SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from issuu.com’s public web pages. Not affiliated with or endorsed by Issuu. The real site is issuu.com ↗

Issuu logo

Unofficial style guide

Issuustyle guide

Issuu’s website (issuu.com) uses Inter for its headings and body text. Its palette is led by Slate Blue (#5F5DE4), Deep Lavender (#D7D7FF) and Light Slate Blue (#4B4AA1), with #1A1A1A text on #FFFFFF. Captured from the live site on 27 October 2026.

Website
issuu.com
Typefaces
Inter, Poppins
Palette
4 neutrals, 12 colours, 3 gradients
Captured
27 Oct 2026 · added by @sitestyleguide
https://issuu.com/ Screenshot
Screenshot of the issuu.com homepage on a desktop screen
Screenshot of issuu.com on a 1440 px desktop screen, 27 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Issuu | Create Interactive Flipbooks on our Digital Publishing Platform
▲ 71 / 60 characters
Meta description
Issuu converts PDFs and documents into an interactive flipbook and marketing assets. Embed flipbooks onto your website and distribute online. Create yours with Issuu.
▲ 166 / 160 characters
Language
en

In search results

Issuuhttps://issuu.com/

Issuu | Create Interactive Flipbooks on our Digital Publishin…

Issuu converts PDFs and documents into an interactive flipbook and marketing assets. Embed flipbooks onto your website and distribute online. Create yours with I…

When shared

No og:image, so no picture

issuu.com

Issuu | Create Interactive Flipbooks on our Digital Publishing Platform

Issuu converts PDFs and documents into an interactive flipbook and marketing assets. Embed flipbooks onto you…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#1A1A1A) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 29.7%
  • Near Black 12.7%
  • Slate Blue 10.8%
  • Deep Lavender 8.4%
  • Black 6.3%
  • Light Slate Blue 4.6%
  • Light Steel Blue 4.6%
  • Dark Grey 4.4%
  • Fire Brick 4.1%
  • Sea Green 3.9%
  • Deep Slate Blue 3.4%
  • Light Lavender 1.8%
  • Yellow Green 1.5%
  • Lemon Chiffon 1.3%
  • Dark Orchid 1.3%
  • Midnight Blue 1.1%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    17.40:1 AAA
    On white
    —

    Background, text, border · --color-text, ._scroll-shadows__u-scroll-shadows--vertical__Aljkb__0-0-3384

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 90
    On text
    —
    On white
    17.40:1 AAA

    Text, background, graphic · --color-border, --color-text-state-label

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    1.21:1 Fail
    On white
    21.00:1 AAA

    Text, background, border · --color-text, .MarketingHeading__marketing-heading__zVeIP__0-0-3384

  • Dark Grey

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 70
    On text
    2.06:1 Fail
    On white
    8.45:1 AAA

    Text, background · --color-background-active, .Carousel__carousel-indicator--active__CoEIF__0-0-3384

Colours

Brand colours and accents, most used first
  • Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    58 59 0 11
    On text
    3.46:1 AA large
    On white
    5.03:1 AA

    Border, background, text · .SinglePlanOfferModal__single-plan-offer-modal__title--primary-indigo__gMkx3__0-, .kegYbL

  • Deep Lavender

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    16 16 0 0
    On text
    12.48:1 AAA
    On white
    1.40:1 Fail

    Background, text · --color-background-hover, --color-background-focus

  • Light Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    53 54 0 37
    On text
    2.32:1 Fail
    On white
    7.52:1 AAA

    Text, background, border · .MetricCard__metric-card__title--info__-7IQe__0-0-3384, --color-background-hover

  • Light Steel Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    27 27 0 1
    On text
    9.40:1 AAA
    On white
    1.85:1 Fail

    Background, border · --color-background-active, --color-background-toggle

  • Fire Brick

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 81 80 31
    On text
    2.59:1 Fail
    On white
    6.73:1 AA

    Text, background, border · .MetricCard__metric-card__title--danger__OsceD__0-0-3384, --color-background

  • Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    99 0 24 56
    On text
    2.86:1 Fail
    On white
    6.09:1 AA

    Text, background, border · .SubscriptionPlanCard__subscription-plan-card__title--primary-green__9Zl5N__0-0-, --color-background

  • Deep Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    47 48 0 60
    On text
    1.54:1 Fail
    On white
    11.33:1 AAA

    Background, text, border · --color-background-active, --focus-outline-color

  • Light Lavender

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    10 10 0 0
    On text
    14.06:1 AAA
    On white
    1.24:1 Fail

    Background · .CreatorListItem__creator-list-item__snapshot--article__GFQ47__0-0-3384, .IllustratedRadioButton__illustrated-radio-button__input__DKtON__0-0-3384+label

  • Yellow Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    13 0 68 18
    On text
    10.08:1 AAA
    On white
    1.73:1 Fail

    Background, text · --color-background-toggle, .Avatar__avatar__background-color--lime__beL1s__0-0-3384

  • Lemon Chiffon

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 3 25 0
    On text
    16.01:1 AAA
    On white
    1.09:1 Fail

    Background · .Alert__alert--warning__vkC6m__0-0-3384, .CreatorCard__creator-card__unpublished__EhB4q__0-0-3384

  • Dark Orchid

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    8 55 0 34
    On text
    3.31:1 AA large
    On white
    5.26:1 AA

    Text, background · .SubscriptionPlanCard__subscription-plan-card__title--primary-violet__zxlyD__0-0, .SubscriptionPlanCard__subscription-plan-card__price-container--primary-violet__

  • Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    47 47 0 80
    On text
    1.04:1 Fail
    On white
    16.78:1 AAA

    Background · --color-background-indicator, .Avatar__avatar__background-color--darkblue__qUJ6U__0-0-3384:hover

Gradients

  • linear-gradient(90deg,#fff,hsla(0,0%,100%,.7) 50%,hsla(0,0%,100%,0))

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Inter

Aa 400 Aa 700

Inter

Served from static.isu.pub · weights 400, 500, 600, 700 · headings, buttons · shown in a stand-in if you don’t have it

Aa 300 Aa 600

Poppins

Served from static.isu.pub · weights 300, 500, 600 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Paragraph 2.5rem · 40 px / 1.3 weight 600

Issuu converts PDFs and documents into an interactive flipbook and marketing assets. Embed flipbooks onto your website and distribute onlin…

Sizes in use

Most common across the site
  • 40pxline 1.3 · 3 rules
  • 32px6 rules
  • 24pxline 1.4 · 7 rules
  • 20px12 rules
  • 16pxline 1.6 · 12 rules
  • 14pxline 1.6 · 32 rules
  • 12pxline 1.4 · 30 rules
  • 10px14 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.Select__select__XFfze__0-0-3384>button · #FFFFFF

Corner radius

  • .5rem · 38×
  • .25rem · 12×
  • inherit · 9×
  • 1rem · 7×
  • 624.9375rem · 6×

Shadows

  • 0 .0625rem .25rem 0 #00000021,0 .0625rem .5rem 0 #0000001a
  • 0 .0625rem .25rem 0 #00000021,0 .25rem .75rem 0 #0000001a
  • 0 0 0 1px #e5e5e5,0 0 0 transparent,0 0 0 transparent
  • 0 0 0 1px #e5e5e5,0 .0625rem .25rem 0 #00000021,0 .25rem .75rem 0 #0000001a

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

360
375
768
1023
1024
1280
1440

On a scale of 0 to 1440 px.

Content widths (max-width)

1440 px
1024 px
512 px
424 px
356 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ▲ CheckThe title is 71 characters. Google usually cuts titles near 60, so the end may not show in results.
  • ▲ CheckThe description is 166 characters. Search results usually show about 160.
  • ▲ CheckThere is no og:image, so links shared on social media show no picture.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Issuu use?
Issuu’s website uses two typefaces: Inter (headings and body text), served from static.isu.pub; Poppins, served from static.isu.pub.
What are Issuu’s brand colours?
The main colours on issuu.com are Slate Blue (#5F5DE4), Deep Lavender (#D7D7FF), Light Slate Blue (#4B4AA1), Light Steel Blue (#B9B8FD), Fire Brick (#B12223) and Sea Green (#017055).
What colour is Issuu’s text and background?
Body text is #1A1A1A on a #FFFFFF background.
Where is Issuu’s logo from?
The logo shown in this guide was found on issuu.com’s homepage. For official logo files and usage rules, check Issuu’s own brand or press page.
Is this Issuu’s official style guide?
No. SiteStyleGuide made it from issuu.com’s public web pages on 27 October 2026, and isn’t affiliated with Issuu. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

issuu-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* issuu.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/issuu.com) */
:root {
  /* Colours */
  --text: #1A1A1A;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-near-black: #1A1A1A;
  --colour-black: #000000;
  --colour-dark-grey: #4D4D4D;
  --colour-slate-blue: #5F5DE4;
  --colour-deep-lavender: #D7D7FF;
  --colour-light-slate-blue: #4B4AA1;
  --colour-light-steel-blue: #B9B8FD;
  --colour-fire-brick: #B12223;
  --colour-sea-green: #017055;
  --colour-deep-slate-blue: #363565;
  --colour-light-lavender: #E5E5FE;
  --colour-yellow-green: #B5D143;
  --colour-lemon-chiffon: #FFF7C0;
  --colour-dark-orchid: #9B4CA8;
  --colour-midnight-blue: #1B1B33;
  --gradient-3: linear-gradient(90deg,#fff,hsla(0,0%,100%,.7) 50%,hsla(0,0%,100%,0));

  /* Typefaces */
  --font-headings: 'Inter', sans-serif;
  --font-buttons: 'Inter', sans-serif;

  /* Type scale */
  --text-p: 2.5rem;
  --leading-p: 1.3;

  /* Shape */
  --radius-1: .5rem;
  --radius-2: .25rem;
  --radius-3: inherit;
  --radius-4: 1rem;
  --radius-5: 624.9375rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 360px;
  --breakpoint-2: 375px;
  --breakpoint-3: 768px;
  --breakpoint-4: 1023px;
  --breakpoint-5: 1024px;
  --breakpoint-6: 1280px;
  --breakpoint-7: 1440px;
  --max-width-1: 1440px;
  --max-width-2: 1024px;
  --max-width-3: 512px;
  --max-width-4: 424px;
  --max-width-5: 356px;
}

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Other websites using Inter as their main typeface
Websites whose lead colour is closest to Issuu’s

Captured from issuu.com on 27 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Issuu; this guide describes the public website for reference.