What font does Folk use?

Folk’s website uses one typeface: geomanist (headings and body text), self-hosted.

What are Folk’s brand colours?

The main colours on folkstrategies.com are Deep Pink (#FF8FA9), Dark Slate Blue (#4C5A8F), Midnight Blue (#172A47), Pink (#FFC7D4), Fire Brick (#BA3437) and Blue (#0000FF).

What colour is Folk’s text and background?

Body text is #172A47 on a #FFFFFF background.

Where is Folk’s logo from?

The logo shown in this guide was found on folkstrategies.com’s homepage. For official logo files and usage rules, check Folk’s own brand or press page.

Is this Folk’s official style guide?

No. SiteStyleGuide made it from folkstrategies.com’s public web pages on 25 October 2026, and isn’t affiliated with Folk. Members can refresh a guide after 90 days to pick up changes.

Folk Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Folk - Un service de stratégie de marque non conventionnel, inspiré par les gens.; ▲ 81 / 60 characters
Meta description: Folk est un service de solutions de marques non conventionnel, basé à Montréal, conçu pour créer des histoires de marque.; ● 121 / 160 characters
Site name: Folk
og:title: Folk - Un service de stratégie de marque non conventionnel, inspiré par les gens.
og:description: Folk est un service de solutions de marques non conventionnel, basé à Montréal, conçu pour créer des histoires de marque.
Language: fr

In search results

Folkhttps://folkstrategies.com/

Folk - Un service de stratégie de marque non conventionnel, i…

Folk est un service de solutions de marques non conventionnel, basé à Montréal, conçu pour créer des histoires de marque.

When shared

folkstrategies.com

Folk - Un service de stratégie de marque non conventionnel, inspiré par les gens.

Folk est un service de solutions de marques non conventionnel, basé à Montréal, conçu pour créer des histoire…

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Logo & favicons

Found as: SVG in the header. SVG, 342 × 256.

Logo

On white

On black

On Deep Pink

Favicons

5 found

144 px · PNG apple-touch-icon
114 px · PNG apple-touch-icon
72 px · PNG apple-touch-icon
64 px · JPG icon
57 px · PNG apple-touch-icon

Folk - Un service de stratégie de marque non conventionnel, inspiré par les gens.

Light browser tab

Folk - Un service de stratégie de marque non conventionnel, inspiré par les gens.

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#172A47) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

Cool Dark Grey 20.8%
Deep Pink 12.8%
Off White 11.5%
White 10.9%
Black 10.4%
Dark Slate Blue 8.3%
Midnight Blue 5.9%
Pink 5.3%
Fire Brick 4.5%
Blue 3.7%
Light Blue 3.1%
Light Pink 3%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

Cool Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
26 0 1 66

On text
1.86:1 Fail

On white
7.73:1 AAA

Text, background, border · .btn-folk, .btn-folk:hover
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 2 3 5

On text
12.40:1 AAA

On white
1.16:1 Fail

Text, background · #lang-switcher, #SITE_CONTAINER .company-services .service--strategy
White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
14.40:1 AAA

On white
—

Text, background · .btn-folk:hover, .sr-only
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
1.46:1 Fail

On white
21.00:1 AAA

Background, text · .sr-only, section.section--black

Colours

Brand colours and accents, most used first

Deep Pink

HEX

RGB

HSL

OKLCH

CMYK
0 44 34 0

On text
6.69:1 AA

On white
2.15:1 Fail

Text, border · .modal h3, .btn--clear:hover
Dark Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
47 37 0 44

On text
2.17:1 Fail

On white
6.63:1 AA

Text, background · #SITE_CONTAINER .company-services .service--strategy h2, #SITE_CONTAINER .company-services .service--expression
Midnight Blue

HEX

RGB

HSL

OKLCH

CMYK
68 41 0 72

On text
—

On white
14.40:1 AAA

Text · body
Pink

HEX

RGB

HSL

OKLCH

CMYK
0 22 17 0

On text
9.85:1 AAA

On white
1.46:1 Fail

Text, background · #SITE_CONTAINER .company-services .service--expression h2, #lang-switcher:hover
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 72 70 27

On text
2.49:1 Fail

On white
5.78:1 AA

Text · #SITE_CONTAINER .company-services .service--stewardship h2
Blue

HEX

RGB

HSL

OKLCH

CMYK
100 100 0 0

On text
1.68:1 Fail

On white
8.59:1 AAA

Background · #SITE_CONTAINER .company-services .service--strategy .artifact__wrapper, #SITE_CONTAINER .company-services .service--stewardship .artifact__wrapper
Light Blue

HEX

RGB

HSL

OKLCH

CMYK
26 8 0 0

On text
11.31:1 AAA

On white
1.27:1 Fail

Background · #SITE_CONTAINER .company-services .service--stewardship, --service-bg
Light Pink

HEX

RGB

HSL

OKLCH

CMYK
0 32 35 0

On text
8.08:1 AAA

On white
1.78:1 Fail

Text · #SITE_CONTAINER .content .content-row--intro .intro--copy .artifact, #SITE_CONTAINER .content .content-row--intro .intro--artifact

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

geomanist

Aa 400 Aa 500

geomanist

Self-hosted · weights 400, 500 · buttons, headings, body · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Body clamp(1.0625rem, 2.3vw, 1.25rem) · 20 px / 1.4 geomanist

Folk est un service de solutions de marques non conventionnel, basé à Montréal, conçu pour créer des histoires de marque.

Small 80%

Folk est un service de solutions de marques non conventionnel, basé à Montréal, conçu pour créer des histoires de marque.

Button clamp(1.0625rem, 2.3vw, 1.25rem) · 20 px / 1.4 none · geomanist

Get started

Link — / 1 weight 500 · geomanist

Sizes in use

Most common across the site

64pxline 1.1 · 1 rules
32pxline 1.7 · 3 rules
24pxline 1 · 1 rules
20pxline 1.4 · 7 rules
18px1 rules
17px2 rules
16px2 rules
13px1 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

No button, link, radius or shadow styles could be read.

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

320

639

640

863

864

1199

1439

On a scale of 0 to 1440 px.

Content widths (max-width)

1440 px

1100 px

800 px

700 px

640 px

380 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

▲ CheckThe title is 81 characters. Google usually cuts titles near 60, so the end may not show in results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Folk use?: Folk’s website uses one typeface: geomanist (headings and body text), self-hosted.
What are Folk’s brand colours?: The main colours on folkstrategies.com are Deep Pink (#FF8FA9), Dark Slate Blue (#4C5A8F), Midnight Blue (#172A47), Pink (#FFC7D4), Fire Brick (#BA3437) and Blue (#0000FF).
What colour is Folk’s text and background?: Body text is #172A47 on a #FFFFFF background.
Where is Folk’s logo from?: The logo shown in this guide was found on folkstrategies.com’s homepage. For official logo files and usage rules, check Folk’s own brand or press page.
Is this Folk’s official style guide?: No. SiteStyleGuide made it from folkstrategies.com’s public web pages on 25 October 2026, and isn’t affiliated with Folk. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

folkstrategies-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* folkstrategies.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/folkstrategies.com) */
:root {
  /* Colours */
  --text: #172A47;
  --background: #FFFFFF;
  --colour-cool-dark-grey: #405756;
  --colour-off-white: #F2EDEB;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-deep-pink: #FF8FA9;
  --colour-dark-slate-blue: #4C5A8F;
  --colour-midnight-blue: #172A47;
  --colour-pink: #FFC7D4;
  --colour-fire-brick: #BA3437;
  --colour-blue: #0000FF;
  --colour-light-blue: #BDEBFF;
  --colour-light-pink: #FFADA6;

  /* Typefaces */
  --font-buttons: 'geomanist', 'Helvetica', 'Arial', sans-serif;
  --font-headings: 'geomanist', 'Helvetica', 'Arial', sans-serif;
  --font-body: 'geomanist', 'Helvetica', 'Arial', sans-serif;

  /* Type scale */
  --text-body: clamp(1.0625rem, 2.3vw, 1.25rem);
  --leading-body: 1.4;
  --text-small: 80%;
  --text-button: clamp(1.0625rem, 2.3vw, 1.25rem);
  --leading-button: 1.4;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 320px;
  --breakpoint-2: 639px;
  --breakpoint-3: 640px;
  --breakpoint-4: 863px;
  --breakpoint-5: 864px;
  --breakpoint-6: 1199px;
  --breakpoint-7: 1439px;
  --max-width-1: 1440px;
  --max-width-2: 1100px;
  --max-width-3: 800px;
  --max-width-4: 700px;
  --max-width-5: 640px;
  --max-width-6: 380px;
}

{
    "site": "folkstrategies.com",
    "source": "https://sitestyleguide.com/folkstrategies.com",
    "text": "#172A47",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "Cool Dark Grey",
            "hex": "#405756",
            "rgb": [
                64,
                87,
                86
            ]
        },
        {
            "name": "Off White",
            "hex": "#F2EDEB",
            "rgb": [
                242,
                237,
                235
            ]
        },
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Deep Pink",
            "hex": "#FF8FA9",
            "rgb": [
                255,
                143,
                169
            ]
        },
        {
            "name": "Dark Slate Blue",
            "hex": "#4C5A8F",
            "rgb": [
                76,
                90,
                143
            ]
        },
        {
            "name": "Midnight Blue",
            "hex": "#172A47",
            "rgb": [
                23,
                42,
                71
            ]
        },
        {
            "name": "Pink",
            "hex": "#FFC7D4",
            "rgb": [
                255,
                199,
                212
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#BA3437",
            "rgb": [
                186,
                52,
                55
            ]
        },
        {
            "name": "Blue",
            "hex": "#0000FF",
            "rgb": [
                0,
                0,
                255
            ]
        },
        {
            "name": "Light Blue",
            "hex": "#BDEBFF",
            "rgb": [
                189,
                235,
                255
            ]
        },
        {
            "name": "Light Pink",
            "hex": "#FFADA6",
            "rgb": [
                255,
                173,
                166
            ]
        }
    ],
    "fonts": [
        {
            "name": "geomanist",
            "stack": "\"geomanist\", \"Helvetica\", Arial, sans-serif",
            "weights": [
                400,
                500
            ],
            "source": "Self-hosted"
        }
    ]
}

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Share

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Run folkstrategies.com?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

<a href="https://sitestyleguide.com/folkstrategies.com" title="Folk style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Folkstyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

Cool Dark Grey

Off White

White

Black

Colours

Deep Pink

Dark Slate Blue

Midnight Blue

Pink

Fire Brick

Blue

Light Blue

Light Pink

geomanist

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Gumroad

Ubie

Visual (Archives) Society

El Español

Folkstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

Cool Dark Grey

Off White

White

Black

Colours

Deep Pink

Dark Slate Blue

Midnight Blue

Pink

Fire Brick

Blue

Light Blue

Light Pink

geomanist

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run folkstrategies.com?

Similar colours

Gumroad

Ubie

Visual (Archives) Society

El Español

Title &
description