SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from freshbooks.com’s public web pages. Not affiliated with or endorsed by FreshBooks. The real site is freshbooks.com ↗

FreshBooks logo

Unofficial style guide

FreshBooksstyle guide

FreshBooks’s website (freshbooks.com) uses Apple Color Emoji for its headings and body text. Its palette is led by Light Steel Blue (#0075DD), Deep Midnight Blue (#001B40) and Light Midnight Blue (#002D79), with #001B40 text on #FFFFFF. Captured from the live site on 29 October 2026.

Typefaces
Apple Color Emoji, ibm, founders
Palette
4 neutrals, 12 colours, 3 gradients
Captured
29 Oct 2026 · added by @sitestyleguide
https://www.freshbooks.com/ Screenshot
Screenshot of the freshbooks.com homepage on a desktop screen
Screenshot of freshbooks.com on a 1440 px desktop screen, 29 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Invoice and Accounting Software for Small Businesses - FreshBooks
▲ 65 / 60 characters
Meta description
The best cloud based small business accounting software. Send invoices, track time, manage receipts, expenses, and accept credit cards. Free 30-day trial.
● 154 / 160 characters
Site name
FreshBooks
og:title
Invoice and Accounting Software for Small Businesses - FreshBooks
og:description
The best cloud based small business accounting software. Send invoices, track time, manage receipts, expenses, and accept credit cards. Free 30-day trial.
Language
en
Theme colour
#0075dd

In search results

FreshBookshttps://www.freshbooks.com/

Invoice and Accounting Software for Small Businesses - FreshB…

The best cloud based small business accounting software. Send invoices, track time, manage receipts, expenses, and accept credit cards. Free 30-day trial.

When shared

The image FreshBooks shares with links

freshbooks.com

Invoice and Accounting Software for Small Businesses - FreshBooks

The best cloud based small business accounting software. Send invoices, track time, manage receipts, expenses…

Back to top ↑

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#001B40) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 28.6%
  • Light Steel Blue 12.2%
  • Deep Midnight Blue 11.8%
  • Black 7.2%
  • Light Midnight Blue 6.7%
  • Cool Off White 5.6%
  • Cool Light Grey 4.8%
  • Slate Grey 4%
  • Dark Slate Blue 3.3%
  • Light Steel Blue 2.9%
  • Royal Blue 2.7%
  • Gold 2.4%
  • Light Slate Grey 2.4%
  • Deep Steel Blue 2.2%
  • Light Sky Blue 1.7%
  • Deep Steel Blue 1.6%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    17.06:1 AAA
    On white
    —

    Background, text, border · body, .header--scrolled header

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    1.23:1 Fail
    On white
    21.00:1 AAA

    Text, background, graphic · body, .fill-black

  • Cool Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    6 2 0 1
    On text
    15.62:1 AAA
    On white
    1.09:1 Fail

    Background, text, graphic · .bg-blue-100, [class*=corner-bottom-left-blue-100]:before

  • Cool Light Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    6 4 0 15
    On text
    11.12:1 AAA
    On white
    1.53:1 Fail

    Border, background, text · .bg-grey-300, .project-uno-multi-tabs-block .project-uno-multi-tabs-carousel .swiper-paginatio

Colours

Brand colours and accents, most used first
  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 47 0 13
    On text
    3.73:1 AA large
    On white
    4.58:1 AA

    Background, border, text · theme-color meta tag, .styles_Heading__fsezo mark

  • Deep Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 58 0 75
    On text
    —
    On white
    17.06:1 AAA

    Text, background, border · body, .header__default-light nav

  • Light Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 63 0 53
    On text
    1.34:1 Fail
    On white
    12.72:1 AAA

    Background, border, text · .bg-navy-800, [class*=corner-bottom-left-navy]:before

  • Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    33 19 0 49
    On text
    3.04:1 AA large
    On white
    5.61:1 AA

    Text, background, graphic · .header--scrolled .\[\.header--scrolled_\&\]\:text-grey-700, .bg-grey-700

  • Dark Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 63 0 30
    On text
    1.95:1 Fail
    On white
    8.75:1 AAA

    Background, text, graphic · .bg-navy-700, [class*=corner-bottom-left-navy-700]:before

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    19 9 0 3
    On text
    12.67:1 AAA
    On white
    1.35:1 Fail

    Background, text, border · .bg-blue-300, .styles_AccordionTrigger__ccpBD[data-state=open]

  • Royal Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 49 0 24
    On text
    2.89:1 Fail
    On white
    5.91:1 AA

    Text, border, background · a, .rich-text a

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 23 92 0
    On text
    10.69:1 AAA
    On white
    1.60:1 Fail

    Background, graphic, text · .fill-dandelion-900, .bg-dandelion-900

  • Light Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    20 12 0 38
    On text
    5.00:1 AA
    On white
    3.41:1 AA large

    Text, border, background · .bg-grey-600, .text-grey-600

  • Deep Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    80 35 0 35
    On text
    3.02:1 AA large
    On white
    5.66:1 AA

    Background · .react-datepicker__time-container .react-datepicker__time .react-datepicker__tim, .react-datepicker__week-number--selected

  • Light Sky Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    47 22 0 7
    On text
    8.08:1 AAA
    On white
    2.11:1 Fail

    Text, background, border · .bg-blue-500, .text-blue-500

  • Deep Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    28 13 0 4
    On text
    11.11:1 AAA
    On white
    1.54:1 Fail

    Background, border, text · .bg-blue-400, --tw-ring-color

Gradients

  • linear-gradient(90deg,rgba(0,65,178,0),#0041b2)

  • linear-gradient(180deg,rgba(217,217,217,0),rgba(0,0,0,.7))

  • linear-gradient(180deg,rgba(255,255,255,0) 38.83%,#000)

Dark mode

Switched on by the site
Aa Light · #001B40 on #FFFFFF
Aa Dark · #FAFAFA on #0A0A0A · 18.97:1 AAA

Back to top ↑

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Apple Color Emoji

Aa 400

Apple Color Emoji

System font, or not loaded on this page · body · shown in a stand-in if you don’t have it

Aa 400 Aa 600

ibm

Self-hosted · weights 400, 500, 600 · shown in a stand-in if you don’t have it

Aa 400 Aa 700

founders

Self-hosted · weights 400, 500, 700 · shown in a stand-in if you don’t have it

Aa 400

SFMono-Regular

System font, or not loaded on this page · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Heading 1 48px / 48px weight 500

FreshBooks

Heading 2 36px / 36px weight 500

Invoice and Accounting Software for Small Busin…

Heading 3 32px / 32px weight 500

Invoice and Accounting Software for Small Busin…

Heading 4 28px / 28px weight 500

Invoice and Accounting Software for Small Busin…

Heading 5 24px / 24px weight 500

Invoice and Accounting Software for Small Busin…

Body 16px / 24px

The best cloud based small business accounting software. Send invoices, track time, manage receipts, expenses, and accept credit cards. Fre…

Paragraph 16px / 24px

The best cloud based small business accounting software. Send invoices, track time, manage receipts, expenses, and accept credit cards. Fre…

Small 80%

The best cloud based small business accounting software. Send invoices, track time, manage receipts, expenses, and accept credit cards. Fre…

Button 100% none

Get started

Link 16px / 24px

Read more about FreshBooks

Sizes in use

Most common across the site
  • 32pxline 32px · 4 rules
  • 28pxline 33.04px · 9 rules
  • 24pxline 24px · 12 rules
  • 20pxline 28px · 7 rules
  • 16pxline 1 · 11 rules
  • 15pxline 24px · 7 rules
  • 14pxline 1.25rem · 6 rules
  • 12pxline 1rem · 6 rules

Back to top ↑

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Link

Read our latest news today.

a · #0063C1

Corner radius

  • .5rem · 12×
  • .3rem · 11×
  • .25rem · 10×
  • 50% · 7×
  • 10px · 4×
  • 0.5rem · 4×

Shadows

  • 0 0 #0000,0 0 #0000,0 0 #0000
  • 0 0 30px 0 #001B4033
  • 3px 3px rgba(0,27,64,.08)
  • 3px 3px 0 0 rgba(6,41,66,.07)

Back to top ↑

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

576
640
768
1024
1280
1536
1920
2560

On a scale of 0 to 2560 px.

Content widths (max-width)

1280 px
1224 px
1024 px
944 px
768 px
640 px

Back to top ↑

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 65 characters. Google usually cuts titles near 60, so the end may not show in results.

Back to top ↑

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does FreshBooks use?
FreshBooks’s website uses three typefaces: Apple Color Emoji (headings and body text), a system font; ibm, self-hosted; founders, self-hosted.
What are FreshBooks’s brand colours?
The main colours on freshbooks.com are Light Steel Blue (#0075DD), Deep Midnight Blue (#001B40), Light Midnight Blue (#002D79), Slate Grey (#576981), Dark Slate Blue (#0041B2) and Light Steel Blue (#C9E1F7).
What colour is FreshBooks’s text and background?
Body text is #001B40 on a #FFFFFF background.
Where is FreshBooks’s logo from?
The logo shown in this guide was found on freshbooks.com’s homepage. For official logo files and usage rules, check FreshBooks’s own brand or press page.
Is this FreshBooks’s official style guide?
No. SiteStyleGuide made it from freshbooks.com’s public web pages on 29 October 2026, and isn’t affiliated with FreshBooks. Members can refresh a guide after 90 days to pick up changes.

Back to top ↑

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

freshbooks-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* freshbooks.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/freshbooks.com) */
:root {
  /* Colours */
  --text: #001B40;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-cool-off-white: #EEF6FC;
  --colour-cool-light-grey: #CCD1D9;
  --colour-light-steel-blue: #0075DD;
  --colour-deep-midnight-blue: #001B40;
  --colour-light-midnight-blue: #002D79;
  --colour-slate-grey: #576981;
  --colour-dark-slate-blue: #0041B2;
  --colour-light-steel-blue-2: #C9E1F7;
  --colour-royal-blue: #0063C1;
  --colour-gold: #FFC414;
  --colour-light-slate-grey: #7F8C9F;
  --colour-deep-steel-blue: #216BA5;
  --colour-light-sky-blue: #7DB8EC;
  --colour-deep-steel-blue-2: #B0D5F4;
  --gradient-1: linear-gradient(90deg,rgba(0,65,178,0),#0041b2);
  --gradient-2: linear-gradient(180deg,rgba(217,217,217,0),rgba(0,0,0,.7));
  --gradient-3: linear-gradient(180deg,rgba(255,255,255,0) 38.83%,#000);

  /* Typefaces */
  --font-body: ui-sans-serif, system-ui, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol';
  --font-other: 'ibm', 'ibm Fallback', system-ui, 'Segoe UI', 'Roboto', 'Arial';

  /* Type scale */
  --text-h1: 48px;
  --leading-h1: 48px;
  --text-h2: 36px;
  --leading-h2: 36px;
  --text-h3: 32px;
  --leading-h3: 32px;
  --text-h4: 28px;
  --leading-h4: 28px;
  --text-h5: 24px;
  --leading-h5: 24px;
  --text-body: 16px;
  --leading-body: 24px;
  --text-p: 16px;
  --leading-p: 24px;
  --text-small: 80%;
  --text-button: 100%;
  --text-a: 16px;
  --leading-a: 24px;

  /* Shape */
  --radius-1: .5rem;
  --radius-2: .3rem;
  --radius-3: .25rem;
  --radius-4: 50%;
  --radius-5: 10px;
  --radius-6: 0.5rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 576px;
  --breakpoint-2: 640px;
  --breakpoint-3: 768px;
  --breakpoint-4: 1024px;
  --breakpoint-5: 1280px;
  --breakpoint-6: 1536px;
  --breakpoint-7: 1920px;
  --breakpoint-8: 2560px;
  --max-width-1: 1280px;
  --max-width-2: 1224px;
  --max-width-3: 1024px;
  --max-width-4: 944px;
  --max-width-5: 768px;
  --max-width-6: 640px;
}

Back to top ↑

Share

Links open each service’s own share page. Nothing from them loads here.

Share

Run freshbooks.com?

Add the badge to your site

Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

View our style guide on SiteStyleGuide
<a href="https://sitestyleguide.com/freshbooks.com" title="FreshBooks style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

Back to top ↑

Other websites using Apple Color Emoji as their main typeface
Websites whose lead colour is closest to FreshBooks’s

Captured from freshbooks.com on 29 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by FreshBooks; this guide describes the public website for reference.