SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from chipotle.com’s public web pages. Not affiliated with or endorsed by Chipotle. The real site is chipotle.com ↗

Chipotle logo

Unofficial style guide

Chipotlestyle guide

Chipotle’s website (chipotle.com) sets its headings in Trade Gothic LT Bold and its body text in Nunito. Its palette is led by Deep Maroon (#451400), Deep Dim Grey (#786259) and Deep Fire Brick (#AD2118), with #451400 text on #FFFFFF. Captured from the live site on 27 October 2026.

Website
chipotle.com
Typefaces
Trade Gothic LT Bold, Nunito, Gotham
Palette
4 neutrals, 12 colours, 3 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
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https://www.chipotle.com/ Screenshot
Screenshot of the chipotle.com homepage on a desktop screen
Screenshot of chipotle.com on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Mexican Food - Restaurant & Catering - Chipotle Mexican Grill
▲ 61 / 60 characters
Meta description
Order tacos, burritos, salads, bowls and more at Chipotle Mexican Grill. Order online for pick up or delivery and join our rewards program today.
● 145 / 160 characters
Site name
Chipotle
og:title
Mexican Food - Restaurant &amp; Catering - Chipotle Mexican Grill
og:description
Order tacos, burritos, salads, bowls and more at Chipotle Mexican Grill. Order online for pick up or delivery and join our rewards program today.
Language
en

In search results

Chipotlehttps://www.chipotle.com/

Mexican Food - Restaurant & Catering - Chipotle Mexican Grill

Order tacos, burritos, salads, bowls and more at Chipotle Mexican Grill. Order online for pick up or delivery and join our rewards program today.

When shared

The image Chipotle shares with links

chipotle.com

Mexican Food - Restaurant &amp; Catering - Chipotle Mexican Grill

Order tacos, burritos, salads, bowls and more at Chipotle Mexican Grill. Order online for pick up or delivery…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#451400) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • Deep Maroon 41.9%
  • White 20.9%
  • Deep Dim Grey 12.7%
  • Warm Light Grey 5.6%
  • Deep Fire Brick 3.8%
  • Chocolate 3.4%
  • Light Fire Brick 2.9%
  • Light Maroon 1.5%
  • Light Golden Rod 1.5%
  • Off White 1.2%
  • Warm Off White 1%
  • Grey 0.8%
  • Brown 0.8%
  • Light Dim Grey 0.8%
  • Saddle Brown 0.7%
  • Deep Golden Rod 0.6%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    15.52:1 AAA
    On white
    —

    Background, text, border · [data-v-565a2fe7] .cmg-modal-container .cmg-modal .modal-default>.modal-inner>.m, .cmg-meal-builder-container .meal-builder-content .meal-builder-content-inner .q

  • Warm Light Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 4 6 17
    On text
    9.73:1 AAA
    On white
    1.59:1 Fail

    Border, background, text · .noo-footer-container .noo-content .noo-secondary-links .noo-container .noo-head, .nutrition-calc-meal-builder-container .meal-type-container .linked-entree-optio

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 6
    On text
    13.62:1 AAA
    On white
    1.14:1 Fail

    Background, border, text · .map-area .button-bar .search-this-area[data-v-1c2f2ea9], .bg-grey-light

  • Warm Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 2 4 3
    On text
    13.95:1 AAA
    On white
    1.11:1 Fail

    Background, text, border · .bg-beige, .color-beige

Colours

Brand colours and accents, most used first

  • Deep Maroon

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 71 100 73
    On text
    —
    On white
    15.52:1 AAA

    Text, background, border · .bag-container .bag>.body .body-container .meals-container .has-meals .actions ., .cmg-input .text-type-input-container.fat .password-input-container .input[data-

  • Deep Dim Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 18 26 53
    On text
    2.73:1 Fail
    On white
    5.69:1 AA

    Text, background, border · .pickup-times-container .no-times .subheading[data-v-5e08114a], .delivery-info-container .content-wrapper .content .delivery-instructions-contai

  • Deep Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 81 86 32
    On text
    2.22:1 Fail
    On white
    6.98:1 AA

    Text, background, border · .cta-order-now-red, .header-container .header-content .actions-right .bag-container .bag-icon-contai

  • Chocolate

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 38 80 35
    On text
    3.40:1 AA large
    On white
    4.56:1 AA

    Text, background, border · .bag-container .bag>.body .body-container .meals-container .cta-container .invit, .button.type-ordering-primary[data-v-f07f609c]

  • Light Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 99 87 18
    On text
    2.74:1 Fail
    On white
    5.67:1 AA

    Text, border, background · .sweepstake-container .sweepstake-form-container .sweepstake-form-content .heade, .modal-container .content-container .additional-details-container .additionalDet

  • Light Maroon

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 53 75 58
    On text
    1.55:1 Fail
    On white
    10.01:1 AAA

    Background, text, border · .cta-primary, .cta-secondary

  • Light Golden Rod

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 29 96 29
    On text
    4.57:1 AA
    On white
    3.40:1 AA large

    Text, background, border · .button.type-ordering-secondary[data-v-f07f609c], .bag-container .bag .header .header-row .group-participant .group-participant-ti

  • Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 16 22 45
    On text
    3.64:1 AA large
    On white
    4.26:1 AA large

    Text, border, background · .delivery-address-container .content-container .content-area .nickname-title[dat, .one-tap-reorder-unavailability-container .details-container .items-container .c

  • Brown

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 80 86 39
    On text
    1.94:1 Fail
    On white
    8.01:1 AAA

    Text, background, border · .meal-builder-item-selector-container .item-selector .title-container .subtitle-, .bg-red-burnt

  • Light Dim Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 15 26 54
    On text
    2.74:1 Fail
    On white
    5.65:1 AA

    Text, border, background · .cmg-edit-account-modal[data-v-1a6059c6] .cmg-modal-container .cmg-modal .full-s, .bg-greyish-brown

  • Saddle Brown

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 32 46 67
    On text
    1.48:1 Fail
    On white
    10.50:1 AAA

    Text, background, border · .cmg-meal-builder-container .meal-builder-content .content-churros-toast h2[data, .bg-brown-cocoa

  • Deep Golden Rod

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 33 100 41
    On text
    3.09:1 AA large
    On white
    5.03:1 AA

    Text, background, border · .bg-gold-dark, .color-gold-dark

Gradients

  • linear-gradient(to right,#6b321b 50%,#451400 50%)

  • linear-gradient(90deg,#f0f0f0 50%,#fff 0)

  • linear-gradient(to right,#b3473f 50%,#ac2117 50%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Trade Gothic LT Bold

Aa 400 Aa 700

Trade Gothic LT Bold

Self-hosted · weights 400, 500, 700 · headings, buttons · shown in a stand-in if you don’t have it

Aa 300 Aa 800

Nunito

Self-hosted · weights 300, 400, 500, 600, 700, 800 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 300 Aa 900

Gotham

Self-hosted · weights 300, 325, 350, 400, 500, 600, 700, 800, 900 · headings, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Trade Gothic LT

Self-hosted · weights 400, 700 · headings, buttons · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 2.1rem · 34 px / 1em weight 500 · uppercase · Trade Gothic LT Bold

Chipotle

Heading 2 1.5rem · 24 px weight 500 · uppercase · Trade Gothic LT Bold

Mexican Food - Restaurant & Catering - Chipotle…

Heading 3 1.2rem · 19 px weight 500 · uppercase · Trade Gothic LT Bold

Mexican Food - Restaurant & Catering - Chipotle…

Heading 4 1.4rem · 22 px weight 700 · Nunito

Mexican Food - Restaurant & Catering - Chipotle…

Heading 5 1rem · 16 px weight 500 · uppercase · Nunito

Mexican Food - Restaurant & Catering - Chipotle…

Heading 6 .8rem · 13 px weight 700 · uppercase · Nunito

Mexican Food - Restaurant & Catering - Chipotle…

Body — Nunito

Order tacos, burritos, salads, bowls and more at Chipotle Mexican Grill. Order online for pick up or delivery and join our rewards program …

Paragraph 12px / normal weight 300 · Gotham

Order tacos, burritos, salads, bowls and more at Chipotle Mexican Grill. Order online for pick up or delivery and join our rewards program …

Button 19.2px weight 500 · Trade Gothic LT Bold

Get started

Link 1rem · 16 px weight 700 · Nunito

Read more about Chipotle

Sizes in use

Most common across the site
  • 24pxline 2rem · 102 rules
  • 20pxline 1 · 45 rules
  • 18pxline 1.39 · 161 rules
  • 16pxline 1 · 195 rules
  • 15pxline .9375rem · 44 rules
  • 14pxline 1.43 · 254 rules
  • 13pxline 1rem · 93 rules
  • 12pxline 1em · 83 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.btn-ask-pepper>.cmp-button · #451400

Corner radius

  • 50% · 67×
  • 4px · 30×
  • 100% · 15×
  • 5px · 11×
  • 2px · 10×
  • 10px · 9×

Shadows

  • 0 5px 24px 0 rgba(0,0,0,.12)
  • 0 5px 7px 0 rgba(77,56,47,.1)
  • 0 1px 10px 1px rgba(0,0,0,.2)
  • 0 .3125rem .4375rem 0 rgba(77,56,47,.1)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

374
375
575
576
767
768
1024
1200

On a scale of 0 to 1440 px.

Content widths (max-width)

1200 px
570 px
390 px
370 px
350 px
300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 61 characters. Google usually cuts titles near 60, so the end may not show in results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Chipotle use?
Chipotle’s website uses four typefaces: Trade Gothic LT Bold (headings), self-hosted; Nunito (body text), self-hosted; Gotham, self-hosted; Trade Gothic LT, self-hosted.
What are Chipotle’s brand colours?
The main colours on chipotle.com are Deep Maroon (#451400), Deep Dim Grey (#786259), Deep Fire Brick (#AD2118), Chocolate (#A76721), Light Fire Brick (#D0021B) and Light Maroon (#6B321B).
What colour is Chipotle’s text and background?
Body text is #451400 on a #FFFFFF background.
Where is Chipotle’s logo from?
The logo shown in this guide was found on chipotle.com’s homepage. For official logo files and usage rules, check Chipotle’s own brand or press page.
Is this Chipotle’s official style guide?
No. SiteStyleGuide made it from chipotle.com’s public web pages on 27 October 2026, and isn’t affiliated with Chipotle. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

chipotle-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* chipotle.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/chipotle.com) */
:root {
  /* Colours */
  --text: #451400;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-warm-light-grey: #D4CBC7;
  --colour-off-white: #F0F0F0;
  --colour-warm-off-white: #F7F2ED;
  --colour-deep-maroon: #451400;
  --colour-deep-dim-grey: #786259;
  --colour-deep-fire-brick: #AD2118;
  --colour-chocolate: #A76721;
  --colour-light-fire-brick: #D0021B;
  --colour-light-maroon: #6B321B;
  --colour-light-golden-rod: #B68207;
  --colour-grey: #8C766D;
  --colour-brown: #9C1F16;
  --colour-light-dim-grey: #756456;
  --colour-saddle-brown: #54392D;
  --colour-deep-golden-rod: #976500;
  --gradient-1: linear-gradient(to right,#6b321b 50%,#451400 50%);
  --gradient-2: linear-gradient(90deg,#f0f0f0 50%,#fff 0);
  --gradient-3: linear-gradient(to right,#b3473f 50%,#ac2117 50%);

  /* Typefaces */
  --font-headings: 'Trade Gothic LT Bold', 'Helvetica Neue', 'Arial', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';
  --font-buttons: 'Trade Gothic LT Bold', 'Helvetica Neue', 'Arial', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';
  --font-body: 'Nunito', 'Helvetica Neue', 'Arial', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';

  /* Type scale */
  --text-h1: 2.1rem;
  --leading-h1: 1em;
  --text-h2: 1.5rem;
  --text-h3: 1.2rem;
  --text-h4: 1.4rem;
  --text-h5: 1rem;
  --text-h6: .8rem;
  --text-p: 12px;
  --leading-p: normal;
  --text-button: 19.2px;
  --text-a: 1rem;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 4px;
  --radius-3: 100%;
  --radius-4: 5px;
  --radius-5: 2px;
  --radius-6: 10px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 374px;
  --breakpoint-2: 375px;
  --breakpoint-3: 575px;
  --breakpoint-4: 576px;
  --breakpoint-5: 767px;
  --breakpoint-6: 768px;
  --breakpoint-7: 1024px;
  --breakpoint-8: 1200px;
  --max-width-1: 1200px;
  --max-width-2: 570px;
  --max-width-3: 390px;
  --max-width-4: 370px;
  --max-width-5: 350px;
  --max-width-6: 300px;
}

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Similar colours

Websites whose lead colour is closest to Chipotle’s

Captured from chipotle.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Chipotle; this guide describes the public website for reference.