What font does sears.com use?

sears.com’s website uses two typefaces: Lato (headings and body text), self-hosted; Roboto, google Fonts.

What are sears.com’s brand colours?

The main colours on sears.com are Dark Slate Blue (#0948BB), Red (#F44336), Deep Pink (#FF4081), Slate Blue (#3F51B5), Steel Blue (#007BFF) and Royal Blue (#0062CC).

What colour is sears.com’s text and background?

Body text is #212529 on a #FFFFFF background.

Is this sears.com’s official style guide?

No. SiteStyleGuide made it from sears.com’s public web pages on 4 November 2026, and isn’t affiliated with sears.com. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from sears.com’s public web pages. Not affiliated with or endorsed by sears.com. The real site is sears.com ↗

Unofficial style guide

sears.comstyle guide

sears.com’s website (sears.com) uses Lato for its headings and body text. Its palette is led by Dark Slate Blue (#0948BB), Red (#F44336) and Deep Pink (#FF4081), with #212529 text on #FFFFFF. Captured from the live site on 4 November 2026.

Website: sears.com
Typefaces: Lato, Segoe UI, Roboto
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 4 Nov 2026 · added by @sitestyleguide

Save Add to collection Share Report

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Missing; ▲ 0 / 60 characters
Meta description: Missing; ▲ 0 / 160 characters
Language: en

In search results

sears.comhttps://www.sears.com/

sears.com

When shared

No og:image, so no picture

sears.com

Logo & favicons

No logo could be found on the homepage.

Logo

Favicons

1 found

16 px · ICO icon

sears.com

Light browser tab

sears.com

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#212529) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 29.9%
Dark Slate Blue 19.9%
Red 8%
Black 6.9%
Deep Pink 6.6%
Off White 6.4%
Slate Blue 6.2%
Near Black 6%
Steel Blue 2.8%
Royal Blue 1.5%
Midnight Blue 1.4%
Dark Sea Green 1.3%
Medium Sea Green 1.3%
Crimson 0.8%
Pink 0.6%
Light Coral 0.6%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
15.43:1 AAA

On white
—

Background, text, graphic · .theme-modal .modal-dialog .modal-content .modal-body, body
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.36:1 Fail

On white
21.00:1 AAA

Background, text · .theme-modal .modal-dialog .modal-content .modal-body, .delivery-sec h2
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 13

On text
11.36:1 AAA

On white
1.36:1 Fail

Border, background, text · .nav-tabs .nav-link.active, .mat-chip.mat-standard-chip
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 87

On text
1.03:1 Fail

On white
15.91:1 AAA

Text · h1, h2

Colours

Brand colours and accents, most used first

Dark Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
95 61 0 27

On text
1.95:1 Fail

On white
7.91:1 AAA

Background, text, border · .account-sidebar, .theme-modal .modal-dialog .modal-content .modal-body
Red

HEX

RGB

HSL

OKLCH

CMYK
0 73 78 4

On text
4.19:1 AA large

On white
3.68:1 AA large

Background, text, graphic · .mat-warn .mat-pseudo-checkbox-checked, .mat-button.mat-warn .mat-button-focus-overlay
Deep Pink

HEX

RGB

HSL

OKLCH

CMYK
0 75 49 0

On text
4.63:1 AA

On white
3.33:1 AA large

Background, text, graphic · .mat-pseudo-checkbox-checked, .mat-button.mat-accent .mat-button-focus-overlay
Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
65 55 0 29

On text
2.24:1 Fail

On white
6.87:1 AA

Background, text, graphic · .mat-primary .mat-pseudo-checkbox-checked, .mat-button.mat-primary .mat-button-focus-overlay
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
100 52 0 0

On text
3.88:1 AA large

On white
3.98:1 AA large

Background, text, border · .btn-primary, .btn-primary.disabled
Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
100 52 0 20

On text
2.66:1 Fail

On white
5.80:1 AA

Background, text, border · .btn-primary:hover, .btn-primary:focus
Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
100 55 0 80

On text
1.16:1 Fail

On white
17.94:1 AAA

Text · h3, .tab-product .nav-tabs.nav-tabs .nav-item .nav-link
Dark Sea Green

HEX

RGB

HSL

OKLCH

CMYK
23 0 17 15

On text
9.81:1 AAA

On white
1.57:1 Fail

Background, border · .mat-calendar-body-in-range>.mat-calendar-body-comparison-identical, .mat-datepicker-content.mat-accent .mat-calendar-body-in-range>.mat-calendar-bod
Medium Sea Green

HEX

RGB

HSL

OKLCH

CMYK
57 0 42 36

On text
4.89:1 AA

On white
3.15:1 AA large

Background · .mat-calendar-body-comparison-identical.mat-calendar-body-selected, .mat-datepicker-content.mat-accent .mat-calendar-body-comparison-identical.mat-c
Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 76 69 14

On text
3.41:1 AA large

On white
4.53:1 AA

Text, border · .invalid-feedback, .form-check-input.is-invalid~.form-check-label
Pink

HEX

RGB

HSL

OKLCH

CMYK
0 25 20 0

On text
10.03:1 AAA

On white
1.54:1 Fail

Background · .pink, .product-box .product-detail .color-variant li.pink
Light Coral

HEX

RGB

HSL

OKLCH

CMYK
0 61 50 0

On text
5.42:1 AA

On white
2.85:1 Fail

Background · .red, .product-box .product-detail .color-variant li.red

Gradients

linear-gradient(to right,rgba(0,0,0,.42) 0%,rgba(0,0,0,.42) 33%,transparent 0%)
linear-gradient(30deg, 50%,transparent 50%)
linear-gradient(30deg,#0948BB 50%,transparent 50%)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Lato

Aa 300 Aa 900

Lato

Self-hosted · weights 300, 400, 700, 900 · body, headings, buttons · shown in a stand-in if you don’t have it

Aa 400

Segoe UI

System font, or not loaded on this page · weights 400 · body · shown in a stand-in if you don’t have it

Aa 300 Aa 500

Roboto

Google Fonts · weights 300, 400, 500 · buttons

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 60px / 1.2 weight 700 · uppercase

sears.com

Heading 2 36px / 1 weight 400 · uppercase

sears.com

Heading 3 24px / 1.2 weight 500

sears.com

Heading 4 18px / 1 weight 400 · capitalize

sears.com

Heading 5 16px / 24px weight 400

sears.com

Heading 6 14px / 24px weight 400

sears.com

Body 14px / 1.5 weight 400 · Lato

The quick brown fox jumps over the lazy dog.

Paragraph 14px / 1

The quick brown fox jumps over the lazy dog.

Small .875em · 14 px weight 400

The quick brown fox jumps over the lazy dog.

Button 12px / 1 weight 900 · none

Get started

Link 16px / 23px weight 400 · uppercase

Sizes in use

Most common across the site

24pxline 36px · 12 rules
20px12 rules
18pxline 20px · 17 rules
16pxline 1.5 · 27 rules
15pxline 20px · 10 rules
14pxline 1.5 · 31 rules
13pxline 1.8em · 6 rules
12pxline 17px · 10 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.btn-primary · #007BFF

Link

Read our latest news today.

a · #007BFF

Corner radius

50% · 10×
.25rem · 8×
100% · 5×
3px · 3×
.2rem · 2×
15px · 2×

Shadows

0 2px 4px -1px #0003,0 4px 5px #00000024,0 1px 10px #0000001f
0 0 #0003,0 0 #00000024,0 0 #0000001f
0 3px 1px -2px #0003,0 2px 2px #00000024,0 1px 5px #0000001f
0 11px 15px -7px #0003,0 24px 38px 3px #00000024,0 9px 46px 8px #0000001f

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

386

480

576

768

992

1199

1200

1367

On a scale of 0 to 1440 px.

Content widths (max-width)

1140 px

960 px

800 px

720 px

540 px

350 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

▲ CheckThe page has no title.
▲ CheckThere is no meta description, so search engines will pick text from the page.
▲ CheckThere is no og:image, so links shared on social media show no picture.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does sears.com use?: sears.com’s website uses two typefaces: Lato (headings and body text), self-hosted; Roboto, google Fonts.
What are sears.com’s brand colours?: The main colours on sears.com are Dark Slate Blue (#0948BB), Red (#F44336), Deep Pink (#FF4081), Slate Blue (#3F51B5), Steel Blue (#007BFF) and Royal Blue (#0062CC).
What colour is sears.com’s text and background?: Body text is #212529 on a #FFFFFF background.
Is this sears.com’s official style guide?: No. SiteStyleGuide made it from sears.com’s public web pages on 4 November 2026, and isn’t affiliated with sears.com. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

sears-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* sears.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/sears.com) */
:root {
  /* Colours */
  --text: #212529;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-off-white: #DDDDDD;
  --colour-near-black: #222222;
  --colour-dark-slate-blue: #0948BB;
  --colour-red: #F44336;
  --colour-deep-pink: #FF4081;
  --colour-slate-blue: #3F51B5;
  --colour-steel-blue: #007BFF;
  --colour-royal-blue: #0062CC;
  --colour-midnight-blue: #001733;
  --colour-dark-sea-green: #A8DAB5;
  --colour-medium-sea-green: #46A35E;
  --colour-crimson: #DC3545;
  --colour-pink: #FFC0CB;
  --colour-light-coral: #FF647F;
  --gradient-1: linear-gradient(to right,rgba(0,0,0,.42) 0%,rgba(0,0,0,.42) 33%,transparent 0%);
  --gradient-2: linear-gradient(30deg, 50%,transparent 50%);
  --gradient-3: linear-gradient(30deg,#0948BB 50%,transparent 50%);

  /* Typefaces */
  --font-body: 'Lato';
  --font-headings: 'Lato';
  --font-buttons: 'Lato';

  /* Type scale */
  --text-h1: 60px;
  --leading-h1: 1.2;
  --text-h2: 36px;
  --leading-h2: 1;
  --text-h3: 24px;
  --leading-h3: 1.2;
  --text-h4: 18px;
  --leading-h4: 1;
  --text-h5: 16px;
  --leading-h5: 24px;
  --text-h6: 14px;
  --leading-h6: 24px;
  --text-body: 14px;
  --leading-body: 1.5;
  --text-p: 14px;
  --leading-p: 1;
  --text-small: .875em;
  --text-button: 12px;
  --leading-button: 1;
  --text-a: 16px;
  --leading-a: 23px;

  /* Shape */
  --radius-1: 50%;
  --radius-2: .25rem;
  --radius-3: 100%;
  --radius-4: 3px;
  --radius-5: .2rem;
  --radius-6: 15px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 386px;
  --breakpoint-2: 480px;
  --breakpoint-3: 576px;
  --breakpoint-4: 768px;
  --breakpoint-5: 992px;
  --breakpoint-6: 1199px;
  --breakpoint-7: 1200px;
  --breakpoint-8: 1367px;
  --max-width-1: 1140px;
  --max-width-2: 960px;
  --max-width-3: 800px;
  --max-width-4: 720px;
  --max-width-5: 540px;
  --max-width-6: 350px;
}

{
    "site": "sears.com",
    "source": "https://sitestyleguide.com/sears.com",
    "text": "#212529",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Off White",
            "hex": "#DDDDDD",
            "rgb": [
                221,
                221,
                221
            ]
        },
        {
            "name": "Near Black",
            "hex": "#222222",
            "rgb": [
                34,
                34,
                34
            ]
        },
        {
            "name": "Dark Slate Blue",
            "hex": "#0948BB",
            "rgb": [
                9,
                72,
                187
            ]
        },
        {
            "name": "Red",
            "hex": "#F44336",
            "rgb": [
                244,
                67,
                54
            ]
        },
        {
            "name": "Deep Pink",
            "hex": "#FF4081",
            "rgb": [
                255,
                64,
                129
            ]
        },
        {
            "name": "Slate Blue",
            "hex": "#3F51B5",
            "rgb": [
                63,
                81,
                181
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#007BFF",
            "rgb": [
                0,
                123,
                255
            ]
        },
        {
            "name": "Royal Blue",
            "hex": "#0062CC",
            "rgb": [
                0,
                98,
                204
            ]
        },
        {
            "name": "Midnight Blue",
            "hex": "#001733",
            "rgb": [
                0,
                23,
                51
            ]
        },
        {
            "name": "Dark Sea Green",
            "hex": "#A8DAB5",
            "rgb": [
                168,
                218,
                181
            ]
        },
        {
            "name": "Medium Sea Green",
            "hex": "#46A35E",
            "rgb": [
                70,
                163,
                94
            ]
        },
        {
            "name": "Crimson",
            "hex": "#DC3545",
            "rgb": [
                220,
                53,
                69
            ]
        },
        {
            "name": "Pink",
            "hex": "#FFC0CB",
            "rgb": [
                255,
                192,
                203
            ]
        },
        {
            "name": "Light Coral",
            "hex": "#FF647F",
            "rgb": [
                255,
                100,
                127
            ]
        }
    ],
    "fonts": [
        {
            "name": "Lato",
            "stack": "Lato",
            "weights": [
                300,
                400,
                700,
                900
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Segoe UI",
            "stack": "-apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Arial, Noto Sans, Liberation Sans, sans-serif, \"Apple Color Emoji\", \"Segoe UI Emoji\", Segoe UI Symbol, \"Noto Color Emoji\"",
            "weights": [
                400
            ],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Roboto",
            "stack": "Roboto, Helvetica Neue, sans-serif",
            "weights": [
                300,
                400,
                500
            ],
            "source": "Google Fonts"
        }
    ]
}

Other websites using Lato as their main typeface

tai-xiu-online.com

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Sublime Text

sublimetext.com · set in Lato
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Common Sense Media

commonsensemedia.org · set in Lato
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gettyimages.it

gettyimages.it · set in Lato
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Websites whose lead colour is closest to sears.com’s

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petmd.com · 3 days ago
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china.com.cn

china.com.cn · 3 days ago
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Captured from sears.com on 4 November 2026. SiteStyleGuide isn’t affiliated with or endorsed by sears.com; this guide describes the public website for reference.

sears.comstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Off White

Near Black

Colours

Dark Slate Blue

Red

Deep Pink

Slate Blue

Steel Blue

Royal Blue

Midnight Blue

Dark Sea Green

Medium Sea Green

Crimson

Pink

Light Coral

Gradients

Lato

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run sears.com?

Also set in Lato

tai-xiu-online.com

Sublime Text

Common Sense Media

gettyimages.it

Similar colours

PetMD

china.com.cn

European Union

Bitbucket

Title &
description