What font does HOKA® use?

HOKA®’s website uses four typefaces: the-future (headings and body text), self-hosted; VideoJS, self-hosted; the-future-mono, self-hosted; futura-pt, adobe Fonts.

What are HOKA®’s brand colours?

The main colours on hoka.com are Light Steel Blue (#0077B8), Dark Slate Blue (#0B4062), Dark Olive Green (#3F7640), Dark Red (#A60000), Gold (#FFC107) and Cadet Blue (#17A2B8).

What colour is HOKA®’s text and background?

Body text is #000000 on a #FFFFFF background.

Is this HOKA®’s official style guide?

No. SiteStyleGuide made it from hoka.com’s public web pages on 26 October 2026, and isn’t affiliated with HOKA®. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from hoka.com’s public web pages. Not affiliated with or endorsed by HOKA®. The real site is hoka.com ↗

Unofficial style guide

HOKA®style guide

HOKA®’s website (hoka.com) uses the-future for its headings and body text. Its palette is led by Light Steel Blue (#0077B8), Dark Slate Blue (#0B4062) and Dark Olive Green (#3F7640), with #000000 text on #FFFFFF. Captured from the live site on 26 October 2026.

Website: hoka.com
Typefaces: the-future, VideoJS, the-future-mono
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 26 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Screenshot of the hoka.com homepage on a desktop screen — Screenshot of hoka.com on a 1440 px desktop screen, 26 Oct 2026.

Screenshot of the hoka.com homepage on a phone — On a phone, 390 px.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: HOKA® - FLY HUMAN FLY™; ● 22 / 60 characters
Meta description: Welcome to hoka.com - choose your location and get ready to fly in your next pair of running shoes.; ● 99 / 160 characters
Language: en
Theme colour: #ffffff

In search results

HOKA®https://www.hoka.com/

HOKA® - FLY HUMAN FLY™

Welcome to hoka.com - choose your location and get ready to fly in your next pair of running shoes.

When shared

No og:image, so no picture

hoka.com

HOKA® - FLY HUMAN FLY™

Welcome to hoka.com - choose your location and get ready to fly in your next pair of running shoes.

Logo & favicons

No logo could be found on the homepage.

Logo

Favicons

8 found

512 px · PNG manifest
192 px · PNG manifest
180 px · PNG apple-touch-icon
150 px · SVG mask-icon
48 px · ICO shortcut icon
32 px · PNG icon
32 px · PNG favicon.ico
16 px · PNG icon

HOKA® - FLY HUMAN FLY™

Light browser tab

HOKA® - FLY HUMAN FLY™

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 40.8%
Black 32.4%
Off White 6.9%
Dark Grey 4.1%
Light Steel Blue 2.7%
Dark Slate Blue 2.6%
Dark Olive Green 2%
Dark Red 1.8%
Gold 1.2%
Cadet Blue 1.1%
Yellow 0.9%
Deep Red 0.8%
Deep Steel Blue 0.8%
Light Red 0.7%
Beige 0.7%
Maroon 0.5%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
21.00:1 AAA

On white
—

Background, text, border · .btn-primary-white.disabled, .header-nomenu .checkout-step
Black

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 100

On text
—

On white
21.00:1 AAA

Text, background, border · .header-nomenu .checkout-step.active, body
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 8

On text
17.62:1 AAA

On white
1.19:1 Fail

Background, text, border · .nav-tabs .nav-link, .nav-fill .nav-item:first-of-type
Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 70

On text
2.48:1 Fail

On white
8.45:1 AAA

Background, text, border · .add-to-cart-messages .add-to-basket-alert .view-basket-btn.btn-outline-primary, .add-to-cart-messages .add-to-basket-alert .disabled.view-basket-btn.btn-outline

Colours

Brand colours and accents, most used first

Light Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
100 35 0 28

On text
4.33:1 AA large

On white
4.85:1 AA

Background, text, border · .pay-by-link-container .button-container a.confirm-payment, #gated-experience-login-register .active.nav-link-next:after
Dark Slate Blue

HEX

RGB

HSL

OKLCH

CMYK
89 35 0 62

On text
1.92:1 Fail

On white
10.92:1 AAA

Background, text, border · .button-large-icon, .attribute-grid button.selected
Dark Olive Green

HEX

RGB

HSL

OKLCH

CMYK
47 0 46 54

On text
3.88:1 AA large

On white
5.42:1 AA

Background, text, border · .btn-success, .btn-success.disabled
Dark Red

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 35

On text
2.62:1 Fail

On white
8.01:1 AAA

Background, text, border · .btn-danger, .btn-danger.disabled
Gold

HEX

RGB

HSL

OKLCH

CMYK
0 24 97 0

On text
12.88:1 AAA

On white
1.63:1 Fail

Background, text, border · .btn-warning, .btn-warning.disabled
Cadet Blue

HEX

RGB

HSL

OKLCH

CMYK
88 12 0 28

On text
6.90:1 AA

On white
3.04:1 AA large

Background, text, border · .btn-info, .btn-info.disabled
Yellow

HEX

RGB

HSL

OKLCH

CMYK
0 0 100 0

On text
19.56:1 AAA

On white
1.07:1 Fail

Background, text · .swatch-filter-yellow, .cm-richtext .background-color--yellow
Deep Red

HEX

RGB

HSL

OKLCH

CMYK
0 93 100 12

On text
4.27:1 AA large

On white
4.92:1 AA

Text, background, border · .swatch-circle-multi, .availability
Deep Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
89 34 0 34

On text
3.87:1 AA large

On white
5.42:1 AA

Background, text, border · .color-primary, .cm-btn-text-merch.cm-btn-koola-primary
Light Red

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 0

On text
5.25:1 AA

On white
4.00:1 AA large

Background, text · .custom-text, .swatch-filter-red
Beige

HEX

RGB

HSL

OKLCH

CMYK
0 0 10 4

On text
18.98:1 AAA

On white
1.11:1 Fail

Background · .swatch-filter-beige, .swatch-filter-natural
Maroon

HEX

RGB

HSL

OKLCH

CMYK
0 100 100 50

On text
1.92:1 Fail

On white
10.95:1 AAA

Background, text, border · .cm-richtext .background-color--maroon, .btn-danger:hover

Gradients

linear-gradient(to left bottom,#0000 49%,#fff 49% 51%,#0000 51%)
linear-gradient(to left bottom,#0000 49%,#ccc 49% 51%,#0000 51%)
linear-gradient(to left bottom,#0000 49%,#fff 49% 50%,#0000 51%)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

the-future

Aa 300 Aa 900

the-future

Self-hosted · weights 300, 400, 500, 600, 700, 900 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 400

VideoJS

Self-hosted · weights 400 · buttons, headings · shown in a stand-in if you don’t have it

Aa 400 Aa 500

the-future-mono

Self-hosted · weights 400, 500 · headings · shown in a stand-in if you don’t have it

Aa 300 Aa 800

futura-pt

Adobe Fonts · weights 300, 400, 500, 600, 700, 800 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 2rem · 32 px / 1.2 weight 900 · none · the-future

HOKA®

Heading 2 1.75rem · 28 px / 1.2 weight 900 · none · the-future

HOKA® - FLY HUMAN FLY™

Heading 3 1.53125rem · 25 px / 1.2 weight 900 · none · the-future

HOKA® - FLY HUMAN FLY™

Heading 4 1.3125rem · 21 px / 1.2 weight 900 · none · the-future

HOKA® - FLY HUMAN FLY™

Heading 5 1.09375rem · 18 px / 1.2 weight 900 · none · the-future

HOKA® - FLY HUMAN FLY™

Heading 6 .875rem · 14 px / 1.2 weight 900 · none · the-future

HOKA® - FLY HUMAN FLY™

Body .875rem · 14 px / 1.5 weight 400 · the-future

Welcome to hoka.com - choose your location and get ready to fly in your next pair of running shoes.

Paragraph 14px / 1.4em weight 400 · capitalize

Welcome to hoka.com - choose your location and get ready to fly in your next pair of running shoes.

Small .875em · 14 px weight 400

Welcome to hoka.com - choose your location and get ready to fly in your next pair of running shoes.

Button 0 · 0 px / 0 weight 400 · none

Get started

Link 0.8em · 13 px / normal weight 600 · uppercase

Sizes in use

Most common across the site

32pxline .8em · 22 rules
24pxline 1.875rem · 50 rules
20pxline 1.3 · 40 rules
18pxline 1.5 · 44 rules
16pxline 1.5 · 171 rules
15pxline 1 · 20 rules
14pxline 1.3 · 164 rules
12pxline 1.5 · 110 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.button-large-primary-fixed · #0077B8 · radius 4px

Link

Read our latest news today.

a · #000000

Corner radius

4px · 71×
1.125rem · 48×
50% · 34×
52px · 15×
9999px · 11×
8px · 11×

Shadows

0 0 0 .2rem#26262680
0 0 0 .2rem#00000040
0 0 0 .2rem#00000080
0 0 0 .2rem#ffffff80

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

575

576

719

720

767

768

992

1080

On a scale of 0 to 1440 px.

Content widths (max-width)

568 px

500 px

400 px

328 px

320 px

300 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 22 characters, short enough to show in full in search results.
▲ CheckThere is no og:image, so links shared on social media show no picture.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does HOKA® use?: HOKA®’s website uses four typefaces: the-future (headings and body text), self-hosted; VideoJS, self-hosted; the-future-mono, self-hosted; futura-pt, adobe Fonts.
What are HOKA®’s brand colours?: The main colours on hoka.com are Light Steel Blue (#0077B8), Dark Slate Blue (#0B4062), Dark Olive Green (#3F7640), Dark Red (#A60000), Gold (#FFC107) and Cadet Blue (#17A2B8).
What colour is HOKA®’s text and background?: Body text is #000000 on a #FFFFFF background.
Is this HOKA®’s official style guide?: No. SiteStyleGuide made it from hoka.com’s public web pages on 26 October 2026, and isn’t affiliated with HOKA®. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

hoka-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* hoka.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/hoka.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-off-white: #EBEBEB;
  --colour-dark-grey: #4D4D4D;
  --colour-light-steel-blue: #0077B8;
  --colour-dark-slate-blue: #0B4062;
  --colour-dark-olive-green: #3F7640;
  --colour-dark-red: #A60000;
  --colour-gold: #FFC107;
  --colour-cadet-blue: #17A2B8;
  --colour-yellow: #FFFF00;
  --colour-deep-red: #E10F00;
  --colour-deep-steel-blue: #136FA9;
  --colour-light-red: #FF0000;
  --colour-beige: #F5F5DC;
  --colour-maroon: #800000;
  --gradient-1: linear-gradient(to left bottom,#0000 49%,#fff 49% 51%,#0000 51%);
  --gradient-2: linear-gradient(to left bottom,#0000 49%,#ccc 49% 51%,#0000 51%);
  --gradient-3: linear-gradient(to left bottom,#0000 49%,#fff 49% 50%,#0000 51%);

  /* Typefaces */
  --font-headings: 'the-future', sans-serif;
  --font-buttons: 'the-future', sans-serif;
  --font-body: 'the-future', sans-serif;
  --font-other: 'futura-pt', 'source-han-sans-japanese', sans-serif;

  /* Type scale */
  --text-h1: 2rem;
  --leading-h1: 1.2;
  --text-h2: 1.75rem;
  --leading-h2: 1.2;
  --text-h3: 1.53125rem;
  --leading-h3: 1.2;
  --text-h4: 1.3125rem;
  --leading-h4: 1.2;
  --text-h5: 1.09375rem;
  --leading-h5: 1.2;
  --text-h6: .875rem;
  --leading-h6: 1.2;
  --text-body: .875rem;
  --leading-body: 1.5;
  --text-p: 14px;
  --leading-p: 1.4em;
  --text-small: .875em;
  --text-button: 0;
  --leading-button: 0;
  --text-a: 0.8em;
  --leading-a: normal;

  /* Shape */
  --radius-1: 4px;
  --radius-2: 1.125rem;
  --radius-3: 50%;
  --radius-4: 52px;
  --radius-5: 9999px;
  --radius-6: 8px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 575px;
  --breakpoint-2: 576px;
  --breakpoint-3: 719px;
  --breakpoint-4: 720px;
  --breakpoint-5: 767px;
  --breakpoint-6: 768px;
  --breakpoint-7: 992px;
  --breakpoint-8: 1080px;
  --max-width-1: 568px;
  --max-width-2: 500px;
  --max-width-3: 400px;
  --max-width-4: 328px;
  --max-width-5: 320px;
  --max-width-6: 300px;
}

{
    "site": "hoka.com",
    "source": "https://sitestyleguide.com/hoka.com",
    "text": "#000000",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Black",
            "hex": "#000000",
            "rgb": [
                0,
                0,
                0
            ]
        },
        {
            "name": "Off White",
            "hex": "#EBEBEB",
            "rgb": [
                235,
                235,
                235
            ]
        },
        {
            "name": "Dark Grey",
            "hex": "#4D4D4D",
            "rgb": [
                77,
                77,
                77
            ]
        },
        {
            "name": "Light Steel Blue",
            "hex": "#0077B8",
            "rgb": [
                0,
                119,
                184
            ]
        },
        {
            "name": "Dark Slate Blue",
            "hex": "#0B4062",
            "rgb": [
                11,
                64,
                98
            ]
        },
        {
            "name": "Dark Olive Green",
            "hex": "#3F7640",
            "rgb": [
                63,
                118,
                64
            ]
        },
        {
            "name": "Dark Red",
            "hex": "#A60000",
            "rgb": [
                166,
                0,
                0
            ]
        },
        {
            "name": "Gold",
            "hex": "#FFC107",
            "rgb": [
                255,
                193,
                7
            ]
        },
        {
            "name": "Cadet Blue",
            "hex": "#17A2B8",
            "rgb": [
                23,
                162,
                184
            ]
        },
        {
            "name": "Yellow",
            "hex": "#FFFF00",
            "rgb": [
                255,
                255,
                0
            ]
        },
        {
            "name": "Deep Red",
            "hex": "#E10F00",
            "rgb": [
                225,
                15,
                0
            ]
        },
        {
            "name": "Deep Steel Blue",
            "hex": "#136FA9",
            "rgb": [
                19,
                111,
                169
            ]
        },
        {
            "name": "Light Red",
            "hex": "#FF0000",
            "rgb": [
                255,
                0,
                0
            ]
        },
        {
            "name": "Beige",
            "hex": "#F5F5DC",
            "rgb": [
                245,
                245,
                220
            ]
        },
        {
            "name": "Maroon",
            "hex": "#800000",
            "rgb": [
                128,
                0,
                0
            ]
        }
    ],
    "fonts": [
        {
            "name": "the-future",
            "stack": "\"the-future\", sans-serif",
            "weights": [
                300,
                400,
                500,
                600,
                700,
                900
            ],
            "source": "Self-hosted"
        },
        {
            "name": "VideoJS",
            "stack": "VideoJS",
            "weights": [
                400
            ],
            "source": "Self-hosted"
        },
        {
            "name": "the-future-mono",
            "stack": "\"the-future-mono\", monospace",
            "weights": [
                400,
                500
            ],
            "source": "Self-hosted"
        },
        {
            "name": "futura-pt",
            "stack": "\"futura-pt\", \"source-han-sans-japanese\", sans-serif",
            "weights": [
                300,
                400,
                500,
                600,
                700,
                800
            ],
            "source": "Adobe Fonts"
        },
        {
            "name": "new-spirit",
            "stack": "\"new-spirit\", sans-serif",
            "weights": [
                100,
                300,
                400,
                500
            ],
            "source": "Adobe Fonts"
        }
    ]
}

Other websites using the-future as their main typeface

Wealthsimple

wealthsimple.com · set in the-future
Save

Websites whose lead colour is closest to HOKA®’s

The New Yorker

newyorker.com · 19 hours ago
Save
about.me

about.me · 5 days ago
Save
The Library of Congress

loc.gov · 2 days ago
Save
cnnic.cn

cnnic.cn · 1 day ago
Save

Captured from hoka.com on 26 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by HOKA®; this guide describes the public website for reference.

HOKA®style guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Black

Off White

Dark Grey

Colours

Light Steel Blue

Dark Slate Blue

Dark Olive Green

Dark Red

Gold

Cadet Blue

Yellow

Deep Red

Deep Steel Blue

Light Red

Beige

Maroon

Gradients

the-future

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run hoka.com?

Also set in the-future

Wealthsimple

Similar colours

The New Yorker

about.me

The Library of Congress

cnnic.cn

Title &
description