SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from fume-studio.com’s public web pages. Not affiliated with or endorsed by Fume. The real site is fume-studio.com ↗

Fume logo

Unofficial style guide

Fumestyle guide

Fume’s website (fume-studio.com) uses Inter for its headings and body text. Its palette is led by Maroon (#442A19), Dark Slate Blue (#4B556C) and Deep Midnight Blue (#2C2A41), with #14191B text on #FFFFFF. Captured from the live site on 1 November 2026.

Typefaces
Inter, DMMono, MierA
Palette
4 neutrals, 12 colours, 3 gradients
Captured
1 Nov 2026 · added by @sitestyleguide
https://fume-studio.com/ Screenshot
Screenshot of the fume-studio.com homepage on a desktop screen
Screenshot of fume-studio.com on a 1440 px desktop screen, 1 Nov 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
FUME – Fume
● 11 / 60 characters
Meta description
Fume is a New York based home fragrance brand rooted in the idea of sanctuary in every scent.
● 93 / 160 characters
Site name
Fume
og:title
FUME
og:description
Fume is a New York based home fragrance brand rooted in the idea of sanctuary in every scent.
Language
en

In search results

Fumehttps://fume-studio.com/

FUME – Fume

Fume is a New York based home fragrance brand rooted in the idea of sanctuary in every scent.

When shared

The image Fume shares with links

fume-studio.com

FUME

Fume is a New York based home fragrance brand rooted in the idea of sanctuary in every scent.

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#14191B) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 38.3%
  • Cool Near Black 31.1%
  • Black 10.1%
  • Charcoal 7.5%
  • Maroon 4.3%
  • Dark Slate Blue 3%
  • Deep Midnight Blue 1%
  • Tan 0.8%
  • Light Midnight Blue 0.7%
  • Slate Grey 0.6%
  • Light Steel Blue 0.6%
  • Dark Orange 0.5%
  • Dark Red 0.5%
  • Red 0.3%
  • Dark Green 0.3%
  • Sandy Brown 0.3%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    17.73:1 AAA
    On white
    —

    Background, text, graphic · body, --color-primary-button-hover-text

  • Cool Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    26 7 0 89
    On text
    —
    On white
    17.73:1 AAA

    Text, border, background · body, .cart-title .cart-bubble__text

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    1.18:1 Fail
    On white
    21.00:1 AAA

    Text, background, border · --color-shadow, --color-variant-text

  • Charcoal

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 80
    On text
    1.40:1 Fail
    On white
    12.63:1 AAA

    Text, background, border · --color-primary-button-hover-background, .slideshow-controls__dots button[aria-selected=true]:after

Colours

Brand colours and accents, most used first
  • Maroon

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 38 63 73
    On text
    1.34:1 Fail
    On white
    13.20:1 AAA

    Background, text · .sticky-add-to-cart__bar .quantity-selector, --color-primary-button-border

  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    31 21 0 58
    On text
    2.38:1 Fail
    On white
    7.46:1 AAA

    Background, border, text · .gfgFreeGiftWidgetTitleBar, .titleDiv

  • Deep Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    32 35 0 75
    On text
    1.28:1 Fail
    On white
    13.86:1 AAA

    Background · .gfgBogoTitleContainer, .gfgBogoFeatureCreateCapsule

  • Tan

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 17 26 25
    On text
    7.23:1 AAA
    On white
    2.45:1 Fail

    Used · --tan, --color-foreground

  • Light Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    43 35 0 73
    On text
    1.31:1 Fail
    On white
    13.57:1 AAA

    Text · .okeReviews[data-oke-container] .oke-modal, .oke-modal .okeReviews[data-oke-container].oke-w

  • Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    23 22 0 47
    On text
    3.33:1 AA large
    On white
    5.33:1 AA

    Text · .okeReviews[data-oke-container] .oke-modal .oke-helpful, --oke-filter-backgroundColorActive

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    28 15 0 14
    On text
    8.87:1 AAA
    On white
    2.00:1 Fail

    Border · --DEFAULT-BORDER-COLOR, .gfgFreeGiftMsgContainerForAccordion-Expanded

  • Dark Orange

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 42 91 7
    On text
    6.84:1 AA
    On white
    2.59:1 Fail

    Text · .gfgFreeGiftMsgSubTitleNoteTextColor

  • Dark Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 45
    On text
    1.77:1 Fail
    On white
    10.01:1 AAA

    Text, graphic · .gift-wrap-addon__error, --color-error

  • Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 0
    On text
    4.43:1 AA large
    On white
    4.00:1 AA large

    Text · .gfgFreeGiftToast, .gfgBogoRedTextClass

  • Dark Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 0 100 61
    On text
    2.38:1 Fail
    On white
    7.44:1 AAA

    Text · .icon-success, --color-success

  • Sandy Brown

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 38 73 7
    On text
    7.55:1 AAA
    On white
    2.35:1 Fail

    Text · .product-inventory__icon-low, --color-lowstock

Gradients

  • linear-gradient(-85deg, 10%, 50%, 90%)

  • linear-gradient(to bottom,#140c070d,#140c0726 45%,#140c07c7)

  • linear-gradient(rgb(255 255 255 / 1.0) 0 100%),linear-gradient(rgb(255 255 255 / .15) 0 100%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Inter

Aa 400 Aa 700

Inter

Self-hosted · weights 400, 700 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 400 Aa 500

DMMono

Self-hosted · weights 400, 500 · headings · shown in a stand-in if you don’t have it

Aa 400

MierA

Self-hosted · weights 400 · body, headings, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Roboto Mono

Self-hosted · weights 400, 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 1.5rem · 24 px / 1 weight 400 · none · MierA

Fume

Heading 2 1.0rem · 16 px / 1 weight 400 · none · MierA

FUME – Fume

Heading 3 1.5rem · 24 px / 1.1 weight 400 · none · MierA

FUME – Fume

Heading 4 0.875rem · 14 px / 1 weight 400 · uppercase · MierA

FUME – Fume

Heading 5 1.0rem · 16 px / 1.2 weight 400 · none · MierA

FUME – Fume

Heading 6 0.75rem · 12 px / 1.2 weight 400 · none · MierA

FUME – Fume

Body 0.75rem · 12 px / 1.4 weight 400 · MierA

Fume is a New York based home fragrance brand rooted in the idea of sanctuary in every scent.

Paragraph .875rem · 14 px / 1.8 weight 400 · MierA

Fume is a New York based home fragrance brand rooted in the idea of sanctuary in every scent.

Small 0.75rem · 12 px

Fume is a New York based home fragrance brand rooted in the idea of sanctuary in every scent.

Button 1em · 16 px

Get started

Link 1.5rem · 24 px / 1.2 weight 600 · none · DMMono

Read more about Fume

Sizes in use

Most common across the site
  • 24pxline 1 · 7 rules
  • 18pxline 1.2 · 5 rules
  • 16pxline 1 · 24 rules
  • 15pxline 1.45 · 10 rules
  • 14pxline 1 · 23 rules
  • 13pxline normal · 23 rules
  • 12pxline 1.4 · 47 rules
  • 11pxline 1.3 · 8 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.sticky-add-to-cart__bar .quantity-selector · #442A19

Corner radius

  • 50% · 27×
  • 4px · 25×
  • 5px · 16×
  • 14px · 14×
  • 10px · 11×

Shadows

  • 0px 4px 20px rgb(20 25 27 / 0.15)
  • 0 1px 2px #0000000d
  • 0 0 23.283px #00000040,0 1.963px 1.963px #0000001a,0 1.963px 2.944px #ffffff40
  • 0 1px 3px #0000001a,0 1px 2px #0000000f

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

749
750
768
989
990
1024
1200
1400

On a scale of 0 to 1440 px.

Content widths (max-width)

880 px
640 px
600 px
460 px
420 px
400 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 11 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Fume use?
Fume’s website uses four typefaces: Inter (headings and body text), self-hosted; DMMono, self-hosted; MierA, self-hosted; Roboto Mono, self-hosted.
What are Fume’s brand colours?
The main colours on fume-studio.com are Maroon (#442A19), Dark Slate Blue (#4B556C), Deep Midnight Blue (#2C2A41), Tan (#BF9F8D), Light Midnight Blue (#272D45) and Slate Grey (#676986).
What colour is Fume’s text and background?
Body text is #14191B on a #FFFFFF background.
Where is Fume’s logo from?
The logo shown in this guide was found on fume-studio.com’s homepage. For official logo files and usage rules, check Fume’s own brand or press page.
Is this Fume’s official style guide?
No. SiteStyleGuide made it from fume-studio.com’s public web pages on 1 November 2026, and isn’t affiliated with Fume. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

fume-studio-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* fume-studio.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/fume-studio.com) */
:root {
  /* Colours */
  --text: #14191B;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-cool-near-black: #14191B;
  --colour-black: #000000;
  --colour-charcoal: #333333;
  --colour-maroon: #442A19;
  --colour-dark-slate-blue: #4B556C;
  --colour-deep-midnight-blue: #2C2A41;
  --colour-tan: #BF9F8D;
  --colour-light-midnight-blue: #272D45;
  --colour-slate-grey: #676986;
  --colour-light-steel-blue: #9EBADC;
  --colour-dark-orange: #EC8816;
  --colour-dark-red: #8B0000;
  --colour-red: #FF0000;
  --colour-dark-green: #006400;
  --colour-sandy-brown: #EE9441;
  --gradient-1: linear-gradient(-85deg, 10%, 50%, 90%);
  --gradient-2: linear-gradient(to bottom,#140c070d,#140c0726 45%,#140c07c7);
  --gradient-3: linear-gradient(rgb(255 255 255 / 1.0) 0 100%),linear-gradient(rgb(255 255 255 / .15) 0 100%);

  /* Typefaces */
  --font-headings: 'Inter', sans-serif;
  --font-buttons: 'Inter', sans-serif;
  --font-body: 'Inter', sans-serif;
  --font-other: 'Roboto Mono', monospace;

  /* Type scale */
  --text-h1: 1.5rem;
  --leading-h1: 1;
  --text-h2: 1.0rem;
  --leading-h2: 1;
  --text-h3: 1.5rem;
  --leading-h3: 1.1;
  --text-h4: 0.875rem;
  --leading-h4: 1;
  --text-h5: 1.0rem;
  --leading-h5: 1.2;
  --text-h6: 0.75rem;
  --leading-h6: 1.2;
  --text-body: 0.75rem;
  --leading-body: 1.4;
  --text-p: .875rem;
  --leading-p: 1.8;
  --text-small: 0.75rem;
  --text-button: 1em;
  --text-a: 1.5rem;
  --leading-a: 1.2;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 4px;
  --radius-3: 5px;
  --radius-4: 14px;
  --radius-5: 10px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 749px;
  --breakpoint-2: 750px;
  --breakpoint-3: 768px;
  --breakpoint-4: 989px;
  --breakpoint-5: 990px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1200px;
  --breakpoint-8: 1400px;
  --max-width-1: 880px;
  --max-width-2: 640px;
  --max-width-3: 600px;
  --max-width-4: 460px;
  --max-width-5: 420px;
  --max-width-6: 400px;
}

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Other websites using Inter as their main typeface
Websites whose lead colour is closest to Fume’s

Captured from fume-studio.com on 1 November 2026. SiteStyleGuide isn’t affiliated with or endorsed by Fume; this guide describes the public website for reference.