SiteStyleGuide

Unofficial A style guide made by SiteStyleGuide from mixpanel.com’s public web pages. Not affiliated with or endorsed by Mixpanel. The real site is mixpanel.com ↗

Unofficial style guide

Mixpanelstyle guide

Mixpanel’s website (mixpanel.com) uses Inter for its headings and body text. Its palette is led by Medium Orchid (#C856FF), Coral (#FF824D) and Deep Slate Blue (#7856FF), with #000000 text on #FFFFFF. Captured from the live site on 21 October 2026.

Typefaces
Inter
Palette
4 neutrals, 12 colours, 3 gradients
Captured
21 Oct 2026 · added by @sitestyleguide
https://mixpanel.com/home/ Screenshot
Screenshot of the mixpanel.com homepage on a desktop screen
Screenshot of mixpanel.com on a 1440 px desktop screen, 21 Oct 2026.

Identity & metadata

What browsers, search engines and social cards show before anyone reaches the page, from the homepage’s <head>.

Title &
description

Page title
Product Intelligence Platform for the AI Era | Mixpanel
● 55 / 60 characters
Meta description
Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.
● 151 / 160 characters
og:title
Product Intelligence Platform for the AI Era | Mixpanel
og:description
Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.
Language
en-US

In search results

Mixpanelhttps://mixpanel.com/home/

Product Intelligence Platform for the AI Era | Mixpanel

Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-powered insights.

When shared

The image Mixpanel shares with links

mixpanel.com

Product Intelligence Platform for the AI Era | Mixpanel

Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiment…

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Colour

Read from the site’s stylesheets and weighted by where each colour is used. Names are the nearest standard colour name. Click a swatch to copy its hex code.

Contrast is against the site’s text colour (#000000) and white, using WCAG 2 ratios: 4.5 for body text, 3 for large text.

Colour

Balance

How much each colour is used
  • White 26.4%
  • Black 16.5%
  • Off White 15.3%
  • Near Black 14.3%
  • Medium Orchid 6.6%
  • Coral 5.5%
  • Deep Slate Blue 5.1%
  • Light Midnight Blue 1.5%
  • Sea Green 1.5%
  • Dodger Blue 1.1%
  • Red 1.1%
  • Deep Midnight Blue 1.1%
  • Rebecca Purple 1.1%
  • Light Slate Blue 1.1%
  • Misty Rose 1.1%
  • Indigo 0.8%

By how often each colour appears in the site’s CSS, weighted by where (body, headings, buttons), not by area on the screen.

Neutrals

Text, backgrounds and structure
  • White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 0
    On text
    21.00:1 AAA
    On white
    —

    Background, text · inline style on <div>, inline style on <span>

  • Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 100
    On text
    —
    On white
    21.00:1 AAA

    Text, background · inline style on <div>, p.framer-text

  • Off White

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 0 0 8
    On text
    17.46:1 AAA
    On white
    1.20:1 Fail

    Background · --border-color, inline style on <div>

  • Near Black

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    11 9 0 86
    On text
    1.29:1 Fail
    On white
    16.29:1 AAA

    Background, text, graphic · inline style on <div>, inline style on <a>

Colours

Brand colours and accents, most used first
  • Medium Orchid

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    22 66 0 0
    On text
    6.23:1 AA
    On white
    3.37:1 AA large

    Background · inline style on <div>, inline style on <span>

  • Coral

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 49 70 0
    On text
    8.55:1 AAA
    On white
    2.46:1 Fail

    Background · inline style on <div>, inline style on <span>

  • Deep Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    53 66 0 0
    On text
    4.57:1 AA
    On white
    4.59:1 AA

    Background · --ahaffx, --clsqzu

  • Light Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    54 81 0 77
    On text
    1.16:1 Fail
    On white
    18.14:1 AAA

    Background · inline style on <div>

  • Sea Green

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    78 0 32 42
    On text
    5.48:1 AA
    On white
    3.83:1 AA large

    Text · inline style on <span>

  • Dodger Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    100 40 0 0
    On text
    7.00:1 AAA
    On white
    3.00:1 AA large

    Used · --framer-link-text-color

  • Red

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 65 79 11
    On text
    5.43:1 AA
    On white
    3.87:1 AA large

    Text, background · inline style on <span>

  • Deep Midnight Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    67 100 0 75
    On text
    1.10:1 Fail
    On white
    19.03:1 AAA

    Background · inline style on <div>

  • Rebecca Purple

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    56 73 0 37
    On text
    2.12:1 Fail
    On white
    9.90:1 AAA

    Background · inline style on <div>

  • Light Slate Blue

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    44 55 0 0
    On text
    6.13:1 AA
    On white
    3.43:1 AA large

    Background · inline style on <div>

  • Misty Rose

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 16 19 0
    On text
    15.87:1 AAA
    On white
    1.32:1 Fail

    Background · inline style on <div>

  • Indigo

    HEX
    RGB
    HSL
    OKLCH
    CMYK
    0 100 39 80
    On text
    1.16:1 Fail
    On white
    18.09:1 AAA

    Background · .framer-SgMVl .framer-6bh5a4, .framer-SgMVl .framer-bcc5ho

Gradients

  • linear-gradient(-90deg,#ffffff4d 0%,#0000 79.5%,#d9d9d900 100%)

  • linear-gradient(-90deg,#ffffff4d 0%,#fff0 79.5%,#d9d9d900 100%)

  • linear-gradient(101deg,#c856ff 0%,#ff824d 100%)

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Typography

Faces from Google Fonts are shown in the real thing. Others are licensed to the site, so they show in your device’s copy if you have one, or a stand-in if not.

Inter

Aa 400 Aa 900

Inter

Served from framerusercontent.com · weights 400, 600, 700, 800, 900 · headings · shown in a stand-in if you don’t have it

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 ! ? & @ % $ – ’ “ ”

Type scale

From the site’s CSS
Body 12px

Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-power…

Paragraph 16px / 1.2em weight 400 · none · Inter

Mixpanel is the product intelligence platform for the AI era, combining analytics, session replay, experiments, feature flags, and AI-power…

Button 12px

Get started

Link 16px / weight 400 · none · Inter

Read more about Mixpanel

Sizes in use

Most common across the site
  • 16pxline 1.2em · 5 rules
  • 12px1 rules

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Elements

The main button and link as the site’s CSS draws them, and the corner radii and shadows it uses most.

Elements

Corner radius

  • initial · 5×
  • inherit · 5×
  • 100% · 1×
  • 300px · 1×
  • 5px · 1×
  • 4px · 1×

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Layout

Breakpoints from the site’s media queries and the widths its content is held to, with how often each appears.

Grid

Breakpoints

808
1200
1440

On a scale of 0 to 1440 px.

Content widths (max-width)

1500 px
1440 px
900 px
827 px
700 px
483 px

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Notes

Plain checks on what was found. Worth fixing if you look after this site.

Notes

  • ● FineThe title is 55 characters, short enough to show in full in search results.

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Questions

Quick answers, from the same capture as the rest of this guide.

Questions

What font does Mixpanel use?
Mixpanel’s website uses one typeface: Inter (headings and body text), served from framerusercontent.com.
What are Mixpanel’s brand colours?
The main colours on mixpanel.com are Medium Orchid (#C856FF), Coral (#FF824D), Deep Slate Blue (#7856FF), Light Midnight Blue (#1B0B3B), Sea Green (#219464) and Dodger Blue (#0099FF).
What colour is Mixpanel’s text and background?
Body text is #000000 on a #FFFFFF background.
Is this Mixpanel’s official style guide?
No. SiteStyleGuide made it from mixpanel.com’s public web pages on 21 October 2026, and isn’t affiliated with Mixpanel. Members can refresh a guide after 90 days to pick up changes.

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Design tokens

Everything above as CSS variables, ready to paste into a project. Members can download the tokens as files for Figma (Tokens Studio), Style Dictionary and Tailwind.

Tokens

mixpanel-com-tokens.css

Download

Free with an account: sign up or sign in, and you’ll come straight back here.

/* mixpanel.com design tokens, from SiteStyleGuide (https://sitestyleguide.com/mixpanel.com) */
:root {
  /* Colours */
  --text: #000000;
  --background: #FFFFFF;
  --colour-white: #FFFFFF;
  --colour-black: #000000;
  --colour-off-white: #EAEAEA;
  --colour-near-black: #1F2023;
  --colour-medium-orchid: #C856FF;
  --colour-coral: #FF824D;
  --colour-deep-slate-blue: #7856FF;
  --colour-light-midnight-blue: #1B0B3B;
  --colour-sea-green: #219464;
  --colour-dodger-blue: #0099FF;
  --colour-red: #E34F2F;
  --colour-deep-midnight-blue: #15003F;
  --colour-rebecca-purple: #472BA0;
  --colour-light-slate-blue: #9074FF;
  --colour-misty-rose: #FFD7CF;
  --colour-indigo: #33001F;
  --gradient-1: linear-gradient(-90deg,#ffffff4d 0%,#0000 79.5%,#d9d9d900 100%);
  --gradient-2: linear-gradient(-90deg,#ffffff4d 0%,#fff0 79.5%,#d9d9d900 100%);
  --gradient-3: linear-gradient(101deg,#c856ff 0%,#ff824d 100%);

  /* Typefaces */
  --font-headings: 'Inter', 'Inter Placeholder', sans-serif;

  /* Type scale */
  --text-body: 12px;
  --text-p: 16px;
  --leading-p: 1.2em;
  --text-button: 12px;
  --text-a: 16px;

  /* Shape */
  --radius-1: initial;
  --radius-2: inherit;
  --radius-3: 100%;
  --radius-4: 300px;
  --radius-5: 5px;
  --radius-6: 4px;

  /* Layout (breakpoints can’t be used in media queries as variables; they’re here for reference) */
  --breakpoint-1: 808px;
  --breakpoint-2: 1200px;
  --breakpoint-3: 1440px;
  --max-width-1: 1500px;
  --max-width-2: 1440px;
  --max-width-3: 900px;
  --max-width-4: 827px;
  --max-width-5: 700px;
  --max-width-6: 483px;
}

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<a href="https://sitestyleguide.com/mixpanel.com" title="Mixpanel style guide on SiteStyleGuide"><img src="https://sitestyleguide.com/public/badge.svg" alt="View our style guide on SiteStyleGuide" width="200" height="44"></a>

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Other websites using Inter as their main typeface
Websites whose lead colour is closest to Mixpanel’s

Captured from mixpanel.com on 21 October 2026. SiteStyleGuide isn’t affiliated with or endorsed by Mixpanel; this guide describes the public website for reference.