What font does Apple use?

Apple’s website uses one typeface: SF Pro Text (headings and body text), a system font.

What are Apple’s brand colours?

The main colours on apple.co are Light Royal Blue (#0071E3), Deep Royal Blue (#0066CC), Dodger Blue (#2997FF), Sienna (#B64400), Red (#E30000) and Green (#008009).

What colour is Apple’s text and background?

Body text is #1D1D1F on a #FFFFFF background.

Where is Apple’s logo from?

The logo shown in this guide was found on apple.co’s homepage. For official logo files and usage rules, check Apple’s own brand or press page.

Is this Apple’s official style guide?

No. SiteStyleGuide made it from apple.co’s public web pages on 3 November 2026, and isn’t affiliated with Apple. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from apple.co’s public web pages. Not affiliated with or endorsed by Apple. The real site is apple.co ↗

Unofficial style guide

Applestyle guide

Apple’s website (apple.co) uses SF Pro Text for its headings and body text. Its palette is led by Light Royal Blue (#0071E3), Deep Royal Blue (#0066CC) and Dodger Blue (#2997FF), with #1D1D1F text on #FFFFFF. Captured from the live site on 3 November 2026.

Website: apple.co
Typefaces: SF Pro Text, SF Pro HK, SF Pro Display
Palette: 4 neutrals, 11 colours, 3 gradients
Captured: 3 Nov 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the apple.co homepage on a desktop screen — Screenshot of apple.co on a 1440 px desktop screen, 3 Nov 2026.

Screenshot of the apple.co homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Apple; ● 5 / 60 characters
Meta description: Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.; ▲ 172 / 160 characters
Site name: Apple
og:title: Apple
og:description: Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.

In search results

Applehttps://www.apple.com/

Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert devi…

When shared

apple.co

Apple

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus…

Logo & favicons

Found as: schema.org logo. PNG, 302 × 302.

Logo

On white

On black

On Light Royal Blue

Favicons

1 found

64 px · ICO favicon.ico

Apple

Light browser tab

Apple

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#1D1D1F) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 27.7%
Near Black 20.4%
Light Royal Blue 15.8%
Cool Off White 9.6%
Black 9.3%
Deep Royal Blue 6.9%
Dodger Blue 2.5%
Sienna 1.8%
Red 1.4%
Green 0.8%
Chocolate 0.8%
Forest Green 0.8%
Gold 0.8%
Brown 0.8%
Lime Green 0.8%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
16.83:1 AAA

On white
—

Background, text, graphic · --sk-button-color, --sk-button-color-hover
Near Black

HEX

RGB

HSL

OKLCH

CMYK
6 6 0 88

On text
—

On white
16.83:1 AAA

Text, background, graphic · --sk-button-background-active, body
Cool Off White

HEX

RGB

HSL

OKLCH

CMYK
2 2 0 7

On text
13.78:1 AAA

On white
1.22:1 Fail

Text · --sk-button-background-active, --sk-fill-gray-quaternary
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.25:1 Fail

On white
21.00:1 AAA

Background, text · --sk-button-color, --sk-glyph

Colours

Brand colours and accents, most used first

Light Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
100 50 0 11

On text
3.58:1 AA large

On white
4.70:1 AA

Border · --sk-button-background-active, --sk-button-background-hover
Deep Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
100 50 0 20

On text
3.02:1 AA large

On white
5.57:1 AA

Text · --sk-button-color, --sk-button-border-color
Dodger Blue

HEX

RGB

HSL

OKLCH

CMYK
84 41 0 0

On text
5.58:1 AA

On white
3.02:1 AA large

Text · --sk-button-color, --sk-button-border-color
Sienna

HEX

RGB

HSL

OKLCH

CMYK
0 63 100 29

On text
3.06:1 AA large

On white
5.50:1 AA

Used · --sk-badge-text-color, --sk-glyph-orange
Red

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 11

On text
3.42:1 AA large

On white
4.92:1 AA

Used · --sk-glyph-red, --sk-fill-red
Green

HEX

RGB

HSL

OKLCH

CMYK
100 0 93 50

On text
3.28:1 AA large

On white
5.13:1 AA

Used · --sk-glyph-green
Chocolate

HEX

RGB

HSL

OKLCH

CMYK
0 60 100 4

On text
5.34:1 AA

On white
3.15:1 AA large

Used · --sk-fill-orange
Forest Green

HEX

RGB

HSL

OKLCH

CMYK
98 0 91 37

On text
4.90:1 AA

On white
3.44:1 AA large

Used · --sk-fill-green
Gold

HEX

RGB

HSL

OKLCH

CMYK
0 12 73 0

On text
12.82:1 AAA

On white
1.31:1 Fail

Used · --sk-fill-yellow
Brown

HEX

RGB

HSL

OKLCH

CMYK
0 83 74 31

On text
2.44:1 Fail

On white
6.89:1 AA

Used · --sk-productred
Lime Green

HEX

RGB

HSL

OKLCH

CMYK
100 0 59 15

On text
8.87:1 AAA

On white
1.90:1 Fail

Used · --sk-enviro-green

Gradients

linear-gradient(105deg,#fff0 33.33%,#ffffff73,#fff0 37.5%),linear-gradient(to right,#f5f5f700 33.33%,#f5f5f7 41.67%),linear-gradient(to right,#fdd30f,#f4f6f7,#90ceee,#48a7f4,#2789ff)
linear-gradient(105deg,#fff0 36%,#fff 46% 54%,#fff0 64%)
radial-gradient(100% 33% at left bottom, rgba(0, 0, 0, 0.5) 0%, rgba(255, 255, 255, 0))

Dark mode

Switched on by the site

Aa Light · #1D1D1F on #FFFFFF

Aa Dark · #F5F5F7 on #000000 · 19.29:1 AAA

Off White

#F5F5F7 · --sk-glyph-gray
Cool Grey

#86868B · --sk-glyph-gray-secondary
Black

#000000 · --sk-fill
Near Black

#161617 · --sk-fill-secondary
Dodger Blue

#2997FF · --sk-glyph-blue
Cool Dark Grey

#6E6E73 · --sk-glyph-gray-tertiary
Red

#FF3037 · --sk-glyph-red
Cool Off White

#E8E8ED
Cool Light Grey

#D2D2D7 · --sk-glyph-gray-secondary-alt
Dark Orange

#FF791B · --sk-glyph-orange
Forest Green

#03A10E · --sk-glyph-green
Charcoal

#424245 · --sk-fill-gray-tertiary

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

SF Pro Text

Aa 400 Aa 600

SF Pro Text

System font, or not loaded on this page · weights 400, 500, 600 · buttons, body, headings · shown in a stand-in if you don’t have it

Aa 400

SF Pro HK

System font, or not loaded on this page · buttons, headings · shown in a stand-in if you don’t have it

Aa 400 Aa 600

SF Pro Display

System font, or not loaded on this page · weights 400, 500, 600 · headings · shown in a stand-in if you don’t have it

Aa 400

SF Pro AR

System font, or not loaded on this page · buttons, headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 17 px

Body 17px / 1.4705882353 weight 400 · SF Pro Text

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertai…

Paragraph 12px / 1.3333733333 weight 400 · SF Pro Text

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertai…

Small 1em · 17 px

Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertai…

Button — SF Pro Text

Get started

Sizes in use

Most common across the site

24pxline 1.1666666667 · 4 rules
21pxline 1.1904761905 · 7 rules
19pxline 1.2105263158 · 3 rules
17pxline 1.1764805882 · 21 rules
15px3 rules
14pxline 1.2857742857 · 16 rules
12pxline 1.3333733333 · 24 rules
10pxline 1.3 · 4 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Link

Read our latest news today.

a · #0066CC

Corner radius

999px · 5×
1.2px · 3×
50% · 2×
5px · 1×
6px · 1×

Shadows

0 0 8px 3px #ffffff8c,0 0 8px 6px #00000080
3px 5px 30px rgba(0,0,0,.22)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

734

735

833

834

1023

1068

1069

1441

On a scale of 0 to 1441 px.

Content widths (max-width)

1680 px

1024 px

980 px

420 px

410 px

392 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 5 characters, short enough to show in full in search results.
▲ CheckThe description is 172 characters. Search results usually show about 160.
▲ CheckThe page doesn’t declare its language (the lang attribute on <html>).

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Apple use?: Apple’s website uses one typeface: SF Pro Text (headings and body text), a system font.
What are Apple’s brand colours?: The main colours on apple.co are Light Royal Blue (#0071E3), Deep Royal Blue (#0066CC), Dodger Blue (#2997FF), Sienna (#B64400), Red (#E30000) and Green (#008009).
What colour is Apple’s text and background?: Body text is #1D1D1F on a #FFFFFF background.
Where is Apple’s logo from?: The logo shown in this guide was found on apple.co’s homepage. For official logo files and usage rules, check Apple’s own brand or press page.
Is this Apple’s official style guide?: No. SiteStyleGuide made it from apple.co’s public web pages on 3 November 2026, and isn’t affiliated with Apple. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

apple-co-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* apple.co design tokens, from SiteStyleGuide (https://sitestyleguide.com/apple.co) */
:root {
  /* Colours */
  --text: #1D1D1F;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #1D1D1F;
  --colour-cool-off-white: #E8E8ED;
  --colour-black: #000000;
  --colour-light-royal-blue: #0071E3;
  --colour-deep-royal-blue: #0066CC;
  --colour-dodger-blue: #2997FF;
  --colour-sienna: #B64400;
  --colour-red: #E30000;
  --colour-green: #008009;
  --colour-chocolate: #F56300;
  --colour-forest-green: #03A10E;
  --colour-gold: #FFE045;
  --colour-brown: #AF1E2D;
  --colour-lime-green: #00D959;
  --gradient-1: linear-gradient(105deg,#fff0 33.33%,#ffffff73,#fff0 37.5%),linear-gradient(to right,#f5f5f700 33.33%,#f5f5f7 41.67%),linear-gradient(to right,#fdd30f,#f4f6f7,#90ceee,#48a7f4,#2789ff);
  --gradient-2: linear-gradient(105deg,#fff0 36%,#fff 46% 54%,#fff0 64%);
  --gradient-3: radial-gradient(100% 33% at left bottom, rgba(0, 0, 0, 0.5) 0%, rgba(255, 255, 255, 0));

  /* Typefaces */
  --font-buttons: 'SF Pro Text', 'SF Pro Icons', 'Helvetica Neue', 'Helvetica', 'Arial', sans-serif;
  --font-body: 'SF Pro Text', 'SF Pro Icons', 'Helvetica Neue', 'Helvetica', 'Arial', sans-serif;
  --font-headings: 'SF Pro Text', 'SF Pro Icons', 'Helvetica Neue', 'Helvetica', 'Arial', sans-serif;

  /* Type scale */
  --text-body: 17px;
  --leading-body: 1.4705882353;
  --text-p: 12px;
  --leading-p: 1.3333733333;
  --text-small: 1em;

  /* Shape */
  --radius-1: 999px;
  --radius-2: 1.2px;
  --radius-3: 50%;
  --radius-4: 5px;
  --radius-5: 6px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 734px;
  --breakpoint-2: 735px;
  --breakpoint-3: 833px;
  --breakpoint-4: 834px;
  --breakpoint-5: 1023px;
  --breakpoint-6: 1068px;
  --breakpoint-7: 1069px;
  --breakpoint-8: 1441px;
  --max-width-1: 1680px;
  --max-width-2: 1024px;
  --max-width-3: 980px;
  --max-width-4: 420px;
  --max-width-5: 410px;
  --max-width-6: 392px;
}

{
    "site": "apple.co",
    "source": "https://sitestyleguide.com/apple.co",
    "text": "#1D1D1F",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Near Black",
            "hex": "#1D1D1F",
            "rgb": [
                29,
                29,
                31
            ]
        },
        {
            "name": "Cool Off White",
            "hex": "#E8E8ED",
            "rgb": [
                232,
                232,
                237
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Light Royal Blue",
            "hex": "#0071E3",
            "rgb": [
                0,
                113,
                227
            ]
        },
        {
            "name": "Deep Royal Blue",
            "hex": "#0066CC",
            "rgb": [
                0,
                102,
                204
            ]
        },
        {
            "name": "Dodger Blue",
            "hex": "#2997FF",
            "rgb": [
                41,
                151,
                255
            ]
        },
        {
            "name": "Sienna",
            "hex": "#B64400",
            "rgb": [
                182,
                68,
                0
            ]
        },
        {
            "name": "Red",
            "hex": "#E30000",
            "rgb": [
                227,
                0,
                0
            ]
        },
        {
            "name": "Green",
            "hex": "#008009",
            "rgb": [
                0,
                128,
                9
            ]
        },
        {
            "name": "Chocolate",
            "hex": "#F56300",
            "rgb": [
                245,
                99,
                0
            ]
        },
        {
            "name": "Forest Green",
            "hex": "#03A10E",
            "rgb": [
                3,
                161,
                14
            ]
        },
        {
            "name": "Gold",
            "hex": "#FFE045",
            "rgb": [
                255,
                224,
                69
            ]
        },
        {
            "name": "Brown",
            "hex": "#AF1E2D",
            "rgb": [
                175,
                30,
                45
            ]
        },
        {
            "name": "Lime Green",
            "hex": "#00D959",
            "rgb": [
                0,
                217,
                89
            ]
        }
    ],
    "fonts": [
        {
            "name": "SF Pro Text",
            "stack": "SF Pro Text, SF Pro Icons, Helvetica Neue, Helvetica, Arial, sans-serif",
            "weights": [
                400,
                500,
                600
            ],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "SF Pro HK",
            "stack": "SF Pro HK, SF Pro Text, SF Pro Icons, PingFang HK, Helvetica Neue, Helvetica, Arial, sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "SF Pro Display",
            "stack": "SF Pro Display, SF Pro Icons, Helvetica Neue, Helvetica, Arial, sans-serif",
            "weights": [
                400,
                500,
                600
            ],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "SF Pro AR",
            "stack": "SF Pro AR, SF Pro AR Text, SF Pro Text, SF Pro Gulf, SF Pro Icons, Helvetica Neue, Helvetica, Arial, sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "SF Pro JP",
            "stack": "\"SF Pro JP\", \"SF Pro Text\", \"SF Pro Icons\", \"Hiragino Kaku Gothic Pro\", \"ヒラギノ角ゴ Pro W3\", \"メイリオ\", \"Meiryo\", \"ＭＳ Ｐゴシック\", \"Helvetica Neue\", \"Helvetica\", \"Arial\", sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "SF Pro KR",
            "stack": "SF Pro KR, SF Pro Text, SF Pro Icons, Apple Gothic, HY Gulim, MalgunGothic, HY Dotum, Lexi Gulim, Helvetica Neue, Helvetica, Arial, sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        }
    ]
}

Other websites using SF Pro Text as their main typeface

Apple

apple.com · set in SF Pro Text
Save

Websites whose lead colour is closest to Apple’s

Waze

waze.com · 3 hours ago
Save
Google

thinkwithgoogle.com · 13 hours ago
Save
blog.google

blog.google · 1 day ago
Save
Google Design

design.google · 1 day ago
Save

Captured from apple.co on 3 November 2026. SiteStyleGuide isn’t affiliated with or endorsed by Apple; this guide describes the public website for reference.

Applestyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Cool Off White

Black

Colours

Light Royal Blue

Deep Royal Blue

Dodger Blue

Sienna

Red

Green

Chocolate

Forest Green

Gold

Brown

Lime Green

Gradients

Dark mode

SF Pro Text

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run apple.co?

Also set in SF Pro Text

Apple

Similar colours

Waze

Google

blog.google

Google Design

Title &
description