What font does Mailchimp use?

Mailchimp’s website uses two typefaces: Graphik Web (headings and body text), self-hosted; Means Web, self-hosted.

What are Mailchimp’s brand colours?

The main colours on mailchimp.com are Gold (#FFE01B), Purple (#692340), Dark Slate Grey (#004E56), Teal (#007C89), Medium Turquoise (#4BC4C2) and Corn Silk (#FBEECA).

What colour is Mailchimp’s text and background?

Body text is #403B3B on a #FFFFFF background.

Where is Mailchimp’s logo from?

The logo shown in this guide was found on mailchimp.com’s homepage. For official logo files and usage rules, check Mailchimp’s own brand or press page.

Is this Mailchimp’s official style guide?

No. SiteStyleGuide made it from mailchimp.com’s public web pages on 21 October 2026, and isn’t affiliated with Mailchimp. Members can refresh a guide after 90 days to pick up changes.

Unofficial A style guide made by SiteStyleGuide from mailchimp.com’s public web pages. Not affiliated with or endorsed by Mailchimp. The real site is mailchimp.com ↗

Unofficial style guide

Mailchimpstyle guide

Mailchimp’s website (mailchimp.com) uses Graphik Web for its headings and body text. Its palette is led by Gold (#FFE01B), Purple (#692340) and Dark Slate Grey (#004E56), with #403B3B text on #FFFFFF. Captured from the live site on 21 October 2026.

Website: mailchimp.com
Typefaces: Graphik Web, Means Web
Palette: 4 neutrals, 12 colours, 3 gradients
Captured: 21 Oct 2026 · added by @sitestyleguide

Save Add to collection Share Report

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title: Email & SMS Marketing Platform | Mailchimp; ● 42 / 60 characters
Meta description: Utilize real-time user behavior data and artificial intelligence to convert more customers. Easy to use, get started for free!; ● 126 / 160 characters
Site name: Mailchimp
og:title: Email & SMS Marketing Platform | Mailchimp
og:description: Utilize real-time user behavior data and artificial intelligence to convert more customers. Easy to use, get started for free!
Language: en

In search results

Mailchimphttps://mailchimp.com/

Email & SMS Marketing Platform | Mailchimp

Utilize real-time user behavior data and artificial intelligence to convert more customers. Easy to use, get started for free!

When shared

mailchimp.com

Email & SMS Marketing Platform | Mailchimp

Utilize real-time user behavior data and artificial intelligence to convert more customers. Easy to use, get …

Logo & favicons

Found as: image in the header. PNG, 196 × 100.

Logo

On white

On black

On Gold

Favicons

6 found

180 px · PNG apple-touch-icon
152 px · PNG apple-touch-icon
152 px · PNG apple-touch-icon
120 px · PNG apple-touch-icon
32 px · ICO icon
16 px · SVG mask-icon

Email & SMS Marketing Platform | Mailchimp

Light browser tab

Email & SMS Marketing Platform | Mailchimp

Dark browser tab

Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#403B3B) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used

White 31.3%
Warm Near Black 31%
Gold 10.8%
Purple 4.4%
Warm Off White 3.8%
Light Grey 3.6%
Dark Slate Grey 3.2%
Teal 3%
Medium Turquoise 2.6%
Corn Silk 2.3%
Black 1%
Light Steel Blue 0.7%
Sienna 0.7%
Golden Rod 0.6%
Lemon Chiffon 0.6%
Orange Red 0.6%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure

White

HEX

RGB

HSL

OKLCH

CMYK
0 0 0 0

On text
11.01:1 AAA

On white
—

Background, text, border · .surveyModal__title .highlight-fr, .surveyModal__title .highlight-en
Warm Near Black

HEX

RGB

HSL

OKLCH

CMYK
0 14 40 86

On text
1.50:1 Fail

On white
16.56:1 AAA

Text, background, border · body.dt-2355-pricing-redesign-variant-1 .dualPlanModule+.pricingSubnavHero .pric, .content-trio__header.h2>a
Warm Off White

HEX

RGB

HSL

OKLCH

CMYK
0 1 4 14

On text
7.80:1 AAA

On white
1.41:1 Fail

Background, border, text · .ctaPrimary.disabled, .actionablePlanRecommendations__plan.is-disabled a.ctaBuyNow.ctaPrimary
Light Grey

HEX

RGB

HSL

OKLCH

CMYK
0 1 2 26

On text
5.69:1 AA

On white
1.93:1 Fail

Border, background · --copy-color-light, .pricingPlans--compare .pricingPlans__tableWrapper .pricingPlans__plansRow .pric

Colours

Brand colours and accents, most used first

Gold

HEX

RGB

HSL

OKLCH

CMYK
0 12 89 0

On text
8.35:1 AAA

On white
1.32:1 Fail

Background, graphic, text · body.funi-1090-mobile-web-redesign-variant .p23hero__copyHolder>.flex.flex--midd, .surveyModal__title .highlight
Purple

HEX

RGB

HSL

OKLCH

CMYK
0 67 39 59

On text
1.00:1 Fail

On white
10.97:1 AAA

Text, background, border · html.theme_partners .subscriptionCta--wide__input::placeholder, html.theme_partners main a.ctaPrimary
Dark Slate Grey

HEX

RGB

HSL

OKLCH

CMYK
100 9 0 66

On text
1.17:1 Fail

On white
9.44:1 AAA

Text, background, graphic · html.theme_partners main .ctaPrimary--selected, .recirculation__link h1
Teal

HEX

RGB

HSL

OKLCH

CMYK
100 9 0 46

On text
2.23:1 Fail

On white
4.95:1 AA

Text, background, graphic · html.theme_partners main .ctaPrimary, html.theme_partners main .ctaSecondary--kale
Medium Turquoise

HEX

RGB

HSL

OKLCH

CMYK
62 0 1 23

On text
5.23:1 AA

On white
2.11:1 Fail

Border · .content-trio__header.h2>a:focus-visible, .content-trio .h3 a:focus-visible
Corn Silk

HEX

RGB

HSL

OKLCH

CMYK
0 5 20 2

On text
9.54:1 AAA

On white
1.15:1 Fail

Background, text, border · main .backgroundPlum h1, .theme_partners .eloquaSubscription.backgroundPeppercorn .ctaPrimary
Black

HEX

RGB

HSL

OKLCH

CMYK
100 9 0 86

On text
1.55:1 Fail

On white
17.06:1 AAA

Text · .copy-prose h1 a:hover, .recirculation__link:hover
Light Steel Blue

HEX

RGB

HSL

OKLCH

CMYK
19 10 0 5

On text
7.76:1 AAA

On white
1.42:1 Fail

Background · .badge--info, .badge.cornflower
Sienna

HEX

RGB

HSL

OKLCH

CMYK
0 70 97 35

On text
1.63:1 Fail

On white
6.77:1 AA

Text, background, border · .planSelector__errorPrimary, .backgroundAccessiblePumpkin
Golden Rod

HEX

RGB

HSL

OKLCH

CMYK
0 21 59 9

On text
5.95:1 AA

On white
1.85:1 Fail

Background, border · .previewBanner--switchedEnv:before, .environmentBanner:before
Lemon Chiffon

HEX

RGB

HSL

OKLCH

CMYK
0 3 24 0

On text
10.14:1 AAA

On white
1.09:1 Fail

Background, text · .dualPlanModule .dualPlanModule__gpsAnnouncementBanner .announcementBanner.depri, .backgroundLightCavendish
Orange Red

HEX

RGB

HSL

OKLCH

CMYK
0 61 85 5

On text
3.38:1 AA large

On white
3.26:1 AA large

Text, border · .theme_partners main ul li:before, .form .formError

Gradients

linear-gradient(transparent 0%,transparent 88%,#ffe01b 88%,#ffe01b 96%,transparent 96%,transparent 100%)
linear-gradient(90deg,transparent 0%,transparent 68%,#fff 68%,#fff 77%,transparent 77%,transparent 100%),linear-gradient(transparent 0%,transparent 88%,#ffe01b 88%,#ffe01b 96%,transparent 96%,transparent 100%)
linear-gradient(90deg,transparent 0%,transparent 43%,#fff 43%,#fff 48%,transparent 48%,transparent 52%,#fff 52%,#fff 56%,transparent 56%,transparent 100%),linear-gradient(transparent 0%,transparent 88%,#ffe01b 88%,#ffe01b 96%,transparent 96%,transparent 100%)

Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Graphik Web

Aa 200 Aa 600

Graphik Web

Self-hosted · weights 200, 300, 400, 500, 600 · headings, buttons, body · shown in a stand-in if you don’t have it

Aa 200 Aa 500

Means Web

Self-hosted · weights 200, 300, 400, 500 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS

Heading 1 2em · 32 px

Mailchimp

Heading 2 1.5rem · 24 px / 1.75rem weight 400 · Means Web

Email & SMS Marketing Platform | Mailchimp

Heading 3 / weight 400 · none · Means Web

Email & SMS Marketing Platform | Mailchimp

Heading 4 / weight 400 · Graphik Web

Email & SMS Marketing Platform | Mailchimp

Heading 5 / weight 400 · Means Web

Email & SMS Marketing Platform | Mailchimp

Heading 6 / weight 400 · Graphik Web

Email & SMS Marketing Platform | Mailchimp

Body 1em · 16 px / 1.35 Graphik Web

Utilize real-time user behavior data and artificial intelligence to convert more customers. Easy to use, get started for free!

Paragraph / 2.25rem weight 400 · Graphik Web

Utilize real-time user behavior data and artificial intelligence to convert more customers. Easy to use, get started for free!

Small .875rem · 14 px / 1.5 weight 400 · Graphik Web

Utilize real-time user behavior data and artificial intelligence to convert more customers. Easy to use, get started for free!

Button 100% / 1.15 none

Get started

Link 100%

Sizes in use

Most common across the site

24pxline 2rem · 8 rules
20pxline 1.33333 · 15 rules
16pxline 1.5rem · 49 rules
15pxline 1.5rem · 19 rules
14pxline 1.5 · 27 rules
13pxline 1.25rem · 81 rules
12pxline 1 · 18 rules
11pxline 1rem · 32 rules

Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Button

Get started

.ctaPrimary · #FFE01B · radius 2em

Link

Read our latest news today.

a · #004E56

Corner radius

.25rem · 38×
50% · 24×
.5rem · 14×
1rem · 13×
2em · 8×
6.25rem · 6×

Shadows

0 0 rgba(35,30,21,.15)
0 .25rem .75rem rgba(36,28,21,.12)
0 .25rem 1rem rgba(35,30,21,.15)

Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

576

600

750

751

768

992

1100

1422

On a scale of 0 to 1440 px.

Content widths (max-width)

960 px

720 px

400 px

350 px

343 px

300 px

Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

● FineThe title is 42 characters, short enough to show in full in search results.

Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Mailchimp use?: Mailchimp’s website uses two typefaces: Graphik Web (headings and body text), self-hosted; Means Web, self-hosted.
What are Mailchimp’s brand colours?: The main colours on mailchimp.com are Gold (#FFE01B), Purple (#692340), Dark Slate Grey (#004E56), Teal (#007C89), Medium Turquoise (#4BC4C2) and Corn Silk (#FBEECA).
What colour is Mailchimp’s text and background?: Body text is #403B3B on a #FFFFFF background.
Where is Mailchimp’s logo from?: The logo shown in this guide was found on mailchimp.com’s homepage. For official logo files and usage rules, check Mailchimp’s own brand or press page.
Is this Mailchimp’s official style guide?: No. SiteStyleGuide made it from mailchimp.com’s public web pages on 21 October 2026, and isn’t affiliated with Mailchimp. Members can refresh a guide after 90 days to pick up changes.

Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

mailchimp-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* mailchimp.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/mailchimp.com) */
:root {
  /* Colours */
  --text: #403B3B;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-warm-near-black: #231E15;
  --colour-warm-off-white: #DBD9D2;
  --colour-light-grey: #BCBAB8;
  --colour-gold: #FFE01B;
  --colour-purple: #692340;
  --colour-dark-slate-grey: #004E56;
  --colour-teal: #007C89;
  --colour-medium-turquoise: #4BC4C2;
  --colour-corn-silk: #FBEECA;
  --colour-black: #002023;
  --colour-light-steel-blue: #C5DBF2;
  --colour-sienna: #A73205;
  --colour-golden-rod: #E7B75F;
  --colour-lemon-chiffon: #FFF7C1;
  --colour-orange-red: #F25F25;
  --gradient-1: linear-gradient(transparent 0%,transparent 88%,#ffe01b 88%,#ffe01b 96%,transparent 96%,transparent 100%);
  --gradient-2: linear-gradient(90deg,transparent 0%,transparent 68%,#fff 68%,#fff 77%,transparent 77%,transparent 100%),linear-gradient(transparent 0%,transparent 88%,#ffe01b 88%,#ffe01b 96%,transparent 96%,transparent 100%);
  --gradient-3: linear-gradient(90deg,transparent 0%,transparent 43%,#fff 43%,#fff 48%,transparent 48%,transparent 52%,#fff 52%,#fff 56%,transparent 56%,transparent 100%),linear-gradient(transparent 0%,transparent 88%,#ffe01b 88%,#ffe01b 96%,transparent 96%,transparent 100%);

  /* Typefaces */
  --font-headings: 'Graphik Web', 'Helvetica Neue', 'Helvetica', 'Arial', 'Verdana', sans-serif;
  --font-buttons: 'Graphik Web', 'Helvetica Neue', 'Helvetica', 'Arial', 'Verdana', sans-serif;
  --font-body: 'Graphik Web', 'Helvetica Neue', 'Helvetica', 'Arial', 'Verdana', sans-serif;

  /* Type scale */
  --text-h1: 2em;
  --text-h2: 1.5rem;
  --leading-h2: 1.75rem;
  --text-body: 1em;
  --leading-body: 1.35;
  --text-small: .875rem;
  --leading-small: 1.5;
  --text-button: 100%;
  --leading-button: 1.15;
  --text-a: 100%;

  /* Shape */
  --radius-1: .25rem;
  --radius-2: 50%;
  --radius-3: .5rem;
  --radius-4: 1rem;
  --radius-5: 2em;
  --radius-6: 6.25rem;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 576px;
  --breakpoint-2: 600px;
  --breakpoint-3: 750px;
  --breakpoint-4: 751px;
  --breakpoint-5: 768px;
  --breakpoint-6: 992px;
  --breakpoint-7: 1100px;
  --breakpoint-8: 1422px;
  --max-width-1: 960px;
  --max-width-2: 720px;
  --max-width-3: 400px;
  --max-width-4: 350px;
  --max-width-5: 343px;
  --max-width-6: 300px;
}

{
    "site": "mailchimp.com",
    "source": "https://sitestyleguide.com/mailchimp.com",
    "text": "#403B3B",
    "background": "#FFFFFF",
    "colours": [
        {
            "name": "White",
            "hex": "#FFFFFF",
            "rgb": [
                255,
                255,
                255
            ]
        },
        {
            "name": "Warm Near Black",
            "hex": "#231E15",
            "rgb": [
                35,
                30,
                21
            ]
        },
        {
            "name": "Warm Off White",
            "hex": "#DBD9D2",
            "rgb": [
                219,
                217,
                210
            ]
        },
        {
            "name": "Light Grey",
            "hex": "#BCBAB8",
            "rgb": [
                188,
                186,
                184
            ]
        },
        {
            "name": "Gold",
            "hex": "#FFE01B",
            "rgb": [
                255,
                224,
                27
            ]
        },
        {
            "name": "Purple",
            "hex": "#692340",
            "rgb": [
                105,
                35,
                64
            ]
        },
        {
            "name": "Dark Slate Grey",
            "hex": "#004E56",
            "rgb": [
                0,
                78,
                86
            ]
        },
        {
            "name": "Teal",
            "hex": "#007C89",
            "rgb": [
                0,
                124,
                137
            ]
        },
        {
            "name": "Medium Turquoise",
            "hex": "#4BC4C2",
            "rgb": [
                75,
                196,
                194
            ]
        },
        {
            "name": "Corn Silk",
            "hex": "#FBEECA",
            "rgb": [
                251,
                238,
                202
            ]
        },
        {
            "name": "Black",
            "hex": "#002023",
            "rgb": [
                0,
                32,
                35
            ]
        },
        {
            "name": "Light Steel Blue",
            "hex": "#C5DBF2",
            "rgb": [
                197,
                219,
                242
            ]
        },
        {
            "name": "Sienna",
            "hex": "#A73205",
            "rgb": [
                167,
                50,
                5
            ]
        },
        {
            "name": "Golden Rod",
            "hex": "#E7B75F",
            "rgb": [
                231,
                183,
                95
            ]
        },
        {
            "name": "Lemon Chiffon",
            "hex": "#FFF7C1",
            "rgb": [
                255,
                247,
                193
            ]
        },
        {
            "name": "Orange Red",
            "hex": "#F25F25",
            "rgb": [
                242,
                95,
                37
            ]
        }
    ],
    "fonts": [
        {
            "name": "Graphik Web",
            "stack": "\"Graphik Web\", \"Helvetica Neue\", Helvetica, Arial, Verdana, sans-serif",
            "weights": [
                200,
                300,
                400,
                500,
                600
            ],
            "source": "Self-hosted"
        },
        {
            "name": "Means Web",
            "stack": "Means Web, Georgia, Times, Times New Roman, serif",
            "weights": [
                200,
                300,
                400,
                500
            ],
            "source": "Self-hosted"
        }
    ]
}

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Captured from mailchimp.com on 21 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Mailchimp; this guide describes the public website for reference.

Mailchimpstyle guide

Title &description

Logo

Favicons

Colour

Balance

Neutrals

White

Warm Near Black

Warm Off White

Light Grey

Colours

Gold

Purple

Dark Slate Grey

Teal

Medium Turquoise

Corn Silk

Black

Light Steel Blue

Sienna

Golden Rod

Lemon Chiffon

Orange Red

Gradients

Graphik Web

Type scale

Sizes in use

Elements

Grid

Notes

Questions

Tokens

Share

Run mailchimp.com?

Similar colours

Lulu

iMore

Onet

Untappd

Title &
description