What font does Wealthsimple use?

Wealthsimple’s website uses four typefaces: the-future (headings and body text), self-hosted; tiempos, self-hosted; the-future-bold, self-hosted; futura-pt-condensed, self-hosted.

What are Wealthsimple’s brand colours?

The main colours on wealthsimple.com are Sienna (#A43D12), Dark Olive Green (#486635), Peru (#D17509), Fire Brick (#A13422), Salmon (#FF8A71) and Deep Sea Green (#99B383).

What colour is Wealthsimple’s text and background?

Body text is #1C1B1B on a #FFFFFF background.

Where is Wealthsimple’s logo from?

The logo shown in this guide was found on wealthsimple.com’s homepage. For official logo files and usage rules, check Wealthsimple’s own brand or press page.

Is this Wealthsimple’s official style guide?

No. SiteStyleGuide made it from wealthsimple.com’s public web pages on 27 October 2026, and isn’t affiliated with Wealthsimple. Members can refresh a guide after 90 days to pick up changes.

Wealthsimple Style Guide: Colours, Fonts & Logo

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Wealthsimple | More is more; ● 27 / 60 characters
Meta description: Being better than a bank means more of everything. Spend, trade and invest with Wealthsimple.; ● 93 / 160 characters
Site name: Wealthsimple
og:title: Wealthsimple | More is more
og:description: Being better than a bank means more of everything. Spend, trade and invest with Wealthsimple.
Language: en-ca

In search results

Wealthsimplehttps://www.wealthsimple.com/en-ca

Wealthsimple | More is more

Being better than a bank means more of everything. Spend, trade and invest with Wealthsimple.

When shared

The image Wealthsimple shares with links

wealthsimple.com

Wealthsimple | More is more

Being better than a bank means more of everything. Spend, trade and invest with Wealthsimple.

Back to top ↑

Logo & favicons

Found as: schema.org logo. SVG, 1798 × 296.

Logo

On white

On black

On Sienna

Favicons

6 found

500 px · SVG icon
196 px · PNG icon
120 px · PNG apple-touch-icon
48 px · ICO icon
32 px · PNG icon
16 px · PNG icon

Wealthsimple | More is more

Light browser tab

Wealthsimple | More is more

Dark browser tab

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#1C1B1B) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 31.9%
Near Black 21.7%
Dark Grey 15.3%
Off White 13.3%
Sienna 6.1%
Dark Olive Green 5.2%
Peru 1.9%
Fire Brick 1.3%
Salmon 1.1%
Deep Sea Green 0.8%
Light Sea Green 0.7%
Maroon 0.7%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 1

On text
16.75:1 AAA

On white
1.03:1 Fail

Background, text, border · --color-nav-context-menu, .Button_button___kaipY[data-variant=floating]
Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 4 4 89

On text
—

On white
17.19:1 AAA

Text, border, background · --color-text-input-secondary, .ws-content-default-theme
Dark Grey

HEX

RGB

HSL

OKLCH

CMYK
0 2 4 59

On text
3.01:1 AA large

On white
5.72:1 AA

Text · --color-text-placeholder-secondary, --ws-color-input-message
Off White

HEX

RGB

HSL

OKLCH

CMYK
0 1 1 11

On text
13.31:1 AAA

On white
1.29:1 Fail

Border, background · --color-nav-context-menu-focus, --color-outlines

Colours

Brand colours and accents, most used first

Sienna

HEX

RGB

HSL

OKLCH

CMYK
0 63 89 36

On text
2.66:1 Fail

On white
6.45:1 AA

Text, background, border · --color-text-error, --color-text-error-secondary
Dark Olive Green

HEX

RGB

HSL

OKLCH

CMYK
29 0 48 60

On text
2.64:1 Fail

On white
6.51:1 AA

Text, background, border · --color-text-success-secondary, --color-text-success
Peru

HEX

RGB

HSL

OKLCH

CMYK
0 44 96 18

On text
5.12:1 AA

On white
3.35:1 AA large

Background · .SeoHealthToolbar_dot___MnO2C[data-status=could-improve], .SeoHealthToolbar_finding___xkA8q:before
Fire Brick

HEX

RGB

HSL

OKLCH

CMYK
0 68 79 37

On text
2.48:1 Fail

On white
6.93:1 AA

Used · --ws-color-background-error
Salmon

HEX

RGB

HSL

OKLCH

CMYK
0 46 56 0

On text
7.47:1 AAA

On white
2.30:1 Fail

Used · --color-text-error, --ws-color-terracotta-70
Deep Sea Green

HEX

RGB

HSL

OKLCH

CMYK
15 0 27 30

On text
7.47:1 AAA

On white
2.30:1 Fail

Background · .LinkToolDetailsRow_editorialStateDot___G4Mxl[data-editorial-state=Ready], --ws-color-celery-70
Light Sea Green

HEX

RGB

HSL

OKLCH

CMYK
15 0 39 29

On text
7.52:1 AAA

On white
2.29:1 Fail

Used · --color-text-success
Maroon

HEX

RGB

HSL

OKLCH

CMYK
0 56 70 54

On text
1.84:1 Fail

On white
9.32:1 AAA

Used · --color-text-error-secondary

Gradients

linear-gradient(to top,,transparent)
linear-gradient(-45deg,rgba(0,0,0,.1) 0 .625rem,transparent .625rem 1.25rem)
linear-gradient(180deg,rgba(252,252,252,.7),rgba(252,252,252,.7) 95%,rgba(252,252,252,0))

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

the-future

Aa 400 Aa 500

the-future

Self-hosted · weights 400, 500 · headings, buttons · shown in a stand-in if you don’t have it

Aa 400 Aa 500

tiempos

Self-hosted · weights 400, 500 · headings · shown in a stand-in if you don’t have it

Aa 700

the-future-bold

Self-hosted · weights 700 · headings · shown in a stand-in if you don’t have it

Aa 800

futura-pt-condensed

Self-hosted · weights 800 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 calc(4.5rem + 1.13*(100vw - 30rem)/50) / 1 weight 600

Wealthsimple

Heading 2 calc(3rem + .62*(100vw - 30rem)/50) / 1 weight 600

Wealthsimple | More is more

Heading 3 calc(2.25rem + .44*(100vw - 30rem)/50) / 1 weight 600

Wealthsimple | More is more

Heading 4 calc(1.5rem + .63*(100vw - 30rem)/50) / 1 weight 600

Wealthsimple | More is more

Heading 5 calc(1.13rem + .43*(100vw - 30rem)/50) / 1 weight 600

Wealthsimple | More is more

Body 1.125rem · 18 px / 1.4 weight 400 · the-future

Being better than a bank means more of everything. Spend, trade and invest with Wealthsimple.

Sizes in use

Most common across the site

200pxline 116% · 60 rules
128pxline 108% · 56 rules
96pxline 108% · 52 rules
84pxline 108% · 54 rules
72pxline 108% · 47 rules
56pxline 108% · 74 rules
48pxline 116% · 64 rules
32pxline 116% · 53 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.Button_button___kaipY[data-variant=floating] · #FCFCFC

Link

Read our latest news today.

a · #1C1B1B

Corner radius

0.75rem · 20×
.75rem · 19×
50% · 7×
1000px · 5×
2rem · 3×

Shadows

0 1px 4px 0 rgb(16 24 40/10%),0 1px 2px 0 rgb(16 24 40/6%)
0 .125rem .5rem rgba(0,0,0,.12)
0 .125rem .25rem -.125rem rgba(16,24,40,.06)
0 24px 48px -12px rgba(16,24,40,.18)

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

480

640

768

1023

1024

1279

1280

1440

On a scale of 0 to 1440 px.

Content widths (max-width)

1440 px

1280 px

1200 px

700 px

596 px

320 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 27 characters, short enough to show in full in search results.
▲ CheckThe favicon is dark on a see-through background, so it nearly disappears on dark browser tabs.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Wealthsimple use?: Wealthsimple’s website uses four typefaces: the-future (headings and body text), self-hosted; tiempos, self-hosted; the-future-bold, self-hosted; futura-pt-condensed, self-hosted.
What are Wealthsimple’s brand colours?: The main colours on wealthsimple.com are Sienna (#A43D12), Dark Olive Green (#486635), Peru (#D17509), Fire Brick (#A13422), Salmon (#FF8A71) and Deep Sea Green (#99B383).
What colour is Wealthsimple’s text and background?: Body text is #1C1B1B on a #FFFFFF background.
Where is Wealthsimple’s logo from?: The logo shown in this guide was found on wealthsimple.com’s homepage. For official logo files and usage rules, check Wealthsimple’s own brand or press page.
Is this Wealthsimple’s official style guide?: No. SiteStyleGuide made it from wealthsimple.com’s public web pages on 27 October 2026, and isn’t affiliated with Wealthsimple. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

wealthsimple-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* wealthsimple.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/wealthsimple.com) */
:root {
  /* Colours */
  --text: #1C1B1B;
  --background: #FFFFFF;
  --colour-white: #FCFCFC;
  --colour-near-black: #1C1B1B;
  --colour-dark-grey: #686664;
  --colour-off-white: #E4E2E1;
  --colour-sienna: #A43D12;
  --colour-dark-olive-green: #486635;
  --colour-peru: #D17509;
  --colour-fire-brick: #A13422;
  --colour-salmon: #FF8A71;
  --colour-deep-sea-green: #99B383;
  --colour-light-sea-green: #99B56E;
  --colour-maroon: #753323;
  --gradient-1: linear-gradient(to top,,transparent);
  --gradient-2: linear-gradient(-45deg,rgba(0,0,0,.1) 0 .625rem,transparent .625rem 1.25rem);
  --gradient-3: linear-gradient(180deg,rgba(252,252,252,.7),rgba(252,252,252,.7) 95%,rgba(252,252,252,0));

  /* Typefaces */
  --font-headings: 'the-future', system-ui, 'Helvetica Neue', sans-serif;
  --font-buttons: 'the-future', system-ui, 'Helvetica Neue', sans-serif;
  --font-other: 'futura-pt-condensed', system-ui, 'Helvetica Neue', sans-serif;

  /* Type scale */
  --text-body: 1.125rem;
  --leading-body: 1.4;

  /* Shape */
  --radius-1: 0.75rem;
  --radius-2: .75rem;
  --radius-3: 50%;
  --radius-4: 1000px;
  --radius-5: 2rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 480px;
  --breakpoint-2: 640px;
  --breakpoint-3: 768px;
  --breakpoint-4: 1023px;
  --breakpoint-5: 1024px;
  --breakpoint-6: 1279px;
  --breakpoint-7: 1280px;
  --breakpoint-8: 1440px;
  --max-width-1: 1440px;
  --max-width-2: 1280px;
  --max-width-3: 1200px;
  --max-width-4: 700px;
  --max-width-5: 596px;
  --max-width-6: 320px;
}

{
    "site": "wealthsimple.com",
    "source": "https://sitestyleguide.com/wealthsimple.com",
    "text": "#1C1B1B",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FCFCFC",
            "rgb": [
                252,
                252,
                252
            ]
        },
        {
            "name": "Near Black",
            "hex": "#1C1B1B",
            "rgb": [
                28,
                27,
                27
            ]
        },
        {
            "name": "Dark Grey",
            "hex": "#686664",
            "rgb": [
                104,
                102,
                100
            ]
        },
        {
            "name": "Off White",
            "hex": "#E4E2E1",
            "rgb": [
                228,
                226,
                225
            ]
        },
        {
            "name": "Sienna",
            "hex": "#A43D12",
            "rgb": [
                164,
                61,
                18
            ]
        },
        {
            "name": "Dark Olive Green",
            "hex": "#486635",
            "rgb": [
                72,
                102,
                53
            ]
        },
        {
            "name": "Peru",
            "hex": "#D17509",
            "rgb": [
                209,
                117,
                9
            ]
        },
        {
            "name": "Fire Brick",
            "hex": "#A13422",
            "rgb": [
                161,
                52,
                34
            ]
        },
        {
            "name": "Salmon",
            "hex": "#FF8A71",
            "rgb": [
                255,
                138,
                113
            ]
        },
        {
            "name": "Deep Sea Green",
            "hex": "#99B383",
            "rgb": [
                153,
                179,
                131
            ]
        },
        {
            "name": "Light Sea Green",
            "hex": "#99B56E",
            "rgb": [
                153,
                181,
                110
            ]
        },
        {
            "name": "Maroon",
            "hex": "#753323",
            "rgb": [
                117,
                51,
                35
            ]
        }
    ],
    "fonts": [
        {
            "name": "the-future",
            "stack": "the-future, \"system-ui\", Helvetica Neue, \"sans-serif\"",
            "weights": [
                400,
                500
            ],
            "source": "Self-hosted"
        },
        {
            "name": "tiempos",
            "stack": "tiempos, Lucida, Georgia, \"serif\"",
            "weights": [
                400,
                500
            ],
            "source": "Self-hosted"
        },
        {
            "name": "the-future-bold",
            "stack": "the-future-bold, system-ui, Helvetica Neue, sans-serif",
            "weights": [
                700
            ],
            "source": "Self-hosted"
        },
        {
            "name": "futura-pt-condensed",
            "stack": "futura-pt-condensed, \"system-ui\", Helvetica Neue, \"sans-serif\"",
            "weights": [
                800
            ],
            "source": "Self-hosted"
        },
        {
            "name": "wealthsimple-sans",
            "stack": "wealthsimple-sans, \"system-ui\", Helvetica Neue, \"sans-serif\"",
            "weights": [
                400,
                500
            ],
            "source": "Self-hosted"
        },
        {
            "name": "wealthsimple-display-sans",
            "stack": "wealthsimple-display-sans, \"system-ui\", Helvetica Neue, \"sans-serif\"",
            "weights": [
                400
            ],
            "source": "Self-hosted"
        }
    ]
}

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Link to this guide from your own site, so your team, designers and agencies can find your colours and fonts in one place.

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Wealthsimplestyle guide

Title &
description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Dark Grey

Off White

Colours

Sienna

Dark Olive Green

Peru

Fire Brick

Salmon

Deep Sea Green

Light Sea Green

Maroon

Gradients

the-future

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

HOKA®

BBC

New Genre

Zia Tile

FileZilla

Wealthsimplestyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Near Black

Dark Grey

Off White

Colours

Sienna

Dark Olive Green

Peru

Fire Brick

Salmon

Deep Sea Green

Light Sea Green

Maroon

Gradients

the-future

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run wealthsimple.com?

Also set in the-future

HOKA®

Similar colours

BBC

New Genre

Zia Tile

FileZilla

Title &
description