What font does Heinz use?

Heinz’s website uses four typefaces: HeinzSans3 (body text), served from cdn.fonts.net; HeinzSans5 (headings), served from cdn.fonts.net; HeinzLabel1, served from cdn.fonts.net; HeinzSans4, served from cdn.fonts.net.

What are Heinz’s brand colours?

The main colours on heinz.com are Deep Maroon (#540B26), Light Fire Brick (#D6001C), Antique White (#FEF1DD), Sea Green (#007A40), Light Maroon (#651331) and Light Purple (#7A2142).

What colour is Heinz’s text and background?

Body text is #1D1D1D on a #FFFFFF background.

Where is Heinz’s logo from?

The logo shown in this guide was found on heinz.com’s homepage. For official logo files and usage rules, check Heinz’s own brand or press page.

Is this Heinz’s official style guide?

No. SiteStyleGuide made it from heinz.com’s public web pages on 23 October 2026, and isn’t affiliated with Heinz. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from heinz.com’s public web pages. Not affiliated with or endorsed by Heinz. The real site is heinz.com ↗

Unofficial style guide

Heinzstyle guide

Heinz’s website (heinz.com) sets its headings in HeinzSans5 and its body text in HeinzSans3. Its palette is led by Deep Maroon (#540B26), Light Fire Brick (#D6001C) and Antique White (#FEF1DD), with #1D1D1D text on #FFFFFF. Captured from the live site on 23 October 2026.

Website: heinz.com
Typefaces: HeinzSans3, HeinzSans5, HeinzLabel1
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 23 Oct 2026 · added by @sitestyleguide

Save1 Add to collection Share Report

Screenshot of the heinz.com homepage on a desktop screen — Screenshot of heinz.com on a 1440 px desktop screen, 23 Oct 2026.

Screenshot of the heinz.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Heinz Official Site - Heinz Australia | Heinz | Heinz; ● 53 / 60 characters
Meta description: Go all in on your love of Heinz, the makers of iconic Ketchup.; ● 62 / 160 characters
Site name: Heinz
og:title: Heinz Official Site - Heinz Australia | Heinz | Heinz
og:description: Go all in on your love of Heinz, the makers of iconic Ketchup.
Language: en

In search results

Heinzhttps://www.heinz.com/en-AU

Heinz Official Site - Heinz Australia | Heinz | Heinz

Go all in on your love of Heinz, the makers of iconic Ketchup.

When shared

heinz.com

Heinz Official Site - Heinz Australia | Heinz | Heinz

Go all in on your love of Heinz, the makers of iconic Ketchup.

Logo & favicons

Found as: schema.org logo. PNG, 2000 × 839.

Logo

On white

On black

On Deep Maroon

Favicons

1 found

114 px · PNG shortcut icon

Heinz Official Site - Heinz Australia | Heinz | Heinz

Light browser tab

Heinz Official Site - Heinz Australia | Heinz | Heinz

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#1D1D1D) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 48%
Near Black 12.5%
Deep Maroon 8.4%
Light Fire Brick 7.2%
Warm Off White 4.8%
Antique White 2.9%
Off White 2.2%
Sea Green 2.2%
Light Maroon 2.1%
Light Purple 2%
Blue 1.8%
Fire Brick 1.4%
Purple 1.4%
Deep Purple 1.3%
Light Pink 0.8%
Deep Fire Brick 0.8%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
16.86:1 AAA

On white
—

Background, text, border · --color-accessible-bg-white, --color-accessible-text-white
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 89

On text
—

On white
16.86:1 AAA

Text, background, border · --color-accessible-bg-black, --color-accessible-text-black
Warm Off White

HEX

RGB

HSL

OKLCH

CMYK
0 2 5 0

On text
16.11:1 AAA

On white
1.05:1 Fail

Background, border · --color-text-secondary, --color-text-tertiary
Off White

HEX

RGB

HSL

OKLCH

CMYK
3 2 0 8

On text
13.62:1 AAA

On white
1.24:1 Fail

Background, border · --color-accessible-stroke-grey, .aa-Panel--scrollable::-webkit-scrollbar-track

Colours

Brand colours and accents, most used first

Deep Maroon

HEX

RGB

HSL

OKLCH

CMYK
0 87 55 67

On text
1.17:1 Fail

On white
14.45:1 AAA

Text, background, border · --color-accessible-bg-brand-default, --color-subhead-primary
Light Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 100 87 16

On text
3.11:1 AA large

On white
5.42:1 AA

Text, border, background · --color-accessible-feedback-error, --color-decorative-primary
Antique White

HEX

RGB

HSL

OKLCH

CMYK
0 5 13 0

On text
15.12:1 AAA

On white
1.11:1 Fail

Used · --color-cta-primary-default, --color-cta-subdued-default
Sea Green

HEX

RGB

HSL

OKLCH

CMYK
100 0 48 52

On text
3.10:1 AA large

On white
5.44:1 AA

Background, text, border · --color-accessible-feedback-success, --color-feedback-success-primary
Light Maroon

HEX

RGB

HSL

OKLCH

CMYK
0 81 51 60

On text
1.36:1 Fail

On white
12.42:1 AAA

Text, background · --color-accessible-bg-brand-hover, --color-cta-primary-hover
Light Purple

HEX

RGB

HSL

OKLCH

CMYK
0 73 46 52

On text
1.70:1 Fail

On white
9.89:1 AAA

Background · --color-accessible-bg-brand-press, --color-cta-primary-press
Blue

HEX

RGB

HSL

OKLCH

CMYK
71 75 0 17

On text
2.12:1 Fail

On white
7.96:1 AAA

Text, background, border · .aa-SourceHeaderTitle, .aa-PanelHeader
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 100 87 25

On text
2.59:1 Fail

On white
6.50:1 AA

Background, text, border · --color-cta-primary-hover, --color-cta-subdued-hover
Purple

HEX

RGB

HSL

OKLCH

CMYK
0 54 33 62

On text
1.57:1 Fail

On white
10.71:1 AAA

Text, background, graphic · --color-text-tertiary, .bg-\[var$--color-text-tertiary$\]
Deep Purple

HEX

RGB

HSL

OKLCH

CMYK
0 65 40 67

On text
1.30:1 Fail

On white
12.96:1 AAA

Text · --color-text-secondary, .\!text-skin-secondary
Light Pink

HEX

RGB

HSL

OKLCH

CMYK
0 25 28 4

On text
9.82:1 AAA

On white
1.72:1 Fail

Border, graphic, background · --color-stroke-primary, .bg-skin-stroke-primary
Deep Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 94 94 28

On text
2.46:1 Fail

On white
6.85:1 AA

Text, background, border · --color-feedback-error-primary, .bg-skin-error

Gradients

linear-gradient(rgba(255,255,255,1),rgba(255,255,255,0))
linear-gradient(180deg,rgba(255,255,255,1),rgba(128,126,163,.14))
linear-gradient(rgba(255,255,255,0),rgba(255,255,255,1))

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

HeinzSans5

Aa 400

HeinzSans3

Served from cdn.fonts.net · weights 400 · body · shown in a stand-in if you don’t have it

Aa 700 Aa 900

HeinzSans5

Served from cdn.fonts.net · weights 700, 900 · headings, buttons · shown in a stand-in if you don’t have it

Aa 700

HeinzLabel1

Served from cdn.fonts.net · weights 700 · headings · shown in a stand-in if you don’t have it

Aa 600 Aa 700

HeinzSans4

Served from cdn.fonts.net · weights 600, 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Body — HeinzSans3

Go all in on your love of Heinz, the makers of iconic Ketchup.

Paragraph 1rem · 16 px / 1rem weight 400 · HeinzSans5

Go all in on your love of Heinz, the makers of iconic Ketchup.

Small 80%

Go all in on your love of Heinz, the makers of iconic Ketchup.

Button 100% none

Get started

Link — weight 400 · HeinzSans3

Sizes in use

Most common across the site

36pxline 1.5 · 3 rules
24pxline 1.5 · 3 rules
20pxline 1.75rem · 5 rules
18pxline 1.25 · 6 rules
16pxline 1.5rem · 15 rules
14pxline 1.25rem · 10 rules
13px2 rules
12pxline 1rem · 3 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

.5rem · 8×
3px · 7×
9999px · 6×
50% · 5×
.375rem · 3×
1rem · 3×

Shadows

0 0 #0000,0 0 #0000,0 0 #0000
0 0 0 1px rgba(35,38,59,.1),0 6px 16px -4px rgba(35,38,59,.15)
0 2px 4px rgba(0,0,0,.18)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

640

768

1023

1024

1280

1440

1536

On a scale of 0 to 1536 px.

Content widths (max-width)

1024 px

768 px

672 px

640 px

576 px

384 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 53 characters, short enough to show in full in search results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Heinz use?: Heinz’s website uses four typefaces: HeinzSans3 (body text), served from cdn.fonts.net; HeinzSans5 (headings), served from cdn.fonts.net; HeinzLabel1, served from cdn.fonts.net; HeinzSans4, served from cdn.fonts.net.
What are Heinz’s brand colours?: The main colours on heinz.com are Deep Maroon (#540B26), Light Fire Brick (#D6001C), Antique White (#FEF1DD), Sea Green (#007A40), Light Maroon (#651331) and Light Purple (#7A2142).
What colour is Heinz’s text and background?: Body text is #1D1D1D on a #FFFFFF background.
Where is Heinz’s logo from?: The logo shown in this guide was found on heinz.com’s homepage. For official logo files and usage rules, check Heinz’s own brand or press page.
Is this Heinz’s official style guide?: No. SiteStyleGuide made it from heinz.com’s public web pages on 23 October 2026, and isn’t affiliated with Heinz. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

heinz-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* heinz.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/heinz.com) */
:root {
  /* Colours */
  --text: #1D1D1D;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #1D1D1D;
  --colour-warm-off-white: #FFF9F1;
  --colour-off-white: #E5E7EB;
  --colour-deep-maroon: #540B26;
  --colour-light-fire-brick: #D6001C;
  --colour-antique-white: #FEF1DD;
  --colour-sea-green: #007A40;
  --colour-light-maroon: #651331;
  --colour-light-purple: #7A2142;
  --colour-blue: #3E34D3;
  --colour-fire-brick: #BF0019;
  --colour-purple: #612D41;
  --colour-deep-purple: #551E33;
  --colour-light-pink: #F4B7AF;
  --colour-deep-fire-brick: #B70B0B;
  --gradient-1: linear-gradient(rgba(255,255,255,1),rgba(255,255,255,0));
  --gradient-2: linear-gradient(180deg,rgba(255,255,255,1),rgba(128,126,163,.14));
  --gradient-3: linear-gradient(rgba(255,255,255,0),rgba(255,255,255,1));

  /* Typefaces */
  --font-body: 'HeinzSans3', sans-serif;
  --font-headings: 'HeinzSans5', sans-serif;
  --font-buttons: 'HeinzSans5', sans-serif;
  --font-other: 'HeinzSans4', sans-serif;

  /* Type scale */
  --text-p: 1rem;
  --leading-p: 1rem;
  --text-small: 80%;
  --text-button: 100%;

  /* Shape */
  --radius-1: .5rem;
  --radius-2: 3px;
  --radius-3: 9999px;
  --radius-4: 50%;
  --radius-5: .375rem;
  --radius-6: 1rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 640px;
  --breakpoint-2: 768px;
  --breakpoint-3: 1023px;
  --breakpoint-4: 1024px;
  --breakpoint-5: 1280px;
  --breakpoint-6: 1440px;
  --breakpoint-7: 1536px;
  --max-width-1: 1024px;
  --max-width-2: 768px;
  --max-width-3: 672px;
  --max-width-4: 640px;
  --max-width-5: 576px;
  --max-width-6: 384px;
}

{
    "site": "heinz.com",
    "source": "https://sitestyleguide.com/heinz.com",
    "text": "#1D1D1D",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Near Black",
            "hex": "#1D1D1D",
            "rgb": [
                29,
                29,
                29
            ]
        },
        {
            "name": "Warm Off White",
            "hex": "#FFF9F1",
            "rgb": [
                255,
                249,
                241
            ]
        },
        {
            "name": "Off White",
            "hex": "#E5E7EB",
            "rgb": [
                229,
                231,
                235
            ]
        },
        {
            "name": "Deep Maroon",
            "hex": "#540B26",
            "rgb": [
                84,
                11,
                38
            ]
        },
        {
            "name": "Light Fire Brick",
            "hex": "#D6001C",
            "rgb": [
                214,
                0,
                28
            ]
        },
        {
            "name": "Antique White",
            "hex": "#FEF1DD",
            "rgb": [
                254,
                241,
                221
            ]
        },
        {
            "name": "Sea Green",
            "hex": "#007A40",
            "rgb": [
                0,
                122,
                64
            ]
        },
        {
            "name": "Light Maroon",
            "hex": "#651331",
            "rgb": [
                101,
                19,
                49
            ]
        },
        {
            "name": "Light Purple",
            "hex": "#7A2142",
            "rgb": [
                122,
                33,
                66
            ]
        },
        {
            "name": "Blue",
            "hex": "#3E34D3",
            "rgb": [
                62,
                52,
                211
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#BF0019",
            "rgb": [
                191,
                0,
                25
            ]
        },
        {
            "name": "Purple",
            "hex": "#612D41",
            "rgb": [
                97,
                45,
                65
            ]
        },
        {
            "name": "Deep Purple",
            "hex": "#551E33",
            "rgb": [
                85,
                30,
                51
            ]
        },
        {
            "name": "Light Pink",
            "hex": "#F4B7AF",
            "rgb": [
                244,
                183,
                175
            ]
        },
        {
            "name": "Deep Fire Brick",
            "hex": "#B70B0B",
            "rgb": [
                183,
                11,
                11
            ]
        }
    ],
    "fonts": [
        {
            "name": "HeinzSans3",
            "stack": "HeinzSans3, sans-serif",
            "weights": [
                400
            ],
            "source": "Served from cdn.fonts.net"
        },
        {
            "name": "HeinzSans5",
            "stack": "HeinzSans5, sans-serif",
            "weights": [
                700,
                900
            ],
            "source": "Served from cdn.fonts.net"
        },
        {
            "name": "HeinzLabel1",
            "stack": "HeinzLabel1, sans-serif",
            "weights": [
                700
            ],
            "source": "Served from cdn.fonts.net"
        },
        {
            "name": "HeinzSans4",
            "stack": "HeinzSans4, sans-serif",
            "weights": [
                600,
                700
            ],
            "source": "Served from cdn.fonts.net"
        }
    ]
}

Websites whose lead colour is closest to Heinz’s

The Pioneer Woman

thepioneerwoman.com · 4 days ago
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Fume

fume-studio.com · 2 days ago
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Vanta

vanta.com · 5 days ago
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gnu.org

gnu.org · 3 days ago
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Captured from heinz.com on 23 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Heinz; this guide describes the public website for reference.

Heinzstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Warm Off White

Off White

Colours

Deep Maroon

Light Fire Brick

Antique White

Sea Green

Light Maroon

Light Purple

Blue

Fire Brick

Purple

Deep Purple

Light Pink

Deep Fire Brick

Gradients

HeinzSans5

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run heinz.com?

Similar colours

The Pioneer Woman

Fume

Vanta

gnu.org

Title &
description