What font does E! Online use?

E! Online’s website uses one typeface: Open Sans (headings and body text), google Fonts.

What are E! Online’s brand colours?

The main colours on eonline.com are Medium Violet Red (#BC2A9B), Deep Sky Blue (#2CA8C8), Steel Blue (#007997), Medium Aqua Marine (#00D1B2), Light Sky Blue (#4CAFE5) and Purple (#851D6C).

What colour is E! Online’s text and background?

Body text is #1E1E1E on a #FFFFFF background.

Where is E! Online’s logo from?

The logo shown in this guide was found on eonline.com’s homepage. For official logo files and usage rules, check E! Online’s own brand or press page.

Is this E! Online’s official style guide?

No. SiteStyleGuide made it from eonline.com’s public web pages on 25 October 2026, and isn’t affiliated with E! Online. Members can refresh a guide after 90 days to pick up changes.

E! Online Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: E! News: Celebrity News, Photos and Video; ● 41 / 60 characters
Meta description: E! Online delivers breaking entertainment news, celebrity updates, red carpet and award show coverage, fashion trends, and the latest in TV and movies.; ● 151 / 160 characters
Site name: E! Online
og:title: E! News: Celebrity News, Photos and Video
og:description: E! Online delivers breaking entertainment news, celebrity updates, red carpet and award show coverage, fashion trends, and the latest in TV and movies.

In search results

E! Onlinehttps://www.eonline.com/

E! News: Celebrity News, Photos and Video

E! Online delivers breaking entertainment news, celebrity updates, red carpet and award show coverage, fashion trends, and the latest in TV and movies.

When shared

eonline.com

E! News: Celebrity News, Photos and Video

E! Online delivers breaking entertainment news, celebrity updates, red carpet and award show coverage, fashio…

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Logo & favicons

Found as: schema.org logo. PNG, 112 × 112.

Logo

On white

On black

On Medium Violet Red

Favicons

4 found

192 px · PNG icon
180 px · PNG apple-touch-icon
48 px · ICO favicon.ico
SVG mask-icon

E! News: Celebrity News, Photos and Video

Light browser tab

E! News: Celebrity News, Photos and Video

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#1E1E1E) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 36.9%
Near Black 12.9%
Medium Violet Red 9.8%
Deep Sky Blue 8.7%
Steel Blue 8.7%
Black 7.8%
Light Grey 6.9%
Medium Aqua Marine 6.2%
Light Sky Blue 0.8%
Purple 0.7%
Light Sea Green 0.6%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
16.67:1 AAA

On white
—

Text, background, border · .button, html
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 88

On text
—

On white
16.67:1 AAA

Text, background · body, .video-playlist__title
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.26:1 Fail

On white
21.00:1 AAA

Background, text, border · .gamma-live-header h2:after, .nav-bar
Light Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 17

On text
11.25:1 AAA

On white
1.48:1 Fail

Border, background, text · .button.is-loading:after, --widget-arrow-icon-inactive-color

Colours

Brand colours and accents, most used first

Medium Violet Red

HEX

RGB

HSL

OKLCH

CMYK
0 78 18 26

On text
3.13:1 AA large

On white
5.33:1 AA

Text, border, background · .title-header h1, .widget__header h1
Deep Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
78 16 0 22

On text
5.99:1 AA

On white
2.78:1 Fail

Text, background, border · .button.is-secondary, .button
Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
100 20 0 41

On text
3.32:1 AA large

On white
5.02:1 AA

Text, background, graphic · .button:hover, --widget-arrow-icon-hover-color
Medium Aqua Marine

HEX

RGB

HSL

OKLCH

CMYK
100 0 15 18

On text
8.54:1 AAA

On white
1.95:1 Fail

Background, border, text · .button.is-primary.is-outlined, .button.is-primary.is-outlined[disabled]
Light Sky Blue

HEX

RGB

HSL

OKLCH

CMYK
67 24 0 10

On text
6.80:1 AA

On white
2.45:1 Fail

Text · .nav-bar__logo-img
Purple

HEX

RGB

HSL

OKLCH

CMYK
0 78 19 48

On text
1.90:1 Fail

On white
8.79:1 AAA

Background, border · .button.is-primary.is-outlined:hover
Light Sea Green

HEX

RGB

HSL

OKLCH

CMYK
100 0 15 28

On text
6.62:1 AA

On white
2.52:1 Fail

Background, border · .button.is-primary.is-active, .select.is-primary select:hover

Gradients

linear-gradient(90deg,#2a2a2a 50%,#000 0)
linear-gradient(270deg,rgba(0,0,0,.8),transparent)
linear-gradient(270deg,rgba(30,30,30,.85) 0,rgba(30,30,30,0))

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Open Sans

Aa 300 Aa 800

Open Sans

Google Fonts · weights 300, 400, 500, 600, 700, 800 · headings, body, buttons

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 10 px

Heading 1 2.8rem · 28 px / 1.3 weight 700

E! Online

Heading 2 2.8rem · 28 px weight 700

E! News: Celebrity News, Photos and Video

Heading 3 2.8rem · 28 px weight 700

E! News: Celebrity News, Photos and Video

Heading 4 2rem · 20 px weight 700

E! News: Celebrity News, Photos and Video

Heading 5 1.6rem · 16 px weight 700

E! News: Celebrity News, Photos and Video

Heading 6 1.2rem · 12 px weight 700

E! News: Celebrity News, Photos and Video

Body 1.6rem · 16 px / 1.5 weight 500 · Open Sans

E! Online delivers breaking entertainment news, celebrity updates, red carpet and award show coverage, fashion trends, and the latest in TV…

Paragraph 1.4rem · 14 px weight 600

E! Online delivers breaking entertainment news, celebrity updates, red carpet and award show coverage, fashion trends, and the latest in TV…

Small .875em · 9 px

E! Online delivers breaking entertainment news, celebrity updates, red carpet and award show coverage, fashion trends, and the latest in TV…

Button — Open Sans

Get started

Link 1.6rem · 16 px weight 700 · uppercase

Sizes in use

Most common across the site

28pxline 1.3 · 9 rules
20pxline 2.6rem · 6 rules
18px2 rules
16pxline 1.5 · 19 rules
14pxline 1.3 · 15 rules
12pxline 2rem · 16 rules
10pxline 1.5 · 4 rules
9px5 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.button · #2CA8C8 · radius .3rem

Link

Read our latest news today.

a · #2CA8C8

Corner radius

.4rem · 4×
50% · 2×
4px · 2×
5px · 1×
3px · 1×
15px · 1×

Shadows

0 0 0 .125em rgba(0,209,178,.25)
0 0 0 .125em rgba(44,168,200,.25)
0 2px 6px rgba(0,0,0,.1)
0 2px 5px 0 rgba(0,0,0,.5)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

450

600

757

758

1023

1024

1216

1408

On a scale of 0 to 1440 px.

Content widths (max-width)

2150 px

1310 px

1200 px

960 px

400 px

352 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 41 characters, short enough to show in full in search results.
▲ CheckThe page doesn’t declare its language (the lang attribute on <html>).

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does E! Online use?: E! Online’s website uses one typeface: Open Sans (headings and body text), google Fonts.
What are E! Online’s brand colours?: The main colours on eonline.com are Medium Violet Red (#BC2A9B), Deep Sky Blue (#2CA8C8), Steel Blue (#007997), Medium Aqua Marine (#00D1B2), Light Sky Blue (#4CAFE5) and Purple (#851D6C).
What colour is E! Online’s text and background?: Body text is #1E1E1E on a #FFFFFF background.
Where is E! Online’s logo from?: The logo shown in this guide was found on eonline.com’s homepage. For official logo files and usage rules, check E! Online’s own brand or press page.
Is this E! Online’s official style guide?: No. SiteStyleGuide made it from eonline.com’s public web pages on 25 October 2026, and isn’t affiliated with E! Online. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

eonline-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* eonline.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/eonline.com) */
:root {
  /* Colours */
  --text: #1E1E1E;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #1E1E1E;
  --colour-black: #000000;
  --colour-light-grey: #D4D4D4;
  --colour-medium-violet-red: #BC2A9B;
  --colour-deep-sky-blue: #2CA8C8;
  --colour-steel-blue: #007997;
  --colour-medium-aqua-marine: #00D1B2;
  --colour-light-sky-blue: #4CAFE5;
  --colour-purple: #851D6C;
  --colour-light-sea-green: #00B89C;
  --gradient-1: linear-gradient(90deg,#2a2a2a 50%,#000 0);
  --gradient-2: linear-gradient(270deg,rgba(0,0,0,.8),transparent);
  --gradient-3: linear-gradient(270deg,rgba(30,30,30,.85) 0,rgba(30,30,30,0));

  /* Typefaces */
  --font-headings: 'Open Sans', blinkmacsystemfont, -apple-system, 'Segoe UI', 'Roboto', 'Oxygen';
  --font-body: 'Open Sans', blinkmacsystemfont, -apple-system, 'Segoe UI', 'Roboto', 'Oxygen';
  --font-buttons: 'Open Sans', blinkmacsystemfont, -apple-system, 'Segoe UI', 'Roboto', 'Oxygen';

  /* Type scale */
  --text-h1: 2.8rem;
  --leading-h1: 1.3;
  --text-h2: 2.8rem;
  --text-h3: 2.8rem;
  --text-h4: 2rem;
  --text-h5: 1.6rem;
  --text-h6: 1.2rem;
  --text-body: 1.6rem;
  --leading-body: 1.5;
  --text-p: 1.4rem;
  --text-small: .875em;
  --text-a: 1.6rem;

  /* Shape */
  --radius-1: .4rem;
  --radius-2: 50%;
  --radius-3: 4px;
  --radius-4: 5px;
  --radius-5: 3px;
  --radius-6: 15px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 450px;
  --breakpoint-2: 600px;
  --breakpoint-3: 757px;
  --breakpoint-4: 758px;
  --breakpoint-5: 1023px;
  --breakpoint-6: 1024px;
  --breakpoint-7: 1216px;
  --breakpoint-8: 1408px;
  --max-width-1: 2150px;
  --max-width-2: 1310px;
  --max-width-3: 1200px;
  --max-width-4: 960px;
  --max-width-5: 400px;
  --max-width-6: 352px;
}

{
    "site": "eonline.com",
    "source": "https://sitestyleguide.com/eonline.com",
    "text": "#1E1E1E",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Near Black",
            "hex": "#1E1E1E",
            "rgb": [
                30,
                30,
                30
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Light Grey",
            "hex": "#D4D4D4",
            "rgb": [
                212,
                212,
                212
            ]
        },
        {
            "name": "Medium Violet Red",
            "hex": "#BC2A9B",
            "rgb": [
                188,
                42,
                155
            ]
        },
        {
            "name": "Deep Sky Blue",
            "hex": "#2CA8C8",
            "rgb": [
                44,
                168,
                200
            ]
        },
        {
            "name": "Steel Blue",
            "hex": "#007997",
            "rgb": [
                0,
                121,
                151
            ]
        },
        {
            "name": "Medium Aqua Marine",
            "hex": "#00D1B2",
            "rgb": [
                0,
                209,
                178
            ]
        },
        {
            "name": "Light Sky Blue",
            "hex": "#4CAFE5",
            "rgb": [
                76,
                175,
                229
            ]
        },
        {
            "name": "Purple",
            "hex": "#851D6C",
            "rgb": [
                133,
                29,
                108
            ]
        },
        {
            "name": "Light Sea Green",
            "hex": "#00B89C",
            "rgb": [
                0,
                184,
                156
            ]
        }
    ],
    "fonts": [
        {
            "name": "Open Sans",
            "stack": "Open Sans, BlinkMacSystemFont, -apple-system, Segoe UI, Roboto, Oxygen, Ubuntu, Cantarell, Fira Sans, Droid Sans, Helvetica Neue, Helvetica, Arial, sans-serif",
            "weights": [
                300,
                400,
                500,
                600,
                700,
                800
            ],
            "source": "Google Fonts"
        }
    ]
}

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Run eonline.com?

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Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

<a href="https://sitestyleguide.com/eonline.com" title="E! Online style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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E! Onlinestyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Black

Light Grey

Colours

Medium Violet Red

Deep Sky Blue

Steel Blue

Medium Aqua Marine

Light Sky Blue

Purple

Light Sea Green

Gradients

Open Sans

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Savvy Savers

Canva

Chase.com

Interia

Engadget

So-net(ソネット)

The Pioneer Woman

Us

E! Onlinestyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Black

Light Grey

Colours

Medium Violet Red

Deep Sky Blue

Steel Blue

Medium Aqua Marine

Light Sky Blue

Purple

Light Sea Green

Gradients

Open Sans

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run eonline.com?

Also set in Open Sans

Savvy Savers

Canva

Chase.com

Interia

Similar colours

Engadget

So-net(ソネット)

The Pioneer Woman

Us

Title &
description