SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from amnesty.org’s public web pages. Not affiliated with or endorsed by Amnesty International. The real site is amnesty.org ↗

Amnesty International logo

Unofficial style guide

Amnesty Internationalstyle guide

Amnesty International’s website (amnesty.org) sets its headings in Amnesty Trade Gothic Condensed and its body text in Amnesty Trade Gothic. Its palette is led by Yellow (#FDFF28), Gold (#F8D72B) and Dodger Blue (#1DA1F2), with #000000 text on #FFFFFF. Captured from the live site on 27 October 2026.

Typefaces
Amnesty Trade Gothic Condensed, Amnesty Trade Gothic
Palette
4 neutrals, 12 colours, 3 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
https://www.amnesty.org/en/ Screenshot
Screenshot of the amnesty.org homepage on a desktop screen
Screenshot of amnesty.org on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Amnesty International
● 21 / 60 characters
Meta description
We are a global movement of more than 10 million people in over 150 countries who campaign campaign for a world where human rights are enjoyed by all.
● 150 / 160 characters
Site name
Amnesty International
og:title
Amnesty International
og:description
We campaign for a world where human rights are enjoyed by all
Language
en
Theme colour
#ffffff

In search results

Amnesty Internationalhttps://www.amnesty.org/en/

Amnesty International

We are a global movement of more than 10 million people in over 150 countries who campaign campaign for a world where human rights are enjoyed by all.

When shared

The image Amnesty International shares with links

amnesty.org

Amnesty International

We campaign for a world where human rights are enjoyed by all

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 37.7%
  • Black 37.6%
  • Off White 9.1%
  • Dark Grey 4.6%
  • Yellow 4.6%
  • Gold 1.6%
  • Dodger Blue 0.9%
  • Crimson 0.8%
  • Orange Red 0.6%
  • Indian Red 0.6%
  • Lime Green 0.6%
  • Orange 0.2%
  • Deep Sky Blue 0.2%
  • Royal Blue 0.2%
  • Steel Blue 0.2%
  • Medium Spring Green 0.2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Text, background, theme · .page-header.is-transparent-light .mobile-menu .menu-item-has-children.is-open>a, .page-heroBackground--light .page-heroContent

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text, background, border · .wp-block-bigbite-tabs .tabsContainer button.tab, .page-heroBackground--light .btn

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 11
    On text
    16.52:1 AAA
    On white
    1.27:1 Fail

    Background, border, text · .wp-block-amnesty-core-term-list .navigation button, .tabs-nav li a

  • Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 68
    On text
    2.69:1 Fail
    On white
    7.81:1 AAA

    Background, text, border · .is-style-style-3 .customCard-content .btn, .is-style-style-3 .btn

Colours

Brand colours and accents, most used first
  • Yellow

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    1 0 84 0
    On text
    19.51:1 AAA
    On white
    1.08:1 Fail

    Background, border, text · .horizontal-search .additional-filters.is-active .btn.is-active, .horizontal-search .default-search-filters .search-input .btn.is-active

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 13 83 3
    On text
    14.75:1 AAA
    On white
    1.42:1 Fail

    Background, border, text · .wp-block-file a.wp-block-file__button:hover, .btn:hover

  • Dodger Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    88 33 0 5
    On text
    7.43:1 AAA
    On white
    2.83:1 Fail

    Background, text · .is-style-alternative-style.tweetAction .btn, :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-twitter

  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 88 84 11
    On text
    4.42:1 AA large
    On white
    4.76:1 AA

    Background, text · :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-lastfm, :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-pintere

  • Orange Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 64 100 4
    On text
    6.24:1 AA
    On white
    3.36:1 AA large

    Background, text · :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-etsy, :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-soundcl

  • Indian Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 74 61 4
    On text
    5.82:1 AA
    On white
    3.61:1 AA large

    Background, text · :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-meetup, :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-pocket

  • Lime Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    87 0 55 16
    On text
    10.94:1 AAA
    On white
    1.92:1 Fail

    Background, text · :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-spotify, :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-whatsap

  • Orange

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 40 100 0
    On text
    9.81:1 AAA
    On white
    2.14:1 Fail

    Background, text · :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-amazon, :where(.wp-block-social-links.is-style-logos-only) .wp-social-link-amazon

  • Deep Sky Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    85 18 0 24
    On text
    6.87:1 AA
    On white
    3.06:1 AA large

    Background, text · :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-bandcam, :where(.wp-block-social-links.is-style-logos-only) .wp-social-link-bandcamp

  • Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    97 66 0 0
    On text
    3.80:1 AA large
    On white
    5.52:1 AA

    Background, text · :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-behance, :where(.wp-block-social-links.is-style-logos-only) .wp-social-link-behance

  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    96 52 0 0
    On text
    5.24:1 AA
    On white
    4.01:1 AA large

    Background, text · :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-bluesky, :where(.wp-block-social-links.is-style-logos-only) .wp-social-link-bluesky

  • Medium Spring Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    99 0 32 11
    On text
    12.57:1 AAA
    On white
    1.67:1 Fail

    Background, text · :where(.wp-block-social-links:not(.is-style-logos-only)) .wp-social-link-deviant, :where(.wp-block-social-links.is-style-logos-only) .wp-social-link-deviantart

Gradients

  • linear-gradient(#000,transparent)

  • linear-gradient(to bottom,color-mix(in srgb,#000 50%,transparent) 90%,transparent 100%)

  • linear-gradient(transparent 150px,#fff)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Amnesty Trade Gothic Condensed

Aa 300 Aa 700

Amnesty Trade Gothic Condensed

Self-hosted · weights 300, 400, 700 · headings, buttons · shown in a stand-in if you don’t have it

Aa 300 Aa 400

Amnesty Trade Gothic

Self-hosted · weights 300, 400 · body, buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 clamp(32px, 2rem + ((1vw - 3.2px) * 3.125), 72px) · 72 px / 1.12 Amnesty Trade Gothic Condensed

Amnesty International

Heading 2 clamp(28px, 1.75rem + ((1vw - 3.2px) * 1.016), 41px) · 41 px / 1.12 Amnesty Trade Gothic Condensed

Amnesty International

Heading 3 clamp(26px, 1.625rem + ((1vw - 3.2px) * 0.391), 31px) · 31 px / 1.12 Amnesty Trade Gothic Condensed

Amnesty International

Heading 4 clamp(22px, 1.375rem + ((1vw - 3.2px) * 0.469), 28px) · 28 px / 1.12 Amnesty Trade Gothic Condensed

Amnesty International

Heading 5 clamp(20px, 1.25rem + ((1vw - 3.2px) * 0.313), 24px) · 24 px / 1.12 Amnesty Trade Gothic Condensed

Amnesty International

Heading 6 clamp(18px, 1.125rem + ((1vw - 3.2px) * 0.234), 21px) · 21 px / 1.12 Amnesty Trade Gothic Condensed

Amnesty International

Body 1rem · 16 px Amnesty Trade Gothic

We are a global movement of more than 10 million people in over 150 countries who campaign campaign for a world where human rights are enjo…

Paragraph 1.125rem · 18 px / 1.2 weight 400 · uppercase · Amnesty Trade Gothic Condensed

We are a global movement of more than 10 million people in over 150 countries who campaign campaign for a world where human rights are enjo…

Small 13px

We are a global movement of more than 10 million people in over 150 countries who campaign campaign for a world where human rights are enjo…

Button 100% / 1.15 none

Get started

Link 13px / 0 weight 700 · uppercase

Read more about Amnesty International

Sizes in use

Most common across the site
  • 36px6 rules
  • 31pxline 1.2 · 9 rules
  • 28pxline 1.2 · 16 rules
  • 24pxline 1.25 · 15 rules
  • 21pxline 1 · 8 rules
  • 16pxline normal · 39 rules
  • 14px5 rules
  • 13pxline 1.5 · 45 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.wp-block-file a.wp-block-file__button · #FDFF28

Corner radius

  • 9999px · 4×
  • 50% · 3×
  • 4px · 2×
  • inherit · 1×

Shadows

  • -8px 0 0 0 #fff,8px 0 0 0 #fff
  • 0 0 0 5px #19f
  • 20px 0 color-mix(in srgb,#000 45%,transparent),-20px 0 color-mix(in srgb,#000 45%,transparent)
  • 16px 0 0 #000,-16px 0 0 #000

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

465
540
596
680
760
840
940
1110

On a scale of 0 to 1440 px.

Content widths (max-width)

1468 px
840 px
800 px
460 px
456 px
350 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 21 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Amnesty International use?
Amnesty International’s website uses two typefaces: Amnesty Trade Gothic Condensed (headings), self-hosted; Amnesty Trade Gothic (body text), self-hosted.
What are Amnesty International’s brand colours?
The main colours on amnesty.org are Yellow (#FDFF28), Gold (#F8D72B), Dodger Blue (#1DA1F2), Crimson (#E21B24), Orange Red (#F45800) and Indian Red (#F6405F).
What colour is Amnesty International’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is Amnesty International’s logo from?
The logo shown in this guide was found on amnesty.org’s homepage. For official logo files and usage rules, check Amnesty International’s own brand or press page.
Is this Amnesty International’s official style guide?
No. SiteStyleGuide made it from amnesty.org’s public web pages on 27 October 2026, and isn’t affiliated with Amnesty International. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

amnesty-org-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* amnesty.org design tokens, from SiteStyleGuide (https://sitestyleguide.com/amnesty.org) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-off-white: #E4E4E4;
  --colour-dark-grey: #525252;
  --colour-yellow: #FDFF28;
  --colour-gold: #F8D72B;
  --colour-dodger-blue: #1DA1F2;
  --colour-crimson: #E21B24;
  --colour-orange-red: #F45800;
  --colour-indian-red: #F6405F;
  --colour-lime-green: #1BD760;
  --colour-orange: #FF9900;
  --colour-deep-sky-blue: #1EA0C3;
  --colour-royal-blue: #0757FE;
  --colour-steel-blue: #0A7AFF;
  --colour-medium-spring-green: #02E49B;
  --gradient-1: linear-gradient(#000,transparent);
  --gradient-2: linear-gradient(to bottom,color-mix(in srgb,#000 50%,transparent) 90%,transparent 100%);
  --gradient-3: linear-gradient(transparent 150px,#fff);

  /* Typefaces */
  --font-headings: 'Amnesty Trade Gothic Condensed', sans-serif;
  --font-buttons: 'Amnesty Trade Gothic Condensed', sans-serif;
  --font-body: 'Amnesty Trade Gothic', sans-serif;

  /* Type scale */
  --text-body: 1rem;
  --text-p: 1.125rem;
  --leading-p: 1.2;
  --text-small: 13px;
  --text-button: 100%;
  --leading-button: 1.15;
  --text-a: 13px;
  --leading-a: 0;

  /* Shape */
  --radius-1: 9999px;
  --radius-2: 50%;
  --radius-3: 4px;
  --radius-4: inherit;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 465px;
  --breakpoint-2: 540px;
  --breakpoint-3: 596px;
  --breakpoint-4: 680px;
  --breakpoint-5: 760px;
  --breakpoint-6: 840px;
  --breakpoint-7: 940px;
  --breakpoint-8: 1110px;
  --max-width-1: 1468px;
  --max-width-2: 840px;
  --max-width-3: 800px;
  --max-width-4: 460px;
  --max-width-5: 456px;
  --max-width-6: 350px;
}

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Share

Links open each service’s own share page. Nothing from them loads here.

Share

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<a href="https://sitestyleguide.com/amnesty.org" title="Amnesty International style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Websites whose lead colour is closest to Amnesty International’s

Captured from amnesty.org on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Amnesty International; this guide describes the public website for reference.