SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from bitbucket.org’s public web pages. Not affiliated with or endorsed by Bitbucket. The real site is bitbucket.org ↗

Bitbucket logo

Unofficial style guide

Bitbucketstyle guide

Bitbucket’s website (bitbucket.org) sets its headings in Charlie Display and its body text in Charlie Text. Its palette is led by Deep Royal Blue (#0052CC), Light Midnight Blue (#172B4D) and Light Slate Blue (#42526E), with #4D4D4D text on #FFFFFF. Captured from the live site on 29 October 2026.

Typefaces
Charlie Display, Charlie Text
Palette
4 neutrals, 12 colours, 3 gradients
Captured
29 Oct 2026 · added by @sitestyleguide
https://bitbucket.org/ Screenshot
Screenshot of the bitbucket.org homepage on a desktop screen
Screenshot of bitbucket.org on a 1440 px desktop screen, 29 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Bitbucket | Git solution for teams using Jira
● 45 / 60 characters
Meta description
Bitbucket Cloud is a Git-based code and CI/CD tool optimized for teams using Jira.
● 82 / 160 characters
Site name
Bitbucket
og:title
Bitbucket | Git solution for teams using Jira
og:description
Bitbucket Cloud is a Git-based code and CI/CD tool optimized for teams using Jira.
Language
en
Theme colour
#0052CC

In search results

Bitbuckethttps://bitbucket.org/

Bitbucket | Git solution for teams using Jira

Bitbucket Cloud is a Git-based code and CI/CD tool optimized for teams using Jira.

When shared

The image Bitbucket shares with links

bitbucket.org

Bitbucket | Git solution for teams using Jira

Bitbucket Cloud is a Git-based code and CI/CD tool optimized for teams using Jira.

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#4D4D4D) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 35.6%
  • Deep Royal Blue 15.1%
  • Light Off White 8.2%
  • Light Midnight Blue 6.8%
  • Light Slate Blue 6.7%
  • Deep Slate Blue 5.1%
  • Deep Midnight Blue 3.7%
  • Deep Off White 3.6%
  • Cool Light Grey 3%
  • Slate Blue 2.7%
  • Light Royal Blue 2.1%
  • Lavender 2.1%
  • Dim Grey 1.6%
  • Cornflower Blue 1.2%
  • Medium Sea Green 1.1%
  • Light Steel Blue 1.1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    8.45:1 AAA
    On white
    —

    Background, text, border · .select2-container-multi .select2-choices, .imkt-feature-table-container.with-circular-show-hide .feature-container .featur

  • Light Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 7
    On text
    7.29:1 AAA
    On white
    1.16:1 Fail

    Background, border, text · .select2-container-multi .select2-choices .select2-search-choice, .select2-dropdown-open .select2-choice

  • Deep Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    3 2 0 10
    On text
    6.46:1 AA
    On white
    1.31:1 Fail

    Background, border · .imkt-jsx--price-finder~.imkt-feature-comparison-table .imkt-feature-comparison-, .select2-dropdown-open .select2-choice

  • Cool Light Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    7 4 0 18
    On text
    4.97:1 AA
    On white
    1.70:1 Fail

    Border, background · section.pricing .pricing-column h1:first-of-type::after, .component--price-block__heading

Colours

Brand colours and accents, most used first
  • Deep Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 60 0 20
    On text
    1.24:1 Fail
    On white
    6.82:1 AA

    Text, background, border · .imkt-feature-table-container.with-circular-show-hide .feature-container .featur, .button--one

  • Light Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    70 44 0 70
    On text
    1.67:1 Fail
    On white
    14.10:1 AAA

    Text, background, graphic · .component--card-block__title, .imkt-pup-calculator .imkt-pup-calculator__sub-heading

  • Light Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    40 25 0 57
    On text
    1.07:1 Fail
    On white
    7.88:1 AAA

    Text, background, border · .gdpr-checkbox .gdpr-privacy-policy p, .global-nav__dropdown .component--block a p

  • Deep Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    58 36 0 65
    On text
    1.39:1 Fail
    On white
    11.76:1 AAA

    Text, graphic, border · .imkt-navbar__title-text, .imkt-navbar__dropdown-links__no-link--title

  • Deep Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    86 55 0 74
    On text
    1.95:1 Fail
    On white
    16.46:1 AAA

    Text, background · [data-container-id="842e69a3-2ecf-4680-8691-4b70e7d15039"], .wac .datepicker--nav-title

  • Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 59 0 31
    On text
    1.04:1 Fail
    On white
    8.14:1 AAA

    Text, background, border · .button--four, .button--one:hover

  • Light Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 60 0 0
    On text
    1.73:1 Fail
    On white
    4.88:1 AA

    Text, border, background · .component--text-block-white a, .button--four.button--secondary:active

  • Lavender

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    13 8 0 0
    On text
    7.02:1 AAA
    On white
    1.20:1 Fail

    Background, border, graphic · .button--four, [data-container-id="e43fc82f-2691-4fae-9db8-816a45a8295d"]

  • Dim Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    34 21 0 53
    On text
    1.31:1 Fail
    On white
    6.45:1 AA

    Text · section.pricing h3, section.pricing .pricing-column h2 span

  • Cornflower Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    65 40 0 2
    On text
    2.91:1 Fail
    On white
    2.90:1 Fail

    Border, text, background · .button--four:active, .component--text-block-dark a:hover

  • Medium Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    70 0 30 30
    On text
    3.18:1 AA large
    On white
    2.66:1 Fail

    Background, border · .button--five, .button--three:active

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    30 17 0 0
    On text
    5.55:1 AA
    On white
    1.52:1 Fail

    Background, border · [data-container-id="e43fc82f-2691-4fae-9db8-816a45a8295d"], .button--four:hover

Gradients

  • linear-gradient(180deg, #B3D4FF -3.22%, #DEEBFF 1.65%, rgba(222, 235, 255, 0) 25.71%)

  • linear-gradient(180deg, #ffffff 50%, #091e42 50%)

  • linear-gradient(top, #eee 1%, #fff 15%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Charlie Display

Aa 100 Aa 900

Charlie Display

Served from assets.ctfassets.net · weights 100, 200, 400, 500, 700, 800, 900 · headings, buttons · shown in a stand-in if you don’t have it

Aa 100 Aa 800

Charlie Text

Served from assets.ctfassets.net · weights 100, 200, 400, 500, 700, 800 · buttons, body, headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Body 100% / 1 Charlie Text

Bitbucket Cloud is a Git-based code and CI/CD tool optimized for teams using Jira.

Paragraph 100% weight 400 · Charlie Text

Bitbucket Cloud is a Git-based code and CI/CD tool optimized for teams using Jira.

Small 100% weight 400 · Charlie Text

Bitbucket Cloud is a Git-based code and CI/CD tool optimized for teams using Jira.

Button 1rem · 16 px / 40px Charlie Display

Get started

Link 100% Charlie Text

Read more about Bitbucket

Sizes in use

Most common across the site
  • 72pxline 1 · 4 rules
  • 24pxline 1 · 9 rules
  • 20pxline 1.2 · 23 rules
  • 18pxline 1.5 · 9 rules
  • 16pxline 42px · 32 rules
  • 14pxline 1.71428571 · 35 rules
  • 13pxline .8em · 4 rules
  • 12pxline 1.33333333 · 12 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.button--one · #0052CC

Corner radius

  • 3px · 25×
  • 4px · 20×
  • 0 0 4px 4px · 8×
  • 10px · 8×
  • 50% · 8×
  • 6px · 7×

Shadows

  • 0 2px 10px rgba(0,0,0,.25)
  • 0 2px 4px rgba(0,0,0,.25)
  • 0 0 5px rgba(0,0,0,.3)
  • 1px 1px 6px rgba(0,0,0,.1)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

640
664
665
768
800
1023
1099
1260

On a scale of 0 to 1440 px.

Content widths (max-width)

1260 px
1200 px
620 px
540 px
420 px
320 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 45 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Bitbucket use?
Bitbucket’s website uses two typefaces: Charlie Display (headings), served from assets.ctfassets.net; Charlie Text (body text), served from assets.ctfassets.net.
What are Bitbucket’s brand colours?
The main colours on bitbucket.org are Deep Royal Blue (#0052CC), Light Midnight Blue (#172B4D), Light Slate Blue (#42526E), Deep Slate Blue (#253858), Deep Midnight Blue (#091E42) and Slate Blue (#0049B0).
What colour is Bitbucket’s text and background?
Body text is #4D4D4D on a #FFFFFF background.
Where is Bitbucket’s logo from?
The logo shown in this guide was found on bitbucket.org’s homepage. For official logo files and usage rules, check Bitbucket’s own brand or press page.
Is this Bitbucket’s official style guide?
No. SiteStyleGuide made it from bitbucket.org’s public web pages on 29 October 2026, and isn’t affiliated with Bitbucket. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

bitbucket-org-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* bitbucket.org design tokens, from SiteStyleGuide (https://sitestyleguide.com/bitbucket.org) */
:root {
  /* Colours */
  --text: #4D4D4D;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-light-off-white: #EEEEEE;
  --colour-deep-off-white: #DFE1E5;
  --colour-cool-light-grey: #C1C7D0;
  --colour-deep-royal-blue: #0052CC;
  --colour-light-midnight-blue: #172B4D;
  --colour-light-slate-blue: #42526E;
  --colour-deep-slate-blue: #253858;
  --colour-deep-midnight-blue: #091E42;
  --colour-slate-blue: #0049B0;
  --colour-light-royal-blue: #0065FF;
  --colour-lavender: #DEEBFF;
  --colour-dim-grey: #505F79;
  --colour-cornflower-blue: #5897FB;
  --colour-medium-sea-green: #36B37E;
  --colour-light-steel-blue: #B3D4FF;
  --gradient-1: linear-gradient(180deg, #B3D4FF -3.22%, #DEEBFF 1.65%, rgba(222, 235, 255, 0) 25.71%);
  --gradient-2: linear-gradient(180deg, #ffffff 50%, #091e42 50%);
  --gradient-3: linear-gradient(top, #eee 1%, #fff 15%);

  /* Typefaces */
  --font-headings: 'Charlie Display', -apple-system, blinkmacsystemfont, 'Segoe UI', 'Roboto', 'Noto Sans';
  --font-buttons: 'Charlie Display', -apple-system, blinkmacsystemfont, 'Segoe UI', 'Roboto', 'Noto Sans';
  --font-body: 'Charlie Text', -apple-system, blinkmacsystemfont, 'Segoe UI', 'Roboto', 'Noto Sans';

  /* Type scale */
  --text-body: 100%;
  --leading-body: 1;
  --text-p: 100%;
  --text-small: 100%;
  --text-button: 1rem;
  --leading-button: 40px;
  --text-a: 100%;

  /* Shape */
  --radius-1: 3px;
  --radius-2: 4px;
  --radius-3: 0 0 4px 4px;
  --radius-4: 10px;
  --radius-5: 50%;
  --radius-6: 6px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 640px;
  --breakpoint-2: 664px;
  --breakpoint-3: 665px;
  --breakpoint-4: 768px;
  --breakpoint-5: 800px;
  --breakpoint-6: 1023px;
  --breakpoint-7: 1099px;
  --breakpoint-8: 1260px;
  --max-width-1: 1260px;
  --max-width-2: 1200px;
  --max-width-3: 620px;
  --max-width-4: 540px;
  --max-width-5: 420px;
  --max-width-6: 320px;
}

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Links open each service’s own share page. Nothing from them loads here.

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Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

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<a href="https://sitestyleguide.com/bitbucket.org" title="Bitbucket style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Other websites using Charlie Display as their main typeface
Websites whose lead colour is closest to Bitbucket’s

Captured from bitbucket.org on 29 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Bitbucket; this guide describes the public website for reference.