertiary a
-
Light Grey
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 16
- On text
- 12.38:1 AAA
- On white
- 1.47:1 Fail
Border, text, background · .uxdia-shimmer, .cmp-title--gray .cmp-title__text
-
Off White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 1 0 0 9
- On text
- 14.68:1 AAA
- On white
- 1.24:1 Fail
Background, text, graphic · .rfy-shimmer-item.rfy-shimmer_image, .rfy-shimmer[data-shimmer-variant=regwall] .rfy-shimmer_footer .rfy-shimmer-item
Colours
Brand colours and accents, most used first-
Light Red
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 92 100 7
- On text
- 4.03:1 AA large
- On white
- 4.51:1 AA
Text, background, border · .button--uxdia-primary a, .cmp-title--banner-new .cmp-title__text[data-new-label]:before
-
Deep Red
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 92 100 13
- On text
- 3.60:1 AA large
- On white
- 5.05:1 AA
Text · .uxdia-c-brand-accessible-red-text .cmp-text a, .cmp-text--eyebrow-primary
-
Steel Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 83 40 0 25
- On text
- 3.66:1 AA large
- On white
- 4.97:1 AA
Text · a, --blue-400
-
Lime Green
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 74 0 55 22
- On text
- 8.19:1 AAA
- On white
- 2.22:1 Fail
Border, background, text · --green-400, .cmp-title--underline .cmp-title .cmp-title__text:after
-
Deep Steel Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 80 35 0 35
- On text
- 3.21:1 AA large
- On white
- 5.66:1 AA
Background · .react-datepicker__time-container .react-datepicker__time .react-datepicker__tim, .react-datepicker__week-number--selected
-
Royal Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 45 22 0 48
- On text
- 3.07:1 AA large
- On white
- 5.92:1 AA
Text · --blue-500, .aarp-c-light-bg-hover
-
Fire Brick
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 92 100 26
- On text
- 2.80:1 Fail
- On white
- 6.50:1 AA
Background, border · .button--uxdia-primary a:hover, --red-500
-
Light Steel Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 100 34 0 20
- On text
- 4.62:1 AA
- On white
- 3.93:1 AA large
Border, text · --blue-300, .aarp-c-forms-focus
-
Dark Slate Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 33 45 0 48
- On text
- 2.32:1 Fail
- On white
- 7.85:1 AAA
Text · --purple-400, .aarp-c-light-bg-visited
-
Light Steel Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 35 17 0 13
- On text
- 8.75:1 AAA
- On white
- 2.08:1 Fail
Text · --blue-100, .aarp-c-dark-bg-default
-
Misty Rose
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 17 19 2
- On text
- 12.98:1 AAA
- On white
- 1.40:1 Fail
Used · --red-60, --background-brand
-
Sea Green
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 64 0 19 51
- On text
- 3.66:1 AA large
- On white
- 4.96:1 AA
Text · --forrest-400, .aarp-c-forms-confirmation
Gradients
-
linear-gradient(to right,#f9f8f6 0,#e6e7e8 20%,#f9f8f6 40%,#f9f8f6 100%)
-
linear-gradient(90deg,#e0e0e0 0,#d0d0d0 20%,#e0e0e0 40%,#e0e0e0)
-
linear-gradient(0deg,#121212 0,#121212 90%,#fff 98%)
Typography
Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.
Lato
Aa
300
Aa
900
Lato
Google Fonts · weights 300, 400, 700, 900 · buttons, body, headings
Aa
400
Google Sans
Google Fonts · weights 400 · buttons
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”
Type scale
From the site’s CSS
Heading 1
2.5em · 40 px / 1.2em
weight
AARP
Heading 2
1.5em · 24 px / 1.3333333333em
weight
AARP® Official Site - Join & Explore the Benefi…
Heading 3
1.25em · 20 px / 1.4em
weight
AARP® Official Site - Join & Explore the Benefi…
Heading 4
1.125em · 18 px / 1.3333333333em
weight
AARP® Official Site - Join & Explore the Benefi…
Heading 5
1em · 16 px / 1.25em
weight
AARP® Official Site - Join & Explore the Benefi…
Heading 6
1em · 16 px / 1.25em
weight
AARP® Official Site - Join & Explore the Benefi…
Body
—
weight 400 · Lato
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as …
Paragraph
1em · 16 px / 1.5em
Lato
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as …
Button
1em · 16 px / 1.5em
weight 400 · Lato
Get started
Link
1em · 16 px / 1.5em
Lato
Read more about AARP
Sizes in use
Most common across the site- 32pxline 40px · 4 rules
- 24pxline 1.3333333333em · 9 rules
- 20pxline 1 · 13 rules
- 18pxline 1.3333333333em · 7 rules
- 16pxline 1.5em · 26 rules
- 14pxline 20px · 12 rules
- 13pxline normal · 2 rules
- 12pxline .9375em · 13 rules
Elements
The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.
Elements
Button
Get started
.button--uxdia-primary a · #EC1300
Link
Read our latest news today.
a · #2172BF
Corner radius
- .3rem · 11×
- 4px · 7×
- .25em · 5×
- 2px · 5×
- 1.5625em · 4×
- 12px · 2×
Shadows
- 0 0 1px 3px rgba(0,135,204,.18)
- 0 4px 8px 0 rgba(0,0,0,.2),0 6px 20px 0 rgba(0,0,0,.19)
- 0 0 3px 5px rgba(0,135,204,.18)
- 0 2px 8px 0 hsla(0,0%,7%,.12)
Layout
Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.
Grid
Breakpoints
320
719
720
767
768
1023
1024
1168
On a scale of 0 to 1440 px.
Content widths (max-width)
1200 px
900 px
800 px
768 px
600 px
400 px
Notes
Plain checks on what was found. Worth fixing if you look after this site.
Notes
- ● FineThe title is 49 characters, short enough to show in full in search results.
Questions
Quick answers, from the same capture as the rest of this guide.
Questions
- What font does AARP use?
- AARP’s website uses two typefaces: Lato (headings and body text), google Fonts; Google Sans, google Fonts.
- What are AARP’s brand colours?
- The main colours on aarp.org are Light Red (#EC1300), Deep Red (#DD1200), Steel Blue (#2172BF), Lime Green (#34C759), Deep Steel Blue (#216BA5) and Royal Blue (#486784).
- What colour is AARP’s text and background?
- Body text is #0E1719 on a #FFFFFF background.
- Where is AARP’s logo from?
- The logo shown in this guide was found on aarp.org’s homepage. For official logo files and usage rules, check AARP’s own brand or press page.
- Is this AARP’s official style guide?
- No. SiteStyleGuide made it from aarp.org’s public web pages on 31 October 2026, and isn’t affiliated with AARP. Members can refresh a guide after 90 days to pick up changes.
Design tokens
Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.
Tokens
aarp-org-tokens.css
/* aarp.org design tokens, from SiteStyleGuide (https://sitestyleguide.com/aarp.org) */
:root {
/* Colours */
--text: #0E1719;
--background: #FFFFFF;
--colour-white: #FFFFFF;
--colour-near-black: #121212;
--colour-light-grey: #D5D5D5;
--colour-off-white: #E6E7E8;
--colour-light-red: #EC1300;
--colour-deep-red: #DD1200;
--colour-steel-blue: #2172BF;
--colour-lime-green: #34C759;
--colour-deep-steel-blue: #216BA5;
--colour-royal-blue: #486784;
--colour-fire-brick: #BD0F00;
--colour-light-steel-blue: #0087CC;
--colour-dark-slate-blue: #584884;
--colour-light-steel-blue-2: #90B8DF;
--colour-misty-rose: #FBD0CC;
--colour-sea-green: #2D7D65;
--gradient-1: linear-gradient(to right,#f9f8f6 0,#e6e7e8 20%,#f9f8f6 40%,#f9f8f6 100%);
--gradient-2: linear-gradient(90deg,#e0e0e0 0,#d0d0d0 20%,#e0e0e0 40%,#e0e0e0);
--gradient-3: linear-gradient(0deg,#121212 0,#121212 90%,#fff 98%);
/* Typefaces */
--font-buttons: 'Lato', sans-serif;
--font-body: 'Lato', sans-serif;
--font-headings: 'Lato', sans-serif;
/* Type scale */
--text-h1: 2.5em;
--leading-h1: 1.2em;
--text-h2: 1.5em;
--leading-h2: 1.3333333333em;
--text-h3: 1.25em;
--leading-h3: 1.4em;
--text-h4: 1.125em;
--leading-h4: 1.3333333333em;
--text-h5: 1em;
--leading-h5: 1.25em;
--text-h6: 1em;
--leading-h6: 1.25em;
--text-p: 1em;
--leading-p: 1.5em;
--text-button: 1em;
--leading-button: 1.5em;
--text-a: 1em;
--leading-a: 1.5em;
/* Shape */
--radius-1: .3rem;
--radius-2: 4px;
--radius-3: .25em;
--radius-4: 2px;
--radius-5: 1.5625em;
--radius-6: 12px;
/* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
--breakpoint-1: 320px;
--breakpoint-2: 719px;
--breakpoint-3: 720px;
--breakpoint-4: 767px;
--breakpoint-5: 768px;
--breakpoint-6: 1023px;
--breakpoint-7: 1024px;
--breakpoint-8: 1168px;
--max-width-1: 1200px;
--max-width-2: 900px;
--max-width-3: 800px;
--max-width-4: 768px;
--max-width-5: 600px;
--max-width-6: 400px;
}
{
"site": "aarp.org",
"source": "https://sitestyleguide.com/aarp.org",
"text": "#0E1719",
"background": "#FFFFFF",
"colours": [
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
]
},
{
"name": "Near Black",
"hex": "#121212",
"rgb": [
18,
18,
18
]
},
{
"name": "Light Grey",
"hex": "#D5D5D5",
"rgb": [
213,
213,
213
]
},
{
"name": "Off White",
"hex": "#E6E7E8",
"rgb": [
230,
231,
232
]
},
{
"name": "Light Red",
"hex": "#EC1300",
"rgb": [
236,
19,
0
]
},
{
"name": "Deep Red",
"hex": "#DD1200",
"rgb": [
221,
18,
0
]
},
{
"name": "Steel Blue",
"hex": "#2172BF",
"rgb": [
33,
114,
191
]
},
{
"name": "Lime Green",
"hex": "#34C759",
"rgb": [
52,
199,
89
]
},
{
"name": "Deep Steel Blue",
"hex": "#216BA5",
"rgb": [
33,
107,
165
]
},
{
"name": "Royal Blue",
"hex": "#486784",
"rgb": [
72,
103,
132
]
},
{
"name": "Fire Brick",
"hex": "#BD0F00",
"rgb": [
189,
15,
0
]
},
{
"name": "Light Steel Blue",
"hex": "#0087CC",
"rgb": [
0,
135,
204
]
},
{
"name": "Dark Slate Blue",
"hex": "#584884",
"rgb": [
88,
72,
132
]
},
{
"name": "Light Steel Blue",
"hex": "#90B8DF",
"rgb": [
144,
184,
223
]
},
{
"name": "Misty Rose",
"hex": "#FBD0CC",
"rgb": [
251,
208,
204
]
},
{
"name": "Sea Green",
"hex": "#2D7D65",
"rgb": [
45,
125,
101
]
}
],
"fonts": [
{
"name": "Lato",
"stack": "Lato, sans-serif",
"weights": [
300,
400,
700,
900
],
"source": "Google Fonts"
},
{
"name": "Google Sans",
"stack": "Google Sans, Lato, sans-serif",
"weights": [
400
],
"source": "Google Fonts"
}
]
}
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Captured from aarp.org on 31 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by AARP; this guide describes the public website for reference.