What font does Bitly use?

Bitly’s website uses one typeface: Bitly Display (headings and body text), served from mkt-bitly-media.qrcg.net.

What are Bitly’s brand colours?

The main colours on bitly.com are Midnight Blue (#031F39), Deep Saddle Brown (#772E00), Chocolate (#F36600), Light Saddle Brown (#943C01), Dark Orange (#FF950A) and Orange Red (#EE6123).

What colour is Bitly’s text and background?

Body text is #2F2E2D on a #FFFFFF background.

Where is Bitly’s logo from?

The logo shown in this guide was found on bitly.com’s homepage. For official logo files and usage rules, check Bitly’s own brand or press page.

Is this Bitly’s official style guide?

No. SiteStyleGuide made it from bitly.com’s public web pages on 26 October 2026, and isn’t affiliated with Bitly. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from bitly.com’s public web pages. Not affiliated with or endorsed by Bitly. The real site is bitly.com ↗

Unofficial style guide

Bitlystyle guide

Bitly’s website (bitly.com) uses Bitly Display for its headings and body text. Its palette is led by Midnight Blue (#031F39), Deep Saddle Brown (#772E00) and Chocolate (#F36600), with #2F2E2D text on #FFFFFF. Captured from the live site on 26 October 2026.

Website: bitly.com
Typefaces: Bitly Display, Apple Color Emoji, SFMono-Regular
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 26 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the bitly.com homepage on a desktop screen — Screenshot of bitly.com on a 1440 px desktop screen, 26 Oct 2026.

Screenshot of the bitly.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Bitly | Short URLs, QR Codes, and More; ● 38 / 60 characters
Meta description: Bitly makes it easy to create, share, and track short links and QR Codes. Find what's resonating and scale it into bigger reach, more clicks, and more sales.; ● 157 / 160 characters
Site name: Bitly
og:title: Bitly | Short URLs, QR Codes, and More
og:description: Bitly makes it easy to create, share, and track short links and QR Codes. Find what's resonating and scale it into bigger reach, more clicks, and more sales.
Language: en-US

In search results

Bitlyhttps://bitly.com/

Bitly | Short URLs, QR Codes, and More

Bitly makes it easy to create, share, and track short links and QR Codes. Find what's resonating and scale it into bigger reach, more clicks, and more sales.

When shared

bitly.com

Bitly | Short URLs, QR Codes, and More

Bitly makes it easy to create, share, and track short links and QR Codes. Find what's resonating and scale it…

Logo & favicons

Found as: schema.org logo. WEBP, 900 × 507.

Logo

On white

On black

On Midnight Blue

Favicons

2 found

32 px · PNG icon
32 px · ICO favicon.ico

Bitly | Short URLs, QR Codes, and More

Light browser tab

Bitly | Short URLs, QR Codes, and More

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#2F2E2D) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

Midnight Blue 32.2%
White 19.3%
Dark Grey 12.9%
Charcoal 12.1%
Deep Saddle Brown 5.3%
Chocolate 5.3%
Warm Light Grey 4.2%
Light Saddle Brown 1.9%
Dark Orange 1.3%
Orange Red 1%
Rosy Brown 0.8%
Fire Brick 0.8%
Tomato 0.7%
Golden Rod 0.7%
Light Green 0.7%
Dark Slate Blue 0.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 1 0

On text
13.54:1 AAA

On white
1.00:1 Fail

Background, text, graphic · .breadcrumb--active, --more-articles-edge
Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
0 1 4 72

On text
1.46:1 Fail

On white
9.28:1 AAA

Text, graphic, border · .card-story-compact__job-title, .ds-nav-list-item--links .ds-nav-list-item__title
Charcoal

HEX

RGB

HSL

OKLCH

CMYK
0 2 4 82

On text
—

On white
13.55:1 AAA

Text, graphic · body, .card-v2--feature .card-v2__title
Warm Light Grey

HEX

RGB

HSL

OKLCH

CMYK
0 1 3 16

On text
9.24:1 AAA

On white
1.47:1 Fail

Border, background · .hero--hero-podcast .hero__podcast-artwork, .hero .hero__article-stat:not(:last-child):after

Colours

Brand colours and accents, most used first

Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
95 46 0 78

On text
1.23:1 Fail

On white
16.68:1 AAA

Text, background, border · .header.header-dark.sticky-active .header-mobile-menu__footer .btn.btn--navy.btn, .form-section__embed--html .fsBody button.fsSubmitButton
Deep Saddle Brown

HEX

RGB

HSL

OKLCH

CMYK
0 61 100 53

On text
1.40:1 Fail

On white
9.65:1 AAA

Text · .toc__title, .share__title
Chocolate

HEX

RGB

HSL

OKLCH

CMYK
0 58 100 5

On text
4.33:1 AA large

On white
3.13:1 AA large

Text, background, border · .card__title-icon, .page-components-showcase__group--updated .page-components-showcase__group-title
Light Saddle Brown

HEX

RGB

HSL

OKLCH

CMYK
0 59 99 42

On text
1.88:1 Fail

On white
7.23:1 AAA

Text, background, graphic · inline style on <span>, .ds-link--light .ds-link__arrow
Dark Orange

HEX

RGB

HSL

OKLCH

CMYK
0 42 96 0

On text
6.17:1 AA

On white
2.20:1 Fail

Text, background · .menu-language--selected:after, .thumb-grid__title
Orange Red

HEX

RGB

HSL

OKLCH

CMYK
0 59 85 7

On text
4.11:1 AA large

On white
3.30:1 AA large

Background, border · .form-section .hs-form .hs-fieldtype-booleancheckbox input[type=checkbox].hs-inp, .hubspot-form .hs-form .hs-fieldtype-booleancheckbox input[type=checkbox].hs-inp
Rosy Brown

HEX

RGB

HSL

OKLCH

CMYK
0 26 26 21

On text
5.26:1 AA

On white
2.58:1 Fail

Background · .hero--hero-article .hero__article-avatar-placeholder, .hero--hero-company .hero__company-frame-slot
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 79 90 24

On text
2.34:1 Fail

On white
5.78:1 AA

Text, border · .form-section__embed--html .fsForm>[aria-live=polite], .form-field__hint--error
Tomato

HEX

RGB

HSL

OKLCH

CMYK
0 62 71 6

On text
4.04:1 AA large

On white
3.36:1 AA large

Background · .bg-semantic-error, .badge--danger
Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
0 25 76 0

On text
8.24:1 AAA

On white
1.64:1 Fail

Background · .bg-semantic-alert, .badge--alert
Light Green

HEX

RGB

HSL

OKLCH

CMYK
32 0 33 13

On text
8.50:1 AAA

On white
1.59:1 Fail

Background · .bg-semantic-success, .badge--positive
Dark Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
47 23 0 60

On text
1.60:1 Fail

On white
8.48:1 AAA

Text · .hero--hero-product.hero--navy .hero__star, .hero--hero-home .hero__star

Gradients

linear-gradient(90deg, 0, 100%)
linear-gradient(180deg,rgba(24,24,23,.04),rgba(3,31,57,.4)),linear-gradient(90deg,rgba(29,54,79,.5),rgba(29,54,79,.5))
linear-gradient(180deg,rgba(255,255,253,.02) 0,rgba(255,255,253,.2) 100%),linear-gradient(90deg,rgba(255,255,253,.5) 0,rgba(255,255,253,.5) 100%)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Bitly Display

Aa 400 Aa 700

Bitly Display

Served from mkt-bitly-media.qrcg.net · weights 400, 500, 600, 700 · body · shown in a stand-in if you don’t have it

Aa 400

Apple Color Emoji

System font, or not loaded on this page · body · shown in a stand-in if you don’t have it

Aa 400

SFMono-Regular

System font, or not loaded on this page · shown in a stand-in if you don’t have it

Aa 400

Segoe UI

System font, or not loaded on this page · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 2.25rem · 36 px / 110% weight 500

Bitly

Heading 2 1.875rem · 30 px / 120% weight 500

Bitly | Short URLs, QR Codes, and More

Heading 3 1.75rem · 28 px / 120% weight 500

Bitly | Short URLs, QR Codes, and More

Heading 4 1.5rem · 24 px / 120% weight 500

Bitly | Short URLs, QR Codes, and More

Heading 5 1.25rem · 20 px / 120% weight 500

Bitly | Short URLs, QR Codes, and More

Heading 6 1.125rem · 18 px / 140% weight 500

Bitly | Short URLs, QR Codes, and More

Body — / 1.6 Bitly Display

Bitly makes it easy to create, share, and track short links and QR Codes. Find what's resonating and scale it into bigger reach, more click…

Paragraph 1rem · 16 px / 160% weight 400

Bitly makes it easy to create, share, and track short links and QR Codes. Find what's resonating and scale it into bigger reach, more click…

Small 80%

Bitly makes it easy to create, share, and track short links and QR Codes. Find what's resonating and scale it into bigger reach, more click…

Button 100% none

Get started

Sizes in use

Most common across the site

30pxline 120% · 10 rules
24pxline 120% · 18 rules
20pxline 120% · 25 rules
18pxline 24px · 54 rules
16pxline 160% · 92 rules
14pxline 160% · 86 rules
12pxline 160% · 53 rules
10pxline normal · 8 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.form-section__embed--html .fsBody button.fsSubmitButton · #031F39 · radius 8px

Corner radius

8px · 80×
16px · 67×
24px · 57×
4px · 47×
inherit · 27×
999px · 20×

Shadows

0 1px 2px 0 rgba(24,24,23,.2),0 4px 12px 0 rgba(24,24,23,.1)
0 0 0 6px rgba(243,102,0,.35)
0 1px 1px 0 ,0 4px 6px 0
0 2px 2px 0 ,0 4px 24px 0

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

479

767

768

991

992

1049

1050

1280

On a scale of 0 to 1440 px.

Content widths (max-width)

1600 px

1200 px

600 px

480 px

400 px

300 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 38 characters, short enough to show in full in search results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Bitly use?: Bitly’s website uses one typeface: Bitly Display (headings and body text), served from mkt-bitly-media.qrcg.net.
What are Bitly’s brand colours?: The main colours on bitly.com are Midnight Blue (#031F39), Deep Saddle Brown (#772E00), Chocolate (#F36600), Light Saddle Brown (#943C01), Dark Orange (#FF950A) and Orange Red (#EE6123).
What colour is Bitly’s text and background?: Body text is #2F2E2D on a #FFFFFF background.
Where is Bitly’s logo from?: The logo shown in this guide was found on bitly.com’s homepage. For official logo files and usage rules, check Bitly’s own brand or press page.
Is this Bitly’s official style guide?: No. SiteStyleGuide made it from bitly.com’s public web pages on 26 October 2026, and isn’t affiliated with Bitly. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

bitly-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* bitly.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/bitly.com) */
:root {
  /* Colours */
  --text: #2F2E2D;
  --background: #FFFFFF;
  --colour-white: #FFFFFD;
  --colour-dark-grey: #484745;
  --colour-charcoal: #2F2E2D;
  --colour-warm-light-grey: #D7D5D0;
  --colour-midnight-blue: #031F39;
  --colour-deep-saddle-brown: #772E00;
  --colour-chocolate: #F36600;
  --colour-light-saddle-brown: #943C01;
  --colour-dark-orange: #FF950A;
  --colour-orange-red: #EE6123;
  --colour-rosy-brown: #C99494;
  --colour-fire-brick: #C32813;
  --colour-tomato: #EF5B46;
  --colour-golden-rod: #FFBF3C;
  --colour-light-green: #96DE94;
  --colour-dark-slate-blue: #374F67;
  --gradient-1: linear-gradient(90deg, 0, 100%);
  --gradient-2: linear-gradient(180deg,rgba(24,24,23,.04),rgba(3,31,57,.4)),linear-gradient(90deg,rgba(29,54,79,.5),rgba(29,54,79,.5));
  --gradient-3: linear-gradient(180deg,rgba(255,255,253,.02) 0,rgba(255,255,253,.2) 100%),linear-gradient(90deg,rgba(255,255,253,.5) 0,rgba(255,255,253,.5) 100%);

  /* Typefaces */
  --font-body: 'Bitly Display', sans-serif;
  --font-other: ui-monospace, 'SFMono-Regular', 'Menlo', 'Monaco', 'Consolas', 'Liberation Mono';

  /* Type scale */
  --text-h1: 2.25rem;
  --leading-h1: 110%;
  --text-h2: 1.875rem;
  --leading-h2: 120%;
  --text-h3: 1.75rem;
  --leading-h3: 120%;
  --text-h4: 1.5rem;
  --leading-h4: 120%;
  --text-h5: 1.25rem;
  --leading-h5: 120%;
  --text-h6: 1.125rem;
  --leading-h6: 140%;
  --text-p: 1rem;
  --leading-p: 160%;
  --text-small: 80%;
  --text-button: 100%;

  /* Shape */
  --radius-1: 8px;
  --radius-2: 16px;
  --radius-3: 24px;
  --radius-4: 4px;
  --radius-5: inherit;
  --radius-6: 999px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 479px;
  --breakpoint-2: 767px;
  --breakpoint-3: 768px;
  --breakpoint-4: 991px;
  --breakpoint-5: 992px;
  --breakpoint-6: 1049px;
  --breakpoint-7: 1050px;
  --breakpoint-8: 1280px;
  --max-width-1: 1600px;
  --max-width-2: 1200px;
  --max-width-3: 600px;
  --max-width-4: 480px;
  --max-width-5: 400px;
  --max-width-6: 300px;
}

{
    "site": "bitly.com",
    "source": "https://sitestyleguide.com/bitly.com",
    "text": "#2F2E2D",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFD",
            "rgb": [
                255,
                255,
                253
            ]
        },
        {
            "name": "Dark Grey",
            "hex": "#484745",
            "rgb": [
                72,
                71,
                69
            ]
        },
        {
            "name": "Charcoal",
            "hex": "#2F2E2D",
            "rgb": [
                47,
                46,
                45
            ]
        },
        {
            "name": "Warm Light Grey",
            "hex": "#D7D5D0",
            "rgb": [
                215,
                213,
                208
            ]
        },
        {
            "name": "Midnight Blue",
            "hex": "#031F39",
            "rgb": [
                3,
                31,
                57
            ]
        },
        {
            "name": "Deep Saddle Brown",
            "hex": "#772E00",
            "rgb": [
                119,
                46,
                0
            ]
        },
        {
            "name": "Chocolate",
            "hex": "#F36600",
            "rgb": [
                243,
                102,
                0
            ]
        },
        {
            "name": "Light Saddle Brown",
            "hex": "#943C01",
            "rgb": [
                148,
                60,
                1
            ]
        },
        {
            "name": "Dark Orange",
            "hex": "#FF950A",
            "rgb": [
                255,
                149,
                10
            ]
        },
        {
            "name": "Orange Red",
            "hex": "#EE6123",
            "rgb": [
                238,
                97,
                35
            ]
        },
        {
            "name": "Rosy Brown",
            "hex": "#C99494",
            "rgb": [
                201,
                148,
                148
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#C32813",
            "rgb": [
                195,
                40,
                19
            ]
        },
        {
            "name": "Tomato",
            "hex": "#EF5B46",
            "rgb": [
                239,
                91,
                70
            ]
        },
        {
            "name": "Golden Rod",
            "hex": "#FFBF3C",
            "rgb": [
                255,
                191,
                60
            ]
        },
        {
            "name": "Light Green",
            "hex": "#96DE94",
            "rgb": [
                150,
                222,
                148
            ]
        },
        {
            "name": "Dark Slate Blue",
            "hex": "#374F67",
            "rgb": [
                55,
                79,
                103
            ]
        }
    ],
    "fonts": [
        {
            "name": "Bitly Display",
            "stack": "Bitly Display, sans-serif",
            "weights": [
                400,
                500,
                600,
                700
            ],
            "source": "Served from mkt-bitly-media.qrcg.net"
        },
        {
            "name": "Apple Color Emoji",
            "stack": "ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "SFMono-Regular",
            "stack": "ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, Liberation Mono, Courier New, monospace",
            "weights": [],
            "source": "System font, or not loaded on this page"
        },
        {
            "name": "Segoe UI",
            "stack": "-apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Oxygen-Sans, Ubuntu, Cantarell, \"Helvetica Neue\", sans-serif",
            "weights": [],
            "source": "System font, or not loaded on this page"
        }
    ]
}

Websites whose lead colour is closest to Bitly’s

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definicion.de · 3 days ago
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trello.com

trello.com · 23 hours ago
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Twilio

segment.com · 5 days ago
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Outbrain

outbrain.com · 3 days ago
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Captured from bitly.com on 26 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Bitly; this guide describes the public website for reference.

Bitlystyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Dark Grey

Charcoal

Warm Light Grey

Colours

Midnight Blue

Deep Saddle Brown

Chocolate

Light Saddle Brown

Dark Orange

Orange Red

Rosy Brown

Fire Brick

Tomato

Golden Rod

Light Green

Dark Slate Blue

Gradients

Bitly Display

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run bitly.com?

Similar colours

definicion.de

trello.com

Twilio

Outbrain

Title &
description