SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from blog.google’s public web pages. Not affiliated with or endorsed by blog.google. The real site is blog.google ↗

blog.google logo

Unofficial style guide

blog.googlestyle guide

blog.google’s website (blog.google) uses Google Sans for its headings and body text. Its palette is led by Light Royal Blue (#1A73E8), Dark Slate Blue (#174EA6) and Royal Blue (#1967D2), with #5F6368 text on #FFFFFF. Captured from the live site on 3 November 2026.

Typefaces
Google Sans, Google Sans Flex, Product Sans
Palette
4 neutrals, 12 colours, 3 gradients
Captured
3 Nov 2026 · added by @sitestyleguide
https://blog.google/ Screenshot
Screenshot of the blog.google homepage on a desktop screen
Screenshot of blog.google on a 1440 px desktop screen, 3 Nov 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
News from Google | Google Product and Technology News and Stories
▲ 65 / 60 characters
Meta description
Get the latest news and stories about Google products, technology and innovation on News from Google, Google's official blog.
● 125 / 160 characters
Site name
blog.google
og:title
News from Google
og:description
Get the latest news and stories about Google products, technology and innovation on News from Google, Google's official blog.
Language
en-us

In search results

blog.googlehttps://blog.google/

News from Google | Google Product and Technology News and Sto…

Get the latest news and stories about Google products, technology and innovation on News from Google, Google's official blog.

When shared

The image blog.google shares with links

blog.google

News from Google

Get the latest news and stories about Google products, technology and innovation on News from Google, Google'…

Back to top ↑

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#5F6368) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 30.2%
  • Near Black 19.5%
  • Light Royal Blue 10.3%
  • Cool Dark Grey 9.6%
  • Dark Slate Blue 7.2%
  • Royal Blue 7.1%
  • Off White 5.3%
  • Light Lavender 3.5%
  • Light Steel Blue 1.2%
  • Deep Lavender 1.2%
  • Deep Steel Blue 1.2%
  • Light Blue 0.8%
  • Fire Brick 0.8%
  • Dodger Blue 0.8%
  • Honey Dew 0.7%
  • Deep Royal Blue 0.7%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    6.05:1 AA
    On white
    —

    Background, text, border · body, .uni-article-hero--blue

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    11 8 0 86
    On text
    2.66:1 Fail
    On white
    16.10:1 AAA

    Text, graphic, border · .uni-landing-newsletter__description, .uni-article-card__summary

  • Cool Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    9 5 0 59
    On text
    —
    On white
    6.05:1 AA

    Text, graphic, background · .uni-nav-mobile__section-title--small, body

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    3 2 0 12
    On text
    4.41:1 AA large
    On white
    1.37:1 Fail

    Background, border, text · .uni-nav-mobile__shape, .uni-nav-desktop__footer p:before

Colours

Brand colours and accents, most used first
  • Light Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    89 50 0 9
    On text
    1.34:1 Fail
    On white
    4.51:1 AA

    Text, background, border · .uni-category-page__subtitle>* a.superscript, .uni-subcategory-page__subheading>* a

  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    86 53 0 35
    On text
    1.30:1 Fail
    On white
    7.85:1 AAA

    Text, border, background · .uni-category-page__subtitle>* a:active, .uni-category-page__subtitle>* a.superscript:hover

  • Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    88 51 0 18
    On text
    1.13:1 Fail
    On white
    5.37:1 AA

    Border, background, text · .uni-landing-newsletter-form__button, .uni-landing-newsletter-form__button:before

  • Light Lavender

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    17 10 0 1
    On text
    4.65:1 AA
    On white
    1.30:1 Fail

    Background · .uni-category-page__subtitle>* a.superscript:hover, .uni-category-page__subtitle>* a.superscript:active

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    30 19 0 2
    On text
    3.67:1 AA large
    On white
    1.65:1 Fail

    Background, border · .skeleton--blue, --color-blue-200

  • Deep Lavender

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    18 16 0 0
    On text
    4.29:1 AA large
    On white
    1.41:1 Fail

    Background · .uni-landing-newsletter--color .uni-landing-newsletter__background, .uni-article-hero--purple

  • Deep Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    28 25 0 0
    On text
    3.41:1 AA large
    On white
    1.77:1 Fail

    Background · .uni-nav__action-btn--gemini:before, --color-aurora-soft-purple-plus3

  • Light Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    27 11 0 0
    On text
    4.45:1 AA large
    On white
    1.36:1 Fail

    Background · .uni-article-hero--blue, --color-aurora-blue-plus4

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 92 92 35
    On text
    1.30:1 Fail
    On white
    7.87:1 AAA

    Text · .uni-landing-newsletter-form__error, --color-red-900

  • Dodger Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    73 45 0 4
    On text
    1.70:1 Fail
    On white
    3.56:1 AA large

    Text, background · .gemini-fx-draw-border.is-animating, --color-blue-500

  • Honey Dew

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    12 0 15 2
    On text
    5.32:1 AA
    On white
    1.14:1 Fail

    Background · .uni-article-hero--green, --color-aurora-green-plus5

  • Deep Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    87 52 0 26
    On text
    1.08:1 Fail
    On white
    6.51:1 AA

    Background · --color-blue-800, .kw-button--high-emphasis:hover

Gradients

  • linear-gradient(180deg,#f1f3f4,#dadce0)

  • linear-gradient(180deg,#f1f3f4 0%,#dadce0 100%)

  • linear-gradient(#1967d2,#1a73e8)

Dark mode

Switched on by the site
  • Cool Charcoal

    #3C4043 · --bg-surfaces-secondary

  • White

    #FFFFFF · --bg-surfaces-inverse-main

  • Near Black

    #202124 · --bg-surfaces-main

  • Cool Dark Grey

    #5F6368 · --bg-surfaces-secondary-hover

  • Light Steel Blue

    #AECBFA · --bg-high-base

  • Cool Grey

    #9AA0A6 · --border-pill-disabled

  • Cool Grey

    #80868B · --text-disabled

Back to top ↑

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Google Sans

Aa 300 Aa 700

Google Sans

Google Fonts · weights 300, 400, 500, 600, 700 · headings, body, buttons

Aa 400 Aa 700

Google Sans Flex

Google Fonts · weights 400, 500, 700 · headings

Aa 400

Product Sans

Google Fonts · weights 400

Aa 400

WazeBoingRegular

Self-hosted · weights 400 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 18 px
Heading 1 32px / 1.25 weight 400 · Google Sans

blog.google

Heading 2 24px / 1.3333333333 weight 400 · Google Sans

News from Google | Google Product and Technolog…

Heading 3 20px / 1.4 weight 400 · Google Sans

News from Google | Google Product and Technolog…

Heading 4 16px / 1.625 weight 400 · Google Sans

News from Google | Google Product and Technolog…

Heading 5 18px weight 300

News from Google | Google Product and Technolog…

Heading 6 18px weight 300

News from Google | Google Product and Technolog…

Body 1em · 18 px / 1.444 weight 300 · Google Sans

Get the latest news and stories about Google products, technology and innovation on News from Google, Google's official blog.

Paragraph 16px / 28px weight 400 · Google Sans

Get the latest news and stories about Google products, technology and innovation on News from Google, Google's official blog.

Small 80%

Get the latest news and stories about Google products, technology and innovation on News from Google, Google's official blog.

Link .7777777778rem · 14 px weight 400 · Google Sans Flex

Read more about blog.google

Sizes in use

Most common across the site
  • 32pxline 40px · 5 rules
  • 24pxline 32px · 8 rules
  • 22pxline 30px · 5 rules
  • 20pxline 28px · 19 rules
  • 18pxline 28px · 15 rules
  • 16pxline 24px · 33 rules
  • 14pxline 24px · 43 rules
  • 12pxline 0 · 20 rules

Back to top ↑

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.uni-tag a · #E8F0FE · radius 48px

Link

Read our latest news today.

a · #1A73E8

Corner radius

  • 24px · 43×
  • 8px · 34×
  • 120px · 32×
  • 4px · 16×
  • 48px · 12×

Shadows

  • 0 8px 12px 4px rgba(0,0,0,.04)
  • 0 1px 4px 0 rgba(60,64,67,.25),0 1px 2px 0 rgba(60,64,67,.3)
  • 0 1px 2px 0 rgba(60,64,67,.3),0 2px 6px 2px rgba(60,64,67,.15)

Back to top ↑

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

330
481
600
768
900
1024
1025
1440

On a scale of 0 to 1440 px.

Content widths (max-width)

1440 px
1344 px
1280 px
1260 px
568 px
380 px

Back to top ↑

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 65 characters. Google usually cuts titles near 60, so the end may not show in results.

Back to top ↑

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does blog.google use?
blog.google’s website uses four typefaces: Google Sans (headings and body text), google Fonts; Google Sans Flex, google Fonts; Product Sans, google Fonts; WazeBoingRegular, self-hosted.
What are blog.google’s brand colours?
The main colours on blog.google are Light Royal Blue (#1A73E8), Dark Slate Blue (#174EA6), Royal Blue (#1967D2), Light Lavender (#D2E3FC), Light Steel Blue (#AECBFA) and Deep Lavender (#D1D7FF).
What colour is blog.google’s text and background?
Body text is #5F6368 on a #FFFFFF background.
Where is blog.google’s logo from?
The logo shown in this guide was found on blog.google’s homepage. For official logo files and usage rules, check blog.google’s own brand or press page.
Is this blog.google’s official style guide?
No. SiteStyleGuide made it from blog.google’s public web pages on 3 November 2026, and isn’t affiliated with blog.google. Members can refresh a guide after 90 days to pick up changes.

Back to top ↑

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

blog-google-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* blog.google design tokens, from SiteStyleGuide (https://sitestyleguide.com/blog.google) */
:root {
  /* Colours */
  --text: #5F6368;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #202124;
  --colour-cool-dark-grey: #5F6368;
  --colour-off-white: #DADCE0;
  --colour-light-royal-blue: #1A73E8;
  --colour-dark-slate-blue: #174EA6;
  --colour-royal-blue: #1967D2;
  --colour-light-lavender: #D2E3FC;
  --colour-light-steel-blue: #AECBFA;
  --colour-deep-lavender: #D1D7FF;
  --colour-deep-steel-blue: #B8BEFF;
  --colour-light-blue: #BBE2FF;
  --colour-fire-brick: #A50E0E;
  --colour-dodger-blue: #4285F4;
  --colour-honey-dew: #DAF9D4;
  --colour-deep-royal-blue: #185ABC;
  --gradient-1: linear-gradient(180deg,#f1f3f4,#dadce0);
  --gradient-2: linear-gradient(180deg,#f1f3f4 0%,#dadce0 100%);
  --gradient-3: linear-gradient(#1967d2,#1a73e8);

  /* Typefaces */
  --font-headings: 'Google Sans', 'roboto', 'arial', 'helvetica';
  --font-body: 'Google Sans', 'roboto', 'arial', 'helvetica';
  --font-buttons: 'Google Sans', 'roboto', 'arial', 'helvetica';
  --font-other: 'Product Sans', 'arial', 'helvetica', sans-serif;

  /* Type scale */
  --text-h1: 32px;
  --leading-h1: 1.25;
  --text-h2: 24px;
  --leading-h2: 1.3333333333;
  --text-h3: 20px;
  --leading-h3: 1.4;
  --text-h4: 16px;
  --leading-h4: 1.625;
  --text-h5: 18px;
  --text-h6: 18px;
  --text-body: 1em;
  --leading-body: 1.444;
  --text-p: 16px;
  --leading-p: 28px;
  --text-small: 80%;
  --text-a: .7777777778rem;

  /* Shape */
  --radius-1: 24px;
  --radius-2: 8px;
  --radius-3: 120px;
  --radius-4: 4px;
  --radius-5: 48px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 330px;
  --breakpoint-2: 481px;
  --breakpoint-3: 600px;
  --breakpoint-4: 768px;
  --breakpoint-5: 900px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1025px;
  --breakpoint-8: 1440px;
  --max-width-1: 1440px;
  --max-width-2: 1344px;
  --max-width-3: 1280px;
  --max-width-4: 1260px;
  --max-width-5: 568px;
  --max-width-6: 380px;
}

Back to top ↑

Share

Links open each service’s own share page. Nothing from them loads here.

Share

Run blog.google?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

View our style guide on SiteStyleGuide
<a href="https://sitestyleguide.com/blog.google" title="blog.google style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

Back to top ↑

Other websites using Google Sans as their main typeface
Websites whose lead colour is closest to blog.google’s

Captured from blog.google on 3 November 2026. SiteStyleGuide isn’t affiliated with or endorsed by blog.google; this guide describes the public website for reference.