What font does BBC use?

BBC’s website uses one typeface: ReithSans (headings and body text), served from static.files.bbci.co.uk.

What are BBC’s brand colours?

The main colours on bbc.co.uk are Saddle Brown (#934105), Deep Royal Blue (#0051AD), Light Royal Blue (#0071F1), White (#FFFFFF), Near Black (#181818) and Black (#000000).

What colour is BBC’s text and background?

Body text is #181818 on a #F8F8F8 background.

Where is BBC’s logo from?

The logo shown in this guide was found on bbc.co.uk’s homepage. For official logo files and usage rules, check BBC’s own brand or press page.

Is this BBC’s official style guide?

No. SiteStyleGuide made it from bbc.co.uk’s public web pages on 2 November 2026, and isn’t affiliated with BBC. Members can refresh a guide after 90 days to pick up changes.

BBC Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: BBC - Home; ● 10 / 60 characters
Meta description: The best of the BBC, with the latest news and sport headlines, weather, TV & radio highlights and much more from across the whole of BBC Online.; ● 144 / 160 characters
Site name: BBC
og:title: BBC - Home
og:description: The best of the BBC, with the latest news and sport headlines, weather, TV & radio highlights and much more from across the whole of BBC Online.
Language: en-GB
Theme colour: #FFFFFF

In search results

BBChttps://www.bbc.co.uk/

BBC - Home

The best of the BBC, with the latest news and sport headlines, weather, TV & radio highlights and much more from across the whole of BBC Online.

When shared

bbc.co.uk

BBC - Home

The best of the BBC, with the latest news and sport headlines, weather, TV & radio highlights and much more f…

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Logo & favicons

Found as: SVG in the header. SVG, 112 × 32.

Logo

On white

On black

On Saddle Brown

Favicons

8 found

114 px · PNG icon
96 px · PNG icon
76 px · PNG icon
72 px · PNG icon
60 px · PNG icon
57 px · PNG icon
48 px · PNG icon
36 px · PNG icon

BBC - Home

Light browser tab

BBC - Home

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#181818) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 39%
Near Black 30.8%
Black 18.6%
Saddle Brown 3.9%
Dark Grey 3.7%
Deep Royal Blue 2.5%
Light Royal Blue 1.6%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
17.76:1 AAA

On white
—

Text, background, theme · body, .ssrcss-xo5r5a-Heading
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 91

On text
—

On white
17.76:1 AAA

Text, background · .ssrcss-xovs8o-PromoImageContainer::before, .ssrcss-8zqj65-Heading
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.18:1 Fail

On white
21.00:1 AAA

Text, background, border · .ssrcss-1uoq419-Heading, .ssrcss-1pt9kae-Subtitle
Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 62

On text
2.82:1 Fail

On white
6.29:1 AA

Text, graphic, border · .ssrcss-ccqz3i-Promo, .ssrcss-9tw7r1-MetadataStripContainer

Colours

Brand colours and accents, most used first

Saddle Brown

HEX

RGB

HSL

OKLCH

CMYK
0 56 97 42

On text
2.54:1 Fail

On white
7.00:1 AAA

Background · .ssrcss-gks8hq-BackgroundImage, .ssrcss-llgdol-Canvas
Deep Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
100 53 0 32

On text
2.35:1 Fail

On white
7.55:1 AAA

Text, background · .ssrcss-18zclsp-CallToActionLink:hover, .ssrcss-q2kq6p-StyledLink:hover
Light Royal Blue

HEX

RGB

HSL

OKLCH

CMYK
100 53 0 5

On text
3.92:1 AA large

On white
4.53:1 AA

Background, text · .ssrcss-k3e1en-NavigationLink-AccountLink::after, .ssrcss-18rlmxu-IconWrapper-ForYouIconWrapper

Gradients

linear-gradient( 0deg, color(from #202020 srgb r g b / 1) 0%, color(from #202020 srgb r g b / 0.95) 16%, color(from #202020 srgb r g b / 0) 50% )

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

ReithSans

Aa 300 Aa 800

ReithSans

Served from static.files.bbci.co.uk · weights 300, 400, 500, 700, 800 · headings, buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Body 100% / 1

The best of the BBC, with the latest news and sport headlines, weather, TV & radio highlights and much more from across the whole of BBC On…

Paragraph 100%

The best of the BBC, with the latest news and sport headlines, weather, TV & radio highlights and much more from across the whole of BBC On…

Small 100%

The best of the BBC, with the latest news and sport headlines, weather, TV & radio highlights and much more from across the whole of BBC On…

Link 100%

Sizes in use

Most common across the site

32pxline 1.125 · 3 rules
24pxline 1.1666666666666667 · 2 rules
20pxline 1.2 · 4 rules
16pxline 1.375 · 31 rules
14pxline 1.2857142857142858 · 6 rules
13pxline 1.2307692307692308 · 9 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

50% · 1×
5% · 1×

Shadows

0 0 0 0.125rem #000000
0 0 0 0.125rem #FFFFFF
0 0.0625rem 0 rgba(0,0,0,0.15)
0 0 0 0 #000000

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

300

318

375

400

600

900

1008

1280

On a scale of 0 to 1440 px.

Content widths (max-width)

1280 px

1008 px

720 px

336 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 10 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does BBC use?: BBC’s website uses one typeface: ReithSans (headings and body text), served from static.files.bbci.co.uk.
What are BBC’s brand colours?: The main colours on bbc.co.uk are Saddle Brown (#934105), Deep Royal Blue (#0051AD), Light Royal Blue (#0071F1), White (#FFFFFF), Near Black (#181818) and Black (#000000).
What colour is BBC’s text and background?: Body text is #181818 on a #F8F8F8 background.
Where is BBC’s logo from?: The logo shown in this guide was found on bbc.co.uk’s homepage. For official logo files and usage rules, check BBC’s own brand or press page.
Is this BBC’s official style guide?: No. SiteStyleGuide made it from bbc.co.uk’s public web pages on 2 November 2026, and isn’t affiliated with BBC. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

bbc-co-uk-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* bbc.co.uk design tokens, from SiteStyleGuide (https://sitestyleguide.com/bbc.co.uk) */
:root {
  /* Colours */
  --text: #181818;
  --background: #F8F8F8;
  --colour-white: #FFFFFF;
  --colour-near-black: #181818;
  --colour-black: #000000;
  --colour-dark-grey: #606060;
  --colour-saddle-brown: #934105;
  --colour-deep-royal-blue: #0051AD;
  --colour-light-royal-blue: #0071F1;
  --gradient-1: linear-gradient( 0deg, color(from #202020 srgb r g b / 1) 0%, color(from #202020 srgb r g b / 0.95) 16%, color(from #202020 srgb r g b / 0) 50% );

  /* Typefaces */
  --font-headings: 'ReithSans', 'Helvetica', 'Arial', 'freesans', sans-serif;
  --font-buttons: 'ReithSans', 'Helvetica', 'Arial', 'freesans', sans-serif;

  /* Type scale */
  --text-body: 100%;
  --leading-body: 1;
  --text-p: 100%;
  --text-small: 100%;
  --text-a: 100%;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 5%;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 300px;
  --breakpoint-2: 318px;
  --breakpoint-3: 375px;
  --breakpoint-4: 400px;
  --breakpoint-5: 600px;
  --breakpoint-6: 900px;
  --breakpoint-7: 1008px;
  --breakpoint-8: 1280px;
  --max-width-1: 1280px;
  --max-width-2: 1008px;
  --max-width-3: 720px;
  --max-width-4: 336px;
}

{
    "site": "bbc.co.uk",
    "source": "https://sitestyleguide.com/bbc.co.uk",
    "text": "#181818",
    "background": "#F8F8F8",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Near Black",
            "hex": "#181818",
            "rgb": [
                24,
                24,
                24
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Dark Grey",
            "hex": "#606060",
            "rgb": [
                96,
                96,
                96
            ]
        },
        {
            "name": "Saddle Brown",
            "hex": "#934105",
            "rgb": [
                147,
                65,
                5
            ]
        },
        {
            "name": "Deep Royal Blue",
            "hex": "#0051AD",
            "rgb": [
                0,
                81,
                173
            ]
        },
        {
            "name": "Light Royal Blue",
            "hex": "#0071F1",
            "rgb": [
                0,
                113,
                241
            ]
        }
    ],
    "fonts": [
        {
            "name": "ReithSans",
            "stack": "ReithSans, Helvetica, Arial, freesans, sans-serif",
            "weights": [
                300,
                400,
                500,
                700,
                800
            ],
            "source": "Served from static.files.bbci.co.uk"
        }
    ]
}

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Run bbc.co.uk?

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Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

<a href="https://sitestyleguide.com/bbc.co.uk" title="BBC style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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BBCstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Black

Dark Grey

Colours

Saddle Brown

Deep Royal Blue

Light Royal Blue

Gradients

ReithSans

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

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BBCstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Black

Dark Grey

Colours

Saddle Brown

Deep Royal Blue

Light Royal Blue

Gradients

ReithSans

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run bbc.co.uk?

Similar colours

New Genre

Maison Les Grands Chênes

Amazon.in

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Title &
description