SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from gymshark.com’s public web pages. Not affiliated with or endorsed by gymshark.com. The real site is gymshark.com ↗

gymshark.com logo

Unofficial style guide

gymshark.comstyle guide

gymshark.com’s website (gymshark.com) sets its headings in Montserrat and its body text in Roboto. Its palette is led by Steel Blue (#007DB5), Light Steel Blue (#0D97BC) and Deep Fire Brick (#BF2E35), with #000000 text on #FFFFFF. Captured from the live site on 27 October 2026.

Typefaces
Montserrat, Roboto, VideoJS
Palette
4 neutrals, 12 colours, 3 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
https://us.checkout.gymshark.com/ Screenshot
Screenshot of the gymshark.com homepage on a desktop screen
Screenshot of gymshark.com on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Missing
▲ 0 / 60 characters
Meta description
Missing
▲ 0 / 160 characters
Theme colour
#000000

In search results

gymshark.comhttps://us.checkout.gymshark.com/

gymshark.com

When shared

The image gymshark.com shares with links

gymshark.com

gymshark.com

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • Black 35.9%
  • White 33.7%
  • Dark Grey 11%
  • Off White 9.7%
  • Steel Blue 2.8%
  • Light Steel Blue 2%
  • Deep Fire Brick 1.7%
  • Light Fire Brick 0.7%
  • Lime Green 0.6%
  • Deep Steel Blue 0.4%
  • Brown 0.4%
  • Light Crimson 0.2%
  • Dodger Blue 0.2%
  • Deep Crimson 0.2%
  • Deep Pink 0.2%
  • Light Slate Grey 0.2%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text, background, border · .german-landing-page .german-landing-page__section-two-container .german-landing, .newsletter-confirmation-hero .hero-content-contain a

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Text, background, graphic · .newsletter-confirmation-hero .hero-content-contain a, body

  • Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 57
    On text
    4.12:1 AA large
    On white
    5.10:1 AA

    Text, background, border · .article .stats-gallery .stats-slider .slick-dots .slick-active button, .btn--secondary

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 7
    On text
    18.10:1 AAA
    On white
    1.16:1 Fail

    Background, border · .slick-dots li button, .animate

Colours

Brand colours and accents, most used first
  • Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 31 0 29
    On text
    4.60:1 AA
    On white
    4.56:1 AA

    Background, text, border · .cta.product, .quick-buy-container button.quick-buy-container__single-button

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    93 20 0 26
    On text
    6.17:1 AA
    On white
    3.40:1 AA large

    Background, text, border · .lp-showcase .slick-dots .slick-active button, .lp-showcase__title span

  • Deep Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 76 72 25
    On text
    3.66:1 AA large
    On white
    5.74:1 AA

    Text, border, background · input.input-error, .cf.cf--sale

  • Light Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 83 80 21
    On text
    3.74:1 AA large
    On white
    5.61:1 AA

    Text, border · .has-error, .customer-general .errors

  • Lime Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    65 0 54 15
    On text
    11.40:1 AAA
    On white
    1.84:1 Fail

    Background · .mm-menu.mm-theme-dark input.mm-toggle:checked~label.mm-toggle, .mm-menu.mm-theme-white input.mm-toggle:checked~label.mm-toggle

  • Deep Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    99 33 0 34
    On text
    3.98:1 AA large
    On white
    5.27:1 AA

    Background · .cta.product:hover, .quick-buy-container button.quick-buy-container__single-button:not([disabled]):h

  • Brown

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 78 78 33
    On text
    3.01:1 AA large
    On white
    6.97:1 AA

    Text, border · .lifting-club-form-page .lifting-club-form__container .lifting-club-form__error-, .german-landing-page .german-landing-page__form-container .german-landing-page__

  • Light Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 78 65 9
    On text
    5.04:1 AA
    On white
    4.17:1 AA large

    Text · .countdown-clock div, .countdown-clock div span

  • Dodger Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    77 34 0 5
    On text
    7.56:1 AAA
    On white
    2.78:1 Fail

    Background, graphic · .influencer-signup .form .form__image-radio--twitter input[type=radio]:checked+s, .influencer-signup .form .form__image-radio--twitter svg

  • Deep Crimson

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 83 81 15
    On text
    4.25:1 AA large
    On white
    4.94:1 AA

    Background, graphic · .influencer-signup .form .form__image-radio--youtube input[type=radio]:checked+s, .influencer-signup .form .form__image-radio--youtube svg

  • Deep Pink

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 79 44 13
    On text
    4.81:1 AA
    On white
    4.37:1 AA large

    Background, graphic · .influencer-signup .form .form__image-radio--instagram input[type=radio]:checked, .influencer-signup .form .form__image-radio--instagram svg

  • Light Slate Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    28 16 0 38
    On text
    5.58:1 AA
    On white
    3.76:1 AA large

    Background · .video-js .vjs-slider, .vjs-menu li.vjs-menu-item:focus

Gradients

  • linear-gradient(to left,#fff0 35%,#000c)

  • linear-gradient(to bottom,#fff0 0,#000c)

  • linear-gradient(to bottom,#fff0,#000c)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Montserrat

Aa 400 Aa 700

Montserrat

Served from cdn.gymshark.com · weights 400, 500, 600, 700 · headings, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 700

Roboto

Served from cdn.gymshark.com · weights 400, 500, 600, 700 · headings, body, buttons · shown in a stand-in if you don’t have it

Aa 400

VideoJS

Self-hosted · weights 400 · buttons, headings · shown in a stand-in if you don’t have it

Aa 400

digital-7_monomono

Self-hosted · weights 400 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS · root 10 px
Heading 1 2.3rem · 23 px / 1.1 weight 600 · uppercase · Montserrat

gymshark.com

Heading 2 2rem · 20 px / 1.1 weight 600 · uppercase · Montserrat

gymshark.com

Heading 3 2rem · 20 px / 1.1 weight 600 · uppercase · Montserrat

gymshark.com

Heading 4 1.2rem · 12 px / 1.1 weight 600 · uppercase · Montserrat

gymshark.com

Heading 5 1.1rem · 11 px / 1.1 weight 400 · uppercase · Montserrat

gymshark.com

Heading 6 1.1rem · 11 px / 1.1 weight 400 · uppercase · Montserrat

gymshark.com

Body 16px Roboto

The quick brown fox jumps over the lazy dog.

Paragraph 1.4rem · 14 px / 1.4 weight 400 · none · Roboto

The quick brown fox jumps over the lazy dog.

Small 80%

The quick brown fox jumps over the lazy dog.

Button 100% / 1.15 none

Get started

Link 1.4rem · 14 px / 1.4 weight 700 · capitalize · Roboto

Read more about gymshark.com

Sizes in use

Most common across the site
  • 20pxline 2.5rem · 21 rules
  • 16pxline 2.4rem · 44 rules
  • 15pxline 23px · 12 rules
  • 14pxline 2.1rem · 57 rules
  • 13pxline 1.8rem · 25 rules
  • 12pxline 1.8rem · 85 rules
  • 11pxline 1.6 · 42 rules
  • 10pxline 1 · 18 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.quick-buy-container button.quick-buy-container__single-button · #007DB5 · radius 3.4rem

Link

Read our latest news today.

a · #6E6E6E

Corner radius

  • 50% · 8×
  • 5rem · 5×
  • .2rem · 5×
  • 4px · 5×
  • 2px · 4×
  • 50px · 3×

Shadows

  • 0 2px 10px #0000004d
  • 0 0 10px #0000004d
  • 0 0 20px #00000080
  • 0 0 10px #0003

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

550
749
750
768
989
990
1000
1400

On a scale of 0 to 1440 px.

Content widths (max-width)

1200 px
800 px
608 px
500 px
440 px
300 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe page has no title.
  • ▲ CheckThere is no meta description, so search engines will pick text from the page.
  • ▲ CheckThe page doesn’t declare its language (the lang attribute on <html>).
  • ▲ CheckThe favicon is dark on a see-through background, so it nearly disappears on dark browser tabs.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does gymshark.com use?
gymshark.com’s website uses four typefaces: Montserrat (headings), served from cdn.gymshark.com; Roboto (body text), served from cdn.gymshark.com; VideoJS, self-hosted; digital-7_monomono, self-hosted.
What are gymshark.com’s brand colours?
The main colours on gymshark.com are Steel Blue (#007DB5), Light Steel Blue (#0D97BC), Deep Fire Brick (#BF2E35), Light Fire Brick (#C92228), Lime Green (#4BD963) and Deep Steel Blue (#0272A9).
What colour is gymshark.com’s text and background?
Body text is #000000 on a #FFFFFF background.
Where is gymshark.com’s logo from?
The logo shown in this guide was found on gymshark.com’s homepage. For official logo files and usage rules, check gymshark.com’s own brand or press page.
Is this gymshark.com’s official style guide?
No. SiteStyleGuide made it from gymshark.com’s public web pages on 27 October 2026, and isn’t affiliated with gymshark.com. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

gymshark-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* gymshark.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/gymshark.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-black: #000000;
  --colour-white: #FFFFFF;
  --colour-dark-grey: #6E6E6E;
  --colour-off-white: #EEEEEE;
  --colour-steel-blue: #007DB5;
  --colour-light-steel-blue: #0D97BC;
  --colour-deep-fire-brick: #BF2E35;
  --colour-light-fire-brick: #C92228;
  --colour-lime-green: #4BD963;
  --colour-deep-steel-blue: #0272A9;
  --colour-brown: #AA2626;
  --colour-light-crimson: #E83451;
  --colour-dodger-blue: #38A1F3;
  --colour-deep-crimson: #D9252A;
  --colour-deep-pink: #DE2F7D;
  --colour-light-slate-grey: #73859F;
  --gradient-1: linear-gradient(to left,#fff0 35%,#000c);
  --gradient-2: linear-gradient(to bottom,#fff0 0,#000c);
  --gradient-3: linear-gradient(to bottom,#fff0,#000c);

  /* Typefaces */
  --font-headings: 'Montserrat', 'Helvetica', 'Arial', sans-serif;
  --font-buttons: 'Montserrat', 'Helvetica', 'Arial', sans-serif;
  --font-body: 'Roboto', 'Helvetica', 'Arial', sans-serif;
  --font-other: 'digital-7_monomono', 'Inconsolata', monospace;

  /* Type scale */
  --text-h1: 2.3rem;
  --leading-h1: 1.1;
  --text-h2: 2rem;
  --leading-h2: 1.1;
  --text-h3: 2rem;
  --leading-h3: 1.1;
  --text-h4: 1.2rem;
  --leading-h4: 1.1;
  --text-h5: 1.1rem;
  --leading-h5: 1.1;
  --text-h6: 1.1rem;
  --leading-h6: 1.1;
  --text-body: 16px;
  --text-p: 1.4rem;
  --leading-p: 1.4;
  --text-small: 80%;
  --text-button: 100%;
  --leading-button: 1.15;
  --text-a: 1.4rem;
  --leading-a: 1.4;

  /* Shape */
  --radius-1: 50%;
  --radius-2: 5rem;
  --radius-3: .2rem;
  --radius-4: 4px;
  --radius-5: 2px;
  --radius-6: 50px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 550px;
  --breakpoint-2: 749px;
  --breakpoint-3: 750px;
  --breakpoint-4: 768px;
  --breakpoint-5: 989px;
  --breakpoint-6: 990px;
  --breakpoint-7: 1000px;
  --breakpoint-8: 1400px;
  --max-width-1: 1200px;
  --max-width-2: 800px;
  --max-width-3: 608px;
  --max-width-4: 500px;
  --max-width-5: 440px;
  --max-width-6: 300px;
}

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Other websites using Montserrat as their main typeface
Websites whose lead colour is closest to gymshark.com’s

Captured from gymshark.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by gymshark.com; this guide describes the public website for reference.