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SaveUnofficial A style guide made by SiteStyleGuide from activecampaign.com’s public web pages. Not affiliated with or endorsed by ActiveCampaign. The real site is activecampaign.com ↗
Unofficial style guide
ActiveCampaignstyle guide
ActiveCampaign’s website (activecampaign.com) sets its headings in Owners and its body text in IBM Plex Sans. Its palette is led by Deep Midnight Blue (#00002D), Royal Blue (#004CFF) and Midnight Blue (#0B0C47), with #2B2A26 text on #FFFFFF. Captured from the live site on 26 October 2026.
- Website
- activecampaign.com
- Typefaces
- Owners, IBM Plex Sans, IBM Plex Mono
- Palette
- 4 neutrals, 12 colours, 3 gradients
- Captured
- 26 Oct 2026 · added by @sitestyleguide
https://www.activecampaign.com/
Screenshot
activecampaign.com
Identity & metadata
What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.
Title &
description
- Page title
- Marketing automation for any business | ActiveCampaign
- ● 54 / 60 characters
- Meta description
- Go beyond marketing automation with ActiveCampaign's autonomous marketing platform. Your team of AI agents handles email, SMS, WhatsApp and more for you, backed by billions of data points.
- ▲ 188 / 160 characters
- Site name
- ActiveCampaign
- og:title
- Marketing automation for any business
- og:description
- Go beyond marketing automation with ActiveCampaign's autonomous marketing platform. Your team of AI agents handles email, SMS, WhatsApp and more for you, backed by billions of data points.
- Language
- en
In search results
ActiveCampaignhttps://www.activecampaign.com/
Marketing automation for any business | ActiveCampaign
Go beyond marketing automation with ActiveCampaign's autonomous marketing platform. Your team of AI agents handles email, SMS, WhatsApp and more for you, backed …
When shared
activecampaign.com
Marketing automation for any business
Go beyond marketing automation with ActiveCampaign's autonomous marketing platform. Your team of AI agents ha…
Logo & favicons
Found as: SVG in the header. SVG, 516 × 53.
Logo
On white
On black
On Deep Midnight Blue
Favicons
3 found-
192 px · WEBP
icon
-
180 px · WEBP
apple-touch-icon
-
32 px · WEBP
icon
Marketing automation for any business | ActiveCampaign
Light browser tab
Marketing automation for any business | ActiveCampaign
Dark browser tab
Colour
Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.
Contrast is against the site’s text colour (#2B2A26) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.
Colour
Balance
How much each colour is used- White 36.9%
- Deep Midnight Blue 16.8%
- Royal Blue 9.3%
- Midnight Blue 5%
- Lavender 4.7%
- Green Yellow 4.4%
- Medium Slate Blue 3%
- Cool Off White 2.9%
- Deep Steel Blue 2.9%
- Light Midnight Blue 2.9%
- Light Steel Blue 2.6%
- Deep Pink 2.4%
- Deep Sky Blue 2.3%
- Orchid 2.1%
- Light Warm Off White 1.4%
- Deep Warm Off White 0.8%
By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.
Neutrals
Text, backgrounds and structure-
White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 0
- On text
- 14.36:1 AAA
- On white
- —
Text, background, graphic · --theme-color, .hp26 .b5sky
-
Cool Off White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 5 3 0 4
- On text
- 12.35:1 AAA
- On white
- 1.16:1 Fail
Background, border · --theme-bg-color, .ais-Pagination-item--selected .ais-Pagination-link
-
Light Warm Off White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 2 7 0
- On text
- 13.67:1 AAA
- On white
- 1.05:1 Fail
Background · --theme-bg-color, .bg-midday-200
-
Deep Warm Off White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 1 0 4 12
- On text
- 10.78:1 AAA
- On white
- 1.33:1 Fail
Text · --theme-bg-color, .ais-Pagination-item--disabled .ais-Pagination-link
Colours
Brand colours and accents, most used first-
Deep Midnight Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 100 100 0 82
- On text
- 1.41:1 Fail
- On white
- 20.23:1 AAA
Text, background, border · --theme-color, --button-label
-
Royal Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 100 70 0 0
- On text
- 2.38:1 Fail
- On white
- 6.04:1 AA
Background, text, border · --tw-gradient-from, .button--gradient
-
Midnight Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 85 83 0 72
- On text
- 1.26:1 Fail
- On white
- 18.14:1 AAA
Background, text · .hp26 .bw6, .hp26 .bw3
-
Lavender
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 10 8 0 4
- On text
- 11.11:1 AAA
- On white
- 1.29:1 Fail
Text, graphic, border · .hp26 .hero .sub, .hp26 .cta2-eb
-
Green Yellow
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 11 0 60 0
- On text
- 12.83:1 AAA
- On white
- 1.12:1 Fail
Background, text, graphic · --theme-bg-color, --theme-bg-color-secondary
-
Medium Slate Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 52 62 0 0
- On text
- 3.42:1 AA large
- On white
- 4.20:1 AA large
Background, border · .hp26 .btn-grad2, .bg-purple-600
-
Deep Steel Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 19 14 0 16
- On text
- 7.21:1 AAA
- On white
- 1.99:1 Fail
Text, graphic · .hp26 .rc-tabs button, --muted
-
Light Midnight Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 61 59 0 64
- On text
- 1.03:1 Fail
- On white
- 13.94:1 AAA
Background, border · .hp26 .fc, .hp26 .btn-dark
-
Light Steel Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 16 13 0 6
- On text
- 9.55:1 AAA
- On white
- 1.50:1 Fail
Text, graphic · .hp26 .eyebrow, .hp26 .feat p
-
Deep Pink
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 70 43 8
- On text
- 3.95:1 AA large
- On white
- 3.63:1 AA large
Background · .button--gradient, .site-nav--v2 .nav-link-gradient-label
-
Deep Sky Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 81 31 0 4
- On text
- 5.50:1 AA
- On white
- 2.61:1 Fail
Background · .hp26 .lf-card:before, .hp26 .st-card:before
-
Orchid
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 1 54 0 8
- On text
- 5.28:1 AA
- On white
- 2.72:1 Fail
Background, text · .hp26 .lf-card:before, .hp26 .hc
Gradients
-
linear-gradient(to top left,)
-
linear-gradient(-7.85deg,#004cff,#eb4786 50%,#ffa7c9)
-
linear-gradient(-6deg,#004cff,#eb4786 47.86%,#ffa7c9 95.72%)
Typography
Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.
Owners
Aa
500
Owners
Self-hosted · weights 500 · headings · shown in a stand-in if you don’t have it
Aa
400
Aa
500
IBM Plex Sans
Self-hosted · weights 400, 500 · body · shown in a stand-in if you don’t have it
Aa
400
IBM Plex Mono
System font, or not loaded on this page · shown in a stand-in if you don’t have it
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”
Type scale
From the site’s CSS
Heading 1
clamp(40px,5vw,66px) · 66 px / 1.04
weight 700
ActiveCampaign
Heading 2
clamp(28px,3.4vw,42px) · 42 px / 1.2
weight 700
Marketing automation for any business | ActiveC…
Heading 3
20px / 1.12
weight 700
Marketing automation for any business | ActiveC…
Heading 4
24px / 1.1
weight 500
Marketing automation for any business | ActiveC…
Heading 5
clamp(.9844rem,.9221rem + .3112vi,1.35rem) · 22 px / 1.2
weight 500 · Owners
Marketing automation for any business | ActiveC…
Heading 6
clamp(.875rem,.8324rem + .2128vi,1.125rem) · 18 px / 1.2
weight 500 · Owners
Marketing automation for any business | ActiveC…
Paragraph
16px / 1.5
Go beyond marketing automation with ActiveCampaign's autonomous marketing platform. Your team of AI agents handles email, SMS, WhatsApp and…
Small
80%
Go beyond marketing automation with ActiveCampaign's autonomous marketing platform. Your team of AI agents handles email, SMS, WhatsApp and…
Button
100%
none
Get started
Link
—
weight 500 · Owners
Read more about ActiveCampaign
Sizes in use
Most common across the site- 26pxline 1.4 · 7 rules
- 22pxline 1.4 · 8 rules
- 18pxline 1.4 · 18 rules
- 16pxline 19.66px · 18 rules
- 15pxline 1.4 · 19 rules
- 14pxline 1.5 · 15 rules
- 13pxline 1.4 · 30 rules
- 12pxline 1.35 · 25 rules
Elements
The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.
Elements
Button
Get started
.hp26 .cta2-card · #00002D · radius 20px
Link
Read our latest news today.
a · #004CFF
Corner radius
- 999px · 27×
- 50% · 26×
- 14px · 20×
- 12px · 19×
- .5rem · 17×
- 9999px · 14×
Shadows
- 0 0 #0000,0 0 #0000,0 0 #0000
- 0 0 #0000
- 0 0 200px 20px #000000bf
- 2px 12px 32px 6px #ffffff1a
Layout
Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.
Grid
Breakpoints
600
640
768
1024
1060
1280
1440
1800
On a scale of 0 to 1800 px.
Content widths (max-width)
1200 px
896 px
768 px
672 px
448 px
320 px
Notes
Plain checks on what was found. Worth fixing if you look after this site.
Notes
- ● FineThe title is 54 characters, short enough to show in full in search results.
- ▲ CheckThe description is 188 characters. Search results usually show about 160.
Questions
Quick answers, from the same capture as the rest of this guide.
Questions
- What font does ActiveCampaign use?
- ActiveCampaign’s website uses two typefaces: Owners (headings), self-hosted; IBM Plex Sans (body text), self-hosted.
- What are ActiveCampaign’s brand colours?
- The main colours on activecampaign.com are Deep Midnight Blue (#00002D), Royal Blue (#004CFF), Midnight Blue (#0B0C47), Lavender (#DCE2F5), Green Yellow (#E3FF65) and Medium Slate Blue (#7B61FF).
- What colour is ActiveCampaign’s text and background?
- Body text is #2B2A26 on a #FFFFFF background.
- Where is ActiveCampaign’s logo from?
- The logo shown in this guide was found on activecampaign.com’s homepage. For official logo files and usage rules, check ActiveCampaign’s own brand or press page.
- Is this ActiveCampaign’s official style guide?
- No. SiteStyleGuide made it from activecampaign.com’s public web pages on 26 October 2026, and isn’t affiliated with ActiveCampaign. Members can refresh a guide after 90 days to pick up changes.
Design tokens
Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.
Tokens
activecampaign-com-tokens.css
/* activecampaign.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/activecampaign.com) */
:root {
/* Colours */
--text: #2B2A26;
--background: #FFFFFF;
--colour-white: #FFFFFF;
--colour-cool-off-white: #EAEEF6;
--colour-light-warm-off-white: #FEF9ED;
--colour-deep-warm-off-white: #DEE0D8;
--colour-deep-midnight-blue: #00002D;
--colour-royal-blue: #004CFF;
--colour-midnight-blue: #0B0C47;
--colour-lavender: #DCE2F5;
--colour-green-yellow: #E3FF65;
--colour-medium-slate-blue: #7B61FF;
--colour-deep-steel-blue: #AEB7D6;
--colour-light-midnight-blue: #24265C;
--colour-light-steel-blue: #C9D2F0;
--colour-deep-pink: #EB4786;
--colour-deep-sky-blue: #2EA8F5;
--colour-orchid: #E86BEA;
--gradient-1: linear-gradient(to top left,);
--gradient-2: linear-gradient(-7.85deg,#004cff,#eb4786 50%,#ffa7c9);
--gradient-3: linear-gradient(-6deg,#004cff,#eb4786 47.86%,#ffa7c9 95.72%);
/* Typefaces */
--font-headings: 'Owners', ui-sans-serif, system-ui, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';
--font-body: 'IBM Plex Sans', sans-serif;
--font-other: 'IBM Plex Mono', ui-monospace, 'SFMono-Regular', 'Menlo', 'Monaco', 'Consolas';
/* Type scale */
--text-h1: clamp(40px,5vw,66px);
--leading-h1: 1.04;
--text-h2: clamp(28px,3.4vw,42px);
--leading-h2: 1.2;
--text-h3: 20px;
--leading-h3: 1.12;
--text-h4: 24px;
--leading-h4: 1.1;
--text-h5: clamp(.9844rem,.9221rem + .3112vi,1.35rem);
--leading-h5: 1.2;
--text-h6: clamp(.875rem,.8324rem + .2128vi,1.125rem);
--leading-h6: 1.2;
--text-p: 16px;
--leading-p: 1.5;
--text-small: 80%;
--text-button: 100%;
/* Shape */
--radius-1: 999px;
--radius-2: 50%;
--radius-3: 14px;
--radius-4: 12px;
--radius-5: .5rem;
--radius-6: 9999px;
/* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
--breakpoint-1: 600px;
--breakpoint-2: 640px;
--breakpoint-3: 768px;
--breakpoint-4: 1024px;
--breakpoint-5: 1060px;
--breakpoint-6: 1280px;
--breakpoint-7: 1440px;
--breakpoint-8: 1800px;
--max-width-1: 1200px;
--max-width-2: 896px;
--max-width-3: 768px;
--max-width-4: 672px;
--max-width-5: 448px;
--max-width-6: 320px;
}
{
"site": "activecampaign.com",
"source": "https://sitestyleguide.com/activecampaign.com",
"text": "#2B2A26",
"background": "#FFFFFF",
"colours": [
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
]
},
{
"name": "Cool Off White",
"hex": "#EAEEF6",
"rgb": [
234,
238,
246
]
},
{
"name": "Light Warm Off White",
"hex": "#FEF9ED",
"rgb": [
254,
249,
237
]
},
{
"name": "Deep Warm Off White",
"hex": "#DEE0D8",
"rgb": [
222,
224,
216
]
},
{
"name": "Deep Midnight Blue",
"hex": "#00002D",
"rgb": [
0,
0,
45
]
},
{
"name": "Royal Blue",
"hex": "#004CFF",
"rgb": [
0,
76,
255
]
},
{
"name": "Midnight Blue",
"hex": "#0B0C47",
"rgb": [
11,
12,
71
]
},
{
"name": "Lavender",
"hex": "#DCE2F5",
"rgb": [
220,
226,
245
]
},
{
"name": "Green Yellow",
"hex": "#E3FF65",
"rgb": [
227,
255,
101
]
},
{
"name": "Medium Slate Blue",
"hex": "#7B61FF",
"rgb": [
123,
97,
255
]
},
{
"name": "Deep Steel Blue",
"hex": "#AEB7D6",
"rgb": [
174,
183,
214
]
},
{
"name": "Light Midnight Blue",
"hex": "#24265C",
"rgb": [
36,
38,
92
]
},
{
"name": "Light Steel Blue",
"hex": "#C9D2F0",
"rgb": [
201,
210,
240
]
},
{
"name": "Deep Pink",
"hex": "#EB4786",
"rgb": [
235,
71,
134
]
},
{
"name": "Deep Sky Blue",
"hex": "#2EA8F5",
"rgb": [
46,
168,
245
]
},
{
"name": "Orchid",
"hex": "#E86BEA",
"rgb": [
232,
107,
234
]
}
],
"fonts": [
{
"name": "Owners",
"stack": "Owners, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji",
"weights": [
500
],
"source": "Self-hosted"
},
{
"name": "IBM Plex Sans",
"stack": "IBM Plex Sans, sans-serif",
"weights": [
400,
500
],
"source": "Self-hosted"
},
{
"name": "IBM Plex Mono",
"stack": "IBM Plex Mono, ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, Liberation Mono, Courier New, monospace",
"weights": [],
"source": "System font, or not loaded on this page"
}
]
}
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Captured from activecampaign.com on 26 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by ActiveCampaign; this guide describes the public website for reference.