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SaveUnofficial A style guide made by SiteStyleGuide from apollo.io’s public web pages. Not affiliated with or endorsed by Apollo.io. The real site is apollo.io ↗
Unofficial style guide
Apollo.iostyle guide
Apollo.io’s website (apollo.io) sets its headings in Founders Grotesk and its body text in soehne. Its palette is led by Yellow (#EBF212), Plum (#D2A6FF) and Bisque (#FFE5D2), with #000000 text on #FFFFFF. Captured from the live site on 21 October 2026.
- Website
- apollo.io
- Typefaces
- Founders Grotesk, soehne, Apple Color Emoji
- Palette
- 4 neutrals, 12 colours, 3 gradients
- Captured
- 21 Oct 2026 · added by @sitestyleguide
https://www.apollo.io/
Screenshot
apollo.io
Identity & metadata
What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.
Title &
description
- Page title
- The AI GTM System for Go-to-Market Teams | Apollo
- ● 49 / 60 characters
- Meta description
- Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion.
- ● 141 / 160 characters
- Site name
- Apollo.io
- og:title
- The AI GTM System for Go-to-Market Teams | Apollo
- og:description
- Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion.
- Language
- en
In search results
Apollo.iohttps://www.apollo.io/
The AI GTM System for Go-to-Market Teams | Apollo
Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motion.
When shared
apollo.io
The AI GTM System for Go-to-Market Teams | Apollo
Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for…
Logo & favicons
Found as: schema.org logo. PNG, 202 × 52.
Logo
On white
On black
On Yellow
Favicons
3 found-
256 px · SVG
icon
-
180 px · PNG
apple-touch-icon
-
The AI GTM System for Go-to-Market Teams | Apollo
Light browser tab
The AI GTM System for Go-to-Market Teams | Apollo
Dark browser tab
Colour
Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.
Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.
Colour
Balance
How much each colour is used- Black 31.9%
- White 20.7%
- Near Black 8.6%
- Off White 8.1%
- Yellow 5.4%
- Plum 3.5%
- Bisque 2.9%
- Light Blue Violet 2.7%
- Deep Lavender 2.5%
- Light Lavender 2.3%
- Light Golden Rod Yellow 2.1%
- Lemon Chiffon 2.1%
- Deep Blue Violet 2.1%
- Thistle 1.7%
- Salmon 1.7%
- Fire Brick 1.7%
By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.
Neutrals
Text, backgrounds and structure-
Black
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 100
- On text
- —
- On white
- 21.00:1 AAA
Text, background, border · --tw-ring-color, .styles-module-scss-module__LGzRja__contentSection h1
-
White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 0
- On text
- 21.00:1 AAA
- On white
- —
Background, text, border · body, .styles-module-scss-module___SeDCq__wistiaHubspotForm .wistiaHubspotFormWrapper
-
Near Black
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 0 0 90
- On text
- 1.21:1 Fail
- On white
- 17.40:1 AAA
Text, background, border · .styles-module-scss-module__s5BcSG__hubspotForm input[type=checkbox]:checked:bef, .bg-sand-80
-
Off White
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 1 2 7
- On text
- 17.65:1 AAA
- On white
- 1.19:1 Fail
Background, border, text · .bg-sand-20, .disabled\:bg-sand-20:disabled
Colours
Brand colours and accents, most used first-
Yellow
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 3 0 93 5
- On text
- 17.24:1 AAA
- On white
- 1.22:1 Fail
Background, text, border · .styles-module-scss-module__s5BcSG__hubspotForm input[type=submit], .bg-sunbeam-60
-
Plum
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 18 35 0 0
- On text
- 10.64:1 AAA
- On white
- 1.97:1 Fail
Background, text, graphic · .bg-\[linear-gradient\(90deg\,\#D2A6FF_0\%\,\#E1F2BD_50\%\,\#D2A6FF_100\%\)\], .gradient-slider::-webkit-slider-runnable-track
-
Bisque
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 10 18 0
- On text
- 17.39:1 AAA
- On white
- 1.21:1 Fail
Background, text, border · .bg-academy-orange-20, .bg-orange-10
-
Light Blue Violet
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 37 75 0 0
- On text
- 4.64:1 AA
- On white
- 4.53:1 AA
Background, text, border · .styles-module-scss-module___SeDCq__webinarDescription ul li:before, .styles-module-scss-module__nSzWLq__templateDescription ul li:before
-
Deep Lavender
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 9 11 0 0
- On text
- 16.63:1 AAA
- On white
- 1.26:1 Fail
Background, text, border · .bg-academy-purple-20, .bg-purple-10
-
Light Lavender
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 13 8 0 1
- On text
- 16.97:1 AAA
- On white
- 1.24:1 Fail
Background, text, border · .bg-academy-blue-20, .bg-blue-05
-
Light Golden Rod Yellow
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 5 0 17 1
- On text
- 19.51:1 AAA
- On white
- 1.08:1 Fail
Background, border · .bg-academy-neon-20, .bg-lime-10
-
Lemon Chiffon
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 2 19 0
- On text
- 19.66:1 AAA
- On white
- 1.07:1 Fail
Background, text · .bg-academy-yellow-20, .disabled\:bg-academy-yellow-20:disabled
-
Deep Blue Violet
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 47 95 0 0
- On text
- 3.52:1 AA large
- On white
- 5.97:1 AA
Text, background, border · .styles-module-scss-module___SeDCq__courseDescription ul li:before, .styles-module-scss-module___SeDCq__courseDescription ol li::marker
-
Thistle
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 11 2 0
- On text
- 17.50:1 AAA
- On white
- 1.20:1 Fail
Background, text, border · .bg-academy-pink-20, .disabled\:bg-academy-pink-20:disabled
-
Salmon
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 50 53 0
- On text
- 8.61:1 AAA
- On white
- 2.44:1 Fail
Text, border · .text-rust-50, .text-text-negative
-
Fire Brick
- HEX
- RGB
- HSL
- OKLCH
- CMYK
- 0 84 84 30
- On text
- 3.09:1 AA large
- On white
- 6.80:1 AA
Text, background · .bg-red-60, .\!text-red-60
Gradients
-
linear-gradient(to bottom, )
-
linear-gradient(90deg,#d2a6ff 0%,#72b8fe 100%)
-
linear-gradient(90deg,#f2f2ee4d 0%,#8c8c8a4d 100%)
Typography
Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.
Founders Grotesk
Aa
400
Aa
700
Founders Grotesk
Self-hosted · weights 400, 500, 600, 700 · headings · shown in a stand-in if you don’t have it
Aa
100
Aa
900
soehne
Self-hosted · weights 100, 400, 900 · body · shown in a stand-in if you don’t have it
Aa
400
Apple Color Emoji
System font, or not loaded on this page · body · shown in a stand-in if you don’t have it
Aa
400
Aa
500
tiempos
Self-hosted · weights 400, 500 · shown in a stand-in if you don’t have it
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”
Type scale
From the site’s CSS
Heading 1
32px / 120%
Apollo.io
Heading 2
24px / 28px
weight 500 · Founders Grotesk
The AI GTM System for Go-to-Market Teams | Apol…
Heading 3
20px / 24px
weight 500 · Founders Grotesk
The AI GTM System for Go-to-Market Teams | Apol…
Heading 4
18px / 22px
weight 700
The AI GTM System for Go-to-Market Teams | Apol…
Heading 5
18px / 110%
weight 500 · Founders Grotesk
The AI GTM System for Go-to-Market Teams | Apol…
Heading 6
16px / 24px
weight 500 · Founders Grotesk
The AI GTM System for Go-to-Market Teams | Apol…
Body
0.875rem · 14 px / 1.5
weight 400 · soehne
Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motio…
Paragraph
.875rem · 14 px / 1.25rem
Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motio…
Small
80%
Apollo is the AI sales platform rebuilt as one connected AI GTM system: data, intelligence, and execution for the entire go-to-market motio…
Button
100%
none
Get started
Link
32px / 100%
weight 500 · Founders Grotesk
Read more about Apollo.io
Sizes in use
Most common across the site- 36pxline 110% · 3 rules
- 32pxline 1 · 3 rules
- 24pxline 110% · 5 rules
- 22pxline 120% · 2 rules
- 20pxline 110% · 5 rules
- 18pxline 110% · 8 rules
- 16pxline 1.5rem · 13 rules
- 14pxline 1.25rem · 7 rules
Elements
The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.
Elements
Button
Get started
.styles-module-scss-module__s5BcSG__hubspotForm input[type=submit] · #EBF212 · radius .5rem
Corner radius
- .5rem · 7×
- 16px · 4×
- 8px · 4×
- 2px · 3×
- .25rem · 2×
- 1rem · 2×
Shadows
- 0 0 #0000, 0 0 #0000, 0 0 #0000
Layout
Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.
Grid
Breakpoints
375
640
768
1024
1280
1440
1536
1920
On a scale of 0 to 1920 px.
Content widths (max-width)
1024 px
768 px
640 px
630 px
500 px
300 px
Notes
Plain checks on what was found. Worth fixing if you look after this site.
Notes
- ● FineThe title is 49 characters, short enough to show in full in search results.
Questions
Quick answers, from the same capture as the rest of this guide.
Questions
- What font does Apollo.io use?
- Apollo.io’s website uses three typefaces: Founders Grotesk (headings), self-hosted; soehne (body text), self-hosted; tiempos, self-hosted.
- What are Apollo.io’s brand colours?
- The main colours on apollo.io are Yellow (#EBF212), Plum (#D2A6FF), Bisque (#FFE5D2), Light Blue Violet (#9F40FE), Deep Lavender (#E8E1FE) and Light Lavender (#DBE8FD).
- What colour is Apollo.io’s text and background?
- Body text is #000000 on a #FFFFFF background.
- Where is Apollo.io’s logo from?
- The logo shown in this guide was found on apollo.io’s homepage. For official logo files and usage rules, check Apollo.io’s own brand or press page.
- Is this Apollo.io’s official style guide?
- No. SiteStyleGuide made it from apollo.io’s public web pages on 21 October 2026, and isn’t affiliated with Apollo.io. Members can refresh a guide after 90 days to pick up changes.
Design tokens
Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.
Tokens
apollo-io-tokens.css
/* apollo.io design tokens, from SiteStyleGuide (https://sitestyleguide.com/apollo.io) */
:root {
/* Colours */
--text: #000000;
--background: #FFFFFF;
--colour-black: #000000;
--colour-white: #FFFFFF;
--colour-near-black: #1A1A1A;
--colour-off-white: #EDEBE8;
--colour-yellow: #EBF212;
--colour-plum: #D2A6FF;
--colour-bisque: #FFE5D2;
--colour-light-blue-violet: #9F40FE;
--colour-deep-lavender: #E8E1FE;
--colour-light-lavender: #DBE8FD;
--colour-light-golden-rod-yellow: #EFFCD1;
--colour-lemon-chiffon: #FEF9CE;
--colour-deep-blue-violet: #860DFF;
--colour-thistle: #FFE2F9;
--colour-salmon: #FF8077;
--colour-fire-brick: #B21D1D;
--gradient-1: linear-gradient(to bottom, );
--gradient-2: linear-gradient(90deg,#d2a6ff 0%,#72b8fe 100%);
--gradient-3: linear-gradient(90deg,#f2f2ee4d 0%,#8c8c8a4d 100%);
/* Typefaces */
--font-headings: 'Founders Grotesk';
--font-body: 'soehne', 'soehne Fallback';
--font-other: 'tiempos', 'tiempos Fallback';
/* Type scale */
--text-h1: 32px;
--leading-h1: 120%;
--text-h2: 24px;
--leading-h2: 28px;
--text-h3: 20px;
--leading-h3: 24px;
--text-h4: 18px;
--leading-h4: 22px;
--text-h5: 18px;
--leading-h5: 110%;
--text-h6: 16px;
--leading-h6: 24px;
--text-body: 0.875rem;
--leading-body: 1.5;
--text-p: .875rem;
--leading-p: 1.25rem;
--text-small: 80%;
--text-button: 100%;
--text-a: 32px;
--leading-a: 100%;
/* Shape */
--radius-1: .5rem;
--radius-2: 16px;
--radius-3: 8px;
--radius-4: 2px;
--radius-5: .25rem;
--radius-6: 1rem;
/* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
--breakpoint-1: 375px;
--breakpoint-2: 640px;
--breakpoint-3: 768px;
--breakpoint-4: 1024px;
--breakpoint-5: 1280px;
--breakpoint-6: 1440px;
--breakpoint-7: 1536px;
--breakpoint-8: 1920px;
--max-width-1: 1024px;
--max-width-2: 768px;
--max-width-3: 640px;
--max-width-4: 630px;
--max-width-5: 500px;
--max-width-6: 300px;
}
{
"site": "apollo.io",
"source": "https://sitestyleguide.com/apollo.io",
"text": "#000000",
"background": "#FFFFFF",
"colours": [
{
"name": "Black",
"hex": "#000000",
"rgb": [
0,
0,
0
]
},
{
"name": "White",
"hex": "#FFFFFF",
"rgb": [
255,
255,
255
]
},
{
"name": "Near Black",
"hex": "#1A1A1A",
"rgb": [
26,
26,
26
]
},
{
"name": "Off White",
"hex": "#EDEBE8",
"rgb": [
237,
235,
232
]
},
{
"name": "Yellow",
"hex": "#EBF212",
"rgb": [
235,
242,
18
]
},
{
"name": "Plum",
"hex": "#D2A6FF",
"rgb": [
210,
166,
255
]
},
{
"name": "Bisque",
"hex": "#FFE5D2",
"rgb": [
255,
229,
210
]
},
{
"name": "Light Blue Violet",
"hex": "#9F40FE",
"rgb": [
159,
64,
254
]
},
{
"name": "Deep Lavender",
"hex": "#E8E1FE",
"rgb": [
232,
225,
254
]
},
{
"name": "Light Lavender",
"hex": "#DBE8FD",
"rgb": [
219,
232,
253
]
},
{
"name": "Light Golden Rod Yellow",
"hex": "#EFFCD1",
"rgb": [
239,
252,
209
]
},
{
"name": "Lemon Chiffon",
"hex": "#FEF9CE",
"rgb": [
254,
249,
206
]
},
{
"name": "Deep Blue Violet",
"hex": "#860DFF",
"rgb": [
134,
13,
255
]
},
{
"name": "Thistle",
"hex": "#FFE2F9",
"rgb": [
255,
226,
249
]
},
{
"name": "Salmon",
"hex": "#FF8077",
"rgb": [
255,
128,
119
]
},
{
"name": "Fire Brick",
"hex": "#B21D1D",
"rgb": [
178,
29,
29
]
}
],
"fonts": [
{
"name": "Founders Grotesk",
"stack": "Founders Grotesk",
"weights": [
400,
500,
600,
700
],
"source": "Self-hosted"
},
{
"name": "soehne",
"stack": "soehne, soehne Fallback",
"weights": [
100,
400,
900
],
"source": "Self-hosted"
},
{
"name": "Apple Color Emoji",
"stack": "ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji",
"weights": [],
"source": "System font, or not loaded on this page"
},
{
"name": "tiempos",
"stack": "tiempos, tiempos Fallback",
"weights": [
400,
500
],
"source": "Self-hosted"
},
{
"name": "foundersGroteskMono",
"stack": "foundersGroteskMono, foundersGroteskMono Fallback",
"weights": [
400
],
"source": "Self-hosted"
},
{
"name": "foundersGrotesk",
"stack": "foundersGrotesk, foundersGrotesk Fallback",
"weights": [
300,
400,
500,
600,
700
],
"source": "Self-hosted"
}
]
}
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Similar colours
Websites whose lead colour is closest to Apollo.io’s
Captured from apollo.io on 21 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Apollo.io; this guide describes the public website for reference.