What font does AdMe use?

AdMe’s website uses one typeface: Helvetica (headings and body text), a system font.

What are AdMe’s brand colours?

The main colours on adme.ru are Light Steel Blue (#007AFF), Gold (#FFC40B), Crimson (#DF0C26), Lime Green (#00BA3A), Deep Steel Blue (#4F7FBA) and Light Dodger Blue (#1AA0F2).

What colour is AdMe’s text and background?

Body text is #000000 on a #FFFFFF background.

Where is AdMe’s logo from?

The logo shown in this guide was found on adme.ru’s homepage. For official logo files and usage rules, check AdMe’s own brand or press page.

Is this AdMe’s official style guide?

No. SiteStyleGuide made it from adme.ru’s public web pages on 22 October 2026, and isn’t affiliated with AdMe. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from adme.ru’s public web pages. Not affiliated with or endorsed by AdMe. The real site is adme.ru ↗

Unofficial style guide

AdMestyle guide

AdMe’s website (adme.ru) uses Helvetica for its headings and body text. Its palette is led by Light Steel Blue (#007AFF), Gold (#FFC40B) and Crimson (#DF0C26), with #000000 text on #FFFFFF. Captured from the live site on 22 October 2026.

Website: adme.ru
Typefaces: Helvetica, Arial
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 22 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the adme.ru homepage on a desktop screen — Screenshot of adme.ru on a 1440 px desktop screen, 22 Oct 2026.

Screenshot of the adme.ru homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: AdMe — Творчество. Свобода. Жизнь.; ● 34 / 60 characters
Meta description: Сайт о творчестве. AdMe создан быть таким, чтобы побуждать каждого начать творить, творчество должно жить во всем, что вы делаете. Вот о чем AdMe — о лучших проявлениях человека. И место для лучших проявлений человека.; ▲ 218 / 160 characters
Site name: AdMe
og:title: AdMe — Творчество. Свобода. Жизнь.
og:description: Сайт о творчестве. AdMe создан быть таким, чтобы побуждать каждого начать творить, творчество должно жить во всем, что вы делаете. Вот о чем AdMe — о лучших проявлениях человека. И место для лучших проявлений человека.
Language: ru

In search results

AdMehttps://adme.media/

AdMe — Творчество. Свобода. Жизнь.

Сайт о творчестве. AdMe создан быть таким, чтобы побуждать каждого начать творить, творчество должно жить во всем, что вы делаете. Вот о чем AdMe — о лучших проя…

When shared

No og:image, so no picture

adme.ru

AdMe — Творчество. Свобода. Жизнь.

Сайт о творчестве. AdMe создан быть таким, чтобы побуждать каждого начать творить, творчество должно жить во …

Logo & favicons

Found as: image in the header. SVG, 88 × 32.

Logo

On white

On black

On Light Steel Blue

Favicons

8 found

76 px · PNG apple-touch-icon
72 px · PNG apple-touch-icon
64 px · ICO shortcut icon
60 px · PNG apple-touch-icon
57 px · PNG apple-touch-icon
48 px · PNG icon
32 px · PNG icon
16 px · PNG icon

AdMe — Творчество. Свобода. Жизнь.

Light browser tab

AdMe — Творчество. Свобода. Жизнь.

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 39.7%
Black 17.1%
Deep Cool Light Grey 10.3%
Light Steel Blue 6.1%
Light Cool Light Grey 5.4%
Gold 3.9%
Crimson 2.8%
Lime Green 2.2%
Deep Steel Blue 1.7%
Light Dodger Blue 1.7%
Deep Dodger Blue 1.7%
Dark Orange 1.7%
Fire Brick 1.7%
Deep Sky Blue 1.7%
Dodger Blue 1.2%
Dark Orchid 0.9%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Background, text, border · .cd7423a952b754a7c5cd, [dir=rtl] .cd7423a952b754a7c5cd
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Text, background, border · .b1789b9b210a46be6728, .c57437627ee28b88be26
Deep Cool Light Grey

HEX

RGB

HSL

OKLCH

CMYK
9 6 0 27

On text
9.45:1 AAA

On white
2.22:1 Fail

Text, border · .aaaba37946af36318e36, .a333a02d304e188047b9
Light Cool Light Grey

HEX

RGB

HSL

OKLCH

CMYK
6 4 0 15

On text
13.73:1 AAA

On white
1.53:1 Fail

Text, background, border · .c37208d0ce82077e27d4 .c2a6d35e38209245b524, .cafa32204176eb6a9e13

Colours

Brand colours and accents, most used first

Light Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
100 52 0 0

On text
5.23:1 AA

On white
4.02:1 AA large

Text, background, border · .d679d80d851aaecb14cc .b6db1ebe9e0a7e373b93, .c3784d0fcd247fa8b297
Gold

HEX

RGB

HSL

OKLCH

CMYK
0 23 96 0

On text
13.15:1 AAA

On white
1.60:1 Fail

Background, text · .c5026b33f0494002497b, .cc231734ebf7828c08e1
Crimson

HEX

RGB

HSL

OKLCH

CMYK
0 95 83 13

On text
4.22:1 AA large

On white
4.98:1 AA

Text, background, border · .dd1d3765884f873ecb98 .adc222a32f05b56d0e42, .c69665122e32217b96bc
Lime Green

HEX

RGB

HSL

OKLCH

CMYK
100 0 69 27

On text
8.08:1 AAA

On white
2.60:1 Fail

Text, background · .ebc5df840d8822ae97ff, .d07c46d272f562379daf
Deep Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
58 32 0 27

On text
5.08:1 AA

On white
4.14:1 AA large

Background, text · .d188b467d1c917729ce4, .f9eb6079b45fd867c963
Light Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
89 34 0 5

On text
7.35:1 AAA

On white
2.86:1 Fail

Background, text · .f493cc5d3493914fd9f7, .ca237bf87c69b31ea35f
Deep Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
73 46 0 4

On text
5.78:1 AA

On white
3.63:1 AA large

Background, text · .f578b3fe5e00bbeddd77, .e2ce250ad4f486c91fe3
Dark Orange

HEX

RGB

HSL

OKLCH

CMYK
0 40 88 3

On text
9.15:1 AAA

On white
2.30:1 Fail

Background, text · .f1aca9dc423eb0c3d24f, .e27b985e03e96fecc7f7
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 100 90 24

On text
3.28:1 AA large

On white
6.41:1 AA

Background, text · .e4ff3b81b15f5b8c73cc, .a9bed81672d1ea0ef082
Deep Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
81 27 0 12

On text
7.48:1 AAA

On white
2.81:1 Fail

Background, text · .d85adbd77add6aa5df48, .ebf2464f39b9f0283994
Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
67 36 0 11

On text
6.38:1 AA

On white
3.29:1 AA large

Text, border · .b4b68d7b9f886b39aea5 button, --color-font-link
Dark Orchid

HEX

RGB

HSL

OKLCH

CMYK
30 81 0 5

On text
4.39:1 AA large

On white
4.79:1 AA

Background · .fde6b33a89126dd483c4, [dir=rtl] .fde6b33a89126dd483c4

Gradients

linear-gradient(90deg,#fff,#f2f2f2)
linear-gradient(-90deg,#fff,#f2f2f2)
linear-gradient(137.94deg,#78bcff,#8045fd)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Helvetica

Aa 700

Helvetica

System font, or not loaded on this page · weights 700 · body · shown in a stand-in if you don’t have it

Aa 400

Arial

System font, or not loaded on this page · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 24px / 32px weight 700

AdMe

Heading 2 24px / 32px weight 700

AdMe — Творчество. Свобода. Жизнь.

Heading 3 20px / 28px weight 400

AdMe — Творчество. Свобода. Жизнь.

Body 16px / 1.6 Helvetica

Сайт о творчестве. AdMe создан быть таким, чтобы побуждать каждого начать творить, творчество должно жить во всем, что вы делаете. Вот о че…

Small 12px

Button 100% / 1.15 none

Get started

Sizes in use

Most common across the site

40pxline 48px · 3 rules
26pxline 32px · 14 rules
24pxline 32px · 9 rules
20pxline 28px · 14 rules
16pxline 24px · 35 rules
14pxline 20px · 44 rules
13pxline 1.35 · 6 rules
12pxline 16px · 31 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Link

Read our latest news today.

a · #000000

Corner radius

8px · 46×
4px · 22×
50% · 17×
12px · 11×
16px · 8×
10px · 3×

Shadows

0 .25px 3px rgba(0,0,0,.2),0 2.75px 9px rgba(0,0,0,.19)
0 -1px 0 0 rgba(0,0,0,.5)
0 0 4px rgba(0,0,0,.45)
0 4px 16px rgba(0,0,0,.15)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

767

768

1023

1024

1328

On a scale of 0 to 1440 px.

Content widths (max-width)

1200 px

728 px

720 px

500 px

440 px

400 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 34 characters, short enough to show in full in search results.
▲ CheckThe description is 218 characters. Search results usually show about 160.
▲ CheckThere is no og:image, so links shared on social media show no picture.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does AdMe use?: AdMe’s website uses one typeface: Helvetica (headings and body text), a system font.
What are AdMe’s brand colours?: The main colours on adme.ru are Light Steel Blue (#007AFF), Gold (#FFC40B), Crimson (#DF0C26), Lime Green (#00BA3A), Deep Steel Blue (#4F7FBA) and Light Dodger Blue (#1AA0F2).
What colour is AdMe’s text and background?: Body text is #000000 on a #FFFFFF background.
Where is AdMe’s logo from?: The logo shown in this guide was found on adme.ru’s homepage. For official logo files and usage rules, check AdMe’s own brand or press page.
Is this AdMe’s official style guide?: No. SiteStyleGuide made it from adme.ru’s public web pages on 22 October 2026, and isn’t affiliated with AdMe. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

adme-ru-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* adme.ru design tokens, from SiteStyleGuide (https://sitestyleguide.com/adme.ru) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-deep-cool-light-grey: #A9AEBA;
  --colour-light-cool-light-grey: #CDD1DA;
  --colour-light-steel-blue: #007AFF;
  --colour-gold: #FFC40B;
  --colour-crimson: #DF0C26;
  --colour-lime-green: #00BA3A;
  --colour-deep-steel-blue: #4F7FBA;
  --colour-light-dodger-blue: #1AA0F2;
  --colour-deep-dodger-blue: #4283F4;
  --colour-dark-orange: #F7931E;
  --colour-fire-brick: #C10013;
  --colour-deep-sky-blue: #2AA4E0;
  --colour-dodger-blue: #4A90E2;
  --colour-dark-orchid: #A92FF3;
  --gradient-1: linear-gradient(90deg,#fff,#f2f2f2);
  --gradient-2: linear-gradient(-90deg,#fff,#f2f2f2);
  --gradient-3: linear-gradient(137.94deg,#78bcff,#8045fd);

  /* Typefaces */
  --font-body: 'Helvetica';
  --font-other: 'Arial', sans-serif;

  /* Type scale */
  --text-h1: 24px;
  --leading-h1: 32px;
  --text-h2: 24px;
  --leading-h2: 32px;
  --text-h3: 20px;
  --leading-h3: 28px;
  --text-body: 16px;
  --leading-body: 1.6;
  --text-small: 12px;
  --text-button: 100%;
  --leading-button: 1.15;

  /* Shape */
  --radius-1: 8px;
  --radius-2: 4px;
  --radius-3: 50%;
  --radius-4: 12px;
  --radius-5: 16px;
  --radius-6: 10px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 767px;
  --breakpoint-2: 768px;
  --breakpoint-3: 1023px;
  --breakpoint-4: 1024px;
  --breakpoint-5: 1328px;
  --max-width-1: 1200px;
  --max-width-2: 728px;
  --max-width-3: 720px;
  --max-width-4: 500px;
  --max-width-5: 440px;
  --max-width-6: 400px;
}

{
    "site": "adme.ru",
    "source": "https://sitestyleguide.com/adme.ru",
    "text": "#000000",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Deep Cool Light Grey",
            "hex": "#A9AEBA",
            "rgb": [
                169,
                174,
                186
            ]
        },
        {
            "name": "Light Cool Light Grey",
            "hex": "#CDD1DA",
            "rgb": [
                205,
                209,
                218
            ]
        },
        {
            "name": "Light Steel Blue",
            "hex": "#007AFF",
            "rgb": [
                0,
                122,
                255
            ]
        },
        {
            "name": "Gold",
            "hex": "#FFC40B",
            "rgb": [
                255,
                196,
                11
            ]
        },
        {
            "name": "Crimson",
            "hex": "#DF0C26",
            "rgb": [
                223,
                12,
                38
            ]
        },
        {
            "name": "Lime Green",
            "hex": "#00BA3A",
            "rgb": [
                0,
                186,
                58
            ]
        },
        {
            "name": "Deep Steel Blue",
            "hex": "#4F7FBA",
            "rgb": [
                79,
                127,
                186
            ]
        },
        {
            "name": "Light Dodger Blue",
            "hex": "#1AA0F2",
            "rgb": [
                26,
                160,
                242
            ]
        },
        {
            "name": "Deep Dodger Blue",
            "hex": "#4283F4",
            "rgb": [
                66,
                131,
                244
            ]
        },
        {
            "name": "Dark Orange",
            "hex": "#F7931E",
            "rgb": [
                247,
                147,
                30
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#C10013",
            "rgb": [
                193,
                0,
                19
            ]
        },
        {
            "name": "Deep Sky Blue",
            "hex": "#2AA4E0",
            "rgb": [
                42,
                164,
                224
            ]
        },
        {
            "name": "Dodger Blue",
            "hex": "#4A90E2",
            "rgb": [
                74,
                144,
                226
            ]
        },
        {
            "name": "Dark Orchid",
            "hex": "#A92FF3",
            "rgb": [
                169,
                47,
                243
            ]
        }
    ],
    "fonts": [
        {
            "name": "Helvetica",
            "stack": "Helvetica",
            "weights": [
                700
            ],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Arial",
            "stack": "Arial, sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        }
    ]
}

Other websites using Helvetica as their main typeface

Presseportal.de

presseportal.de · set in Helvetica
Save
fidelity.com

fidelity.com · set in Helvetica
Save
myntra.com

myntra.com · set in Helvetica
Save
canada.ca

canada.ca · set in Helvetica
Save

Websites whose lead colour is closest to AdMe’s

Plarium

plarium.com · 2 days ago
Save
Dillard's

dillards.com · 5 days ago
Save
Facebook

messenger.com · 1 day ago
Save
Facebook

m.me · 4 days ago
Save

Captured from adme.ru on 22 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by AdMe; this guide describes the public website for reference.

AdMestyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Deep Cool Light Grey

Light Cool Light Grey

Colours

Light Steel Blue

Gold

Crimson

Lime Green

Deep Steel Blue

Light Dodger Blue

Deep Dodger Blue

Dark Orange

Fire Brick

Deep Sky Blue

Dodger Blue

Dark Orchid

Gradients

Helvetica

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run adme.ru?

Also set in Helvetica

Presseportal.de

fidelity.com

myntra.com

canada.ca

Similar colours

Plarium

Dillard's

Facebook

Facebook

Title &
description