SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from drunkelephant.com’s public web pages. Not affiliated with or endorsed by Drunk Elephant. The real site is drunkelephant.com ↗

Drunk Elephant logo

Unofficial style guide

Drunk Elephantstyle guide

Drunk Elephant’s website (drunkelephant.com) sets its headings in BrownBold and its body text in BrownRegular. Its palette is led by Hot Pink (#FB48C4), Crimson (#C8102E) and Deep Thistle (#F6DCFF), with #45474A text on #FFFFFF. Captured from the live site on 27 October 2026.

Typefaces
BrownBold, BrownRegular, SentinelSemiBold
Palette
4 neutrals, 12 colours, 3 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
https://www.drunkelephant.com/ Screenshot
Screenshot of the drunkelephant.com homepage on a desktop screen
Screenshot of drunkelephant.com on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Drunk Elephant | Biocompatible Skincare
● 39 / 60 characters
Meta description
We are committed to using only ingredients that benefit skin&#39;s health and avoiding the 6 ingredients that we believe are at the root of almost every skin issue. When the Suspicious 6 are entirely removed from one’s routine, skin can reset and return to a healthy, balanced state. We call that a #drunkbreak.
▲ 311 / 160 characters
Site name
Drunk Elephant
Language
en

In search results

Drunk Elephanthttps://www.drunkelephant.com/

Drunk Elephant | Biocompatible Skincare

We are committed to using only ingredients that benefit skin&#39;s health and avoiding the 6 ingredients that we believe are at the root of almost every skin iss…

When shared

No og:image, so no picture

drunkelephant.com

Drunk Elephant | Biocompatible Skincare

We are committed to using only ingredients that benefit skin&#39;s health and avoiding the 6 ingredients that…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#45474A) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • Dark Grey 38%
  • White 25.8%
  • Black 11.6%
  • Hot Pink 6.7%
  • Crimson 4.2%
  • Off White 3.1%
  • Deep Thistle 2.3%
  • Light Yellow 1.3%
  • Fire Brick 1.1%
  • Deep Pink 1.1%
  • Light Thistle 1%
  • Dodger Blue 1%
  • Steel Blue 1%
  • Deep Yellow 0.7%
  • Dark Red 0.7%
  • Khaki 0.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    7 4 0 71
    On text
    —
    On white
    9.32:1 AAA

    Text, border, background · body, .drunk-mag-article #secondary.content-navigation .left-nav-template li .accordio

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    9.32:1 AAA
    On white
    —

    Background, text, border · inline style on <div>, body

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    2.25:1 Fail
    On white
    21.00:1 AAA

    Text, border, background · body, .pdp-bundle-container .slick-dots li.slick-active button:before

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 10
    On text
    7.47:1 AAA
    On white
    1.25:1 Fail

    Background, border, text · .accordion-title:focus, .page-content-tab-navigaton button

Colours

Brand colours and accents, most used first
  • Hot Pink

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 71 22 2
    On text
    3.03:1 AA large
    On white
    3.08:1 AA large

    Text, background, border · .email-confirmation .btn-overlay, .de-share-love a:before

  • Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 92 77 22
    On text
    1.58:1 Fail
    On white
    5.88:1 AA

    Text, background, border · .gift-certificate-purchase form .form-row-button button, .regimen-step1-product-button button

  • Deep Thistle

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    4 14 0 0
    On text
    7.37:1 AAA
    On white
    1.27:1 Fail

    Background, text, border · .pdp-bundle-container .right-pdp-container .panel-heading, .selectric .button

  • Light Yellow

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    9 0 68 0
    On text
    8.28:1 AAA
    On white
    1.13:1 Fail

    Background · .nav-tab-active, .de-site-footer .footer-menu-wrapper

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 95 89 31
    On text
    1.27:1 Fail
    On white
    7.32:1 AAA

    Text, border · .bonus-selection .sample-category-heading #sampleserror, .required-indicator

  • Deep Pink

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 76 29 0
    On text
    2.92:1 Fail
    On white
    3.19:1 AA large

    Text, background · .special__title .accent, .mixed-by-you__title .accent

  • Light Thistle

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 13 4 0
    On text
    7.51:1 AAA
    On white
    1.24:1 Fail

    Background, text · #container.de-template-collection #primary.primary-content .tutorial-detail-link, .drunk-mag-article #primary.primary-content .tutorial-detail-link .tutorial-tile

  • Dodger Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    77 39 0 1
    On text
    3.17:1 AA large
    On white
    2.94:1 Fail

    Border · [type=button]:-moz-focusring, .homepage-section-two-container .swiper-categories-btn:focus

  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    88 35 0 27
    On text
    1.99:1 Fail
    On white
    4.69:1 AA

    Text, border · .accordion-title, .dropdown.menu>li.is-active>a

  • Deep Yellow

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    2 0 84 9
    On text
    7.04:1 AAA
    On white
    1.32:1 Fail

    Background, border · .product-variant-container .product-image-container .product-primary-image.slick, .product-variant-container .product-info form.pdpForm .product-variations .attri

  • Dark Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 100 40
    On text
    1.04:1 Fail
    On white
    8.92:1 AAA

    Text, background · .pdp-bundle-container .footer-bundle-add-to-cart .add-to-cart .bundle-error-msg, .browser-compatibility-alert

  • Khaki

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    10 0 41 0
    On text
    8.47:1 AAA
    On white
    1.10:1 Fail

    Background · .promo-banner-container #sh-promo-popup, .sample-selection-container

Gradients

  • linear-gradient(270deg,rgba(0,0,0,.5),transparent)

  • linear-gradient(90deg,rgba(0,0,0,.5),transparent)

  • linear-gradient(0deg,rgba(0,0,0,.5),transparent)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

BrownBold

Aa 400 Aa 900

BrownBold

Self-hosted · weights 400, 700, 900 · headings, buttons · shown in a stand-in if you don’t have it

Aa 300 Aa 700

BrownRegular

Self-hosted · weights 300, 350, 400, 700 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 375

SentinelSemiBold

Self-hosted · weights 375 · headings · shown in a stand-in if you don’t have it

Aa 300 Aa 700

Brown

Self-hosted · weights 300, 400, 700 · headings, buttons, body · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 9.81 px
Heading 1 3.66972rem · 36 px / 1 weight 400 · BrownRegular

Drunk Elephant

Heading 2 2.44648rem · 24 px / 1.1 weight 700 · none · BrownBold

Drunk Elephant | Biocompatible Skincare

Heading 3 2.03874rem · 20 px / 1.2 weight 700 · BrownBold

Drunk Elephant | Biocompatible Skincare

Heading 4 2.44648rem · 24 px / 1.2 weight 700 · uppercase · BrownBold

Drunk Elephant | Biocompatible Skincare

Heading 5 2.44648rem · 24 px / 1 weight 350 · SentinelMedium

Drunk Elephant | Biocompatible Skincare

Heading 6 1.42712rem · 14 px / 1.2 weight 375 · uppercase · SentinelSemiBold

Drunk Elephant | Biocompatible Skincare

Body 16px / 1.2 weight 400 · BrownRegular

We are committed to using only ingredients that benefit skin&#39;s health and avoiding the 6 ingredients that we believe are at the root of…

Paragraph 100%

We are committed to using only ingredients that benefit skin&#39;s health and avoiding the 6 ingredients that we believe are at the root of…

Small 80%

We are committed to using only ingredients that benefit skin&#39;s health and avoiding the 6 ingredients that we believe are at the root of…

Button 100% / 1 none

Get started

Link 100%

Read more about Drunk Elephant

Sizes in use

Most common across the site
  • 24pxline 1.2 · 40 rules
  • 20pxline 1.2 · 57 rules
  • 18pxline 1 · 36 rules
  • 16pxline 1.4 · 50 rules
  • 15pxline 1.3 · 38 rules
  • 14pxline 1.4 · 155 rules
  • 12pxline 1.2 · 190 rules
  • 10pxline 1 · 75 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

#pdpBundleCustomizer .productbundle-top-content .product-content-details-right . · #FFFFFF

Link

Read our latest news today.

a · #4A4A4A

Corner radius

  • 50% · 53×
  • .50968rem · 49×
  • 5px · 17×
  • .30581rem · 14×
  • 3.0581rem · 12×
  • 10px · 6×

Shadows

  • .30581rem .30581rem 0 #fff,-.30581rem -.30581rem 0 #fff,-.30581rem .30581rem 0 #fff,.30581rem -.30581rem 0 #fff
  • 0 1.52905rem 1.01937rem -1.52905rem #45474a
  • 0 3px 3px 0 rgba(66,66,66,.3)
  • -4px 0 20px 0 rgba(0,0,0,.2)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

580
581
767
768
769
992
1024
1025

On a scale of 0 to 1440 px.

Content widths (max-width)

1280 px
740 px
660 px
640 px
556 px
448 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 39 characters, short enough to show in full in search results.
  • ▲ CheckThe description is 311 characters. Search results usually show about 160.
  • ▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Drunk Elephant use?
Drunk Elephant’s website uses four typefaces: BrownBold (headings), self-hosted; BrownRegular (body text), self-hosted; SentinelSemiBold, self-hosted; Brown, self-hosted.
What are Drunk Elephant’s brand colours?
The main colours on drunkelephant.com are Hot Pink (#FB48C4), Crimson (#C8102E), Deep Thistle (#F6DCFF), Light Yellow (#E6FE52), Fire Brick (#AF0813) and Deep Pink (#FF3DB4).
What colour is Drunk Elephant’s text and background?
Body text is #45474A on a #FFFFFF background.
Where is Drunk Elephant’s logo from?
The logo shown in this guide was found on drunkelephant.com’s homepage. For official logo files and usage rules, check Drunk Elephant’s own brand or press page.
Is this Drunk Elephant’s official style guide?
No. SiteStyleGuide made it from drunkelephant.com’s public web pages on 27 October 2026, and isn’t affiliated with Drunk Elephant. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

drunkelephant-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* drunkelephant.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/drunkelephant.com) */
:root {
  /* Colours */
  --text: #45474A;
  --background: #FFFFFF;
  --colour-dark-grey: #45474A;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-off-white: #E6E6E6;
  --colour-hot-pink: #FB48C4;
  --colour-crimson: #C8102E;
  --colour-deep-thistle: #F6DCFF;
  --colour-light-yellow: #E6FE52;
  --colour-fire-brick: #AF0813;
  --colour-deep-pink: #FF3DB4;
  --colour-light-thistle: #FFDDF5;
  --colour-dodger-blue: #3B99FC;
  --colour-steel-blue: #1779BA;
  --colour-deep-yellow: #E4E826;
  --colour-dark-red: #990000;
  --colour-khaki: #E5FF96;
  --gradient-1: linear-gradient(270deg,rgba(0,0,0,.5),transparent);
  --gradient-2: linear-gradient(90deg,rgba(0,0,0,.5),transparent);
  --gradient-3: linear-gradient(0deg,rgba(0,0,0,.5),transparent);

  /* Typefaces */
  --font-headings: 'BrownBold', sans-serif;
  --font-buttons: 'BrownBold', sans-serif;
  --font-body: 'BrownRegular', sans-serif;

  /* Type scale */
  --text-h1: 3.66972rem;
  --leading-h1: 1;
  --text-h2: 2.44648rem;
  --leading-h2: 1.1;
  --text-h3: 2.03874rem;
  --leading-h3: 1.2;
  --text-h4: 2.44648rem;
  --leading-h4: 1.2;
  --text-h5: 2.44648rem;
  --leading-h5: 1;
  --text-h6: 1.42712rem;
  --leading-h6: 1.2;
  --text-body: 16px;
  --leading-body: 1.2;
  --text-p: 100%;
  --text-small: 80%;
  --text-button: 100%;
  --leading-button: 1;
  --text-a: 100%;

  /* Shape */
  --radius-1: 50%;
  --radius-2: .50968rem;
  --radius-3: 5px;
  --radius-4: .30581rem;
  --radius-5: 3.0581rem;
  --radius-6: 10px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 580px;
  --breakpoint-2: 581px;
  --breakpoint-3: 767px;
  --breakpoint-4: 768px;
  --breakpoint-5: 769px;
  --breakpoint-6: 992px;
  --breakpoint-7: 1024px;
  --breakpoint-8: 1025px;
  --max-width-1: 1280px;
  --max-width-2: 740px;
  --max-width-3: 660px;
  --max-width-4: 640px;
  --max-width-5: 556px;
  --max-width-6: 448px;
}

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Websites whose lead colour is closest to Drunk Elephant’s

Captured from drunkelephant.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Drunk Elephant; this guide describes the public website for reference.