What font does Design Museum use?

Design Museum’s website uses two typefaces: din-pro (body text), self-hosted; din-pro-alternate (headings), self-hosted.

What are Design Museum’s brand colours?

The main colours on designmuseum.org are Deep Yellow (#E8E316), Fuchsia (#FF00FF), Light Yellow (#ECE953), White (#FFFFFF), Black (#000000) and Grey (#8D8D8D).

What colour is Design Museum’s text and background?

Body text is #000000 on a #FFFFFF background.

Where is Design Museum’s logo from?

The logo shown in this guide was found on designmuseum.org’s homepage. For official logo files and usage rules, check Design Museum’s own brand or press page.

Is this Design Museum’s official style guide?

No. SiteStyleGuide made it from designmuseum.org’s public web pages on 27 October 2026, and isn’t affiliated with Design Museum. Members can refresh a guide after 90 days to pick up changes.

Design Museum Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Home - Design Museum; ● 20 / 60 characters
Meta description: The Design Museum is a multifaceted museum, an ever-changing space for the public, industry and education to come together and explore new ideas. Located in London, it's the world's leading museum devoted to contemporary design in every form.; ▲ 242 / 160 characters
Site name: Design Museum
og:title: Home
og:description: The Design Museum is a multifaceted museum, an ever-changing space for the public, industry and education to come together and explore new ideas. Located in London, it's the world's leading museum devoted to contemporary design in every form.
Language: en
Theme colour: #e8e315

In search results

Design Museumhttps://designmuseum.org/

Home - Design Museum

The Design Museum is a multifaceted museum, an ever-changing space for the public, industry and education to come together and explore new ideas. Located in Lond…

When shared

No og:image, so no picture

designmuseum.org

Home

The Design Museum is a multifaceted museum, an ever-changing space for the public, industry and education to …

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Logo & favicons

Found as: SVG in the header. SVG, 160 × 95.

Logo

On white

On black

On Deep Yellow

Favicons

5 found

180 px · PNG apple-touch-icon
48 px · ICO favicon.ico
32 px · PNG icon
16 px · PNG icon
16 px · SVG mask-icon

Home - Design Museum

Light browser tab

Home - Design Museum

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 44.7%
Black 28.5%
Deep Yellow 13%
Fuchsia 7.7%
Light Yellow 2.3%
Grey 2%
Off White 1.8%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Text, background, graphic · .menu .openings-hours a.dark, .menu .openings-hours a.featured
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Text, background, border · .component .doty-form button, .menu .huge.has-childs:after
Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 45

On text
6.33:1 AA

On white
3.32:1 AA large

Text, background · #adopt-content-page .component.donate .component-content .progress h2, slider
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 15

On text
14.88:1 AAA

On white
1.41:1 Fail

Text, background · #adopt-content-page .component-content h4.grey, #adopt .popover .move-progress

Colours

Brand colours and accents, most used first

Deep Yellow

HEX

RGB

HSL

OKLCH

CMYK
0 2 91 9

On text
15.43:1 AAA

On white
1.36:1 Fail

Background, theme, text · .menu, .menu .openings-hours a:focus
Fuchsia

HEX

RGB

HSL

OKLCH

CMYK
0 100 0 0

On text
6.70:1 AA

On white
3.14:1 AA large

Background · .menu .openings-hours a.featured:focus, .billboard-component .component-content .cta.featured:focus
Light Yellow

HEX

RGB

HSL

OKLCH

CMYK
0 1 65 7

On text
16.35:1 AAA

On white
1.28:1 Fail

Background · #adopt-content-page .component.donate #donate button, #adopt section#legend label:after

Gradients

linear-gradient(to bottom,#c4c4c4 0,#fff 100%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

din-pro-alternate

Aa 400 Aa 500

din-pro

Self-hosted · weights 400, 500 · body · shown in a stand-in if you don’t have it

Aa 400 Aa 500

din-pro-alternate

Self-hosted · weights 400, 500 · headings · shown in a stand-in if you don’t have it

Aa 400

Arial

System font, or not loaded on this page · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 15 px

Heading 1 2em · 30 px weight 400 · din-pro-alternate

Design Museum

Heading 2 25px / 36px weight 400

Home - Design Museum

Heading 3 15px weight 700

Home - Design Museum

Heading 4 22px weight 400

Home - Design Museum

Paragraph 16px / 55px weight 500 · uppercase

The Design Museum is a multifaceted museum, an ever-changing space for the public, industry and education to come together and explore new …

Small 80%

The Design Museum is a multifaceted museum, an ever-changing space for the public, industry and education to come together and explore new …

Button 2em · 30 px / 50px weight 700 · uppercase

Get started

Link 13px weight 500 · uppercase

Sizes in use

Most common across the site

30px2 rules
20px5 rules
18pxline 40px · 8 rules
16px3 rules
15px9 rules
14px2 rules
13px27 rules
12pxline 20px · 17 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

#adopt-content-page .component.donate #donate button · #ECE953

Corner radius

100% · 3×
50% · 1×
50px · 1×

Shadows

2px 0 0 rgba(232,227,22,.8),-2px 0 0 rgba(232,227,22,.8)
2px 0 0 rgba(255,0,255,.8),-2px 0 0 rgba(255,0,255,.8)
1px 0 0 rgba(0,0,0,.8),-1px 0 0 rgba(0,0,0,.8)
2px 0 0 rgba(0,0,0,.8),-2px 0 0 rgba(0,0,0,.8)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

380

400

600

760

770

900

1150

1200

On a scale of 0 to 1440 px.

Content widths (max-width)

1200 px

884 px

800 px

660 px

600 px

400 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 20 characters, short enough to show in full in search results.
▲ CheckThe description is 242 characters. Search results usually show about 160.
▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Design Museum use?: Design Museum’s website uses two typefaces: din-pro (body text), self-hosted; din-pro-alternate (headings), self-hosted.
What are Design Museum’s brand colours?: The main colours on designmuseum.org are Deep Yellow (#E8E316), Fuchsia (#FF00FF), Light Yellow (#ECE953), White (#FFFFFF), Black (#000000) and Grey (#8D8D8D).
What colour is Design Museum’s text and background?: Body text is #000000 on a #FFFFFF background.
Where is Design Museum’s logo from?: The logo shown in this guide was found on designmuseum.org’s homepage. For official logo files and usage rules, check Design Museum’s own brand or press page.
Is this Design Museum’s official style guide?: No. SiteStyleGuide made it from designmuseum.org’s public web pages on 27 October 2026, and isn’t affiliated with Design Museum. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

designmuseum-org-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* designmuseum.org design tokens, from SiteStyleGuide (https://sitestyleguide.com/designmuseum.org) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-grey: #8D8D8D;
  --colour-off-white: #D9D9D9;
  --colour-deep-yellow: #E8E316;
  --colour-fuchsia: #FF00FF;
  --colour-light-yellow: #ECE953;
  --gradient-1: linear-gradient(to bottom,#c4c4c4 0,#fff 100%);

  /* Typefaces */
  --font-body: 'din-pro', sans-serif;
  --font-headings: 'din-pro-alternate', 'din-pro', sans-serif;
  --font-other: 'Arial';

  /* Type scale */
  --text-h1: 2em;
  --text-h2: 25px;
  --leading-h2: 36px;
  --text-h3: 15px;
  --text-h4: 22px;
  --text-p: 16px;
  --leading-p: 55px;
  --text-small: 80%;
  --text-button: 2em;
  --leading-button: 50px;
  --text-a: 13px;

  /* Shape */
  --radius-1: 100%;
  --radius-2: 50%;
  --radius-3: 50px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 380px;
  --breakpoint-2: 400px;
  --breakpoint-3: 600px;
  --breakpoint-4: 760px;
  --breakpoint-5: 770px;
  --breakpoint-6: 900px;
  --breakpoint-7: 1150px;
  --breakpoint-8: 1200px;
  --max-width-1: 1200px;
  --max-width-2: 884px;
  --max-width-3: 800px;
  --max-width-4: 660px;
  --max-width-5: 600px;
  --max-width-6: 400px;
}

{
    "site": "designmuseum.org",
    "source": "https://sitestyleguide.com/designmuseum.org",
    "text": "#000000",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Grey",
            "hex": "#8D8D8D",
            "rgb": [
                141,
                141,
                141
            ]
        },
        {
            "name": "Off White",
            "hex": "#D9D9D9",
            "rgb": [
                217,
                217,
                217
            ]
        },
        {
            "name": "Deep Yellow",
            "hex": "#E8E316",
            "rgb": [
                232,
                227,
                22
            ]
        },
        {
            "name": "Fuchsia",
            "hex": "#FF00FF",
            "rgb": [
                255,
                0,
                255
            ]
        },
        {
            "name": "Light Yellow",
            "hex": "#ECE953",
            "rgb": [
                236,
                233,
                83
            ]
        }
    ],
    "fonts": [
        {
            "name": "din-pro",
            "stack": "din-pro, sans-serif",
            "weights": [
                400,
                500
            ],
            "source": "Self-hosted"
        },
        {
            "name": "din-pro-alternate",
            "stack": "din-pro-alternate, din-pro, sans-serif",
            "weights": [
                400,
                500
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Arial",
            "stack": "Arial",
            "weights": [],
            "source": "System font, or not loaded on this page"
        }
    ]
}

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Design Museumstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Grey

Off White

Colours

Deep Yellow

Fuchsia

Light Yellow

Gradients

din-pro-alternate

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Lulu

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Onet

Design Museumstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Grey

Off White

Colours

Deep Yellow

Fuchsia

Light Yellow

Gradients

din-pro-alternate

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run designmuseum.org?

Similar colours

Lulu

Adcash

iMore

Onet

Title &
description