amzn.com
amzn.com · set in Amazon Ember
SaveUnofficial A style guide made by SiteStyleGuide from amazon.in’s public web pages. Not affiliated with or endorsed by Amazon.in. The real site is amazon.in ↗
Unofficial style guide
Amazon.instyle guide
Amazon.in’s website (amazon.in) sets its headings in Amazon Ember and its body text in Arial. Its palette is led by Sienna (#C7511F), Deep Midnight Blue (#232F3E) and Deep Royal Blue (#2162A1), with #0F1111 text on #FFFFFF. Captured from the live site on 31 October 2026.
- Website
- amazon.in
- Typefaces
- Amazon Ember, Arial, Amazon Ember Modern Display
- Palette
- 4 neutrals, 12 colours, 3 gradients
- Captured
- 31 Oct 2026 · added by @sitestyleguide
https://www.amazon.in/
Screenshot
amazon.in
Identity & metadata
What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.
Title &
description
- Page title
- Online Shopping site in India: Shop Online for Mobiles, Books, Watches, Shoes and More - Amazon.in
- ▲ 98 / 60 characters
- Meta description
- Amazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on Delivery Available.
- ● 158 / 160 characters
- og:description
- Amazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on Delivery Available.
- Language
- en-in
In search results
Amazon.inhttps://www.amazon.in/
Online Shopping site in India: Shop Online for Mobiles, Books…
Amazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on Delivery Available.
When shared
amazon.in
Online Shopping site in India: Shop Online for Mobiles, Books, Watches, Shoes and More - …
Amazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift C…
Logo & favicons
Found as: image in the header. PNG, 686 × 97.
Logo
On white
On black
On Sienna
Favicons
1 found-
Online Shopping site in India: Shop Online for Mobiles, Books, Watches, Shoes and More - Amazon.in
Light browser tab
Online Shopping site in India: Shop Online for Mobiles, Books, Watches, Shoes and More - Amazon.in
Dark browser tab
Colour
Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.
Contrast is against the site’s text colour (#0F1111) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.
Colour
Balance
How much each colour is used- White 50.7%
- Near Black 21.9%
- Dark Grey 5.9%
- Off White 5.9%
- Sienna 2.4%
- Deep Midnight Blue 2.2%
- Deep Royal Blue 1.6%
- Light Royal Blue 1.5%
- Golden Rod 1.3%
- Crimson 1.2%
- Orange Red 1.2%
- Orange 0.9%
- Sea Green 0.9%
- Fire Brick 0.9%
- Dodger Blue 0.7%
- Light Midnight Blue 0.7%
By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.
Neutrals
Text, backgrounds and structure-
White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 0
- On text
- 18.94:1 AAA
- On white
- —
Background, text, border · ._single-creative-card_style_logoLead__2kloP, ._single-creative-card_style_aspect-button__7cH_E
-
Near Black
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 12 0 0 93
- On text
- —
- On white
- 18.94:1 AAA
Text, background, border · [class~=wpTitle]._single-creative-card_style_windowPaneTitleFixedDark__QkCqu, ._single-creative-card_image_asin-container__2jyCM:after
-
Dark Grey
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 67
- On text
- 2.54:1 Fail
- On white
- 7.46:1 AAA
Text, border, background · ._single-creative-card_style_asin-sponsored-badge-container__2Lu1M._single-creat, ._single-creative-card_labelThemeStyle_ad-feedback-text-desktop-grey__2NJqc
-
Off White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 7
- On text
- 16.33:1 AAA
- On white
- 1.16:1 Fail
Background, border, text · .nav-ewc-persistent-hover.nav-ewc-compact-view .nav-ewc-content:empty::after, #navbar.nav-bluebeacon #nav-search .nav-search-scope
Colours
Brand colours and accents, most used first-
Sienna
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 59 84 22
- On text
- 4.17:1 AA large
- On white
- 4.54:1 AA
Text, border · #nav-tools .nav-counter, #nav-search .nav-searchbar.nav-active .nav-search-scope
-
Deep Midnight Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 44 24 0 76
- On text
- 1.40:1 Fail
- On white
- 13.57:1 AAA
Background, text, border · #navbar.nav-bluebeacon #nav-main, #navbar.nav-bluebeacon #nav-logo-borderfade .nav-fade-mask
-
Deep Royal Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 80 39 0 37
- On text
- 3.00:1 AA large
- On white
- 6.31:1 AA
Text, border, background · ul.a-tabs .a-tab-heading.a-active a, #nav-subnav .nav-active
-
Light Royal Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 100 60 0 2
- On text
- 3.78:1 AA large
- On white
- 5.01:1 AA
Background, border, text · ._single-creative-card_style_atdButton__3hIPZ, ._single-video-card_style_atdButton__3hIPZ
-
Golden Rod
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 22 77 7
- On text
- 10.57:1 AAA
- On white
- 1.79:1 Fail
Background, border · .nav-action-button, .nav-action-button:focus
-
Crimson
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 94 72 20
- On text
- 3.32:1 AA large
- On white
- 5.71:1 AA
Text, border, background · ._single-creative-card_style_outlinedBadgeLabel__3GCGC, ._single-video-card_style_outlinedBadgeLabel__3GCGC
-
Orange Red
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 62 100 0
- On text
- 6.31:1 AA
- On white
- 3.00:1 AA large
Background, border, text · #navbar.nav-celnav-t11-orange #nav-search .nav-searchbar.nav-active .nav-search-, #navbar.nav-celnav-t11-orange #nav-search .nav-search-submit
-
Orange
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 40 100 0
- On text
- 8.85:1 AAA
- On white
- 2.14:1 Fail
Text, background, border · .nav-timeline-dot, #nav-discobar-jppoints-link .nav-b
-
Sea Green
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 91 0 51 52
- On text
- 3.53:1 AA large
- On white
- 5.37:1 AA
Text, background, border · ._single-creative-card_style_nonUrgent__23V55, :root .__dChWb2ruQPxT
-
Fire Brick
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 100 89 24
- On text
- 2.96:1 Fail
- On white
- 6.41:1 AA
Text, border, background · ._single-creative-card_style_urgent__1hGZL, :root .__dChWb2ygDPxT
-
Dodger Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 88 40 0 11
- On text
- 5.17:1 AA
- On white
- 3.66:1 AA large
Border, text, background · ul.a-tabs .a-tab-heading a:active, ul.a-tabs .a-tab-heading.a-active a:active
-
Light Midnight Blue
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 100 61 0 53
- On text
- 1.51:1 Fail
- On white
- 12.52:1 AAA
Background, border · ._single-creative-card_style_atdButton__3hIPZ:active, ._single-video-card_style_atdButton__3hIPZ:active
Gradients
-
linear-gradient(top,#f8e3ad,#EEBA37)
-
linear-gradient(92.41deg,#003d32,#04734b)
-
radial-gradient(transparent,rgba(0,0,0,.01),rgba(0,0,0,.03),rgba(0,0,0,.03))
Typography
Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.
Amazon Ember
Aa
200
Aa
700
Amazon Ember
Served from m.media-amazon.com · weights 200, 400, 450, 500, 700 · headings · shown in a stand-in if you don’t have it
Aa
700
Arial
System font, or not loaded on this page · weights 700 · body · shown in a stand-in if you don’t have it
Aa
400
Aa
700
Amazon Ember Modern Display
Served from m.media-amazon.com · weights 400, 700 · headings · shown in a stand-in if you don’t have it
Aa
400
Amazon Ember Regular
System font, or not loaded on this page · shown in a stand-in if you don’t have it
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”
Type scale
From the site’s CSS
Heading 1
28px / 36px
weight 400
Amazon.in
Heading 2
24px / 32px
weight 700
Online Shopping site in India: Shop Online for …
Heading 3
18px / 24px
weight 700
Online Shopping site in India: Shop Online for …
Heading 4
18px / 24px
weight 700
Online Shopping site in India: Shop Online for …
Heading 5
14px / 20px
weight 700
Online Shopping site in India: Shop Online for …
Heading 6
12px / 16px
weight 700 · uppercase
Online Shopping site in India: Shop Online for …
Body
14px / 20px
Arial
Amazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on …
Paragraph
12px / 12px
weight 300
Amazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on …
Small
0.75rem · 12 px
Amazon.in: Online Shopping India - Buy mobiles, laptops, cameras, books, watches, apparel, shoes and e-Gift Cards. Free Shipping & Cash on …
Button
100% / normal
Get started
Link
13px / 1
weight 700
Read more about Amazon.in
Sizes in use
Most common across the site- 18pxline 24px · 30 rules
- 17pxline 1.255 · 26 rules
- 16pxline 20px · 74 rules
- 15pxline 21px · 42 rules
- 14pxline 20px · 103 rules
- 13pxline 19px · 68 rules
- 12pxline 16px · 76 rules
- 11pxline 16px · 88 rules
Elements
The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.
Elements
Corner radius
- 5px · 201×
- 4px · 141×
- 12px · 93×
- 8px · 78×
- 2px · 43×
- 50% · 41×
Shadows
- 0 0 0 3px #2162a1,0 0 0 6px #fff
- 0 2px 5px 0 rgba(213,217,217,.5)
- 0 2px 5px 0 hsla(180,5%,84%,.5)
- 0 4px 4px rgba(0,0,0,.06)
Layout
Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.
Grid
Breakpoints
359
360
1000
1025
1100
1280
1300
1700
On a scale of 0 to 1700 px.
Content widths (max-width)
1000 px
996 px
980 px
970 px
650 px
440 px
Notes
Plain checks on what was found. Worth fixing if you look after this site.
Notes
- ▲ CheckThe title is 98 characters. Google usually cuts titles near 60, so the end may not show in results.
Questions
Quick answers, from the same capture as the rest of this guide.
Questions
- What font does Amazon.in use?
- Amazon.in’s website uses three typefaces: Amazon Ember (headings), served from m.media-amazon.com; Arial (body text), a system font; Amazon Ember Modern Display, served from m.media-amazon.com.
- What are Amazon.in’s brand colours?
- The main colours on amazon.in are Sienna (#C7511F), Deep Midnight Blue (#232F3E), Deep Royal Blue (#2162A1), Light Royal Blue (#0064F9), Golden Rod (#EEBA37) and Crimson (#CC0C39).
- What colour is Amazon.in’s text and background?
- Body text is #0F1111 on a #FFFFFF background.
- Where is Amazon.in’s logo from?
- The logo shown in this guide was found on amazon.in’s homepage. For official logo files and usage rules, check Amazon.in’s own brand or press page.
- Is this Amazon.in’s official style guide?
- No. SiteStyleGuide made it from amazon.in’s public web pages on 31 October 2026, and isn’t affiliated with Amazon.in. Members can refresh a guide after 90 days to pick up changes.
Design tokens
Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.
Tokens
amazon-in-tokens.css
/* amazon.in design tokens, from SiteStyleGuide (https://sitestyleguide.com/amazon.in) */
:root {
/* Colours */
--text: #0F1111;
--background: #FFFFFF;
--colour-white: #FFFFFF;
--colour-near-black: #0F1111;
--colour-dark-grey: #555555;
--colour-off-white: #EEEEEE;
--colour-sienna: #C7511F;
--colour-deep-midnight-blue: #232F3E;
--colour-deep-royal-blue: #2162A1;
--colour-light-royal-blue: #0064F9;
--colour-golden-rod: #EEBA37;
--colour-crimson: #CC0C39;
--colour-orange-red: #FF6200;
--colour-orange: #FF9900;
--colour-sea-green: #0B7B3C;
--colour-fire-brick: #C10015;
--colour-dodger-blue: #1C89E3;
--colour-light-midnight-blue: #002F78;
--gradient-1: linear-gradient(top,#f8e3ad,#EEBA37);
--gradient-2: linear-gradient(92.41deg,#003d32,#04734b);
--gradient-3: radial-gradient(transparent,rgba(0,0,0,.01),rgba(0,0,0,.03),rgba(0,0,0,.03));
/* Typefaces */
--font-headings: 'Amazon Ember';
--font-body: 'Arial';
--font-other: 'Amazon Ember Regular', 'Amazon Ember', 'Arial';
/* Type scale */
--text-h1: 28px;
--leading-h1: 36px;
--text-h2: 24px;
--leading-h2: 32px;
--text-h3: 18px;
--leading-h3: 24px;
--text-h4: 18px;
--leading-h4: 24px;
--text-h5: 14px;
--leading-h5: 20px;
--text-h6: 12px;
--leading-h6: 16px;
--text-body: 14px;
--leading-body: 20px;
--text-p: 12px;
--leading-p: 12px;
--text-small: 0.75rem;
--text-button: 100%;
--leading-button: normal;
--text-a: 13px;
--leading-a: 1;
/* Shape */
--radius-1: 5px;
--radius-2: 4px;
--radius-3: 12px;
--radius-4: 8px;
--radius-5: 2px;
--radius-6: 50%;
/* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
--breakpoint-1: 359px;
--breakpoint-2: 360px;
--breakpoint-3: 1000px;
--breakpoint-4: 1025px;
--breakpoint-5: 1100px;
--breakpoint-6: 1280px;
--breakpoint-7: 1300px;
--breakpoint-8: 1700px;
--max-width-1: 1000px;
--max-width-2: 996px;
--max-width-3: 980px;
--max-width-4: 970px;
--max-width-5: 650px;
--max-width-6: 440px;
}
{
"site": "amazon.in",
"source": "https://sitestyleguide.com/amazon.in",
"text": "#0F1111",
"background": "#FFFFFF",
"colours": [
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
]
},
{
"name": "Near Black",
"hex": "#0F1111",
"rgb": [
15,
17,
17
]
},
{
"name": "Dark Grey",
"hex": "#555555",
"rgb": [
85,
85,
85
]
},
{
"name": "Off White",
"hex": "#EEEEEE",
"rgb": [
238,
238,
238
]
},
{
"name": "Sienna",
"hex": "#C7511F",
"rgb": [
199,
81,
31
]
},
{
"name": "Deep Midnight Blue",
"hex": "#232F3E",
"rgb": [
35,
47,
62
]
},
{
"name": "Deep Royal Blue",
"hex": "#2162A1",
"rgb": [
33,
98,
161
]
},
{
"name": "Light Royal Blue",
"hex": "#0064F9",
"rgb": [
0,
100,
249
]
},
{
"name": "Golden Rod",
"hex": "#EEBA37",
"rgb": [
238,
186,
55
]
},
{
"name": "Crimson",
"hex": "#CC0C39",
"rgb": [
204,
12,
57
]
},
{
"name": "Orange Red",
"hex": "#FF6200",
"rgb": [
255,
98,
0
]
},
{
"name": "Orange",
"hex": "#FF9900",
"rgb": [
255,
153,
0
]
},
{
"name": "Sea Green",
"hex": "#0B7B3C",
"rgb": [
11,
123,
60
]
},
{
"name": "Fire Brick",
"hex": "#C10015",
"rgb": [
193,
0,
21
]
},
{
"name": "Dodger Blue",
"hex": "#1C89E3",
"rgb": [
28,
137,
227
]
},
{
"name": "Light Midnight Blue",
"hex": "#002F78",
"rgb": [
0,
47,
120
]
}
],
"fonts": [
{
"name": "Amazon Ember",
"stack": "\"Amazon Ember\"",
"weights": [
200,
400,
450,
500,
700
],
"source": "Served from m.media-amazon.com"
},
{
"name": "Arial",
"stack": "Arial",
"weights": [
700
],
"source": "System font, or not loaded on this page"
},
{
"name": "Amazon Ember Modern Display",
"stack": "\"Amazon Ember Modern Display\", \"Amazon Ember\", Arial, sans-serif",
"weights": [
400,
700
],
"source": "Served from m.media-amazon.com"
},
{
"name": "Amazon Ember Regular",
"stack": "Amazon Ember Regular, Amazon Ember, Arial",
"weights": [],
"source": "System font, or not loaded on this page"
},
{
"name": "Amazon Ember Modern Text",
"stack": "'Amazon Ember Modern Text', 'Amazon Ember', Arial, sans-serif",
"weights": [
400,
500,
700
],
"source": "Served from m.media-amazon.com"
}
]
}
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Also set in Amazon Ember
Other websites using Amazon Ember as their main typeface
Similar colours
Websites whose lead colour is closest to Amazon.in’s
Captured from amazon.in on 31 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Amazon.in; this guide describes the public website for reference.