SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from illo.tv’s public web pages. Not affiliated with or endorsed by illo. The real site is illo.tv ↗

Unofficial style guide

illostyle guide

illo’s website (illo.tv) uses LL Circular Medium Web for its headings and body text. Its palette is led by Light Plum (#EFB4FA), Dark Olive Green (#385B1D) and Gold (#FFCC55), with #000000 text on #FFFFFF. Captured from the live site on 23 October 2026.

Website
illo.tv
Typefaces
LL Circular Medium Web, Mirador
Palette
4 neutrals, 11 colours, 3 gradients
Captured
23 Oct 2026 · added by @sitestyleguide
https://illo.tv/ Screenshot
Screenshot of the illo.tv homepage on a desktop screen
Screenshot of illo.tv on a 1440 px desktop screen, 23 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
illo — a very creative studio
● 29 / 60 characters
Meta description
We are a design studio with focus on motion design, illustration and set design. Colourful aesthetics & clear storytelling. We’re an international team based in Italy — of course, we love pizza.
▲ 194 / 160 characters
Theme colour
#ffffff

In search results

illohttps://illo.tv/

illo — a very creative studio

We are a design studio with focus on motion design, illustration and set design. Colourful aesthetics & clear storytelling. We’re an international team based in …

When shared

The image illo shares with links

illo.tv

illo — a very creative studio

We are a design studio with focus on motion design, illustration and set design. Colourful aesthetics & clear…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • Black 32.1%
  • White 19.6%
  • Light Plum 9.6%
  • Off White 8.7%
  • Dark Olive Green 4.9%
  • Gold 4.9%
  • Deep Blue 3.6%
  • Light Blue 2.7%
  • Rebecca Purple 2.3%
  • Light Blue 2.3%
  • Brown 2.3%
  • Dodger Blue 1.8%
  • Green Yellow 1.8%
  • Deep Plum 1.8%
  • Cool Off White 1.4%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Background, text, border · body, .search-modal[data-type=keywords] .search-modal__content:before

  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text, theme · html, theme-color meta tag

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 7
    On text
    18.10:1 AAA
    On white
    1.16:1 Fail

    Background · inline style on <div>, .loading-page

  • Cool Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 3 0 10
    On text
    16.14:1 AAA
    On white
    1.30:1 Fail

    Background · .loading-page

Colours

Brand colours and accents, most used first
  • Light Plum

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    4 28 0 2
    On text
    12.58:1 AAA
    On white
    1.67:1 Fail

    Background, text · inline style on <h3>, .loading-page

  • Dark Olive Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    38 0 68 64
    On text
    2.68:1 Fail
    On white
    7.83:1 AAA

    Text, background · inline style on <h3>, .loading-page

  • Gold

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 20 67 0
    On text
    14.02:1 AAA
    On white
    1.50:1 Fail

    Text, background · inline style on <h3>, .loading-page

  • Deep Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    73 93 0 5
    On text
    2.58:1 Fail
    On white
    8.13:1 AAA

    Background · .loading-page, inline style on <div>

  • Light Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    76 76 0 2
    On text
    3.23:1 AA large
    On white
    6.49:1 AA

    Text · inline style on <h3>

  • Rebecca Purple

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    32 62 0 51
    On text
    2.07:1 Fail
    On white
    10.12:1 AAA

    Background · .custom-cursor[data-color="1"] .custom-cursor__circle--outer[data-v-75d1950e], .pink .page-footer__contacts:before

  • Light Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    24 5 0 5
    On text
    15.50:1 AAA
    On white
    1.35:1 Fail

    Background · .custom-cursor[data-color="2"] .custom-cursor__circle--outer[data-v-75d1950e], .green .page-footer__contacts:before

  • Brown

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 56 63 45
    On text
    2.87:1 Fail
    On white
    7.31:1 AAA

    Background · .custom-cursor[data-color="3"] .custom-cursor__circle--outer[data-v-75d1950e], .blue .page-footer__contacts:before

  • Dodger Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 47 0 0
    On text
    5.91:1 AA
    On white
    3.55:1 AA large

    Background · inline style on <div>

  • Green Yellow

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    24 0 100 0
    On text
    17.57:1 AAA
    On white
    1.20:1 Fail

    Background · inline style on <div>

  • Deep Plum

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 32 7 0
    On text
    12.45:1 AAA
    On white
    1.69:1 Fail

    Background · inline style on <div>

Gradients

  • linear-gradient(81deg,#385b1d,#f1b6fc 20%,#f0bbf9 25%,#ecc9f2 30%,#e5e0e6 36%,#e4e4e4 37%,#eed9a6 43%,#f7d06f 49%,#facc5a 52%,#b18196 58%,#6d3cce 64%,#4211f1 68%,#3200fe 70%)

  • linear-gradient(#000 70%,transparent)

  • linear-gradient(transparent,#000)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

LL Circular Medium Web

Aa 400

LL Circular Medium Web

Self-hosted · weights 400 · buttons, body · shown in a stand-in if you don’t have it

Aa 700

Mirador

Self-hosted · weights 700 · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Body — / 1.25 LL Circular Medium Web

We are a design studio with focus on motion design, illustration and set design. Colourful aesthetics & clear storytelling. We’re an intern…

Link 1.5rem · 24 px

Read more about illo

Sizes in use

Most common across the site
  • 48pxline 1 · 1 rules
  • 28px1 rules
  • 24px4 rules
  • 20pxline 1.2 · 9 rules
  • 16px2 rules
  • 15px1 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Link

Read our latest news today.

a · #000000

Corner radius

  • 50% · 4×

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

480
768
1023
1024
1440
1600

On a scale of 0 to 1600 px.

Content widths (max-width)

1325 px
1165 px
580 px
570 px
530 px
400 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 29 characters, short enough to show in full in search results.
  • ▲ CheckThe description is 194 characters. Search results usually show about 160.
  • ▲ CheckThe page doesn’t declare its language (the lang attribute on <html>).

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does illo use?
illo’s website uses two typefaces: LL Circular Medium Web (headings and body text), self-hosted; Mirador, self-hosted.
What are illo’s brand colours?
The main colours on illo.tv are Light Plum (#EFB4FA), Dark Olive Green (#385B1D), Gold (#FFCC55), Deep Blue (#4211F1), Light Blue (#3D3DF9) and Rebecca Purple (#542F7C).
What colour is illo’s text and background?
Body text is #000000 on a #FFFFFF background.
Is this illo’s official style guide?
No. SiteStyleGuide made it from illo.tv’s public web pages on 23 October 2026, and isn’t affiliated with illo. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

illo-tv-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* illo.tv design tokens, from SiteStyleGuide (https://sitestyleguide.com/illo.tv) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-black: #000000;
  --colour-white: #FFFFFF;
  --colour-off-white: #EEEEEE;
  --colour-cool-off-white: #E5E0E6;
  --colour-light-plum: #EFB4FA;
  --colour-dark-olive-green: #385B1D;
  --colour-gold: #FFCC55;
  --colour-deep-blue: #4211F1;
  --colour-light-blue: #3D3DF9;
  --colour-rebecca-purple: #542F7C;
  --colour-light-blue-2: #B7E5F2;
  --colour-brown: #8D3E34;
  --colour-dodger-blue: #0087FF;
  --colour-green-yellow: #C1FF00;
  --colour-deep-plum: #FFADED;
  --gradient-1: linear-gradient(81deg,#385b1d,#f1b6fc 20%,#f0bbf9 25%,#ecc9f2 30%,#e5e0e6 36%,#e4e4e4 37%,#eed9a6 43%,#f7d06f 49%,#facc5a 52%,#b18196 58%,#6d3cce 64%,#4211f1 68%,#3200fe 70%);
  --gradient-2: linear-gradient(#000 70%,transparent);
  --gradient-3: linear-gradient(transparent,#000);

  /* Typefaces */
  --font-buttons: 'LL Circular Medium Web', sans-serif;
  --font-body: 'LL Circular Medium Web', sans-serif;
  --font-other: 'Mirador', serif;

  /* Type scale */
  --text-a: 1.5rem;

  /* Shape */
  --radius-1: 50%;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 480px;
  --breakpoint-2: 768px;
  --breakpoint-3: 1023px;
  --breakpoint-4: 1024px;
  --breakpoint-5: 1440px;
  --breakpoint-6: 1600px;
  --max-width-1: 1325px;
  --max-width-2: 1165px;
  --max-width-3: 580px;
  --max-width-4: 570px;
  --max-width-5: 530px;
  --max-width-6: 400px;
}

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Websites whose lead colour is closest to illo’s

Captured from illo.tv on 23 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by illo; this guide describes the public website for reference.